Multiply (ASAP Rocky song)

2014 single by ASAP Rocky featuring Juicy J

"Multiply"

Promotional single by ASAP Rocky featuring Juicy J
from the album  At. Long. Last. ASAP (intended)
A-side| "Lord Pretty Flacko Jodye 2 (LPFJ2)"
Released| October 3, 2014 (2014-10-03)
Recorded| 2013–14
Genre| Hip-hop[1]
Length| 3:44
Label| RCA
Songwriter(s)|

* Rakim Mayers
* Jordan Houston

Producer(s)| Curtis Heron
ASAP Rocky singles chronology
| "Pretend"
(2014)  | "Multiply"
(2014)  | "Lord Pretty Flacko Jodye 2 (LPFJ2)"
(2015)

|
|

Juicy J singles chronology
| "She Knows"
(2014)  | "Multiply"
(2014)  | "I Don't Mind"
(2014)

|
|

"Multiply" is a hip hop song recorded by American rapper ASAP Rocky, which was made available for online streaming on October 3, 2014. Four days later, it was released as a digital single by RCA Records. The song features Juicy J and was produced by Curtis Heron. A music video for the track was co-directed by ASAP Rocky and Shomi Patwary. The single serves as a promotional single for Rocky's second studio album At. Long. Last. ASAP (2015).

## Release and composition

[edit]

On October 2, 2014, ASAP Rocky announced that he had signed a contract with William Morris Endeavor and would be represented by the agency worldwide. The same day, ASAP Yams and ASAP Rocky posted links to the website FlackoJodyeSeason.com, and announced a release for midnight.[2] The song, along with the music video, was released at midnight on the website, which had previously displayed a countdown timer. Upon the release, ASAP Rocky teased the release of his second studio album but gave no further details.[3][4]

"Multiply" is three minutes and 44 seconds long (3:44).[5] The song was produced by Curtis Heron and features Juicy J.[6] In the song, ASAP Rocky makes several references to the fashion industry, saying "I'm the motherfuckin' lord of this fashion shit / Don't I deserve just to brag a bit?" and mentioning designer brands Balmain and Maison Martin Margiela.[7] He also mocks fashion labels Been Trill and Hood By Air, which he has supported in the past. Further, ASAP Rocky honors deceased rapper Pimp C with the line "Even in my will, keep it trill to the day I peel."[4]

The record was physically released as a B-side to the white 7" LPFJ2 vinyl record released for Record Store Day in 2015.[8]

## Critical reception

[edit]

Been Trill responded to the song by selling T-shirts printed with a screenshot of A$AP Rocky standing in front of a screen displaying a verboten sign placed over the Been Trill logo. He also showed disappointment towards ASAP Rocky but complimented the song and music video.[9] Consequence of Sound described the sound of the song as a "gritty, hard-hitting anthem", while James Harris of Complex called it "aggressive" and an "absolute banger".[7][10]

## Music video

[edit]

The music video for "Multiply", co-directed by ASAP Rocky and Shomi Patwary, takes place in New York City and features the ASAP Mob rapping in a room equipped with numerous LED lights, on the streets of New York, and the subway. Rapper Yung Gleesh and M-1 of Dead Prez also make appearances in the video.[3][11]

## Charts

[edit]

Chart (2014)  | Peak
position

|

Belgium (Ultratip Bubbling Under Flanders)[12] | 79
Belgium Urban (Ultratop Flanders)[13] | 40
UK Singles (Official Charts Company)[14] | 184
UK Hip Hop/R&B (OCC)[15] | 27
US Hot R&B/Hip-Hop Songs (Billboard)[16] | 49

## Live performances

[edit]

ASAP Rocky first performed "Multiply" with ASAP Ferg during the latter's set at the Coachella Valley Music and Arts Festival in April 2014.[17]

## Release history

[edit]

Country  | Date  | Format(s)  | Label  | Ref.

|
|
|
|

Australia  | October 7, 2014  | Digital download | RCA Records | [18]
Canada  | [19]
New Zealand  | [20]
United Kingdom  | [21]
United States  | [22]

## Certifications

[edit]

Certifications for "Multiply"  Region  | Certification | Certified units/sales

|
|

United States (RIAA)[23] | Gold  | 500,000‡

‡ Sales+streaming figures based on certification alone.

## References

[edit]

1. ^ A$AP Rocky feat. Juicy J - Multiply - Listen - | Audiomack Archived 2014-10-05 at the Wayback Machine
2. ^ Bobb, Maurice (October 2, 2014). "A$AP Rocky Is Back—And He Just Signed With The WME Talent Agency". MTV. Archived from the original on October 6, 2014. Retrieved October 4, 2014.
3. ^ a b Brandle, Lars (October 3, 2014). "A$AP Rocky Returns with 'Multiply': Watch". Billboard. Prometheus Global Media. Retrieved October 4, 2014.
4. ^ a b Grow, Kory (October 3, 2014). "See A$AP Rocky Pay Tribute to Pimp C in 'Multiply' Video". Rolling Stone. Retrieved October 4, 2014.
5. ^ "Multiply (feat. Juicy J) (prod. Curtis Heron)". SoundCloud. October 3, 2014. Retrieved October 4, 2014.
6. ^ Raymer, Miles (October 3, 2014). "A$AP Rocky returns with 'Multiply'". Entertainment Weekly. Retrieved October 4, 2014.
7. ^ a b Harris, James (October 3, 2014). "A$AP Rocky Spits Anti-#BEEN TRILL# Lyrics and Goes After Other Popular Brands in His New Single "Multiply"". Complex. Retrieved October 4, 2014.
8. ^ RSD '15 Special Release: A$AP Rocky - LPFJ2, retrieved 2025-06-11
9. ^ Muller, Marissa G. (October 3, 2014). "Been Trill Already Has A Response To A$AP Rocky's 'Multiply' Dis". MTV. Archived from the original on October 7, 2014. Retrieved October 4, 2014.
10. ^ "ASAP Rocky releases new single "Multiply" — watch". Consequence of Sound. October 3, 2014. Retrieved October 4, 2014.
11. ^ Beauchemin, Molly (October 3, 2014). "A$AP Rocky Shares New Video For "Multiply" Featuring Juicy J". Pitchfork Media. Archived from the original on January 14, 2015. Retrieved October 4, 2014.
12. ^ "A$AP Rocky feat. Juicy J – Multiply" (in Dutch). Ultratip. Retrieved October 26, 2014.
13. ^ "A$AP Rocky feat. Juicy J – Multiply" (in Dutch). Ultratop Urban. Retrieved October 26, 2014.
14. ^ Zywietz, Tobias. "CHART: CLUK Update 18.10.2014 (wk41)". Zobbel.de. Retrieved October 26, 2014.
15. ^ "Official Hip Hop and R&B Singles Chart Top 40". Official Charts Company. Retrieved October 18, 2014.
16. ^ "Top Hip-Hop Songs/R&B (November 1, 2014)". Billboard. Prometheus Global Media. Retrieved March 26, 2017.
17. ^ "VIDEO: ASAP Rocky Performs New Song At Coachella". Ddotomen.com. April 12, 2014. Retrieved October 4, 2014.
18. ^ "Multiply (feat. Juicy J) - Single by A$AP Rocky". iTunes Store. Apple Inc. Retrieved October 18, 2014.
19. ^ "Multiply (feat. Juicy J) - Single by A$AP Rocky". iTunes Store. Apple Inc. Retrieved October 18, 2014.
20. ^ "Multiply (feat. Juicy J) - Single by A$AP Rocky". iTunes Store. Apple Inc. Retrieved October 18, 2014.
21. ^ "Multiply (feat. Juicy J) - Single by A$AP Rocky". iTunes Store. Apple Inc. Retrieved October 18, 2014.
22. ^ "Multiply (feat. Juicy J) - Single by A$AP Rocky". iTunes Store. Apple Inc. Retrieved October 18, 2014.
23. ^ "American single certifications – ASAP Rocky – Multiply (feat. Juicy J)". Recording Industry Association of America.

## External links

[edit]

* Multiply at SoundCloud
* Official music video on YouTube
* FlackoJodyeSeason.com[usurped]

* v
* t
* e

ASAP Rocky songs

* Discography
* Awards and nominations

Live. Love. ASAP|

* "Peso"

Long. Live. ASAP|

* "Long Live ASAP"
* "Goldie"
* "PMW (All I Really Need)"
* "Fuckin' Problems"
* "Wild for the Night"
* "1 Train"
* "Fashion Killa"
* "Phoenix"

At. Long. Last. ASAP|

* "LSD"
* "Lord Pretty Flacko Jodye 2 (LPFJ2)"
* "Electric Body"
* "Jukebox Joints"
* "M's"
* "Everyday"

Testing|

* "ASAP Forever"
* "ASAP Forever (Remix)"
* "Fukk Sleep"
* "Praise the Lord (Da Shine)"
* "Purity"

Don't Be Dumb|

* "D.M.B."
* "Shittin' Me"
* "Same Problems?"
* "Riot (Rowdy Pipe'n)"
* "Highjack"
* "Tailor Swif"
* "Ruby Rosary"
* "Pray4DaGang"

Other songs|

* "Multiply"
* "Cocky"
* "Bad Company"
* "Potato Salad"
* "Sundress"
* "Live Fast"
* "Babushka Boi"
* "T.D"
* "Doja"
* "Feel the Fiyaaaah"
* "Am I Dreaming"
* "Gangsta"

Featured songs|

* "Hands on the Wheel"
* "Cockiness (Love It) (Remix)"
* "Wildest Moments (Remix)"
* "U.O.E.N.O. (Remix)"
* "Shabba"
* "Hella Hoes"
* "Pretend"
* "I'm Not the Only One (Remix)"
* "Good for You"
* "Lovesick"
* "Blended Family (What You Do for Love)"
* "Telephone Calls"
* "Raf"
* "Who Dat Boy"
* "Summer Bummer"
* "Groupie Love"
* "No Limit"
* "Whiskey"
* "Pick It Up"
* "Count On Me"
* "London Tonight Freestyle"

* v
* t
* e

Juicy J

* Discography
* Production discography

Studio albums|

* Chronicles of the Juice Man
* Hustle Till I Die
* Stay Trippy
* Rubba Band Business
* The Hustle Continues

| Collaborations|

* TGOD Mafia: Rude Awakening
* Live and In Color (with Logic)

|

Singles|

* "Bandz a Make Her Dance"
* "Show Out"
* "Bounce It"
* "Shell Shocked"
* "Low"
* "All Night"
* "Ballin"
* "Ain't Nothing"
* "You Can Cry"

Featured singles|

* "With Ur Love"
* "Die Young" (Remix)
* "We Still in This Bitch"
* "Pour It Up" (Remix)
* "Crazy Kids"
* "23"
* "Clappers"
* "Lolly"
* "Dark Horse"
* "She Knows"
* "I Don't Mind"
* "Drive You Crazy"
* "Yamborghini High"
* "Powerglide"
* "Thinking with My Dick"

Promotional singles|

* "One of Those Nights"
* "KK"
* "Multiply"
* "Marching Band"

Other songs|

* "Smokin' On"

Related articles|

* Three 6 Mafia
* DJ Paul
* Hypnotize Minds
* Project Pat
* Wiz Khalifa

Authority control databases |

* MusicBrainz work

|

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