Microbrand watches

Type of wristwatch company with low output

This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages)

The topic of this article may not meet Wikipedia's general notability guideline. Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be merged, redirected, or deleted.
Find sources: "Microbrand watches" – news · newspapers · books · scholar · JSTOR (April 2023) (Learn how and when to remove this message)

|

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.
Find sources: "Microbrand watches" – news · newspapers · books · scholar · JSTOR (April 2023) (Learn how and when to remove this message)

|

(Learn how and when to remove this message)

Microbrand watches are wristwatches produced by small, independent watch companies.[1][2]

## History

[edit]

The term "microbrand" is usually synonymous with the microbrand watch industry, though it can also be more widely used to describe any small-scale brand that is likely only recognized in niche communities and among hobbyists.

The first microbrands debuted in the early to mid-2000s. With the advent of the Internet, brands were able to distribute watches directly to consumers within e-commerce, without taking on the overhead usually associated with luxury goods such as retail locations, marketing budgets, and other associated costs.

As a result, the prices of microbrand watches are generally significantly lower than luxury-tier watches, despite being produced in the same factories.

## See also

[edit]

* Companies portal

* List of watch manufacturers

## References

[edit]

1. ^ Wolf, Cam (19 April 2023). "Add one of these killer microbrand watches to your collection now". GQ. Retrieved 24 September 2024.
2. ^ Davis, Johnny (6 December 2022). "Small-Time Players: The Rise of Watch Microbrands". Esquire. Retrieved 24 September 2024.