MoEngage

Marketing software company

MoEngage

Industry| Marketing software
Founded| 2014; 10 years ago (2014)
Founder|

* Raviteja Dodda
* Yashwanth Kumar

Headquarters| San Francisco, California, United States

Area served

| Worldwide

Key people

| Raviteja Dodda (CEO) Yashwanth Kumar (CTO)
Website| www.moengage.com

MoEngage is a customer engagement platform, headquartered in San Francisco, California, United States, with offices in Bengaluru, Jakarta, London, and Berlin, founded in 2014.[1]

## History

[edit]

The company was founded in 2014 by IIT Kharagpur alumni, Raviteja Dodda and Yashwanth Kumar.[2]

## Products

[edit]

MoEngage launched NATIV in March 2016.[3] MoEngage also launched Smart Triggers, a mechanism for delivering one-to-one personalized push notifications.[4]

In August 2016, MoEngage launched its "Web Marketing Suite" which included email, web push, and in-app messaging.[4] In January 2018, the company launched a new product called Dynamic Product Messaging (DPM) that sent personalized product recommendations across channels based on user behavior.[5]

In 2024, MoEngage launched 'MoEngage for Financial Services' at their flagship #GROWTH Summit in Mumbai with the aim to provide a single, secure platform that enables easy and frictionless interactions between customers and financial brands through mobile apps or web browsers.[6]

## Funding

[edit]

In September 2015, MoEngage secured $4.25 million in Series A funding led by Helion Venture Partners with participation from Exfinity, Snapdeal's co-founders Kunal Bahl and Rohit Bansal and Taxi4Sure's founder Raghunandan G.[7] Earlier, the company received seed funding from Helion Venture Partners in 2014 and, in 2016, an undisclosed investment from Facebook's Anand Chandrasekaran.[8]

In December 2018, the company raised $9 million in a Series B funding round led by Matrix Partners and Ventureast.[9]

In February 2020, the company announced a Series C funding of $25 million for its platform led by Eight Roads Ventures, F-Prime Capital, Matrix Partners, and Ventureast.[10]

## Recognition

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* MoEngage was listed in the NASSCOM's top 10 hottest start-ups in 2015.[11]
* In 2017, MoEngage was recognized by Gartner as a 'Cool Vendor' in retail merchandising and marketing.[12][13]
* In 2018 and 2019, the company was recognized by Gartner in their Magic Quadrant for Mobile Marketing Platforms.[14][1][15]
* The founder and CEO of MoEngage, Raviteja Dodda, was selected by BW Businessworld for its second edition of 40 Under 40 in 2018,[16] and, in 2016, by Forbes for its 30 Under 30 Asia.[17]

## References

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1. ^ a b "MoEngage South-East Asia's fastest growing marketing automation platform". Deccan Chronicle. August 14, 2018.
2. ^ Banerjee, Avishek (October 15, 2018). "Enabling The Digital Makeover". BusinessWorld.
3. ^ Cifuentes, Jon (March 16, 2016). "MoEngage launches NATIV to help app marketers bypass engineering and boost engagement". VentureBeat.
4. ^ a b Rogers, Stewart (August 19, 2016). "MoEngage comes of age with the launch of a full web and app marketing suite". VentureBeat.
5. ^ "MoEngage launches its first Dynamic Product Messaging Service". Deccan Chronicle. January 29, 2018.
6. ^ www.ETBFSI.com. "MoEngage Launches 'MoEngage for Financial Services' at their Flagship #GROWTH Summit in Mumbai - ET BFSI". ETBFSI.com. Retrieved 2024-05-20.
7. ^ Shu, Catherine (September 14, 2015). "MoEngage Raises $4.25M Series A To Grow In The U.S." TechCrunch.
8. ^ Sangani, Priyanka (December 14, 2016). "MoEngage secures funding from Anand Chandrasekaran". The Economic Times.
9. ^ Ahuja, Aakanksha (December 4, 2018). "MoEngage raises $9 million funding from Matrix Partners, others". Livemint.
10. ^ "MoEngage lands $25M for its mobile-first customer engagement platform". TechCrunch. Retrieved 2020-02-12.
11. ^ Srivastava, Moulishree (October 13, 2015). "Nasscom's top 10 hottest start-ups". Livemint.
12. ^ "Marketing Automation Platform MoEngage Grows 200% in FY18; Targets $25M ARR By 2020". BusinessWorld. September 20, 2018.
13. ^ Hetu, Robert (May 4, 2017). "Gartner's Cool Vendors in Retail Merchandising and Marketing". Gartner.com.
14. ^ Yeager, Bryan; McGuire, Mike; Golvin, Charles (July 12, 2018). "Magic Quadrant for Mobile Marketing Platforms". Gartner.com.
15. ^ "Magic Quadrant for Mobile Marketing Platforms". Gartner.com. July 15, 2019.
16. ^ Sangwan, Sujata (September 28, 2018). "Meet 40 Young Business Leaders Selected by BW Businessworld for Its 2nd Edition of 40 Under 40 Awards and Summit". BusinessWorld.
17. ^ "Meet The 30 Under 30: Enterprise Technology". Forbes.

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