Mattmax

Nigerian Video Director (b. 1983)

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Mattmax

Born|

Matthew Abiodun Aina

Lagos, Nigeria

Education| Yaba College of Technology
Occupation| Cinematographer | Music Video Director | Filmmaker | Commercial Director
Years active| 2005–present
Spouse| Deola Aina
Website| directormattmax.com

Mattmax (born Matthew Abiodun Aina) is a Nigerian music video director, cinematographer, commercial director, and filmmaker. Mattmax is the CEO and owner of Mattmax Productions.[1] He has written and directed music videos for numerous artists across an array of genres including Timaya, Terry G, Olamide, Burna Boy, J. Martins,[2] Dj Xclusive, Dj Spinall, Omawumi, and Waje.

## Early life

[edit]

Born to Christian parents and christened Matthew Abiodun Aina, Mattmax studied Computer Science at Yaba College of Technology, Lagos. After college, he studied visual effects on the internet. According to him, "Everything I know today is self-taught, stumbling on the internet here and there."[3] Mattmax is married to Eniola Adeola Aina of Dartistebyawele[4][5] and attends Cathedral Church Of Christ, Lagos.

## Career

[edit]

After a year of rigorous self-study, Mattmax was approached by artist Slim Joe to direct the music video for his single, "O ti yanyan".[6][7] The video exceeded Slim Joe's expectations and became popular.[8] After seeing his work on TV, Mattmax decided he would never stop. Years later, he shot Olamide's "Voice of the street"[9][10] and D Banj's "Don’t tell me nonsense",[11] putting him in the spotlight. His videos have received several nominations and awards, including seven nominations at the Nigerian Music and Video Awards.[12] Mattmax continues to work with artists in various genres, such as Grammy-nominated Burna Boy[13][14] and Timaya.[15][16] Mattmax was listed as one of the top ten Nigerian Music Video Directors by popular blog Naijaloaded.[17]

## Selected videography

[edit]

* Burna Boy – "Halleluyah"[18]
* Olu Maintain \- "Excuse My French"
* J Martins \- "Faro"[19]
* Olamide \- "Stupid love"[20]
* K-Switch - "For Example"[21]
* D-Banj - "Don't tell me nonsense"[22]
* Olamide – "Voice of the street"[23]
* Burna Boy– "Check and Balance"[24]
* Vector – "King Kong"[25]
* Burna Boy – "Soke"[26]
* Agoha – "Choko Milo"[27]
* D'Banj – "Superstar"[28]

## Awards

[edit]

Year  | Project  | Ceremony  | Category  | Result

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|
|
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2013  | D'Banj, "Don't tell me nonsense"  | NMVA (Nigerian Music Video Awards) | Video of the year | Won
2013  | D'Banj, "Don't tell me nonsense"  | NMVA (Nigerian Music Video Awards) | Best Afro-pop Video | Won

## References

[edit]

1. ^ "Director MattMax – Director MattMax Productions". Retrieved 26 November 2019.
2. ^ "Singer Habida: 10 Personal Things You Did Not Know About Me". Nairobi Wire. 22 May 2017. Retrieved 26 November 2019.
3. ^ ★STARS★™★ (28 March 2018). "10 minutes with MATTMAX ( Music video Director) by Edward Fortune". ★Site of STARS★. Retrieved 26 November 2019.
4. ^ Daniel, Jo (1 September 2014). "Popular music video director Matt Max weds his make-up artist". Information Nigeria. Retrieved 4 December 2019.
5. ^ "Photos from the wedding of video director, Matt Max and Eniola Efunkoya". Linda Ikeji's Blog. 16 July 2015. Retrieved 4 December 2019.
6. ^ "Mattmax Bags Seven Nigerian Music Video Awards (NMVA) Nominations". Modern Ghana. Retrieved 26 November 2019.
7. ^ Naijapals. "SLIM JOE - OTI YAN YAN | Naija Songs // Naijapals". www.naijapals.com. Retrieved 26 November 2019.
8. ^ PeterPiper (6 September 2013). "Steady rise of music video director Mattmax". EazyGist. Retrieved 26 November 2019.
9. ^ Jaguda, Ayo (November 2012). "New Music: Olamide - Voice Of The Street". Retrieved 26 November 2019.
10. ^ "New Video: Olamide – Stupid Love". 360Nobs.com. 28 March 2013. Retrieved 26 November 2019.
11. ^ "D'banj 'Don't Tell Me Nonsense' + 'Blame It On The Money' ft. Big Sean & Snoop Lion". OkayAfrica. 11 June 2013. Retrieved 26 November 2019.
12. ^ "It's nomination galore for Mattmax". The Nation Newspaper. 3 November 2013. Retrieved 26 November 2019.
13. ^ "Singer shoots video for 'Follow me' song". Pulse Nigeria. 3 September 2015. Retrieved 26 November 2019.
14. ^ Africa, Teller (8 February 2016). "VIDEO PREMIERE: DJ Xclusive | Oyoyo Ft Burna Boy (Dir MattMax)". TellerAfrica.com. Retrieved 26 November 2019.
15. ^ Creddy F-DASHING OUT ft Timaya (Official music video), retrieved 26 November 2019
16. ^ "Pangolo By DJ Exclusive Ft. Timaya". Pulse Nigeria. 11 December 2013. Retrieved 26 November 2019.
17. ^ Reserved, Checkout these hot section on NL Naijaloaded © 2009-2019 All Rights (18 August 2017). "List Of Top Ten Nigerian Music Video Director 2017 » Naijaloaded". Naijaloaded | Nigeria's Most Visited Music & Entertainment Website. Retrieved 26 November 2019.`{{cite web}}`: CS1 maint: numeric names: authors list (link)
18. ^ Burna Boy - Hallelujah [Official Video], retrieved 13 December 2019
19. ^ J. Martins ft DJ Arafat - Faro Faro (Official Video), retrieved 13 December 2019
20. ^ Olamide - Stupid Love (Official Video), retrieved 13 December 2019
21. ^ Kayswitch - For Example (ka ni pe) (Official Video), retrieved 13 December 2019
22. ^ D'banj - Don't Tell Me Nonsense OFFICIAL VIDEO), retrieved 13 December 2019
23. ^ Olamide - Voice Of The Street (Official Video), retrieved 13 December 2019
24. ^ Burna Boy - Check and Balance [Official Video], retrieved 13 December 2019
25. ^ Vector - King Kong Remix [Official Video] ft. Phyno, Reminisce, Classiq, Uzi, retrieved 13 December 2019
26. ^ Burnaboy - Soke [Official Video], retrieved 13 December 2019
27. ^ AGOHA FT DAMMY KRANE CHOKO MILO MOBILE, retrieved 13 December 2019
28. ^ D'Banj - Superstar (If No be God) | Official Video 2016 |, retrieved 13 December 2019

## External links

[edit]

* Official website

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