Minor Food Group

Minor Food Group (Thai: ไมเนอร์ ฟู้ด กรุ๊ป, Chinese: 美诺食品集团) is one of three subsidiary businesses under Minor International (traded as MINT on the Stock Exchange of Thailand).[1] It is one of the largest restaurant chains in the Asia Pacific region. The company was established by American-born Thai businessman William E. Heinecke in 1980, with headquarters in Bangkok, Thailand.Its services include casual dining restaurants, quick service restaurants, food service and delivery.[2]

Minor Food Group has operated many restaurant brands, such as The Pizza Company, Swensen’s, Sizzler, Dairy Queen, Burger King, The Coffee Club, Riverside Grilled Fish, Basil, ThaiXpress and Benihana. It has also acquired manufacturing plants for dairy and coffee ingredients.[3]

## History

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Bill Heinecke founded Minor Food in 1980 to bring Western dining styles to Thailand where there were few fast-food competitors, with Pizza Hutt as its first product.[4][5] The company also brought San Francisco ice-cream franchises Swensen’s to Thailand. It was the first company to provide home and office delivery, beginning with pizza delivery.[6] It then established Minor Cheese Limited (MCL) and Minor Dairy Limited (MDL),[7] along with Sizzler, self-service dining restaurants.[8]

It introduced Dairy Queen soft serve ice-cream brand in 1996, and in 2000 it introduced Burger King.[9] In Thailand, the franchises offer Thai Spiced Chicken with Sticky Rice and other seasonal menu.[10] After the contract with Pizza Hut expired, Minor Food established its own pizza brand, The Pizza Company, in 2001. It has franchises in Kuwait, United Arab Emirates. Saudi Arabia, China, Philippines and Cambodia.[11]

In 2005, it established intercompany brand as BreadTalk to run a bakery business in Thailand with the Breadtalk Group, the Singaporean listed company.[12]

In 2007, Minor Food developed a web ordering platform for food delivery. 1112Delivery began by serving the Bangkok metropolitan area, and then began expanding. A call center project was implemented to be the main hotline for other brands under Minor Food Group in early 2019.[6]

In 2019, Minor Food Group owned and operated 2,254 restaurant outlets. In 2018, Minor Food's total sales were 44 billion baht from 2,270 restaurants in 27 countries.[13]

## International investment

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Minor Food Group invested in the Australia’s Coffee Club café and restaurant chain, acquiring a half stake in 2008. There are 10+ branches in Thailand in 2016.[14] It has also invested in China, buying 49 percent of Beijing Riverside & Courtyard, a casual dining Sichuan restaurant chain.[15]

Together with S&P Syndicate PCL, Minor Food Group established Patara Fine Thai Cuisine, a Thai culinary school and training center.[16] it also invested in Grab Thai, grab-and-go food business in London.[17]

## References

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1. ^ "Minor International (MINT)". www.minor.com. Retrieved 2019-09-05.
2. ^ WP (2018-03-22). ""Brand Portfolio" สำคัญต่อธุรกิจอาหารอย่างไร? ถอดกรณีศึกษา 3 ก๊กฟู้ดเชน "CRG – MK – MINOR"". Brand Buffet. Retrieved 2019-09-05.
3. ^ "Minor Food Group PCL/The - Company Profile and News - Bloomberg Markets". Bloomberg.com. Retrieved 2020-11-29.
4. ^ "William Heinecke 1 ใน 5 มหาเศรษฐีระดับโลก ผู้จับอะไรเป็นทอง". www.forbesthailand.com. Retrieved 2019-09-05.
5. ^ "Minor Food - A Global Leading Food Service Company | Official Site". www.minorfood.com. Retrieved 2019-09-05.
6. ^ a b "Minor dips toe in food delivery". Bangkok Post. 2019-03-07. Retrieved 2019-09-05.
7. ^ "MDL/MCL - Minor Food | Official Site". www.minorfood.com. Retrieved 2019-09-05.
8. ^ "Sizzler - Minor Food | Official Site". www.minorfood.com. Retrieved 2019-09-05.
9. ^ Attride, Tiana. "What Burger King looks like in 13 places around the world". INSIDER. Retrieved 2019-09-05.
10. ^ "FLAME Grilled Pork at Burger King Thailand | Not Your Typical Tourist". 3 February 2017. Retrieved 2019-09-05.
11. ^ WP (2017-11-27). "กรณีศึกษา ทำไม 'The Pizza Company' แบรนด์ไทย ชนะ 'Pizza Hut' แบรนด์ระดับโลก ?!". Brand Buffet. Retrieved 2019-09-05.
12. ^ "Minor Food Group and BreadTalk Group Sign a Joint-Venture Agreement to Operate BreadTalk Thailand". www.minor.com. Retrieved 2019-09-05.
13. ^ "Factsheet" (PDF). Listed Company.
14. ^ "The COFFEE CLUB ชื่อนี้ไม่ได้มีดีแค่กาแฟ". mgronline.com. 28 October 2016. Retrieved 2019-09-05.
15. ^ "BDA advises Minor International on acquisition of Riverside casual dining chain in China". BDA Partners. Retrieved 2019-09-05.
16. ^ MarketScreener (12 January 2018). "Minor International Public : Update the progress of the investment of Patara Fine Thai Cuisine Limited | MarketScreener". www.marketscreener.com. Retrieved 2019-09-05.
17. ^ bighospitality.co.uk (15 July 2015). "Grab aims to open 10 more restaurants in 2016". bighospitality.co.uk. Retrieved 2019-09-05.

## External links

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* official website