Memetic warfare

Propaganda warfare via social media memes

Memetic warfare is a modern type of information warfare and psychological warfare involving the propagation of memes on social media.

## History

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In fiction, the 2002 game Transhuman Space presented the world of 2100 as having "memetics" as a key technology, and the 2004 expansion "Transhuman Space: Toxic Memes" gave examples of "memetic warfare agents".[1]

Memetics: A Growth Industry in US Military operations was published in 2005 by Michael Prosser, now a Lieutenant Colonel in the Marine Corps. He proposed the creation of a 'Meme Warfare Center'.[2]

In Evolutionary Psychology, Memes and the Origin of War (2006), Keith Henson defined memes as "replicating information patterns: ways to do things, learned elements of culture, beliefs or ideas."

Memetic warfare has been seriously studied as an important concept with respects to information warfare by NATO's Strategic Communications Centre of Excellence. Jeff Giesea, writing in NATO's Stratcom COE Defense Strategic Communications journal, defines memetic warfare as "competition over narrative, ideas, and social control in a social-media battlefield. One might think of it as a subset of 'information operations' tailored to social media. Information operations involve the collection and dissemination of information to establish a competitive advantage over an opponent".[3][4] According to Jacob Siegel, "Memes appear to function like the IEDs of information warfare. They are natural tools of an insurgency; great for blowing things up, but likely to sabotage the desired effects when handled by the larger actor in an asymmetric conflict."[5]

The Taiwanese government and Audrey Tang, its Minister of Digital Affairs, announced their intention to install memetic engineering teams in government to respond to disinformation efforts using a “humor over rumor” approach. The stated purpose of this approach is primarily to counter Chinese political warfare efforts and domestic disinformation.[6]

### United States presidential election, 2016

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See also: Social media in the 2016 United States presidential election § Donald Trump campaign

Memetic warfare on the part of 4chan and r/The_Donald sub-reddit is widely credited with assisting Donald Trump in winning the election in an event they call 'The Great Meme War'. According to Ben Schreckinger, "a group of anonymous keyboard commandos conquered the internet for Donald Trump—and plans to deliver Europe to the far right."[7]

In a 2018 study, a team that analyzed a 160M image dataset discovered that the 4chan message board /pol/ and sub-reddit r/The_Donald were particularly effective at spreading memes. They found that /pol/ substantially influenced the meme ecosystem by posting a large number of memes, while r/The_Donald was the most efficient community in pushing memes to both fringe and mainstream web communities.[8]

## References

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1. ^ Cascio, Jamais (April 2004). Transhuman Space: Toxic Memes. Steve Jackson Games. p. 28\. ISBN 978-1-55634-726-9. Archived from the original on June 2, 2016. Retrieved 2017-10-12. "The Unified Way is a cult of persistent popularity across Asia and into the Middle East. It is also a memetic warfare agent, a leftover from the buildup to the Pacific War that may well cause more damage than all of the dormant AKVs in orbit." Alt URL
2. ^ Prosser, Michael. Memetics-A Growth Industry in US Military Operations (PDF) (MSc). United States Marine Corps. Archived (PDF) from the original on 19 February 2018.
3. ^ Giesea, Jeff (Winter 2015). "Academic journal "Defence Strategic Communications" Vol1 | StratCom". Defence Strategic Communications. 1 (1): 67–75.
4. ^ "What is memetic warfare and how it threats democratic values? - European Endowment For Democracy: EED". www.democracyendowment.eu.
5. ^ Siegel, Jacob (31 January 2017). "Is America Prepared for Meme Warfare?". Vice Motherboard.
6. ^ Blanchette, Jude; Livingston, Scott; Glaser, Bonnie S.; Kennedy, Scott. "Protecting Democracy in an Age of Disinformation" (PDF). csis-website-prod.s3.amazonaws.com. Center for Strategic and International Studies. Retrieved 30 January 2021.
7. ^ Schreckinger, Ben (March–April 2017). "World War Meme". Politico Magazine. Retrieved January 2, 2019.
8. ^ On the Origins of Memes by Means of Fringe Web Communities. Savvas Zannettou, Tristan Caulfield, Jeremy Blackburn, Emiliano De Cristofaro, Michael Sirivianos, Gianluca Stringhini, Guillermo Suarez-Tangil. ACM Internet Measurement Conference (IMC), 2018. 31 October 2018. pp. 188–202. doi:10.1145/3278532.3278550. ISBN 9781450356190. S2CID 44180791.

## Further reading

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* https://fas.org/irp/agency/army/mipb/2010_02.pdf "Memetic Warfare: The Future of War"; Hancock, Brian J. 2010

* v
* t
* e

Disinformation and misinformation

Types

* Algorithmic radicalization
* Alternative facts
* Big lie
* Cherry picking
* Circular reporting
* Cognitive bias
* List of cognitive biases
* Conspiracy theory (list)
* Deception
* Denialism
* Disinformation attack
* Doublespeak
* Euphemistic misspeaking
* Factoid
* Fake news
* online
* list of websites
* Lying press
* Fallacy
* List of fallacies
* False accusation
* False dilemma
* False flag
* Fear, uncertainty, and doubt
* Firehose of falsehood
* Forgery as covert operation
* Gaslighting
* Half-truth
* Historical negationism
* Hoax
* Infodemic
* Internet manipulation
* Manipulation (psychology)
* Media culture
* Media manipulation
* Potemkin village
* Post-truth politics
* Psychological warfare
* Memetic warfare
* Military deception
* Propaganda
* black propaganda
* counterpropaganda
* State-sponsored Internet propaganda
* Quote mining
* Scientific fabrication
* Smearing
* Social bot
* Spin
* Truthiness
* Urban legend
* Whataboutism
* Yellow journalism

Books and documentaries

* Disinformation by Ion Mihai Pacepa
* Dezinformatsia: Active Measures in Soviet Strategy
* The KGB and Soviet Disinformation
* Who's Who in the CIA
* Merchants of Doubt
* After Truth: Disinformation and the Cost of Fake News

Examples

* Bermuda Triangle
* Congo Free State propaganda war
* Climate change denial
* Free energy suppression
* Genocide denial
* Holocaust denial
* Illuminati
* International Jewish conspiracy
* Misinformation in the Israel–Hamas war
* Disinformation in the Russian invasion of Ukraine
* New World Order
* Red mercury
* Reptilians
* Rothschilds
* Strategy of tension

| Health|

* 5G
* COVID-19 misinformation
* by governments
* Ebola
* HIV/AIDS denialism
* Mental illness denial
* Misinformation related to abortion
* Vaccines
* anti-vaccination
* autism
* COVID-19
* Water fluoridation controversy

|

Operations and events by country

| Canada|

Jihadunspun.com

|

China|

* Chinese information operations
* 50 Cent Party
* cyberwarfare
* Little Pink
* Internet Water Army
* PLA Unit 61398
* Spamouflage
* COVID-19
* Global Times

Czechoslovakia|

Operation Neptune

Germany|

* Funkspiel
* Propaganda in Nazi Germany
* Myth of the clean Wehrmacht

India|

* Fake news in India
* Godi-media
* Paid news in India
* OpIndia

Israel|

Team Jorge

Korea|

Voluntary Agency Network of Korea

Kuwait|

Fintas Group

Mexico|

Peñabots

Philippines|

* COVID-19 misinformation in the Philippines (ChinaAngVirus disinformation campaign)
* Fake news in the Philippines
* Historical distortion regarding Ferdinand Marcos

Russia /
Soviet Union|

| Soviet era|

* Active Measures
* K-1000 battleship
* Operation INFEKTION
* Operation Toucan
* Seat 12
* Soviet influence on the peace movement
* U.S. Army Field Manual 30-31B
* Useful idiot

|

Post-Soviet era|

* Cyberwarfare
* on Estonia
* during the Russo-Georgian War
* Information war against Ukraine
* Disinformation in the Russian invasion of Ukraine
* On US elections
* 2016
* 2018
* 2020
* 2016 Brexit referendum
* Russian Institute for Strategic Studies
* Trolls from Olgino
* Web brigades

South Africa|

HIV/AIDS denialism

Turkey|

* Conspiracy theories
* Media censorship and disinformation during the Gezi Park protests
* AK Trolls

United Kingdom|

* Bell Pottinger
* Double-Cross System
* Clockwork Orange plot
* Euromyth
* Lancet MMR autism fraud
* Operation Mass Appeal
* Psychological Warfare Division
* Zinoviev letter

United States|

* 1995 CIA disinformation controversy
* Attempts to overturn the 2020 election
* Conspiracy theories
* 9/11 conspiracy theories
* CIA Kennedy assassination
* QAnon
* Sandy Hook
* COVID-19
* Fake news
* online
* Election denial movement in the United States
* The Freedom Fighter's Manual
* Habbush letter
* Information Operations Roadmap
* Litter boxes in schools
* Mohamed Atta's alleged Prague connection
* Niger uranium forgeries
* Tobacco industry playbook
* Operation Shocker
* Yellow rain

Venezuela|

Bolivarian Army of Trolls

Vietnam|

* Public opinion brigades
* Force 47

Opposition

* Fact-checking
* Fact-checking website
* Active Measures Working Group
* Counter disinformation unit
* Counter Misinformation Team
* Countering Foreign Propaganda and Disinformation Act
* The Disinformation Project
* East StratCom Task Force
* FactCheck.org
* Full Fact
* Logically
* NewsGuard
* PolitiFact
* Snopes
* StopFake
* United States Information Agency
* USAFacts

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