Mix (magazine)

Professional audio trade periodical

Mix

Cover of the October 2024 issue, featuring Rick Rubin and Beabadoobee

Editorial Director| Tom Kenny[1]
Categories| Music trade magazine
Frequency| Monthly
Founded| 1977
Company| Future US
Country| United States
Based in| New York City
Language| English
Website| www.mixonline.com
ISSN| 0164-9957

Mix magazine is a periodical, billing itself as "the world's leading magazine for the professional recording and sound production technology industry". The magazine is headquartered in New York City and distributed in 94 countries.[2][3]

> "It was co-founded in 1977 under the title of "the Mix" in San Francisco, originally as a tabloid style directory of recording services, by David Schwartz, Penny Riker-Jacob and Bill Laski with Hillel Resner[4] as the first ad sales representative, and later publisher, and producer of the TEC Awards. The magazine became "MiX" without "the" ahead of it in April of 1980. It then skipped a month and then returned as a slick color magazine."[5]

## History

[edit]

In January 1989, Mix Publications, which included Mix magazine and Electronic Musician, was sold to Act II Publishing, a company owned by Norman Lear.[6]

In the 1990s, Mix magazine, had offices in the former Jelly Belly building on Hollis Street in Emeryville, California.[6][7]

In 1994, Mix Publications, was sold to Cardinal Business Media, in Philadelphia.[6]

In 2007, its Korean version, Mix Korea, was started.[3]

In 2011, NewBay Media bought it from Penton Media.[8] In 2018, Future acquired NewBay Media.[9] In 2021, the music production magazine Pro Sound News merged with Mix online.[10]

## References

[edit]

1. ^ Kenny, Tom (November 30, 2022). "Blog: Did You Read That?". Mixonline. Retrieved April 9, 2025.
2. ^ "Mix Magazine". Retrieved August 2, 2015.
3. ^ a b "Penton Media's (New York) "Mix Magazine" has launched "Mix Korea" with an issue in May". JK Publishing. May 2007. Retrieved November 10, 2015.
4. ^ Kenny, Tom (August 24, 2021). "A Tribute to Hillel Resner, Former Mix Publisher, 1942-2021". Mix. Retrieved April 9, 2025.
5. ^ Gleason, David E. F. (ed.). "MIX MAGAZINE: Recording Studio and Audio magazine from 1976". World Radio History .Com. Retrieved April 8, 2025. "Recording Studio and Production magazine begun in 1976"
6. ^ a b c 20th anniversary issue of Mix
7. ^ "Hackman Capital Partners Enters East Bay Market Through Emeryville Office Acquisition". Bisnow. Retrieved April 9, 2025.
8. ^ "NewBay Media Acquires Mix". NewBay Media. February 1, 2011. Retrieved November 10, 2015.
9. ^ "PennWell Corp. and NewBay Media Acquired By UK Firms". Folio. April 4, 2018. Retrieved September 1, 2018.
10. ^ "Mix and Pro Sound News to Merge". Mix. May 20, 2021. Retrieved November 24, 2024.

## External links

[edit]

Official website

## See also

[edit]

* Interview with founder, David Schwartz NAMM Oral History Library, January 14, 2011
* The Evolution of Mix Magazine with Tom Kenny Pt. 1 : Focusrite Pro Podcast
* The Evolution of Mix Magazine with Tom Kenny Pt. 2 : Focusrite Pro Podcast
* The Evolution of Mix Magazine with Tom Kenny Pt. 3 : Focusrite Pro Podcast
* 20th anniversary issue of Mix

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