Musement

Online platform for activities, tours, museums, shows and art events

Musement

Type of site

| Tourism
Available in| English, Italian, French, Spanish, German, Dutch, Portuguese, Russian
Owner| TUI Group
Founder(s)| Alessandro Petazzi, Claudio Bellinzona, Fabio Zecchini, Paolo Giulini
URL| www.musement.com
Commercial| yes
Launched| 2013; 11 years ago (2013)

Musement is an online platform for activities, tours, museums, shows and art events which launched in 2013. [1] a service initially focused in Europe and then progressively expanding to the rest of the world.[2] Musement aggregates third-party activities and tickets for users to book online.[3] Tour suppliers have access to upload and manage various activities through the platform. The company's offers are available via website, iOS and Android. Once a customer books an activity, they receive a digital voucher or e-ticket for the reservation which can be saved on their device or printed. The company has four major competitors in this market, Viator (acquired by TripAdvisor), GetYourGuide, Berlin-based startup,[4] Klook, Hong Kong–based startup, and Peek.com, a U.S.-based startup.[5] The headquarters are located in Milan.

## History

[edit]

Founded in mid-2013,[6] Musement is an Italian-based start-up that secured funding from 360 Capital Partners[7] (previously invested in YOOX, MutuiOnline), Italian Angels for Growth and other investors in September 2013. It closed $10 million in Series B funding in 2016.[8] Musement acquired Triposo in October 2017.[9]

In September 2018, Musement was acquired by TUI Group.[10][11]

In October 2020, Musement was renamed TUI Musement. [12]

## References

[edit]

1. ^ "Musement raises investment". Startupbusiness. May 13, 2014.
2. ^ "Musement: About Us". Musement.
3. ^ O'Neil, Sean (June 9, 2014). "Startup pitch: Well funded Musement helps travelers skip queues at top sights". Phocuswire.
4. ^ O'Neill, Sean (November 2, 2017). "Tours and Activities Site GetYourGuide Secures a $75 Million Funding Round". Skift.
5. ^ O'Neill, Sean (October 11, 2017). "Leading Companies in Tours and Activities Emerge But There Is Still a Vast Sprawl of Competitors Below". Skift.
6. ^ "Venture Capital and Startups made in Italy: Musement raises €690k from 360 Capital Partners and IAG (Italian Angels for Growth) to expand internationally". Venturecapitaly. 2013-10-31. Retrieved 2014-06-16.
7. ^ "La startup Musement raccoglie 690mila euro". Il Sole 24 ORE. Retrieved 2014-06-16.
8. ^ "Musement, a "digital travel companion" and ticketing platform, raises $10M Series B". Techcrunch. November 15, 2016.
9. ^ Fox, Linda (10 October 2017). "Consolidation in tours and activities as Musement acquires Triposo". Phocuswire.
10. ^ "TUI group acquires italian startup Musement".
11. ^ Peltier, Dan (September 14, 2018). "TUI Group Buys Musement as Tours and Activities Sector Stays Hot for Deals". Skift.
12. ^ "TUI Destination Experiences diventa TUI Musement".

## External links

[edit]

* Official website
* http://www.livemint.com/Leisure/NNkS8xpWYiTow136V1VRiM/Holidays-can-be-a-breeze.html
* https://web.archive.org/web/20140422030622/http://en.startupbusiness.it/news/musement-launches-ios-app-and-prepares-to-disrupt-global-tour-booking-market
* http://www.venturecapitaly.com/2013/11/musement-raises-690k-from-360-capital_1.html
* http://www.ilsole24ore.com/art/tecnologie/2013-10-30/la-startup-musement--raccoglie-690mila-euro-150549.shtml?uuid=ABVebMa