Monarch Beverage Company

The Monarch Beverage Company IncCompany type| Private

|

Industry| beverage
Founded| 1965
Founder| Frank Armstrong
Headquarters|

Atlanta, Georgia.

United States

Key people

| Jacques Bombal, CEO
Products| Kickapoo Joy Juice
Services| Sale of Beverages
Website| Monarch Beverage Company website

The Monarch Beverage Company Inc is a diversified, international beverage company based in Atlanta, Georgia. The company's CEO is Jacques Bombal.[1] The company was founded in 1965 by Frank Armstrong. Monarch Beverage Company aimed to establish itself by offering lesser-known soft drink brands that had strong regional sales and appeal. Monarch Beverage Company purchased Dad's Root Beer product line from IC Industries of Chicago in 1986. Around that time, it was the second largest volume (12 million cases) root beer brand and was distributed by the Coca-Cola bottler network.[2] In 2007, The Dad's Root Beer Company, LLC of Jasper, Indiana, acquired the Dad's Root Beer brand as well as the rights to Bubble Up, Dr. Wells and Sun Crest in the U.S. and some other countries from The Monarch Beverage Co. of Atlanta.

Monarch Beverages is now concentrated on international markets where it does 90% of its business with brands like Kickapoo Joy Juice, and its outside-U.S. ownership of Bubble Up and Sun Crest.

## Brands

[edit]

* Acute Fruit
* American Cola
* Bubble Up (International rights only)[3]
* COMOTION
* Kickapoo Joy Juice
* Mason's Root Beer
* Nesbitt's (International rights only)[4]
* NTrinsic
* Planet Cola (and other flavors)
* Rush Energy Drink
* Reaktor Energy
* Sensa
* Sun Crest (International rights only)

## Former brands

[edit]

* All Sport (2001–2007)
* Bubble Up (1978–2007) [5]
* Chocolate Soldier (1966–1988)[citation needed]
* Dad's Root Beer (1986–2007)
* Dr. Wells (1987–2007) [2]
* Frostie Root Beer (1980–2000) [6][7]
* Grapette (and Orangette) (1977–2000) (was never marketed) [8][9]
* Kist (1966–1997) [6][10][11][12][13]
* Moxie (1966–2007) [14]
* Nesbitt's (1975–1999) [15]
* NuGrape (1968–1999) [16][17]
* Quench
* Sun Crest (1968–2007) [2]

## References

[edit]

1. ^ "Business Name History – THE MONARCH BEVERAGE COMPANY, INC". Georgia Secretary of State Corporation Records. Archived from the original on May 3, 2008. Retrieved June 20, 2008.
2. ^ a b c "The Dad's Root Beer Co., LLC". Beverage World. Ideal Media. November 15, 2007. Archived from the original on June 12, 2008. Retrieved June 20, 2008.
3. ^ "Bubble Up® - Monarch Beverages". Retrieved March 25, 2018.
4. ^ "Nesbitt's® — Int'l Only - Monarch Beverages". Retrieved March 25, 2018.
5. ^ Dad's Root Beer – Bubble Up page.
6. ^ a b Hoovers - Leading Edge Brands, LLC company profile.
7. ^ Stewart's Drive-In (Kearny, NJ) – "Stewart's Restaurants Since 1924".
8. ^ Nancy and Walker's Scrapbook - The Grapette Story.
9. ^ "The Grapette Story". www.grapette.com. Archived from the original on January 30, 2010. Retrieved March 25, 2018.
10. ^ U.S. Patent and Trademark Office – Chocolate Soldier, serial no. 71222497, filed Oct. 29, 1925, reg. no. 0210242, registered March 9, 1926 (2nd renewal: Mar. 9, 1966)
11. ^ U.S. Patent and Trademark Office \- Chocolate Soldier, serial no. 72265007, filed Feb. 20, 1967, reg. no. 0844208, registered Feb. 13, 1968
12. ^ "Kist". Angelfire. Retrieved March 25, 2018.
13. ^ "The Weide's Soda Page – Bottles starting with "K"". Retrieved March 25, 2018.
14. ^ "Moxie, same taste, new owner". New Hampshire Union Leader. Union Leader Corporation. April 6, 2007. p. B3. Retrieved November 25, 2007.
15. ^ Nesbitt's Orange Memorabilia Page – Facts Page.
16. ^ Jamaica Plain Historical Society – "Moxie Soda Outsold Coca-Cola" Archived May 14, 2008, at the Wayback Machine.
17. ^ "History". bigredltd.com. Archived from the original on June 4, 2008. Retrieved September 15, 2019.

## External links

[edit]

* Drink portal

* Monarch Beverage Company website

* v
* t
* e

Monarch Beverages

Current brands|

* Acutefruit
* American Cola
* Bubble Up (International markets only)
* COMOTION
* Kickapoo Joy Juice
* Mason's Root Beer
* Nesbitt's (International markets only)
* NTrinsic
* Planet Cola
* Rush Energy Drink
* Reaktor Energy
* Sensa
* Sun Crest (International markets only)

Former brands|

* All Sport
* Bubble Up
* Chocolate Soldier
* Dr. Wells
* Dad's Root Beer (and other flavors)
* Frostie Root Beer (and other flavors)
* Grapette
* Moxie
* Nesbitt's
* NuGrape
* Orangette
* Quench
* Sun Crest

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