NSK Trade City

Supermarket of Malaysia

Not to be confused with NSK Ltd.

NSK Trade City Sdn. Bhd.

NSK Trade City branch in Pandan

Company type| Private limited company
Industry| Wholesale and Retail
Founded| 1985; 39 years ago (1985) in Chow Kit
Founder| Lim's Family
Headquarters| Wisma Yap Tieh, Selayang, Batu 8 Off Jalan Ipoh, Selangor Darul Ehsan

Key people

| Lim Chou Bu (Chairman and Founder)
Kenny Chen (Director)
Website| nsktrade.com (NSK Trade City)
nskonline.com.my (NSK Grocer)

NSK Trade City Sdn Bhd (doing business as NSK Trade City and colloquially known as NSK) is a network of local wholesalers and retailers based in Malaysia. The company's name, "NSK" is short for New Seng Kee.[1] It operates in the grocery stores industry and was incorporated on 28 August 2003. The net profit margin of NSK Trade City Sdn Bhd increased by 1.37% in 2019.

## History[edit]

NSK started off as a family business by the Lim family, selling daily groceries and household goods at Pasar Chow Kit in 1985.[2] Somewhere in 1991, the company then grew from a small kiosk business to a big retail store that offers a variety of grocery and household items which was located along Jalan Raja, Kuala Lumpur.[2]

In December 2018, NSK officially opened its 21st outlet at the ground floor of BMC Mall in Bandar Mahkota Cheras and a total RM8mil had been invested for the construction of the huge outlet.[1]

On 31 December 2020, NSK launched its 30th outlet at Star Avenue Lifestyle Mall located in Shah Alam. The outlet is one of the mall's anchor tenant spanning across 36,000 square feet (3,300 m2)[3]

On 11 January 2022, NSK Grocer which is known as the largest and first retail outlet in the heart of Kuala Lumpur with a new and modern concept, launched in Quill City Mall, offering a wide range of quality local and imported products at affordable prices. Spanning over 85,000 square feet (7,900 m2), including the largest fresh food section, dry goods section, wholesale section and delicatessen.[4]

## Controversy[edit]

One of its supermarkets in Selayang allegedly displayed frog meat in the seafood counter. This issue raise concern and seen as insenstivity to Malay Muslims. NSK Trade City Sdn Bhd (NSK) has issued a public apology following the incident.[5][6] [7]

## See also[edit]

* Econsave
* Mydin
* List of hypermarkets

## References[edit]

1. ^ a b M.MAGESWARI. "Get value for money closer to home". The Star. Retrieved 2021-10-13.
2. ^ a b "Corporate Information". www.nsktrade.com. Retrieved 2021-10-13.
3. ^ "Shah Alam mall welcomes wholesale outlet as anchor tenant". The Star. Retrieved 2021-10-13.
4. ^ "吉隆坡桂和广场欢庆NSK GROCER 吉隆坡市中心最大的零售店盛大开业 | 中马 | 地方". 東方網 馬來西亞東方日報 (in Simplified Chinese). 2022-01-11. Retrieved 2022-05-06.
5. ^ https://www.malaymail.com/news/life/2023/10/30/nsk-trade-city-apologises-over-frog-meat-placed-on-seafood-counter-at-selayang-outlet/99165
6. ^ https://www.nst.com.my/news/nation/2023/10/972611/nsk-issues-apology-over-frog-meat-displayed-seafood-counter
7. ^ https://www.nst.com.my/news/nation/2023/10/972998/comical-chain-blunders-led-frog-meat-incident-nsttv