Mocne

Polish cigarette brand

Mocne

Product type| Cigarette
Owner| Imperial Tobacco Polska, a subsidiary of Imperial Tobacco
Produced by| Imperial Tobacco Polska, a subsidiary of Imperial Tobacco
Country| Polish People's Republic
Introduced| 1950s
Markets| Polish People's Republic, Poland[1][2][3]
Previous owners| Wytwórnia Wyrobów Tytoniowych, Reemtsma

Mocne (Polish for "Strong") is a Polish brand of cigarettes, currently owned and manufactured by Imperial Tobacco.[4][5]

## History

[edit]

An old Polish pack of Mocne cigarettes, with a Polish text warning at the bottom of the pack

Mocne was launched in the 1950s in a variety of designs and by several factories of the state-owned tobacco monopoly, Wytwórnia Wyrobów Tytoniowych. In the early 1990s the brand was bought by the Reemtsma company, now a subsidiary of Imperial Tobacco. Since then a variety of consumer choices were added, including Lights, Menthol and Extra Lights. In addition to the traditional soft packet, a hard packet was also introduced.

## Controversy

[edit]

### Trademark dispute

[edit]

In August 2006, it was reported that Imperial Tobacco Polska filed a request for invalidation of the right of protection for "AS MOCNY t" R-139925 registered for Tobacco Plants in Lublin Spółka Akcyjna.

The Supreme Administrative Court in its judgment of 25 May 2006 case file II GSK 64/06 held that the word "mocne" (in English: "strong") itself that is used as an indication of cigarettes, has not sufficient distinctive character as a trade mark. It may appear as part of a trade mark, but on a distinctive characteristic of a trade mark, which includes the word "mocne", will decide other words or images and the word "mocne" will remain a purely informational sign that could not become distinctive through use as a trade mark, even in a long term.

The SAC held that all manufacturers of cigarettes have the right to use purely informational sign to indicate the quality of cigarettes sold.[6]

## Products

[edit]

* Mocne
* Mocne Jasne
* Mocne Superlight
* Mocne Menthol

Below are all the variants of Mocne cigarettes, with the levels of tar and nicotine included.

Pack | Tar | Nicotine

|
|

Mocne | 15 mg | 1,3 mg
Mocne Jasne | 10 mg | 1,0 mg
Mocne Superlight | ???? mg | ???? mg
Mocne Menthol | ???? mg | ???? mg

## See also

[edit]

* Cigarette
* Tobacco smoking

## References

[edit]

1. ^ "BrandM Mocne - Cigarettes Pedia". www.cigarettespedia.com.
2. ^ "Mocne". www.zigsam.at.
3. ^ "Brands". www.cigarety.by.
4. ^ "Imperial Tobacco Polska S.A. - O nas - Marki". www.imperial-tobacco.pl.
5. ^ "Smoking in Krakow - Cigarettes and Other Tobacco Products". www.krakow-info.com.
6. ^ "Polish IP & IT law – copyright trademark computer internet telecomm » Trade mark law, case II GSK 64/06". rychlicki.net.

* v
* t
* e

Imperial Brands

Brands|

| Cigarettes|

* Atika
* Bastos
* Cabinet
* Capstan
* Cohiba
* Colt
* Davidoff
* Ducados
* Embassy
* Ernte 23
* Fortuna
* Gauloises
* Gitanes
* JPS
* Juno
* Kool
* Lambert & Butler
* Maverick
* Melbour
* Mevius1
* Mocne
* More1
* R6
* Regal
* Reval
* Richmond
* Romeo y Julietta
* Roth-Händle
* Salem
* Senoussi
* Strand
* Superkings
* West
* Winston
* Woodbine

|

Cigars|

* Backwoods
* Cohiba2
* Dutch Masters
* H. Upmann2
* Henry Clay
* Montecristo2
* Phillies
* Por Larrañaga2
* Quintero2
* Romeo y Julieta2
* Trinidad2

Other|

* Blu
* Drum
* Golden Virginia
* Rizla
* Skruf Snus
* White Ox

Subsidiaries|

* Altadis
* Habanos3
* ITG Brands4
* Reemtsma

Predecessors|

* British-Australasian Tobacco Company
* Churchman's
* Lambert & Butler
* Stephen Mitchell & Son
* W.D. & H.O. Wills
* William Clarke & Son

People|

* George Alfred Wills
* William Wills

1Australia only; 2Brands of Habanos, a 50:50 joint venture between Imperial Tobacco and Cubatabaco; 350% share; 4 formerly, "Commonwealth Brands"

* * *

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* Commons

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