Merc Clothing

Merc Group of Companies Ltd.

Founded| 1967, Carnaby Street, England
Founder| Javid Alavi
Products| Mod, skinhead, casual and more
Website| www.merc.com

Merc Clothing is a United Kingdom–based clothing company which specialises in the production of shirts, trousers, suits, parkas, harrington jackets, shoes and accessories for men and women (primarily focusing on the former).[1]

## History

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Founded by Javid Alavi in London in 1967, and with a presence on Carnaby Street, Merc Clothing aimed to fill a demand for a specific look in 1960s England.[citation needed] Originally, in addition to their own merchandise, they stocked brands such as Fred Perry, Farah and Lonsdale, later dropping these brands to exclusively sell Merc products. Since then, Merc has continued to grow, and now ships goods to every continent via their website.[2]

## Products

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Although the brand originally focused on the mod and skinhead styles, they have adapted to target a wider clientele.[1] They also carry a more casual range of jeans and T-shirts. The brand occasionally incorporates the Royal Air Force roundel (sometimes called the mod target) in its designs. Merc Clothing is a privately owned company.

## See also

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* Ark Clothing

## References

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1. ^ a b "Reinvented Merc Classics Hero in Autumn Winter '10 Collection". Artrocker. artrocker.tv. 18 August 2010.
2. ^ merc. "Shipping information". Merc Clothing Ltd. Retrieved 29 May 2020.

## External links

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* Official Website
* Replica Clothing

* v
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* e

Mods

General|

* Blow-Up
* Casuals
* Crew cut
* Lambretta
* Pete Meaden
* Mods and rockers
* Mod haircut
* Pop art
* Quadrophenia (film)
* Rude boy
* Scooter
* Scooterboy
* Sharpies
* Skinhead
* Soulboy
* Suedehead
* Swinging London
* Twisted Wheel Club
* Youth subculture
* Vespa

Clothing|

* Ben Sherman
* Beatle boots
* Carnaby Street
* Chelsea boot
* Crombie coat
* Fishtail parka
* Fred Perry
* Harrington
* Loafers
* Miniskirt
* Nehru jacket
* Mohair
* Winklepickers

Drugs|

* Amphetamine
* "Purple hearts"

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