Nintendo

Japanese video game company

Nintendo Co., Ltd.

Logo since May 11, 2016[a]

Headquarters in Kyoto, Japan

Native name

| 任天堂株式会社

Romanized name

| Nintendō kabushiki gaisha
Formerly|

* Nintendo Koppai (1889)
* Yamauchi Nintendo (1889–1933)
* Yamauchi Nintendo & Co. (1933–1947)
* Marufuku Co., Ltd. (1947–1951)
* Nintendo Playing Card Co., Ltd. (1951–1963)

Company type| Public

Traded as

* TYO: 7974
* TOPIX Core30 component
* Nikkei 225 component

ISIN| JP3756600007
Industry|

* Video games
* Electronics

Founded| 23 September 1889; 135 years ago (1889-09-23) in Shimogyō-ku, Kyoto, Japan
Founder| Fusajiro Yamauchi
Headquarters| 11–1 Kamitoba Hokodatecho,

Minami-ku, Kyoto

Japan

Area served

| Worldwide

Key people

* Shuntaro Furukawa (president)
* Shigeru Miyamoto (executive fellow)

Products| List of products

Production output

* Hardware
17.97 million
* Software
213.96 million

(2023)
Brands|

Video game series

* Animal Crossing
* Art Style
* Big Brain Academy
* bit Generations
* BoxBoy!
* Brain Age
* Chibi-Robo!
* Cruis'n
* Custom Robo
* Donkey Kong
* Dr. Mario
* Excite
* F-Zero
* Famicom Detective Club
* Fire Emblem
* Fossil Fighters
* Golden Sun
* Kid Icarus
* Kirby
* The Legend of Zelda
* The Legendary Starfy
* Mario
* Mario Kart
* Mario Party
* Metroid
* Mother
* Pikmin
* Pilotwings
* Pokémon
* Punch-Out!!
* Puzzle League
* Rhythm Heaven
* Splatoon
* Star Fox
* Super Mario
* Super Smash Bros.
* Touch! Generations
* Wario
* Wars
* Wii
* Xenoblade Chronicles
* Yoshi

Services|

* Nintendo eShop
* My Nintendo
* Nintendo Switch Online

Revenue|  ¥1.601 trillion (US$13.923 billion) (2023)

Operating income

|  ¥504.3 billion (US$3.678 billion) (2023)

Net income

|  ¥432.7 billion (US$3.156 billion) (2023)
Total assets|  ¥2.662 trillion (US$21.866 billion) (2023)
Total equity|  ¥2.069 trillion (US$16.995 billion) (2023)

Number of employees

| 8,205[b] (2025)
Divisions|

* Business Development
* Entertainment Planning & Development
* Platform Technology Development

Subsidiaries|

List

* 1-Up Studio
* iQue
* Mario Club
* Monolith Soft
* Next Level Games
* Nintendo Cube
* Nintendo European Research & Development
* Nintendo Pictures
* Nintendo Sales
* Nintendo Software Technology
* Nintendo Systems (80%)
* Nintendo Technology Development
* Retro Studios
* Shiver Entertainment
* SRD

Website| nintendo.com
Footnotes / references
[1][2][3][4][5]

34°58′11″N 135°45′22.3″E﻿ / ﻿34.96972°N 135.756194°E﻿ / 34.96972; 135.756194 Nintendo Co., Ltd.[c] is a Japanese multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles.

The history of Nintendo began when craftsman Fusajiro Yamauchi founded the company to produce handmade hanafuda playing cards. After venturing into various lines of business and becoming a public company, Nintendo began producing toys in the 1960s, and later video games. Nintendo developed its first arcade games in the 1970s, and distributed its first system, the Color TV-Game in 1977. The company became internationally dominant in the 1980s after the arcade release of Donkey Kong (1981) and the Nintendo Entertainment System, which launched outside of Japan alongside Super Mario Bros. in 1985.

Since then, Nintendo has produced some of the most successful consoles in the video game industry, including the Game Boy (1989), the Super Nintendo Entertainment System (1991), the Nintendo DS (2004), the Wii (2006), and the Nintendo Switch (2017). It has created or published numerous major franchises, including Mario, Donkey Kong, The Legend of Zelda, Animal Crossing, and Pokémon. The company's mascot, Mario, is among the most famous fictional characters, and Nintendo's other characters—including Luigi, Donkey Kong, Samus, Link, Kirby, and Pikachu—have attained international recognition. Several films and a theme park area based on the company's franchises have been created.

Nintendo's game consoles have sold over 860 million units worldwide as of May 2025, for which more than 5.9 billion individual games have been sold. The company has numerous subsidiaries in Japan and worldwide, in addition to second-party developers including HAL Laboratory, Intelligent Systems, Game Freak, and the Pokémon Company. It is one of the wealthiest and most valuable companies in the Japanese market.

## History

[edit]

Main article: History of Nintendo

### Early history

[edit]

#### 1889–1932: Origin as a playing card business

[edit]

Original Nintendo headquarters (1889–1930) and workshop in Shimogyō-ku, Kyoto, c. 1889. The right section was eventually rebuilt (pictured below), and the left section was reportedly demolished in 2004.

Nintendo karuta poster from the Meiji era

Nintendo was founded as Nintendo Koppai[d] on 23 September 1889[6] by craftsman Fusajiro Yamauchi in Shimogyō-ku, Kyoto, Japan, as an unincorporated establishment, to produce and distribute Japanese playing cards, or karuta (かるた; from Portuguese carta, 'card'), most notably hanafuda (花札, 'flower cards').[1][2][3][7][8][9] The name "Nintendo" is commonly assumed to mean "leave luck to heaven",[9][10] but the assumption lacks historical validation; it has also been suggested to mean "the temple of free hanafuda", but even descendants of Yamauchi do not know the true intended meaning of the name.[7] Hanafuda cards had become popular after Japan banned most forms of gambling in 1882, though tolerated hanafuda. Sales of hanafuda cards were popular with the yakuza-run gaming parlors in Kyoto. Other card manufacturers had opted to leave the market, not wanting to be associated with its criminality, but Yamauchi persisted despite such fears to become the primary producer of hanafuda within a few years.[11] With the increase of the cards' popularity, Yamauchi hired assistants to mass-produce them to satisfy the demand.[12] Even with a favorable start, the business faced financial struggles due to operating in a niche market, the slow and expensive manufacturing process, high product price, alongside long durability of the cards, which impacted sales due to the low replacement rate.[13] As a solution, Nintendo produced a cheaper and lower-quality line of playing cards, Tengu, while also conducting product offerings in other cities such as Osaka, where card game profits were high. In addition, local merchants were interested in the prospect of continuous renewal of decks, thus avoiding the suspicions that reusing cards would generate.[14]

According to Nintendo, the business' first western-style card deck was put on the market in 1902,[2][3] although other documents indicate the date was 1907, shortly after the Russo-Japanese War.[15] Although the cards were initially intended to be exported, they quickly gained popularity within and without Japan.[2][3] During this time, the business styled itself as Marufuku Nintendo Card Co.[16] The war created considerable difficulties for companies in the leisure sector, which were subject to new levies such as the Karuta Zei ("playing cards tax").[17] Nintendo subsisted and, in 1907, entered into an agreement with Nihon Senbai—later known as the Japan Tobacco—to market its cards to various cigarette stores throughout the country.[18] A Nintendo promotional calendar from the Taishō era dated to 1915 indicates that the business was named Yamauchi Nintendo[e] but still used the Marufuku Nintendo Co. brand for its playing cards.[19]

Japanese culture stipulated that for Nintendo to continue as a family business after Yamauchi's retirement, Yamauchi had to adopt his son-in-law so that he could take over the business. As a result, Sekiryo Kaneda adopted the Yamauchi surname in 1907 and headed the business in 1929. By that time, Nintendo was the largest playing card business in Japan.[20]

#### 1933–1968: Incorporation and expansion

[edit]

Former Nintendo headquarters (1933–1959), rebuilt from the right section of the original building

English company information plate in the former Nintendo headquarters

In 1933, Sekiryo Kaneda established the company as a general partnership named Yamauchi Nintendo & Co., Ltd.[f][3] investing in the construction of a new corporate headquarters located next to the original building,[21] near the Toba-kaidō train station.[22] Because Sekiryo's marriage to Yamauchi's daughter produced no male heirs, he planned to adopt his son-in-law Shikanojo Inaba, an artist in the company's employ and the father of his grandson Hiroshi, born in 1927. However, Inaba abandoned his family and the company, so Hiroshi was made Sekiryo's eventual successor.[23]

World War II negatively impacted the company as Japanese authorities prohibited the diffusion of foreign card games, and as the priorities of Japanese society shifted, its interest in recreational activities waned. During this time, Nintendo was partly supported by a financial injection from Hiroshi's wife Michiko Inaba, who came from a wealthy family.[24] In 1947, Sekiryo founded the distribution company Marufuku Co., Ltd.[g] responsible for Nintendo's sales and marketing operations, which would eventually go on to become the present-day Nintendo Co., Ltd., in Higashikawara-cho, Imagumano, Higashiyama-ku, Kyoto.[2][3][7]

1949 New Year Nintendo staff commemoration

In 1950, due to Sekiryo's deteriorating health,[25] Hiroshi Yamauchi assumed the presidency and headed manufacturing operations.[2][3] His first actions involved several important changes in the operation of the company: in 1951, he changed the company name to Nintendo Playing Card Co., Ltd.[h][2][3][26] and in the following year, he centralized the manufacturing facilities dispersed in Kyoto, which led to the expansion of the offices in Kamitakamatsu-cho, Fukuine, Higashiyama-ku, Kyoto.[2][3][27] In 1953, Nintendo became the first company to succeed in mass-producing plastic playing cards in Japan.[2][3] Some of the company's employees, accustomed to more cautious and conservative leadership, viewed the new measures with concern, and the rising tension led to a call for a strike. However, the measure had no major impact, as Hiroshi resorted to the dismissal of several dissatisfied workers.[28]

In 1959, Nintendo moved its headquarters to Kamitakamatsu-cho, Fukuine, Higashiyama-ku in Kyoto. The company entered into a partnership with Walt Disney Productions to incorporate its characters into playing cards, which opened it up to the children's market and resulted in a boost to Nintendo's playing card business.[2][3][26] Nintendo automated the production of Japanese playing cards using backing paper, and also developed a distribution system that allowed it to offer its products in toy stores.[2][21] By 1961, the company had established a Tokyo branch in Chiyoda, Tokyo,[2] and sold more than 1.5 million card packs, holding a high market share, for which it relied on televised advertising campaigns.[29] In 1962, Nintendo became a public company by listing stock on the second section of the Osaka Securities Exchange and the Kyoto Stock Exchange.[2][3] In the following year, the company adopted its current name, Nintendo & Co., Ltd.[i] and started manufacturing games in addition to playing cards.[2][3]

In 1964, Nintendo earned ¥150 million.[30] Although the company experienced a period of economic prosperity, the Disney cards and derived products made it dependent on the children's market. The situation was exacerbated by the falling sales of its adult-oriented playing cards caused by Japanese society gravitating toward other hobbies such as pachinko, bowling, and nightly outings.[29] When Disney card sales began to decline, Nintendo realized that it had no real alternative to alleviate the situation.[30] After the 1964 Tokyo Olympics, Nintendo's stock price plummeted to its lowest recorded level of ¥60.[31][32]

In 1965, Nintendo hired Gunpei Yokoi to maintain the assembly-line machines used to manufacture its playing cards.[33]

#### 1969–1972: Classic and electronic toys

[edit]

Yamauchi increased Nintendo's investment in a research and development department in 1969, directed by Hiroshi Imanishi, a long-time employee of the company. Yokoi was moved to the newly created department and was responsible for coordinating various projects.[3][34] Yokoi's experience in manufacturing electronic devices led Yamauchi to put him in charge of the company's games department, and his products would be mass-produced.[35] During that period, Nintendo built a new production plant in Uji, just outside of Kyoto,[3] and distributed classic tabletop games like chess, shogi, go, and mahjong, and other foreign games under the Nippon Game brand.[36] The company's restructuring preserved a couple of areas dedicated to playing card manufacturing.[37]

In 1970, the company's stock listing was promoted to the first section of the Osaka Stock Exchange,[2][3] and the reconstruction and enlargement of its corporate headquarters was completed.[3] The year represented a watershed moment in Nintendo's history as it released Japan's first electronic toy—the Beam Gun, an optoelectronic pistol designed by Masayuki Uemura.[3] In total, more than a million units were sold.[38] Nintendo partnered with Magnavox to provide a light gun controller based on the Beam Gun design for the company's new home video game console, the Magnavox Odyssey, in 1971.[39] Other popular toys released at the time included the Ultra Hand, the Ultra Machine, the Ultra Scope, and the Love Tester, all designed by Yokoi. More than 1.2 million units of Ultra Hand were sold in Japan.[12]

### 1973–present: History in electronics

[edit]

#### 1973–1978: Early video games and Color TV-Game

[edit]

Further information: History of Color TV-Game

The Color TV-Game

The growing demand for Nintendo's products led Yamauchi to further expand the offices, for which he acquired the surrounding land and assigned the production of cards to the original Nintendo building. Meanwhile, Yokoi, Uemura, and new employees such as Genyo Takeda continued to develop innovative products for the company.[21] The Laser Clay Shooting System was released in 1973 and managed to surpass bowling in popularity. Though Nintendo's toys continued to gain popularity, the 1973 oil crisis caused both a spike in the cost of plastics and a change in consumer priorities that put essential products over pastimes, and Nintendo lost several billion yen.[40]

In 1974, Nintendo released Wild Gunman, a skeet shooting arcade simulation consisting of a 16 mm image projector with a sensor that detects a beam from the player's light gun. Both the Laser Clay Shooting System and Wild Gunman were successfully exported to Europe and North America.[3] However, Nintendo's production speeds were still slow compared to rival companies such as Bandai and Tomy, and their prices were high, which led to the discontinuation of some of their light gun products.[41] The subsidiary Nintendo Leisure System Co., Ltd., which developed these products, was closed as a result of the economic impact dealt by the oil crisis.[42]

Shigeru Miyamoto joined Nintendo in 1977.

Yamauchi, motivated by the successes of Atari and Magnavox with their video game consoles,[21] acquired the Japanese distribution rights for the Magnavox Odyssey in 1974,[35] and reached an agreement with Mitsubishi Electric to develop similar products between 1975 and 1978, including the first microprocessor for video games systems, the Color TV-Game series, and an arcade game inspired by Othello.[3] During this period, Takeda developed the video game EVR Race,[43] and Shigeru Miyamoto joined Yokoi's team with the responsibility of designing the casing for the Color TV-Game consoles.[44] In 1978, Nintendo's research and development department was split into two facilities, Nintendo Research & Development 1 and Nintendo Research & Development 2, respectively managed by Yokoi and Uemura.[45][46]

Shigeru Miyamoto brought distinctive sources of inspiration to the company, ranging from the natural environment and regional culture of Sonobe, to popular culture influences like Westerns and detective fiction, and to folk Shinto practices and family media.[47][48][49][50] They are seen in most of Nintendo's major franchises which developed following Miyamoto's creative leadership.[51]

#### 1979–1987: Game & Watch, arcade games, and Nintendo Entertainment System

[edit]

Further information: History of Game & Watch and History of Nintendo Entertainment System

Game & Watch

Nintendo Entertainment System

Two key events in Nintendo's history occurred in 1979: its American subsidiary was opened in New York City, and a new department focused on arcade game development was created. In 1980, one of the first handheld video game systems, the Game & Watch, was created by Yokoi from the technology used in portable calculators.[3][40] It became one of Nintendo's most successful products, with over 43.4 million units sold worldwide during its production period, and for which 59 games were made in total.[52]

Donkey Kong miniature arcade cabinet

Nintendo entered the arcade video game market with Sheriff and Radar Scope, released in Japan in 1979 and 1980 respectively. Sheriff, also known as Bandido in some regions, marked the first original video game made by Nintendo, and was published by Sega and developed by Genyo Takeda and Shigeru Miyamoto.[51][53][54] Radar Scope rivaled Galaxian in Japanese arcades but failed to find an audience overseas and created a financial crisis for the company.[55] To try to find a more successful game, they put Miyamoto in charge of their next arcade game design, leading to the release of Donkey Kong in 1981, one of the first platform video games that allowed the player character to jump.[56] The character Jumpman would later become Mario and Nintendo's official mascot. Mario was named after Mario Segale, the landlord of Nintendo's offices in Tukwila, Washington.[57][58][59] Donkey Kong was a financial success for Nintendo both in Japan and overseas, and led Coleco to fight Atari for licensing rights for porting to home consoles and personal computers.[55]

In 1983, Nintendo opened a new production facility in Uji and was listed in the first section of the Tokyo Stock Exchange.[3] Uemura, taking inspiration from the ColecoVision,[60] began creating a new video game console that would incorporate a ROM cartridge format for video games as well as both a central processing unit and a picture processing unit.[3][61][62] The Family Computer, or Famicom, was released in Japan in July 1983 along with three games adapted from their original arcade versions: Donkey Kong, Donkey Kong Jr. and Popeye.[63] Its success was such that in 1984, it surpassed the market share held by Sega's SG-1000.[64] That success also led to Nintendo leaving the Japanese arcade market in late 1985.[65][66] At this time, Nintendo adopted a series of guidelines that involved the validation of each game produced for the Famicom before its distribution on the market, agreements with developers to ensure that no Famicom game would be adapted to other consoles within two years of its release, and restricting developers from producing more than five games per year for the Famicom.[67]

In the early 1980s, several video game consoles proliferated in the United States, as well as low-quality games produced by third-party developers,[68] which oversaturated the market and led to the video game crash of 1983.[69] Consequently, a recession hit the American video game industry, whose revenues went from over $3 billion to $100 million between 1983 and 1985.[70] Nintendo's initiative to launch the Famicom in America was also impacted. To differentiate the Famicom from its competitors in America, Nintendo rebranded it as an entertainment system and its cartridges as Game Paks, with a design reminiscent of a VCR.[62] Nintendo implemented a lockout chip in the Game Paks for control on its third party library to avoid the market saturation that had occurred in the United States.[71] The result is the Nintendo Entertainment System, or NES, which was released in North America in 1985.[3] The landmark games Super Mario Bros. and The Legend of Zelda were produced by Miyamoto and Takashi Tezuka. Composer Koji Kondo reinforced the idea that musical themes could act as a complement to game mechanics rather than simply a miscellaneous element.[72] Production of the NES lasted until 1995,[73] and production of the Famicom lasted until 2003.[74] In total, around 62 million Famicom and NES consoles were sold worldwide.[75] During this period, Nintendo created a copyright infringement protection in the form of the Official Nintendo Seal of Quality, added to their products so that customers may recognize their authenticity in the market.[76] By this time, Nintendo's network of electronic suppliers had extended to around thirty companies, including Ricoh (Nintendo's main source for semiconductors) and the Sharp Corporation.[21]

#### 1988–1994: Game Boy and Super Nintendo Entertainment System

[edit]

Further information: History of Game Boy and History of Super Nintendo Entertainment System

The Game Boy and Super NES

In 1988, Yokoi and his team at Nintendo R&D1 conceived the Game Boy, the first handheld video game console made by Nintendo. Nintendo released the Game Boy in 1989. In North America, the Game Boy was bundled with the popular third-party game Tetris after a difficult negotiation process with Elektronorgtechnica.[77] The Game Boy was a significant success. In its first two weeks of sale in Japan, its initial inventory of 300,000 units sold out, and in the United States, an additional 40,000 units were sold on its first day of distribution.[78] Around this time, Nintendo entered an agreement with Sony to develop the Super Famicom CD-ROM Adapter, a peripheral for the upcoming Super Famicom capable of playing CD-ROMs.[79] However, the collaboration did not last as Yamauchi preferred to continue developing the technology with Philips, which would result in the CD-i,[80] and Sony's independent efforts resulted in the creation of the PlayStation console.[81]

The first issue of Nintendo Power magazine, which had an annual circulation of 1.5 million copies in the United States, was published in 1988.[82] In July 1989, Nintendo held the first Nintendo Space World trade show with the name Shoshinkai to announce and demonstrate upcoming Nintendo products.[83] That year, the first World of Nintendo stores-within-a-store, which carried official Nintendo merchandise, were opened in the United States. According to company information, more than 25% of homes in the United States had an NES in 1989.[82]

In the late 1980s, Nintendo's dominance slipped with the appearance of NEC's PC Engine/TurboGrafx-16 and Sega's Mega Drive/Genesis, 16-bit game consoles with improved graphics and audio compared to the NES.[84] In response to the competition, Uemura designed the Super Famicom, which launched in 1990. The first batch of 300,000 consoles sold out in hours.[85] The following year, as with the NES, Nintendo distributed a modified version of the Super Famicom to the United States market, titled the Super Nintendo Entertainment System.[86] Launch games for the Super Famicom and Super NES include Super Mario World, F-Zero, Pilotwings, SimCity, and Gradius III.[87] By mid-1992, over 46 million Super Famicom and Super NES consoles had been sold.[3] The console's life cycle lasted until 1999 in the United States,[88] and until 2003 in Japan.[74]

In March 1990, the first Nintendo World Championship was held, with participants from 29 American cities competing for the title of "best Nintendo player in the world".[82][89] In June 1990, the subsidiary Nintendo of Europe was opened in Großostheim, Germany; in 1993, subsequent subsidiaries were established in the Netherlands (where Bandai had previously distributed Nintendo's products), France, the United Kingdom, Spain, Belgium, and Australia.[3] In 1992, Nintendo acquired a majority stake in the Seattle Mariners baseball team, and sold most of its shares in 2016.[90][91] On July 31, 1992, Nintendo of America announced it would cease manufacturing arcade games and systems.[92][93] In 1993, Star Fox was released, which marked an industry milestone by being the first video game to make use of the Super FX chip.[3]

The proliferation of graphically violent video games, such as Mortal Kombat, caused controversy and led to the creation of the Interactive Digital Software Association and the Entertainment Software Rating Board, in whose development Nintendo collaborated during 1994. These measures also encouraged Nintendo to abandon the content guidelines it had enforced since the release of the NES.[94][95] Commercial strategies implemented by Nintendo during this time include the Nintendo Gateway System, an in-flight entertainment service available for airlines, cruise ships and hotels,[96] and the "Play It Loud!" advertising campaign for Game Boys with different-colored casings. The Advanced Computer Modeling graphics used in Donkey Kong Country for the Super NES and Donkey Kong Land for the Game Boy were technologically innovative, as was the Satellaview satellite modem peripheral for the Super Famicom, which allowed the digital transmission of data via a communications satellite in space.[3]

#### 1995–2000: Virtual Boy, Nintendo 64, and Game Boy Color

[edit]

Further information: History of Virtual Boy, History of Nintendo 64, and History of Game Boy Color

Nintendo 64, released in 1996

Game Boy Color, released in 1998

In 1995, Nintendo released the Virtual Boy, a console designed by Yokoi with stereoscopic graphics. Critics were generally disappointed with the quality of the games and red-colored graphics, and complained of gameplay-induced headaches.[97] The system sold poorly and was quietly discontinued.[98] Amid the system's failure, Yokoi formally retired from Nintendo.[99]

Virtual Boy, released in 1995

In February 1996, Pocket Monsters Red and Green (known internationally as Pokémon Red and Blue) was developed by Game Freak and released in Japan for the Game Boy, establishing the popular Pokémon franchise.[100]: 191 The game went on to sell 31.37 million units,[101] with the video game series exceeding a total of 300 million units in sales as of 2017.[102]

The Nintendo 64 was released in June 1996 in Japan, September 1996 in the United States and March 1997 in Europe. Though planned for release in 1995, the production schedules of third-party developers influenced a delay,[103][104] The console was in development since mid-1993, when Nintendo and Silicon Graphics announced a strategic alliance to develop the console.[105][106] NEC, Toshiba, and Sharp also contributed technology to the console.[107] The Nintendo 64 was marketed as one of the first consoles to be designed with 64-bit architecture.[108] In 1997, Nintendo released the Rumble Pak, a plug-in device that connects to the Nintendo 64 controller and produces a vibration during certain moments of a game.[3] By the end of its production in 2002, around 33 million Nintendo 64 consoles were sold worldwide,[75] and it is considered one of the most recognized video game systems in history.[109] 388 games were produced for the Nintendo 64 in total,[110] some of which – particularly Super Mario 64, The Legend of Zelda: Ocarina of Time, and GoldenEye 007 – have been distinguished as some of the greatest of all time.[111]

In 1998, the Game Boy Color was released. In addition to backward compatibility with Game Boy games, the console's similar capacity to the NES resulted in select adaptations of games from that library, such as Super Mario Bros. Deluxe.[112] Since then, over 118.6 million Game Boy and Game Boy Color consoles have been sold worldwide.[113]

A series of administrative changes occurred in 2000 when Nintendo's corporate offices were moved to the Minami-ku neighborhood in Kyoto, and Nintendo Benelux was established to manage the Dutch and Belgian territories.[3]

#### 2001–2003: Game Boy Advance and GameCube

[edit]

Further information: History of Game Boy Advance and History of GameCube

Game Boy Advance, released in 2001

GameCube, released in 2001

Nintendo headquarters since 2000

Satoru Iwata was Nintendo president from 2002–2015

In 2001, two new Nintendo consoles were introduced: the Game Boy Advance, which was designed by Gwénaël Nicolas with stylistic departure from its predecessors,[114][115] and the GameCube,[116] which features a 128-bit Gekko processor from IBM and a DVD drive from Panasonic.[117] During the first week of the Game Boy Advance's North American release in June 2001, over 500,000 units were sold, making it the fastest-selling video game console in the United States at the time.[118] By the end of its production cycle in 2010, more than 81.5 million units had been sold worldwide.[113] As for the GameCube, even with such distinguishing features as the miniDVD format of its games and Internet connectivity for a few games,[119][120] its sales were lower than those of its predecessors, and during the six years of its production, 21.7 million units were sold worldwide.[121] The GameCube struggled against its rivals in the market,[122][123] and its initial poor sales led to Nintendo posting a first half fiscal year loss in 2003 for the first time since the company went public in 1962.[124]

In 2002, the Pokémon Mini was released. Its dimensions were smaller than that of the Game Boy Advance and it weighed 70 grams, making it the smallest video game console in history.[3] Nintendo collaborated with Sega and Namco to develop Triforce, an arcade board to facilitate the conversion of arcade titles to the GameCube.[125] Following the European release of the GameCube in May 2002,[126] Hiroshi Yamauchi announced his resignation as the president of Nintendo, and Satoru Iwata was selected by the company as his successor. Yamauchi would remain as advisor and director of the company until 2005.[127] Iwata's appointment as president ended the Yamauchi succession at the helm of the company, a practice that had been in place since its foundation.[128][129]

In 2003, Nintendo released the Game Boy Advance SP, an improved version of the Game Boy Advance with a foldable case, an illuminated display, and a rechargeable battery. By the end of its production cycle in 2010, over 43.5 million units had been sold worldwide.[113] Nintendo also released the Game Boy Player, a peripheral that allows Game Boy and Game Boy Advance games to be played on the GameCube.

#### 2004–2010: Nintendo DS and Wii

[edit]

Further information: History of Nintendo DS and History of Wii

The Nintendo DS and Wii

In 2004, Nintendo released the Nintendo DS, which featured such innovations as dual screens – one of which is a touchscreen – and wireless connectivity for multiplayer play.[3][130] Throughout its lifetime, more than 154 million units were sold, making it the most successful handheld console and the second bestselling console in history.[113] In 2005, Nintendo released the Game Boy Micro, the last system in the Game Boy line.[3][112] Sales did not meet Nintendo's expectations,[131] with 2.5 million units being sold by 2007.[132] In mid-2005, the Nintendo World Store was inaugurated in New York City.[133]

Reggie Fils-Aimé was the president of Nintendo of America from 2006–2019.

Nintendo's next home console was conceived in 2001, although development commenced in 2003, taking inspiration from the Nintendo DS.[134] Nintendo also considered the relative failure of the GameCube and instead opted to take a "Blue Ocean Strategy" by developing a reduced performance console in contrast to the high-performance consoles of Sony and Microsoft to avoid directly competing with them.[135] The Wii was released in November 2006,[136] with a total of 33 launch games.[137] With the Wii, Nintendo sought to reach a broader demographic than its seventh-generation competitors,[138] with the intention of also encompassing the "non-consumer" sector.[139] Nintendo invested in a $200 million advertising campaign to that end.[140] The Wii's innovations include the Wii Remote controller, equipped with an accelerometer system and infrared sensors that allow it to detect its position in a three-dimensional environment with the aid of a sensor bar;[141][142] the Nunchuk peripheral that includes an analog controller and an accelerometer;[143] and the Wii MotionPlus expansion that increases the sensitivity of the main controller with the aid of gyroscopes.[144] By 2016, more than 101 million Wii consoles had been sold worldwide,[145] making it the most successful console of its generation, a distinction that Nintendo had not achieved since the 1990s with the Super NES.[146]

Several accessories were released for the Wii from 2007 to 2010, such as the Wii Balance Board, the Wii Wheel and the WiiWare download service. In 2009, Nintendo Iberica S.A. expanded its commercial operations to Portugal through a new office in Lisbon.[3] By that year, Nintendo held a 68.3% share of the worldwide handheld gaming market.[147]

#### 2011–2016: Nintendo 3DS, Wii U, and mobile ventures

[edit]

Further information: History of Nintendo 3DS, History of Wii U, and History of Nintendo mobile games

The Nintendo 3DS and Wii U

After an announcement in March 2010,[148] Nintendo released the Nintendo 3DS in 2011. The console produces stereoscopic effects without 3D glasses.[149] By 2018, more than 69 million units had been sold worldwide;[150] the figure increased to 75 million by the start of 2019.[145]

In 2012 and 2013, two new Nintendo game consoles were introduced: the Wii U, with high-definition graphics and a GamePad controller with near-field communication technology,[151][152] and the Nintendo 2DS, a version of the 3DS that lacks the clamshell design of Nintendo's previous handheld consoles and the stereoscopic effects of the 3DS.[153] With 13.5 million units sold worldwide,[145] the Wii U is the least successful video game console in Nintendo's history.[154] In 2014, a new product line was released consisting of figures of Nintendo characters called Amiibos.[3]

On 25 September 2013, Nintendo announced its acquisition of a 28% stake in PUX Corporation, a subsidiary of Panasonic, to develop facial, voice, and text recognition for its video games.[155] Due to a 30% decrease in company income between April and December 2013, Iwata announced a temporary 50% cut to his salary, with other executives seeing reductions by 20%–30%.[156] In January 2015, Nintendo ceased operations in the Brazilian market due in part to high import duties. This did not affect the rest of Nintendo's Latin American market due to an alliance with Juegos de Video Latinoamérica.[157] Nintendo reached an agreement with NC Games for Nintendo's products to resume distribution in Brazil by 2017,[158] and by September 2020, the Switch was released in Brazil.[159]

On 11 July 2015, Iwata died of bile duct cancer, and after a couple of months in which Miyamoto and Takeda jointly operated the company, Tatsumi Kimishima was named as Iwata's successor on 16 September 2015.[160] As part of the management's restructuring, Miyamoto and Takeda were named creative and technological advisors, respectively.[161] The financial losses caused by the Wii U, along with Sony's intention to release its video games to other platforms such as smart TVs, motivated Nintendo to rethink its strategy concerning the production and distribution of its properties.[162] In 2015, Nintendo formalized agreements with DeNA and Universal Parks & Resorts to extend its presence to smart devices and amusement parks respectively.[163][164][165]

Pokémon Go in the sign-up menu

In March 2016, Nintendo's first mobile app for the iOS and Android systems, Miitomo, was released.[166] Since then, Nintendo has produced other similar apps, such as Super Mario Run, Fire Emblem Heroes, Animal Crossing: Pocket Camp, Mario Kart Tour, and Pokémon Go, the last being developed by Niantic and having generated $115 million in revenue for Nintendo.[167] In March 2016, the loyalty program My Nintendo replaced Club Nintendo.[168] The NES Classic Edition was released in November 2016. The console is a version of the NES based on emulation, HDMI, and the Wii remote.[169] Its successor, the Super NES Classic Edition, was released in September 2017.[170] By October 2018, around ten million units of both consoles combined had been sold worldwide.[171]

#### 2017–2024: Nintendo Switch and expansion to other media

[edit]

Further information: History of Nintendo Switch

In "TV mode", with the Joy-Con attached to a grip and the main unit docked

In "Handheld mode", with the Joy-Con attached to its sides

Nintendo Switch, a hybrid video game console, released in 2017

The Wii U's successor in the eighth generation of video game consoles, the Nintendo Switch, was released in March 2017. The Switch features a hybrid design as a home and handheld console, Joy-Con controllers that each contain an accelerometer and gyroscope, and the simultaneous wireless networking of up to eight consoles.[172] To expand its library, Nintendo entered alliances with several third-party and independent developers;[173][174] by February 2019, more than 1,800 Switch games had been released.[175] The Switch has shipped over 150 million units worldwide as of December 2024[update], becoming the third-best selling console of all time behind the PlayStation 2 and Nintendo DS. It is also Nintendo's most successful home console to date, surpassing the Wii's 101.6 million units.

Super Nintendo World at Universal Studios Japan, opened in 2021

In 2018, Shuntaro Furukawa replaced Kimishima as company president,[176] and in 2019, Doug Bowser succeeded Nintendo of America president Reggie Fils-Aimé.[177] In April 2019, Nintendo formed an alliance with Tencent to distribute the Nintendo Switch in China starting in December.[178]

Nintendo's Tokyo branch office, located in the 8th floor, since 2020

In April 2020, Reuters reported that ValueAct Capital had acquired over 2.6 million shares in Nintendo stock worth US$1.1 billion over the course of a year, giving them an overall stake of 2% in Nintendo.[179] Although the COVID-19 pandemic caused delays in the production and distribution of some of Nintendo's products, the situation "had limited impact on business results"; in May 2020, Nintendo reported a 75% increase in income compared to the previous fiscal year, mainly contributed by the Nintendo Switch Online service.[180] The year saw some changes to the company's management: outside director Naoki Mizutani retired from the board, and was replaced by Asa Shinkawa; and Yoshiaki Koizumi was promoted to senior executive officer, maintaining his role as deputy general manager of Nintendo EPD.[180] By August, Nintendo was named the richest company in Japan.[181]

Super Nintendo World, a theme park area, opened at Universal Studios Japan in 2021.[182][183] Nintendo co-produced an animated film The Super Mario Bros. Movie alongside Universal Pictures and Illumination, with Miyamoto and Illumination CEO Chris Meledandri acting as producers.[184][185] In 2021, Furukawa indicated Nintendo's plan to create more animated projects based on their work outside the Mario film,[186] and by 29 June, Meledandri joined the board of directors as a non-executive outside director.[187][188] According to Furukawa, the company's expansion toward animated production is to keep "[the] business [of producing video games] thriving and growing", realizing the "need to create opportunities where even people who do not normally play on video game systems can come into contact with Nintendo characters". That day, Miyamoto said that "[Meledandri] really came to understand the Nintendo point of view" and that "asking for [his] input, as an expert with many years of experience in Hollywood, will be of great help to" Nintendo's transition into film production.[189] Later, in July 2022, Nintendo acquired Dynamo Pictures, a Japanese CG company founded by Hiroshi Hirokawa on 18 March 2011. Dynamo had worked with Nintendo on digital shorts in the 2010s, including for the Pikmin series, and Nintendo said that Dynamo would continue their goal of expanding into animation. Following the completion of the acquisition in October 2022, Nintendo renamed Dynamo as Nintendo Pictures.[190][191]

In February 2022, Nintendo announced the acquisition of SRD Co., Ltd. (Systems Research and Development) after 40 years, a major contributor of Nintendo's first-party games such as Donkey Kong and The Legend of Zelda until the 1990s, and then support studio since.[192] In May 2022, Reuters reported that Saudi Arabia's Public Investment Fund had purchased a 5% stake in Nintendo,[193] and by January 2023, its stake in the company had increased to 6.07%.[194] It was raised to 7.08% by February 2023, and in the same week by 8.26%, making it the biggest external investor.[195][196] In November 2024, Saudi Arabia's PIF dropped back to 6.3%.[197]

In early 2023, the Super Nintendo World theme park area in Universal Studios Hollywood opened.[198] The Super Mario Bros. Movie was released on 5 April 2023, and has grossed over $1.3 billion worldwide, setting box-office records for the biggest worldwide opening weekend for an animated film, the highest-grossing film based on a video game and the 15th-highest-grossing film of all-time.[199]

Nintendo reached an agreement with Embracer Group in May 2024 to acquire 100% of the shares in Shiver Entertainment, a company that has specialized in porting triple-A games like Hogwarts Legacy and Mortal Kombat 1 to the Switch, making it a wholly owned subsidiary of Nintendo, subject to closing conditions.[200][201] In October 2024, the company opened the Nintendo Museum on the site of its former Uji Ogura plant, where it had manufactured playing and hanafuda cards.[202] The same month, Nintendo announced Nintendo Music, a mobile application enabling one to listen to soundtracks from Nintendo games.[203] By November 2024, Nintendo gained full ownership of Monolith Soft, a first-party developer behind Xenoblade Chronicles and provided support for The Legend of Zelda: Tears of the Kingdom.[204]

#### 2025–present: Nintendo Switch 2

[edit]

Further information: History of Nintendo Switch 2

In "TV mode", with the Joy-Con 2 attached to a grip and the main unit docked

In "Handheld mode", with the Joy-Con 2 attached to its sides

Nintendo Switch 2, released in 2025

The successor to the Switch, the Nintendo Switch 2, was released on June 5, 2025. It has a larger display and more internal storage than the original Switch. It has updated graphics, controllers, and social features. It supports 1080p resolution and a 120Hz refresh rate in handheld or tabletop mode, and 4K resolution with a 60Hz refresh rate when docked.[205] On June 10, Nintendo reported that the Switch 2 had sold more than 3.5 million units worldwide, becoming the fastest selling console in world history, overtaking the previous record-holder, the PlayStation 2.[206][207]

## Products

[edit]

Main article: List of Nintendo products

Nintendo's central focus is the research, development, production, and distribution of entertainment products—primarily video game software and hardware and card games. Its main markets are Japan, America, and Europe, and more than 70% of its total sales come from the latter two territories.[208] As of May 2025, Nintendo's game consoles have sold over 860 million units, for which more than 5.9 billion video games have been sold globally.[209]

### Toys and cards

[edit]

Main article: List of Nintendo products § Toys and cards

### Video game consoles

[edit]

Main article: Nintendo video game consoles

Since the launch of the Color TV-Game in 1977, Nintendo has produced and distributed home, handheld, dedicated, and hybrid consoles. In the 1980s, its first consoles to be successful were the Game & Watch and Nintendo Entertainment System. Its following systems In the 2000s, Nintendo found wide success again, with both the Nintendo DS and Wii. Each has a variety of accessories and controllers, such as the NES Zapper, the Game Boy Camera, the Super NES Mouse, the Rumble Pak, the Wii MotionPlus, the Wii U Pro Controller, and the Switch Pro Controller.

### Video games

[edit]

Main article: List of Nintendo products

Nintendo's first electronic games are arcade games. EVR Race (1975) was the company's first electromechanical game, and Donkey Kong (1981) was the first platform game in history. Since then, both Nintendo and other development companies have produced and distributed an extensive catalog of video games for Nintendo's consoles. Nintendo's games are sold in both removable media formats such as optical disc and cartridge, and online formats which are distributed via services such as the Nintendo eShop and the Nintendo Network.

## Corporate structure

[edit]

Main article: List of Nintendo development teams

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Nintendo's internal research and development operations are divided into three main divisions:

1. Nintendo Entertainment Planning & Development (EPD),[210][211][212] the main software development and production division of Nintendo, which focuses on video game and software development, production, and supervising;
2. Nintendo Platform Technology Development (PTD), which focuses on home and handheld video game console hardware development; and
3. Nintendo Business Development (NBD), which focuses on refining business strategy for dedicated game system business and is responsible for overseeing the smart device arm of the business.

### Entertainment Planning and Development (EPD)

[edit]

The Nintendo Entertainment Planning & Development division is the primary software development, production, and supervising division at Nintendo, formed as a merger between their former Entertainment Analysis & Development and Software Planning & Development divisions in 2015. Led by Shinya Takahashi, the division holds the largest concentration of staff at the company, housing more than 800 engineers, producers, directors, coordinators, planners, and designers.

### Platform Technology Development (PTD)

[edit]

The Nintendo Platform Technology Development division is a combination of Nintendo's former Integrated Research & Development (IRD) and System Development (SDD) divisions. Led by Ko Shiota, the division is responsible for designing hardware and developing Nintendo's operating systems, developer environment, and internal network, and maintenance of the Nintendo Network.

### Business Development (NBD)

[edit]

The Nintendo Business Development division was formed following Nintendo's foray into software development for smart devices such as mobile phones and tablets. It is responsible for refining Nintendo's business model for the dedicated video game system business and overseeing development for smart devices.

### Branches

[edit]

Notable board members include Shigeru Miyamoto, Satoru Shibata and Outside Director Chris Meledandri, CEO of Illumination Entertainment; notable executive officers include Yoshiaki Koizumi, Deputy general manager of Entertainment Planning & Development division, Takashi Tezuka and Senior officer of Entertainment Planning & Development division.

#### Nintendo Co., Ltd.

[edit]

Headquartered in Kyoto, Japan since the beginning, Nintendo Co., Ltd. oversees the organization's global operations and manages Japanese operations specifically. The company's two major subsidiaries, Nintendo of America and Nintendo of Europe, manage operations in North America and Europe respectively. Nintendo Co., Ltd.[213] later moved from its original Kyoto location to a new office in Higashiyama-ku, Kyoto; this became the research and development building in 2000 when the head office relocated to its present[update] location in Minami-ku, Kyoto.[214]

Nintendo's corporate headquarters throughout history

* 1889–1933, in Shimogyō-ku, Kyoto

* 1933–1959, in Shimogyō-ku, Kyoto

* 1959–2000, in Higashiyama-ku, Kyoto

* 2000–present, in Minami-ku, Kyoto

#### Nintendo of America

[edit]

Nintendo of America headquarters in Redmond, Washington

Nintendo founded its North American subsidiary in 1980 as Nintendo of America (NoA). Hiroshi Yamauchi appointed his son-in-law Minoru Arakawa as president, who in turn hired his own wife and Yamauchi's daughter Yoko Yamauchi as the first employee. The Arakawa family moved from Vancouver, British Columbia to select an office in Manhattan, New York due to its central status in American commerce. As both were from extremely affluent families, their goals were set more by prestige than money. The seed capital and product inventory were supplied by the parent corporation in Japan, with a launch goal of entering the existing $8 billion-per-year coin-op arcade video game market and the largest entertainment industry in the US, which had already outclassed movies and television combined. During the couple's arcade research excursions, NoA hired young gamers to work in the poorly maintained warehouse in New Jersey to receive and service game hardware from Japan.[215]

In late 1980, NoA contracted the Seattle-based arcade sales and distribution company Far East Video, consisting solely of experienced arcade salespeople Ron Judy and Al Stone. The two had already built a decent reputation and a distribution network, founded specifically for the independent import and sales of games from Nintendo because the Japanese company had for years been the under-represented maverick in America. Now as direct associates to the new NoA, they told Arakawa they could always clear all Nintendo inventory if Nintendo produced better games. Far East Video took NoA's contract for a fixed per-unit commission on the exclusive American distributorship of Nintendo games, to be settled by their Seattle-based lawyer, Howard Lincoln.[215]

Based on favorable test arcade sites in Seattle, Arakawa wagered most of NoA's modest finances on a huge order of 3,000 Radar Scope cabinets. He panicked when the game failed in the fickle market upon its arrival from its four-month boat ride from Japan. Far East Video was already in financial trouble due to declining sales and Ron Judy borrowed his aunt's life savings of $50,000, while still hoping Nintendo would develop its first Pac-Man-sized hit. Arakawa regretted founding the Nintendo subsidiary, with the distressed Yoko trapped between her arguing husband and father.[216]

Amid financial threat, Nintendo of America relocated from Manhattan to the Seattle metro to remove major stressors: the frenetic New York and New Jersey lifestyle and commute, and the extra weeks or months on the shipping route from Japan as was suffered by the Radar Scope disaster. With the Seattle harbor being the US's closest to Japan at only nine days by boat, and having a lumber production market for arcade cabinets, Arakawa's real estate scouts found a 60,000-square-foot (5,600 m2) warehouse for rent containing three offices—one for Arakawa and one for Judy and Stone.[217] This warehouse in the Tukwila suburb was owned by Mario Segale, after whom the Mario character would be named,[57][58] and was initially managed by former Far East Video employee Don James.[218] After one month, James recruited his college friend Howard Phillips as an assistant, who soon took over as warehouse manager.[219][220][221][222][223][224] The company remained at fewer than 10 employees for some time, handling sales, marketing, advertising, distribution, and limited manufacturing[225]: 160 of arcade cabinets and Game & Watch handheld units, all sourced and shipped from Nintendo.

Arakawa was still panicked over NoA's ongoing financial crisis. With the parent company having no new game ideas, he had been repeatedly pleading for Yamauchi to reassign some top talent away from existing Japanese products to develop something for America—especially to redeem the massive dead stock of Radar Scope cabinets. Since all of Nintendo's key engineers and programmers were busy, and with NoA representing only a tiny fraction of the parent's overall business, Yamauchi allowed only the assignment of Gunpei Yokoi's young assistant who had no background in engineering, Shigeru Miyamoto.[226]

Further information on the fortuitous conversion: Radar Scope and Donkey Kong

NoA's staff—except the sole young gamer Howard Phillips—were uniformly revolted at the sight of the freshman developer Miyamoto's debut game, which they had imported in the form of emergency conversion kits for the overstock of Radar Scope cabinets.[218] The kits transformed the cabinets into NoA's massive windfall gain of $280 million from Miyamoto's smash hit Donkey Kong in 1981–1983 alone.[227][228] They sold 4,000 new arcade units each month in America, making the 24-year-old Phillips "the largest volume shipping manager for the entire Port of Seattle".[223] Arakawa used these profits to buy 27 acres (11 ha) of land in Redmond in July 1982[229] and to perform the $50 million launch of the Nintendo Entertainment System in 1985 which revitalized the entire video game industry from its devastating 1983 crash.[230][231] A second warehouse in Redmond was soon secured, and managed by Don James. The company stayed at around 20 employees for some years.

Further information: History of the Nintendo Entertainment System and Howard Phillips (consultant)

On August 10, 1993, Nintendo of America rolled out the Nintendo Gateway System.[232]

The organization was reshaped nationwide in the following decades, and those core sales and marketing business functions are now directed by the office in Redwood City, California. The company's distribution centers are Nintendo Atlanta in Atlanta, Georgia, and Nintendo North Bend in North Bend, Washington. As of 2007[update], the 380,000-square-foot (35,000 m2) Nintendo North Bend facility processes more than 20,000 orders a day to Nintendo customers, which include retail stores that sell Nintendo products in addition to consumers who shop Nintendo's website.[233] Nintendo of America's Canadian branch, Nintendo of Canada, is based in Vancouver, British Columbia with a distribution center in Toronto.[234] Nintendo Treehouse is NoA's localization team, composed of around 80 staff who are responsible for translating text from Japanese to English, creating videos and marketing plans, and quality assurance.[235]

Nintendo of America announced in October 2021 that it will be closing its offices in Redwood City, California, and Toronto and merging its operations with its Redmond and Vancouver offices.[236] In April 2022, an anonymous quality assurance worker filed a complaint with the National Labor Relations Board, alleging Nintendo of America and contractor Aston Carter had engaged in union-busting activities and surveillance. The employee had been fired for mentioning unionizing efforts in the industry during a company meeting.[237][238] The companies agreed to a settlement with the employee in October 2022.[239] In March 2024, Nintendo of America restructured its product testing teams, resulting in the elimination of over 100 contractor roles. Some of the affected contractors were given full-time roles.[240]

#### Nintendo of Europe (NOE)

[edit]

Nintendo's European subsidiary was established in June 1990,[241] based in Frankfurt, Germany.[242] The company handles operations across Europe (excluding Scandinavia, where operations are handled by Bergsala on behalf of NOE),[243] as well as South Africa.[241] Nintendo of Europe's United Kingdom branch (Nintendo UK)[244] handles operations in that country and in Ireland from its headquarters in Windsor, Berkshire. In June 2014, NOE initiated a reduction and consolidation process, yielding a combined 130 layoffs: the closing of its office and warehouse, termination of all employment, in Großostheim; and the consolidation of all of those operations into, and terminating some employment at, its Frankfurt location.[245][246] As of July 2018, the company employs 850 people.[247] In October 2018, Nintendo of Europe announced plans to relocate to a new 160,000-square-foot (15,000 m2) headquarters in Frankfurt,[248] eventually moving into the location in 2020 during the COVID-19 pandemic.[249] In 2019, NOE signed with Tor Gaming Ltd. for official distribution in Israel.[250]

Nintendo of Europe headquarters

* Former Nintendo of Europe headquarters in Großostheim, Germany, until 2014

* Former Nintendo of Europe headquarters in Frankfurt, Germany, until 2020

* Former Nintendo of Europe (formerly Nintendo Iberica) office in Lisbon, Portugal, until 2025

* Current Nintendo of Europe headquarters in Frankfurt, Germany, after 2020

#### Nintendo Australia

[edit]

Nintendo's Australian subsidiary is based in Melbourne. It handles the publishing, distribution, sales, and marketing of Nintendo products in Australia and New Zealand. It also manufactured some Wii games locally.

#### Nintendo of Korea

[edit]

Nintendo's South Korean subsidiary was established on 7 July 2006 and is based in Seoul.[251] In March 2016, the subsidiary was heavily downsized due to a corporate restructuring after analyzing shifts in the current market, laying off 80% of its employees, leaving only ten people, including former CEO Hiroyuki Fukuda. This did not affect any games scheduled for release in South Korea, and Nintendo continued operations there as usual.[252][253] Takahiro Miura would later take over as CEO in 2018. In April 2025, the subsidiary gained international attention when its website leaked young Pauline's design in Donkey Kong Bananza.[254][255]

#### Greater China

[edit]

Nintendo Phuten was incorporated in Taipei, Taiwan in 1991 as Phuten Co., Ltd. As Nintendo's Taiwanese subsidiary, it distributed Nintendo's products in Taiwan until its closure in 2014.[256] Its responsibilities was handed over to Nintendo (Hong Kong) Limited until 2025 when Nintendo Taiwan Co., Ltd. was formed in Taipei to handle sales in the region.[257][258]

Nintendo (Hong Kong) Limited was incorporated on 7 April 2005. It marketed the Wii in Hong Kong, after Nintendo could not market the console in Mainland China under iQue for being unable to circumvent the ban on foreign-made consoles imposed by the Chinese government.[259][260] It currently handles distribution of Nintendo consoles in Hong Kong and Macau. Taiwan was also included under the division from 2014 until 2025.

### Subsidiaries

[edit]

Although most of the research and development (R&D) is being done in Japan, there are some R&D facilities in the United States, Europe, and China that are focused on developing software and hardware technologies used in Nintendo products. Although they all are subsidiaries of Nintendo (and therefore first-party), they are often referred to as external resources when being involved in joint development processes with Nintendo's internal developers by the Japanese personnel involved. This can be seen in the Iwata Asks interview series.[261] Nintendo Software Technology (NST) and Nintendo Technology Development (NTD) are located in Redmond, Washington, United States, while Nintendo European Research & Development (NERD) is located in Paris, France, and Nintendo Network Service Database (NSD) is located in Kyoto, Japan.

Most external first-party software development is done in Japan, because the only overseas subsidiaries are Retro Studios and Shiver Entertainment in the United States (acquired in 2002[262] and 2024,[263] respectively) and Next Level Games in Canada (acquired in 2021).[264] Although these studios are all subsidiaries of Nintendo, they are often referred to as external resources when being involved in joint development processes with Nintendo's internal developers by the Nintendo Entertainment Planning & Development (EPD) division. 1-Up Studio and Nintendo Cube are located in Tokyo, Japan, and Monolith Soft has one studio located in Tokyo and another in Kyoto.

Nintendo established The Pokémon Company alongside Creatures and Game Freak to manage the Pokémon brand. Similarly, Warpstar, Inc. was formed through a joint investment with HAL Laboratory, which was in charge of the Kirby: Right Back at Ya! animated series as well as the web series It's Kirby Time. Both companies are investments from Nintendo, with Nintendo holding 32% of the shares of The Pokémon Company and 50% of the shares of Warpstar, Inc.

Other notable subsidiaries include:

* iQue (China) Ltd.
* SRD Co., Ltd.
* Nintendo Pictures
* Nintendo Systems

### Additional distributors

[edit]

#### Active Boeki

[edit]

Active Boeki is a distribution company based in Kobe that handles the distribution of Nintendo hardware and software in Southeast Asia and the Middle East since the Game & Watch era, under the responsibility of Nintendo Co. Ltd. in Japan.[265] The company works with local resellers, such as Singapore-based Maxsoft handling distribution and sales in Singapore, Malaysia, Indonesia, Thailand and the Philippines. Active Boeki also works with resellers such as UAE-based Active Gulf and Saudi-based Shas Samurai, responsible for distribution and sales in the United Arab Emirates, Oman, Saudi Arabia, Qatar, Bahrain and Kuwait.[266] In 2023, Active Boeki through Shas Samurai has ceased its distributing operations for Saudi Arabia, as AIC Trading received distribution rights for Nintendo in the country, overseen by Nintendo of Europe.[265] Active Boeki through Maxsoft is also no longer the sole exclusive distributor for Nintendo in Southeast Asia after the appointment of new distributors in charge of distribution, sales, promotion and pop-up stores related to Nintendo products domestically in all countries previously covered by Maxsoft except Indonesia, such as Convergent Systems responsible for Singapore and Malaysia,[267][268] Synnex for Thailand,[269] and VST-ECS for the Philippines.[270]

#### Bergsala

[edit]

Bergsala, a third-party company based in Sweden, exclusively handles Nintendo operations in the Nordic region. Bergsala's relationship with Nintendo was established in 1981 when the company sought to distribute Game & Watch units to Sweden, which later expanded to the NES console by 1986. Bergsala was the only non-Nintendo owned distributor of Nintendo's products until 2019,[271] when Tor Gaming gained distribution rights in Israel.

#### Tencent

[edit]

Nintendo has partnered with Tencent to release Nintendo products in China, following the lifting of the country's console ban in 2015. In addition to distributing hardware, Tencent helps with the governmental approval process for video game software.[272]

#### Tor Gaming

[edit]

In January 2019, Ynet and IGN Israel reported that negotiations about the official distribution of Nintendo products in the country were ongoing.[250] After two months, IGN Israel announced that Tor Gaming Ltd., a company established in earlier 2019, gained a distribution agreement with Nintendo of Europe, handling official retailing beginning at the start of March,[273] followed by opening an official online store the next month.[274]

## Marketing

[edit]

Main article: Nintendo marketing

Nintendo of America has engaged in several high-profile marketing campaigns to define and position its brand. One of its earliest and most enduring slogans was "Now you're playing with power!", used first to promote its Nintendo Entertainment System.[275] It modified the slogan to include "SUPER power" for the Super Nintendo Entertainment System, and "PORTABLE power" for the Game Boy.[276]

Its 1994 "Play It Loud!" campaign played upon teenage rebellion and fostered an edgy reputation.[277] During the Nintendo 64 era, the slogan was "Get N or get out".[276] During the GameCube era, the "Who Are You?" suggested a link between the games and the players' identities.[278] The company promoted its Nintendo DS handheld with the tagline "Touching is Good".[279] For the Wii, they used the "Wii would like to play" slogan to promote the console with the people who tried the games including Super Mario Galaxy and Super Paper Mario.[280] The Nintendo 3DS used the slogan "Take a look inside".[281] The Wii U used the slogan "How U will play next".[282] The Nintendo Switch uses the slogan "Switch and Play" in North America, and "Play anywhere, anytime, with anyone" elsewhere.[283]

### Trademark

[edit]

During the peak of Nintendo's success in the video game industry in the 1990s, its name was ubiquitously used to refer to any video game console, regardless of the manufacturer. To prevent its trademark from becoming generic, Nintendo pushed the term "game console", and succeeded in preserving its trademark.[284][285]

### Stores

[edit]

Nintendo operates or licenses retail stores across the world.

#### Hong Kong

[edit]

In Hong Kong, a third-party franchisee operates several Nintendo Switch-focused retail stores under the name of NSEW. The first store opened in March 2020 in Sham Shui Po.[286][287] Two additional stores later opened,[288] alongside a temporary pop-up store in the Hong Kong International Airport.[289]

Another Nintendo Switch-focused store, Assemble, is located in Wan Chai. This store opened on November 14, 2024. This store features a dedicated section to third-party developer and publisher Cygames.[290]

#### Israel

[edit]

In June 2019, Nintendo's official Israeli distributor TorGaming Ltd. opened the second brick-and-morter Nintendo retail store in the world, entitled Nintendo Israel, at Dizengoff Center in Tel Aviv. The store was Dizengoff Center's second largest launch.[291]

A second store, located in Eilat, was opened by TorGaming for the Summer of 2022.[292]

#### Japan

[edit]

On February 1, 2019, Nintendo announced that it would open Nintendo Tokyo as a facility at the then-under-construction Shibuya Parco department store in the Fall of that year, being their first self-managed store in the country.[293] The store opened with the complex on November 22, 2019.[294]

Since Nintendo Tokyo's opening, two additional Nintendo stores have opened in Japan. Nintendo Osaka opened on November 11, 2022, located on the thirteenth floor of the Daimaru Umeda department store in Kita-ku, as a store-within-a-store.[295] Nintendo Kyoto, located within the Takashimaya Department Store building in Kyoto, opened on October 17, 2023.[296]

#### Saudi Arabia

[edit]

In May 2012, Shas Samurai, Nintendo's official representative in Saudi Arabia, opened a "Nintendo World Store" at Al Faisaliah Mall in Riyadh.[297][298]

#### United States

[edit]

See also: Nintendo New York

Nintendo opened its first retail store, Nintendo World (now Nintendo New York), on May 14, 2005, at the former location of the Pokémon Center at Rockefeller Center in New York City.[299]

Nintendo opened its second US store called Nintendo San Francisco in the city's Union Square neighborhood on May 15, 2025.[300][301]

The Nintendo of America headquarters in Redmond, Washington has a private store which is open only to employees and invited guests.[302]

#### Pop-Up Stores

[edit]

Additionally, Nintendo launched official pop-up stores in 2021 at various Japanese cities,[303] and later in 2023 in Seoul,[304][305] Singapore,[306] and Hong Kong.[307][308]

### Logos

[edit]

In use since the 1960s, Nintendo's most recognizable logo is the ovoid racetrack shape, especially the red-colored wordmark typically displayed on a white background, primarily used in the Western markets from 1985 to 2006. In Japan, a monochromatic version that lacks a colored background is on Nintendo's own Famicom, Super Famicom, Nintendo 64, GameCube, and handheld console packaging and marketing. Since 2006, in conjunction with the launch of the Wii, Nintendo changed its logo to a gray variant that lacks a colored background inside the wordmark, making it transparent. Nintendo's official, corporate logo remains this variation.[309][failed verification] For consumer products and marketing, a white variant on a red background has been used since 2016, and has been in full effect since the launch of the Nintendo Switch in 2017.

* 1889–1950

* 1950–1960

* 1960–1965

* 1965–1967

* 1967–1968

* 1968–1970

* 1970–1972

* 1972–1975

* 1975–present

* 1975 logo with grey coloring, 2004–2016

* 1975 logo with red background, 2016–present

## Policy

[edit]

### Content guidelines

[edit]

For many years, Nintendo had a policy of strict content guidelines for video games published on its consoles. Although Nintendo allowed graphic violence in its video games released in Japan, nudity and sexuality were strictly prohibited. Former Nintendo president Hiroshi Yamauchi believed that if the company allowed the licensing of pornographic games, the company's image would be forever tarnished.[310] Nintendo of America went further and games released for Nintendo consoles could not feature nudity, sexuality, profanity (including racism, sexism or slurs), blood, graphic or domestic violence, drugs, political messages, or religious symbols—with the exception of widely unpracticed religions, such as the Greek Pantheon.[311] The Japanese parent company was concerned that it may be viewed as a "Japanese invasion" by forcing Japanese community standards on North American and European children. Past the strict guidelines, some exceptions have occurred: Bionic Commando (though swastikas were eliminated in the US version), Smash TV and Golgo 13: Top Secret Episode contain human violence, the latter also containing implied sexuality and tobacco use, River City Ransom and Taboo: The Sixth Sense contain nudity, and the latter also contains religious images, as do Castlevania II and III.

Nintendo's content policy is responsible for the Genesis version of Mortal Kombat having more than double the unit sales of the Super NES version, largely due to Nintendo forcing its publisher Acclaim to recolor red blood to look like white sweat within the game and to tone down its gorier and more violent graphics.[312] By contrast, Sega allowed blood and gore to remain in the Genesis version (though a code is required to unlock the gore). Nintendo allowed the Super NES version of Mortal Kombat II to ship uncensored the following year with a content warning on the packaging.[313]

Video game ratings systems were introduced with the Entertainment Software Rating Board (ESRB) of 1994 and the Pan European Game Information of 2003, and Nintendo discontinued most of its censorship policies in favor of consumers making their own choices. Today changes to the content of games are done primarily by the game's developer or, occasionally, at the request of Nintendo. The only clear-set rule is that ESRB AO-rated games will not be licensed on Nintendo consoles in North America,[314] a practice which is also enforced by Sony and Microsoft, its greatest competitors in the present market. Nintendo has since allowed several mature-content games to be published on its consoles, including Perfect Dark, Conker's Bad Fur Day, Doom, Doom 64, BMX XXX, the Resident Evil series, Killer7, the Mortal Kombat series, Eternal Darkness: Sanity's Requiem, BloodRayne, Geist, Dementium: The Ward, Bayonetta 2, Devil's Third, and Fatal Frame: Maiden of Black Water.

Certain games have continued to be modified, however. For example, Konami was forced to remove all references to cigarettes in the 2000 Game Boy Color game Metal Gear Solid (although the previous NES version of Metal Gear, the GameCube game Metal Gear Solid: The Twin Snakes, and the 3DS game Metal Gear Solid 3: Snake Eater 3D, included such references), and maiming and blood were removed from the Nintendo 64 port of Cruis'n USA.[315] Another example is in the Game Boy Advance game Mega Man Zero 3, in which one of the bosses, called Hellbat Schilt in the Japanese and European releases, was renamed Devilbat Schilt in the North American localization. In North American releases of the Mega Man Zero games, enemies and bosses killed with a saber attack do not gush blood as they do in the Japanese versions. However, the release of the Wii was accompanied by several even more controversial games, such as Manhunt 2, No More Heroes, The House of the Dead: Overkill, and MadWorld, the latter three of which were initially published exclusively for the console.

### License guidelines

[edit]

Nintendo of America also had guidelines before 1993 that had to be followed by its licensees to make games for the Nintendo Entertainment System, in addition to the above content guidelines.[310] Guidelines were enforced through the 10NES lockout chip.

* Licensees were not permitted to release the same game for a competing console until two years had passed.
* Nintendo would decide how many cartridges would be supplied to the licensee.
* Nintendo would decide how much space would be dedicated such as for articles and advertising in the Nintendo Power magazine.
* There was a minimum number of cartridges that had to be ordered by the licensee from Nintendo.
* There was a yearly limit of five games that a licensee may produce for a Nintendo console.[316] This rule was created to prevent market over-saturation, which had contributed to the video game crash of 1983.

The last rule was circumvented in several ways; for example, Konami, wanting to produce more games for Nintendo's consoles, formed Ultra Games and later Palcom to produce more games as a technically different publisher.[310] This disadvantaged smaller or emerging companies, as they could not afford to start more companies. In another side effect, Square Co. (now Square Enix) executives have suggested that the price of publishing games on the Nintendo 64[317] along with the degree of censorship and control which Nintendo enforced over its games,[citation needed] most notably Final Fantasy VI, were factors in switching its focus towards Sony's PlayStation console.

In 1993, a class action suit was taken against Nintendo under allegations that their lockout chip enabled unfair business practices. The case was settled, with the condition that California consumers were entitled to a $3 discount coupon for a game of Nintendo's choice.[318]

### Intellectual property protection

[edit]

Main article: Intellectual property protection by Nintendo

Nintendo has generally been proactive in ensuring that its intellectual property in both hardware and software is protected. Nintendo's protection of its properties began as early as the arcade release of Donkey Kong which was widely cloned on other platforms, a practice common to the most popular arcade games of the era. Nintendo did seek legal action to try to stop the release of these unauthorized clones but estimated they still lost $100 million in potential sales to these clones.[319] Since then, Nintendo has been proactive in preventing copyright infringement of its games by video game emulators and fan games and other works using the company's intellectual property. The company has also suffered from various data breaches and has sought action against those that have released these leaks.

### Seal of Quality

[edit]

Nintendo Seal of Quality

Seal in NTSC regions

Seal in PAL regions

The gold sunburst seal was first used by Nintendo of America, and later by Nintendo of Europe. It is displayed on any game, system, or accessory licensed for use on one of its video game consoles, denoting the game has been properly approved by Nintendo. The seal is also displayed on any Nintendo-licensed merchandise, such as trading cards, game guides, or apparel, albeit with the words "Official Nintendo Licensed Product".[320]

In 2008, game designer Sid Meier cited the Seal of Quality as one of the three most important innovations in video game history, as it helped set a standard for game quality that protected consumers from shovelware.[321]

#### NTSC regions

[edit]

In NTSC regions, this seal is an elliptical starburst named the "Official Nintendo Seal". Originally, for NTSC countries, the seal was a large, black and gold circular starburst. The seal read as follows: "This seal is your assurance that NINTENDO has approved and guaranteed the quality of this product." This seal was later altered in 1988: "approved and guaranteed" was changed to "evaluated and approved". In 1989, the seal became gold and white, as it currently appears, with a shortened phrase, "Official Nintendo Seal of Quality". It was changed in 2003 to read "Official Nintendo Seal".[320]

The seal currently reads:[322]

> The official seal is your assurance that this product is licensed or manufactured by Nintendo. Always look for this seal when buying video game systems, accessories, games, and related products.

#### PAL regions

[edit]

In PAL regions, the seal is a circular starburst named the "Original Nintendo Seal of Quality". Text near the seal in the Australian Wii manual states:

> This seal is your assurance that Nintendo has reviewed this product and that it has met our standards for excellence in workmanship, reliability, and entertainment value. Always look for this seal when buying games and accessories to ensure complete compatibility with your Nintendo product.[323]

### Charitable projects

[edit]

In 1992, Nintendo teamed with the Starlight Children's Foundation to build Starlight Fun Center mobile entertainment units and install them in hospitals.[324] By the end of 1995, 1,000 Starlight Nintendo Fun Center units were installed.[324] The units combine several forms of multimedia entertainment including gaming, and are a distraction as well as brightening moods and boosting children's morale during hospital stays.[325]

### Environmental record

[edit]

Nintendo has consistently been ranked last in Greenpeace's "Guide to Greener Electronics" due to Nintendo's failure to publish information.[326] Similarly, they are ranked last in the Enough Project's "Conflict Minerals Company Rankings" due to Nintendo's refusal to respond to multiple requests for information.[327]

Like many other electronics companies, Nintendo offers a recycling program for customers to mail in unused products. Nintendo of America claimed 548 tons of returned products in 2011, 98% of which became reused or recycled.[328]

## Legacy

[edit]

The Nintendo Difference: Nintendo's Impact On Gaming

> "Nearly every generation, Nintendo has led a charge of innovation that has fundamentally reshaped the gaming world. These innovations haven't always been well received, but Nintendo's fingerprints are so firmly etched into our industry, that the company is arguably the most important figure in it."

Ben Reeves, Game Informer[329]

It is considered that Hiroshi Yamauchi's strategic decisions, mainly to take Nintendo into the world of electronic games, ensured not only the success of his company but the survival of the industry as a whole, as it "restored public confidence in electronic games after the gloomy collapse of the U.S. market in the early 1980s". The company was already the most successful in Japan by 1991, with its products having "redefined the way we play games" and its business model having prioritized title sales strategies over consoles, unlike what most distributors at the time were doing.[330]

Its social responsibility policy and philosophy focused on quality and innovation have already led to Nintendo being classified as a "consumer-centric manufacturer", something that has allowed it to differentiate itself from its direct competitors, Sony and Microsoft.[330] Forbes magazine has since 2013 included Nintendo in its list of the "World's Best Employers", which takes into consideration work environment and staff diversity.[331][332] Time magazine in turn chose Nintendo in 2018 as one of the "50 Genius Companies" of the year, saying that "resurrection" has become a "habit" of the company and highlighting the success of the Nintendo Switch over the Wii U.[333] Its capital in 2018 exceeded ten billion yen and net sales were over nine billion dollars, mostly in the North American market,[334] making it one of Japan's richest and most valuable companies.[335][181]

Nintendo characters have had a significant impact on contemporary popular culture. Mario has gone from being just a corporate mascot to a "cultural icon",[336] as well as one of the most famous characters in the industry. According to John Taylor of Arcadia Investment Corp. the character "is by far the biggest single property in electronic gaming."[337] Other prominent company characters include Princess Peach, Pikachu, Link,[338] Donkey Kong, Kirby, and Samus Aran.[339]

## See also

[edit]

* Lewis Galoob Toys, Inc. v. Nintendo of America, Inc.
* Universal City Studios, Inc. v. Nintendo Co., Ltd.

## Notes

[edit]

1. ^ The original version was used since 1979
2. ^ 2,962 of the company's 8,205 employees are employed by Nintendo Co., Ltd. directly. The remaining 5,243 are employed by its subsidiaries.
3. ^ Japanese: 任天堂株式会社, Hepburn: Nintendō kabushiki gaisha
4. ^ 任天堂骨牌, Nintendō Koppai
5. ^ 山内任天堂, Yamauchi Nintendō
6. ^ 山内任天堂株式会社, Yamauchi Nintendō kabushiki gaisha
7. ^ 丸福株式会社, Marufuku kabushiki gaisha
8. ^ 任天堂骨牌株式会社, Nintendō Karuta kabushiki gaisha
9. ^ 任天堂株式会社, Nintendō kabushiki gaisha

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### Bibliography

[edit]

* Gorges, Florent (2015a). La historia de Nintendo Volumen I (in Spanish). Héroes de papel. ISBN 978-84-942881-3-5.
* -- (2015b). La historia de Nintendo Volumen II (in Spanish). Héroes de papel. ISBN 978-84-942881-8-0.
* -- (2015c). La historia de Nintendo Volumen III (in Spanish). Héroes de papel. ISBN 978-84-176491-0-4.
* Kent, Steven L. (2001). The Ultimate History of Video Games: The Story Behind the Craze that Touched our Lives and Changed the World. Prima Publishing. ISBN 0-7615-3643-4. Archived from the original on 7 February 2023. Retrieved 18 October 2015.
* Sheff, David (1994). Game Over: How Nintendo Conquered the World (1st ed.). New York: Vintage Books. ISBN 9780307800749. OCLC 780180879.
* -- (1999). Game Over: How Nintendo Conquered the World (1st GamePress ed.). Wilton, CT: GamePress. ISBN 978-0-966-9617-0-6. OCLC 1131659026. Retrieved 27 July 2019.
* -- (2011) [1999]. Game Over: How Nintendo Conquered The World. Knopf Doubleday Publishing Group. ISBN 9781299040625. OCLC 1237159707.
* Sloan, Daniel (2011). Playing to Wiin: Nintendo and the Video Game Industry's Greatest Comeback. Wiley. ISBN 978-0-470-82512-9. OCLC 707935885.
* Wolf, Mark J. P. (2012). Encyclopedia of Video Games: A-L. Vol. 1\. ABC-CLIO. ISBN 9780313379369.

## External links

[edit]

Nintendo at Wikipedia's sister projects

* Definitions from Wiktionary
* Media from Commons
* News from Wikinews
* Quotations from Wikiquote

* Global websites
* Corporate website

Nintendo navboxes

* v
* t
* e

Nintendo

Presidents|

| Nintendo Co., Ltd.|

* Fusajiro Yamauchi (1889–1929)
* Sekiryo Yamauchi (1929–1949)
* Hiroshi Yamauchi (1949–2002)
* Satoru Iwata (2002–2015)
* Tatsumi Kimishima (2015–2018)
* Shuntaro Furukawa (2018–present)

|

Nintendo of America|

* Minoru Arakawa (1980–2002)
* Tatsumi Kimishima (2002–2006)
* Reggie Fils-Aimé (2006–2019)
* Doug Bowser (2019–present)

Nintendo of Europe|

* Satoru Shibata (2000–2018)
* Stephan Bole (2018–2024)
* Luciano Pereña (2024–present)

People|

| Active|

* Shigeru Miyamoto
* Koji Kondo
* Yoshio Sakamoto
* Tadashi Sugiyama
* Yasuhisa Yamamura
* Takashi Tezuka
* Akito Nakatsuka
* Kensuke Tanabe
* Hideki Konno
* Kenichi Sugino
* Kenji Yamamoto
* Hiroji Kiyotake
* Katsuya Eguchi
* Yoshiaki Koizumi
* Eiji Aonuma
* Shigefumi Hino
* Hiroyuki Kimura
* Toru Minegishi
* Kazumi Totaka
* Mahito Yokota
* Risa Tabata
* Aya Kyogoku
* Hidemaro Fujibayashi
* Bill Trinen
* Takayoshi Sato

|

Former|

* Genyo Takeda
* Masayuki Uemura
* Yōichi Kotabe
* Hirokazu Tanaka
* Satoru Okada
* Gunpei Yokoi
* Hirokazu Yasuhara
* Takaya Imamura
* Giles Goddard

Products|

| Video games|

* Video games
* mobile games
* Consoles
* Controllers
* Characters

|

Toys|

* Amiibo
* Lego Super Mario
* Love Tester
* N&B Block
* Nintendo Tumbler Puzzle
* R.O.B.
* Ultra Hand
* Ultra Machine

Others|

* Alarmo
* Nintendo Today!

Services|

* Nintendo eShop
* Nintendo Network
* Club Nintendo
* Nintendo Account
* My Nintendo
* Nintendo Switch Online
* Nintendo Music

Divisions and Subsidiaries|

* Entertainment Planning & Development
* Technology Development Division
* 1-Up Studio
* iQue
* Mario Club
* Monolith Soft
* Next Level Games
* Nintendo Cube
* Nintendo European Research & Development
* Nintendo Pictures
* Nintendo Software Technology
* Nintendo Systems
* Nintendo Technology Development
* Retro Studios
* Shiver Entertainment
* SRD

Publications|

* Nintendo Fun Club
* Nintendo La Rivista Ufficiale
* Nintendo Magazine System
* Nintendo Player's Guide
* Nintendo Power
* Nintendo World
* Official Nintendo Magazine

Events|

* Camp Hyrule
* Classic Tetris World Championship
* Iwata Asks interviews
* Nintendo Campus Challenge
* Nintendo Direct
* Nintendo PowerFest '94
* Nintendo World Championships
* NES Edition

Locations|

| Operating|

* Kirby Café
* Nintendo Museum
* Nintendo New York
* Saga Arashiyama Museum of Arts and Culture
* Super Nintendo World

|

Defunct|

* Nintendo Mégadôme
* PokéPark

Related|

* History
* Data leak
* Marketing
* Nintendo Selects
* Nintendo Space World
* Intellectual property protection
* Bergsala
* Symphonic Legends – Music from Nintendo

* v
* t
* e

Nintendo development teams

Nintendo

Divisions|

* Entertainment Planning & Development (EPD)
* Technology Development Division (TDD)

| Former|

* Research & Development 1
* Research & Development 2
* Integrated Research & Development (IRD)
* Research & Engineering (RED)
* Entertainment Analysis & Development (EAD)
* Software Planning & Development (SPD)
* System Development (NSD)

|

Subsidiaries|

* 1-Up Studio
* iQue
* Mario Club
* Monolith Soft
* Next Level Games
* Nintendo Cube
* Nintendo European Research & Development
* Nintendo Pictures
* Nintendo Software Technology
* Nintendo Systems
* Nintendo Technology Development
* Retro Studios
* Shiver Entertainment
* SRD

Major affiliates|

* Bandai Namco
* Studios
* Camelot Software Planning
* Creatures Inc.
* Cygames
* DeNA
* Game Freak
* Genius Sonority
* Good-Feel
* Grezzo
* HAL Laboratory
* indieszero
* Intelligent Systems
* Jupiter Corporation
* Koei Tecmo
* Omega Force
* Team Ninja
* The Pokémon Company

| Former|

* AlphaDream
* Artoon
* Angel Studios
* Argonaut Games
* Cing
* DMA Design
* Factor 5
* Hudson Soft
* Left Field Productions
* Marigul Management
* Ambrella
* Noise
* Param
* Monster Games
* Rare
* Silicon Knights
* Skip Ltd.
* syn Sophia
* Vanpool

|

* v
* t
* e

Nintendo video game hardware

Consoles|

| Home|

* NES
* models
* Super NES
* Nintendo 64
* iQue Player
* GameCube
* Wii
* Wii U

|

Handheld|

* Game Boy
* Game Boy Color
* Game Boy Advance
* SP
* Micro
* Pokémon Mini
* Nintendo DS
* Lite
* DSi
* Nintendo 3DS
* 2DS
* New 3DS
* New 2DS XL

Other|

* Virtual Boy
* Nintendo Switch
* Nintendo Switch 2

Dedicated|

* Color TV-Game
* Game & Watch
* Computer Mah-jong Yakuman
* Nintendo Gateway System
* Mini Classics
* Pokémon Pikachu
* NES Classic Edition
* Super NES Classic Edition

Peripherals|

| Lists|

* NES
* Super NES
* N64
* Game Boy
* GCN
* DS
* Wii Remote

|

Add-ons|

* Famicom Data Recorder
* Famicom Disk System
* Famicom 3D System
* Super NES CD-ROM
* Super Game Boy
* Rumble Pak
* Game Boy Camera
* Game Boy Printer
* 64DD
* e-Reader
* Game Boy Player
* Wii MotionPlus

Connectivity|

* NES Satellite
* NES Four Score
* Game Link Cable
* Transfer Pak
* Mobile Adapter GB
* GCN – GBA Link Cable
* GBA Wireless Adapter

Controllers|

* NES Zapper
* Family BASIC
* R.O.B.
* NES Advantage
* Super NES Mouse
* Super Scope
* Nintendo 64
* GameCube
* WaveBird Wireless
* Wii Remote
* Classic Controller
* Wii Zapper
* Wii Balance Board
* Wii U GamePad
* Wii U Pro
* Joy-Con
* Nintendo Switch Pro
* Poké Ball Plus

Networking|

* Family Computer Network System
* Satellaview
* Nintendo Wi-Fi USB Connector

Other|

* Nintendo Power
* Wii Speak
* Amiibo

Arcade|

* VS. System
* PlayChoice-10

Integrated circuits|

* 2A03
* CIC
* 5A22
* Super NES enhancement chips
* Super FX
* GameCube technical specifications
* Gekko
* Broadway
* Hollywood
* PICA200
* Espresso
* Tegra X1

Media|

* Game Pak
* NES
* Super NES
* Game Boy
* N64
* Game Boy Advance Video
* Play-Yan
* Nintendo optical discs
* Nintendo Game Card

* v
* t
* e

Nintendo Network

* Nintendo 3DS system software
* Wii U system software

User information|

* Nintendo Wi-Fi Connection (absorbed)
* Mii

Games|

* Virtual Console

Communication|

* Swapnote
* SpotPass and StreetPass
* StreetPass Mii Plaza
* Miiverse (defunct)

Entertainment|

* Nintendo Video
* List of Nintendo Direct presentations

Loyalty programs|

* Club Nintendo (defunct)
* Nintendo eShop (Discontinuation)
* My Nintendo

* v
* t
* e

Nintendo franchises

Mario|

* Super Mario
* Mario Kart
* Mario Party
* Mario Golf
* Mario Tennis
* Dr. Mario
* Paper Mario
* Mario & Luigi
* Donkey Kong
* Yoshi
* Luigi
* Wario

Other|

* Animal Crossing
* Art Academy
* Art Style
* Big Brain Academy
* Bit Generations
* BoxBoy!
* Brain Age
* Chibi-Robo!
* Cruis'n
* Custom Robo
* F-Zero
* Fire Emblem
* Fossil Fighters
* Golden Sun
* Kid Icarus
* Kirby
* The Legendary Starfy
* The Legend of Zelda
* Metroid
* Mother
* Osu! Tatakae! Ouendan
* Picross
* Pikmin
* Pilotwings
* Pokémon
* Mystery Dungeon
* Punch-Out!!
* Puzzle League
* Rhythm Heaven
* Splatoon
* Star Fox
* Super Smash Bros.
* Wars
* Wii
* Xenoblade Chronicles

* Category

* v
* t
* e

Mario

* Nintendo

Game series|

| Main|

* Super Mario
* Mario Kart
* Mario Party

|

By genre|

* Educational games
* Puzzle games
* Role-playing games
* Paper Mario
* Mario & Luigi
* Sports games
* racing games

Connected series|

* Donkey Kong
* Luigi
* Wario
* Yoshi

Other games|

* LCD games
* Mario's Cement Factory
* Mario Bros.
* Pinball
* Mario Paint
* Mario Clash
* Mario Artist
* Mario Pinball Land
* Super Princess Peach
* Captain Toad: Treasure Tracker
* Princess Peach: Showtime!

Cancelled games|

* Super Mario's Wacky Worlds
* Super Mario 128
* Super Mario Spikers

Universe|

| Characters|

* Mario
* Luigi
* Peach
* Daisy
* Toad
* Yoshi
* Bowser
* Donkey Kong
* Wario
* Waluigi
* Rosalina
* Birdo
* Pauline
* Diddy Kong
* Nabbit
* Geno
* Paper Mario characters
* Vivian
* Bobby

|

Enemies|

* Goomba
* Koopa Troopa
* Piranha Plant
* Chain Chomp

Locations|

* World 1-1
* Minus World
* Baby Park
* Rainbow Road

Other|

* Blue shell

Other media|

| Film|

* 1986 anime film
* 1993 live-action film
* 2023 computer-animated film

|

Television|

* Saturday Supercade
* The Super Mario Bros. Super Show!
* King Koopa's Kool Kartoons
* The Adventures of Super Mario Bros. 3
* Super Mario World

Music|

* Super Mario Bros. theme
* "Supermarioland"
* "Almost Unreal"
* "Create"
* The Super Mario Bros. Movie soundtrack
* "Peaches"

Literature|

* Gamebooks
* Nintendo Comics System
* Super Mario Adventures

Other|

* Unofficial media
* Year of Luigi
* 35th Anniversary
* Pinball machine
* Lego Super Mario

People|

* Charles Martinet
* Kevin Afghani
* Koji Kondo
* Mahito Yokota
* Satoru Iwata
* Shigeru Miyamoto
* Takashi Tezuka
* Kensuke Tanabe
* Yasuhisa Yamamura
* Yōichi Kotabe
* Yoshiaki Koizumi

Related|

| Video games|

* List of video games featuring Mario
* Donkey Kong
* Donkey Kong Jr.
* Super Smash Bros.
* Itadaki Street
* Tetris DS
* Minecraft
* Nintendo Land
* NES Remix
* Skylanders: SuperChargers
* Nintendo World Championships: NES Edition

|

Other|

* The Wizard
* Mario Marathon
* Supper Mario Broth
* Team 0%
* Super Nintendo World
* Waluigi effect

* Category

* v
* t
* e

The Legend of Zelda

Main series|

| 2D|

* The Legend of Zelda
* The Adventure of Link
* A Link to the Past
* Link's Awakening
* DX
* 2019
* Oracle of Seasons and Oracle of Ages
* Four Swords
* Four Swords Adventures
* The Minish Cap
* Phantom Hourglass
* Spirit Tracks
* A Link Between Worlds
* Tri Force Heroes
* Echoes of Wisdom

|

3D|

* Ocarina of Time
* 3D
* Majora's Mask
* 3D
* The Wind Waker
* Twilight Princess
* Skyward Sword
* Breath of the Wild
* Tears of the Kingdom

Spin-offs|

| CD-i games|

* Link: The Faces of Evil and Zelda: The Wand of Gamelon
* Zelda's Adventure

|

Tingle|

* Freshly-Picked Tingle's Rosy Rupeeland
* Irozuki Tingle no Koi no Balloon Trip

Hyrule Warriors|

* Hyrule Warriors
* Age of Calamity
* Age of Imprisonment

Others|

* LCD games
* Satellaview games
* Link's Crossbow Training
* My Nintendo Picross: Twilight Princess
* Cadence of Hyrule
* Heroes of Hyrule (rejected pitch)

Universe|

| Characters|

* Link
* Princess Zelda
* Ganon / Ganondorf
* Ocarina of Time characters
* Navi
* Tingle
* Anju and Kafei
* Midna
* Linkle
* Urbosa
* Sidon
* Purah

|

Elements|

* Triforce
* Master Sword
* Gerudo
* Water Temple

Quotes|

* "It's dangerous to go alone!"
* "I am Error"

Other media|

* Cartoon (episodes)
* Manga
* Twilight Princess
* Gamebooks
* Symphony of the Goddesses
* The Legend of Zelda

| Books|

* Goddess Trilogy
* Hyrule Historia
* Art & Artifacts
* Encyclopedia
* Creating a Champion

|

People|

* Eiji Aonuma
* Hidemaro Fujibayashi
* Yoshiaki Koizumi
* Koji Kondo
* Yōichi Kotabe
* Toru Minegishi
* Shigeru Miyamoto
* Tadashi Sugiyama
* Kensuke Tanabe
* Takashi Tezuka
* Yasuhisa Yamamura

Companies|

* Nintendo
* Nintendo EAD
* Nintendo EPD
* Animation Magic
* Capcom
* Flagship
* DIC Entertainment
* Grezzo
* Koei Tecmo
* Omega Force
* Team Ninja
* Tantalus Media
* Vanpool

Fan works|

* The Legend of Neil
* Ben Drowned
* Ship of Harkinian
* Legend Maker
* Zeldathon

Related|

* Super Smash Bros.
* Soulcalibur II
* Tetris DS
* Nintendo Land
* NES Remix
* Sonic Lost World
* Mario Kart 8
* Super Mario Maker 2
* Nintendo World Championships: NES Edition

* Category

* v
* t
* e

Donkey Kong

List of video games

Main series|

| Arcade series|

* Donkey Kong (1981)
* competition
* Donkey Kong Jr.
* Donkey Kong 3

|

2D platformers|

* Donkey Kong Country
* Land
* Donkey Kong Country 2
* Land 2
* Donkey Kong Country 3
* Land III
* Donkey Kong Jungle Beat
* Donkey Kong Country Returns
* Donkey Kong Country: Tropical Freeze

3D platformers|

* Donkey Kong 64
* Donkey Kong Bananza

Mario vs. Donkey Kong|

* Mario vs. Donkey Kong
* March of the Minis
* Minis March Again!
* Mini-Land Mayhem!
* Minis on the Move
* Tipping Stars
* Mini Mario & Friends: Amiibo Challenge

Spin-offs|

| Platformers|

* Donkey Kong Jr. Math
* Donkey Kong (1994)
* DK: King of Swing
* DK: Jungle Climber

|

Racing|

* Diddy Kong Racing
* Donkey Kong Barrel Blast

Other|

* LCD games
* Donkey Konga
* Mario + Rabbids Kingdom Battle

Characters|

* Donkey Kong
* Mario
* Pauline
* Diddy Kong
* King K. Rool
* Banjo

Music|

* "Aquatic Ambience"
* "DK Rap"

Television and film|

* Saturday Supercade
* Captain N: The Game Master
* Donkey Kong Country
* episodes
* The King of Kong
* Pixels (2015)
* The Super Mario Bros. Movie

Related|

| Video games|

* Mario
* Kart
* Party
* Tennis
* Popeye
* Banjo-Kazooie
* Banjo-Pilot
* Super Smash Bros.
* Conker
* It's Mr. Pants
* Tetris DS
* Nintendo Land
* NES Remix
* Yooka-Laylee
* Impossible Lair
* Nintendo World Championships: NES Edition

|

Developers|

* Nintendo
* Kensuke Tanabe
* Kenji Yamamoto
* Shigeru Miyamoto
* Yoshiaki Koizumi
* Ikegami Tsushinki
* Rare
* Stamper brothers
* Gregg Mayles
* David Wise
* Grant Kirkhope
* Namco
* Paon
* Retro Studios

Other|

* Universal City Studios v. Nintendo
* King Kong
* John Kirby
* Crazy Kong
* Pixels (2010)
* Curse of the Crystal Coconut
* Donkey Kong Country (Super Nintendo World)

* Category

* v
* t
* e

Metroid

* List of media

Games|

| Main series|

| 2D|

* Metroid
* Zero Mission
* II: Return of Samus
* Samus Returns
* Super
* Fusion
* Dread

3D|

* Prime
* Prime 2: Echoes
* Prime 3: Corruption
* Other M
* Prime 4: Beyond

Spin-offs|

* Prime Pinball
* Prime Hunters
* Prime: Federation Force

Compilations|

* Prime: Trilogy

Characters|

* Samus Aran
* Ridley
* Mother Brain
* SA-X

People|

* Yoshio Sakamoto
* Hirokazu Tanaka
* Kensuke Tanabe
* Kenji Yamamoto
* Gunpei Yokoi
* Makoto Kano
* Hiroji Kiyotake
* Hiroyuki Kimura
* Mark Pacini

Companies|

* Nintendo
* R&D1
* NST
* SPD
* EPD
* Retro Studios
* Intelligent Systems
* Fuse Games
* MercurySteam
* Next Level Games
* Team Ninja

Related|

* AM2R
* Captain N: The Game Master
* Galactic Pinball
* Metroidvania
* Nintendo Land
* NES Remix
* Nintendo World Championships: NES Edition
* Super Smash Bros.
* Tetris DS

* Category

* v
* t
* e

Kirby series

* Nintendo
* HAL Laboratory

Main series|

* Kirby's Dream Land
* Adventure
* Dream Land 2
* Super Star
* Ultra
* Dream Land 3
* 64: The Crystal Shards
* The Amazing Mirror
* Squeak Squad
* Return to Dream Land
* Triple Deluxe
* Planet Robobot
* ‎Star Allies
* The Forgotten Land

Spin-offs|

* Pinball Land
* Dream Course
* Avalanche
* Block Ball
* Star Stacker
* Tilt 'n' Tumble
* Air Ride
* Canvas Curse
* Epic Yarn
* Mass Attack
* Rainbow Curse
* Blowout Blast
* Battle Royale
* Super Kirby Clash
* Fighters 2
* Dream Buffet
* Air Riders

Collections|

* Dream Collection

Characters|

* Kirby
* Meta Knight

Media|

* Kirby: Right Back at Ya!
* episodes
* Kirby of the Stars

People|

* Masahiro Sakurai
* Makiko Ohmoto
* Satoru Iwata
* Shigeru Miyamoto
* Shinya Kumazaki
* John Kirby
* Jun Ishikawa

Related|

* Super Smash Bros.
* NES Remix
* Nintendo World Championships: NES Edition
* Kirby Café

Category

* v
* t
* e

Fire Emblem

* Nintendo
* Intelligent Systems
* Shouzou Kaga
* Yuka Tsujiyoko

Main series|

* Shadow Dragon and the Blade of Light
* Shadow Dragon
* Gaiden
* Shadows of Valentia
* Mystery of the Emblem
* New Mystery
* Genealogy of the Holy War
* Thracia 776
* The Binding Blade
* The Blazing Blade
* The Sacred Stones
* Path of Radiance
* Radiant Dawn
* Awakening
* Fates
* Three Houses
* Engage

Spin-offs|

* Tokyo Mirage Sessions ♯FE
* Heroes
* Warriors
* Warriors: Three Hopes

Characters|

* Marth
* Roy
* Ike
* Chrom
* Robin
* Lucina
* Fates characters

| Three Houses|

* Byleth
* Edelgard
* Bernadetta
* Dorothea
* Petra
* Dimitri
* Claude
* Marianne
* Gatekeeper

|

Related topics|

* Tear Ring Saga
* Project X Zone 2
* Super Smash Bros.
* Code Name: S.T.E.A.M.

* Video games
* Category

* v
* t
* e

Animal Crossing

Games|

| Main series|

* Animal Crossing
* Wild World
* City Folk
* New Leaf
* New Horizons

|

Spin-off titles|

* Happy Home Designer
* Amiibo Festival
* Pocket Camp

Accessories|

* e-Reader cards
* Plaza
* Amiibo cards

Characters|

* K.K. Slider
* Mr. Resetti
* Tom Nook
* Zipper T. Bunny
* Isabelle
* Raymond

People|

* Katsuya Eguchi
* Aya Kyogoku
* Hisashi Nogami
* Takashi Tezuka
* Kazumi Totaka

Other media|

* Gekijōban Dōbutsu no Mori

Community projects|

* Nookazon
* Animal Talking with Gary Whitta

Related|

* Nintendo Land
* Mario Kart 8
* Super Smash Bros.

* Category

* v
* t
* e

Star Fox

Games|

* Star Fox
* Star Fox 64
* 3D
* Adventures
* Assault
* Command
* Zero
* Guard
* Star Fox 2

Characters|

* Fox McCloud

Companies|

* Nintendo
* Shigeru Miyamoto
* Giles Goddard
* Takaya Imamura
* Argonaut Games
* Rare
* Namco
* Q-Games
* PlatinumGames

Related|

* Super FX
* Super Smash Bros.
* Red Alarm
* Star X
* Starlink: Battle for Atlas

* Category

* v
* t
* e

F-Zero series

List of media

Games|

* F-Zero
* X
* Maximum Velocity
* GX
* GP Legend
* Climax
* 99

Related|

* Zero Racers
* Super Smash Bros.
* Nintendo Land
* Mario Kart 8

See also|

* Nintendo
* Takaya Imamura

* Category

* v
* t
* e

Electronics industry in Japan

Companies|

| Current|

* Aiwa
* Alaxala Networks
* Alinco
* Alps
* Alpine
* Anritsu
* AOR
* Audio-Technica
* Bandai Namco
* Brother
* Canon
* Casio
* CatEye
* Citizen Watch
* Cosina
* D+M Group
* Denon
* Marantz
* Daikin
* Denso
* Denso Ten
* DNP
* Eiki
* Eizo
* Elecom
* ESP Guitars
* FANUC
* Fostex
* Fuji Electric
* Fujifilm
* Business Innovation
* Fujitsu
* Furuno
* Futaba
* Hamamatsu Photonics
* Hirose Electric
* Hitachi
* Clarion
* Maxell
* Hoya
* Ibanez
* Ibiden
* Icom
* Ikegami Tsushinki
* Iwatsu
* Japan Display
* JEOL
* JRC
* JR Propo
* JVCKenwood
* JVC
* Kenwood
* Kawai
* Keyence
* Kioxia
* Kiramek
* Konami
* Konica Minolta
* KO PROPO
* Korg
* Kyocera
* Luxman
* Mabuchi Motor
* Mamiya
* Maspro
* Melco
* Micron Memory Japan
* MinebeaMitsumi
* Mitsumi
* Mitsubishi Electric
* Murata Manufacturing
* Mutoh
* Nakamichi
* NEC
* Mobile Communications
* Nichia
* Nichicon
* Nidec
* Nidec Copal Corporation
* Nihon Dempa Kogyo
* Nikon
* Nintendo
* Nippon Chemi-Con
* Nitto Denko
* NKK Switches
* Oki
* Olympus
* Omron
* Onkyo
* Integra Home Theater
* Orion Electric
* Panasonic
* Sanyo
* Technics
* Pioneer
* Pixela
* Plextor
* Renesas Electronics
* Ricoh
* Pentax
* Riso Kagaku
* Rohm
* Roland
* Rubycon
* Sanwa Electronic
* SCREEN
* Sega Sammy
* Sega
* Seiko Group
* Pulsar
* Seiko
* Epson
* Orient Watch
* Seiko Instruments
* Sharp
* Shimadzu
* Shindengen Electric Manufacturing
* Sigma
* Sony
* SNK
* Square Enix
* Taito
* Stanley Electric
* Star Micronics
* Stax
* Sumitomo Electric
* Taiyo Yuden
* Tamron
* TDK
* TEAC
* Tiger
* TOA Corporation
* Tokyo Electron
* Topcon
* Toshiba
* Uniden
* Ushio
* Wacom
* Yaesu
* Yamaha
* Yaskawa
* Yokogawa
* Zojirushi
* Zoom
* Zuken

|

Defunct|

* Aiwa
* Akai
* Bronica
* Chinon
* Contax
* Funai
* JOLED
* Konica
* Minolta
* National
* Norita
* Okaya Optical
* Sansui

Other|

* Electronic Industries Association
* INCJ
* Japan Electronic Industries Development Association
* Japan Electronics and Information Technology Industries Association
* Yagi–Uda antenna

* Category

* v
* t
* e

Nikkei 225 companies of Japan

* 7&i
* Advantest
* ÆON
* AGC
* Ajinomoto
* Alps
* ANA
* Amada
* Aozora Bank
* Asahi Breweries
* Asahi Kasei
* Astellas
* Bandai Namco Holdings
* Bridgestone
* Canon
* Casio
* Chiba Bank
* Chuden
* Chugai
* Citizen Holdings
* Comsys
* CyberAgent
* Concordia Financial
* Credit Saison
* Dai-ichi Life
* Daiichi Sankyo
* Daikin
* Daiwa House
* Daiwa Securities
* Denka
* DeNA
* Denso
* Dentsu
* Disco
* DNP
* Dowa
* Ebara
* Eisai
* ENEOS
* Fanuc
* Fast Retailing
* Fuji Electric
* Fujifilm
* Fujikura
* Fujitsu
* Fukuoka Financial
* Furukawa Electric
* GS Yuasa
* Hino
* Hitachi
* Hitachi Construction Machinery
* Kanadevia
* Honda
* Hoya Corporation
* IHI
* INPEX
* Isetan-Mitsukoshi
* Isuzu
* Itochu
* Japan Airlines
* Japan Exchange Group
* Japan Post Holdings
* JFE
* J. Front Retailing
* JGC
* JR Central
* JR East
* JR West
* JSW
* JT
* JTEKT
* Kajima
* KEPCO
* Kao
* Kawasaki
* KDDI
* Keio
* Keisei
* Keyence
* Kikkoman
* Kirin
* K Line
* Kobelco
* Komatsu
* Konami
* Konica Minolta
* Kubota
* Kuraray
* Kyocera
* Kyowa Hakko Kirin
* LY Corporation
* Lasertec
* M3 [ja]
* Marubeni
* Marui
* Mazda
* Meiji Holdings
* Mercari
* Minebea
* Mitsubishi Chemical
* Mitsubishi Corporation
* Mitsubishi Electric
* Mitsubishi Estate
* Mitsubishi Heavy Industries
* Mitsubishi Materials
* Mitsubishi Motors
* Mitsui & Co
* Mitsui Chemicals
* Mitsui Fudosan
* Mitsui Kinzoku
* MinebeaMitsumi
* Mizuho
* MOL
* MS&AD
* MUFG
* MUJI
* Murata Manufacturing
* NEC
* Nexon
* NEG
* NGK
* Nichirei
* Nidec
* Nikon
* Nintendo
* Nippon Light Metal
* Nippon Ham
* Nippon Soda
* Nissan Motor Company
* Nissan Chemical
* Nisshin Seifun
* Nisshin Steel
* Nissui
* Nittobo
* Nitto Denko
* Nitori
* Sompo Japan Nipponkoa Holdings
* Nomura
* Nomura Research Institute
* NSK
* Nippon Steel
* NTN
* NTT
* NTT Data
* NYK
* Obayashi
* Odakyu
* Oji Holdings Corporation
* OKI
* Okuma
* Olympus
* Omron
* Oriental Land
* Osaka Gas
* Panasonic
* Rakuten
* Recruit
* Resona
* Ricoh
* Sapporo Holdings
* SCREEN
* Secom
* Sekisui House
* Sharp
* Shimz
* Shin-Etsu
* Shionogi
* Shiseido
* Shizuoka Bank
* Resonac
* SMC Corporation
* Idemitsu Kosan
* Socionext
* SoftBank Group
* SoftBank
* Sojitz
* Sony
* Subaru Corporation
* SUMCO
* Sumitomo Chemical
* Sumitomo Corporation
* Sumitomo Electric
* Sumitomo Heavy Industries
* Sumitomo Metal Mining
* Sumitomo Mitsui Financial
* Sumitomo Mitsui Trust
* Sumitomo Pharma
* Sumitomo Realty
* Suzuki
* T&D
* Taiheiyo Cement
* Taisei
* Taiyo Yuden
* Takashimaya
* Takeda
* TDK
* Teijin
* TEPCO
* Terumo
* Tobu
* Toho
* Toho Zinc
* Tokai Carbon
* Tokuyama Corporation
* Tokio Marine
* Tokyo Electron
* Tokyo Gas
* Tokyo Tatemono
* Tokyu
* Tokyu Land
* Toppan
* Toray
* Toto
* Toyobo
* Toyota
* Toyota Tsusho
* Trend Micro
* UBE
* Yamaha
* Yamato Transport
* Yasakawa
* Yokogawa Electric
* Yokohama Rubber
* ZOZO

* v
* t
* e

TOPIX 100 companies of Japan

Core 30|

* Astellas
* Daiichi Sankyo
* Daikin
* FANUC
* Hitachi
* Honda
* Hoya
* Itochu
* KDDI
* Keyence
* Mitsubishi Corporation
* Mitsui & Co
* Mizuho
* MUFG
* Murata
* Nidec
* Nintendo
* NTT
* Recruit
* Seven & i Holdings
* Shin-Etsu
* SMC
* SoftBank
* SoftBank Group
* Sony Group
* Sumitomo Mitsui Financial
* Takeda
* Tokio Marine
* Tokyo Electron
* Toyota

Large 70|

* ÆON
* Ajinomoto
* ANA
* Asahi Group Holdings
* Asahi Kasei
* Bandai Namco Holdings
* Bridgestone
* Canon
* Chugai Pharmaceutical
* Dai-ichi Life
* Daiwa House
* Denso
* Eisai
* ENEOS
* Fast Retailing
* Fujifilm
* Fujitsu
* Japan Exchange Group
* Japan Post Holdings
* JR Central
* JR East
* JR West
* JT
* Kao
* Kirin
* Komatsu
* Kubota
* Kyocera
* Lasertec
* M3.com
* Marubeni
* Mitsubishi Chemical
* Mitsubishi Electric
* Mitsubishi Estate
* Mitsubishi Heavy Industries
* Mitsui Fudosan
* MS&AD
* Nippon Steel
* Nippon Yusen
* Nissan
* Nitori
* Nomura
* Olympus
* Omron
* Ono Pharmaceutical
* Oriental Land
* Orix
* Otsuka
* Panasonic
* Renesas Electronics
* Resona
* Secom
* Sekisui House
* Shimano
* Shionogi
* Shiseido
* Sompo Holdings
* Subaru
* Sumitomo Corporation
* Sumitomo Electric
* Sumitomo Metal Mining
* Sumitomo Mitsui Trust
* Sumitomo Realty & Development
* Suzuki
* Sysmex
* Terumo
* Toray
* Toshiba
* Unicharm
* Z Holdings

* v
* t
* e

Playing cards

Standard
52-card deck|

| Playing card suits (French)|

* Spades
* Hearts
* Diamonds
* Clubs

|

Ranks|

* Ace
* Ace of spades
* Ace of hearts
* King
* Queen
* Queen of spades
* Jack
* Curse of Scotland
* Beer card

Specific decks|

* Ambraser Hofjagdspiel
* Archaeology awareness
* Charruan
* Flemish Hunting Deck
* Hamas most wanted
* Hofämterspiel
* Jerry's Nugget
* Most-wanted Iraqi
* Politicards
* Stuttgart pack
* Transformation

Other packs
and decks|

* As-Nas
* Chinese
* Four-colour pack
* Ganjifa
* Ganjapa
* Karuta
* Hanafuda
* Hyakunin Isshu
* Kabufuda
* Uta-garuta
* Kvitlech
* Polish
* Portuguese-suited
* Russian
* Tarot pack
* Tujeon
* Zi pai

Cards|

* Banner
* Blank
* Court card
* Knight
* Ober
* Unter
* Pip card
* Deuce
* Weli
* Joker
* Nicknames
* Stripped deck
* Talon
* Unicode

Other suits|

| German|

* Leaves

|

Swiss|

* Shields
* Roses

German and Swiss|

* Acorns
* Bells

Latin (Italian/Spanish/Portuguese)|

* Cups
* Coins
* Batons
* Swords

Chinese (Money)|

* Cash
* Strings of Cash
* Myriads of Strings
* Tens of Myriads

Manufacturers
and brands|

| Manufacturers|

* ASS Altenburger
* Cartamundi
* Copag
* Dal Negro
* Fournier
* France Cartes
* F.X. Schmid
* Gemaco
* J.O. Öberg & Son
* Modiano
* Nintendo
* Nürnberger-Spielkarten-Verlag
* Oishi Tengudo
* Piatnik
* Ravensburger
* Trefl
* U.S. Games Systems
* United States Playing Card Company

|

Brands|

* Bicycle
* Grimaud

Defunct|

* Aspioti-ELKA
* Bielefelder Spielkarten
* C.L. Wüst
* Charles Goodall
* Dondorf
* Lewis Cohen
* Waddingtons

Notable people|

* Lee Asher
* Hubert Auer
* Bryan Berg
* David Blaine
* Derren Brown
* Lewis Cohen
* Dan and Dave
* Thierry Depaulis
* S. W. Erdnase
* Lennart Green
* Richard Harding
* Johann Kaspar Hechtel
* Ricky Jay
* Sekiryo Kaneda
* René Lavand
* Ed Marlo
* Master of the Playing Cards
* John McLeod
* Anton Moser
* Samuel J. Murray
* David Parlett
* Ferdinand Piatnik
* Richard Valentine Pitchford
* Franco Pratesi
* Johann Georg Rauch
* Juan Tamariz
* Howard Thurston
* Charles Troedel
* Dai Vernon
* Fusajiro Yamauchi

Groups and
organisations|

| Skat|

* British Skat Association
* German Skat Association
* International Skat Court
* International Skat Players Association

|

* 52 Plus Joker
* Cary Collection of Playing Cards
* Fournier Museum of Playing Cards
* German Doppelkopf Association
* German Playing Card Museum
* International Playing-Card Society
* The Playing-Card
* Musée Français de la Carte à Jouer
* Saga Arashiyama Museum of Arts and Culture
* Worshipful Company of Makers of Playing Cards

Card manipulation
and cardistry|

| Tricks|

* The Acme of Control
* Ambitious Card
* Blackstone's Card Trick Without Cards
* The Circus Card Trick
* The Four Burglars
* Out of This World
* Rising Card
* Spelling Bee
* Twenty-One Card Trick

|

* Bottom dealing
* Card marking
* Card sharp
* Card throwing
* Cards in the hat
* Cardistry-Con
* Cutting
* Double lift
* The Expert at the Card Table
* Herrmann pass
* History of cardistry
* House of cards
* One-way deck
* Palms and grips
* Gambler's
* Magician's
* Mechanic's
* Tenkai
* The Phantom of the Card Table
* Second dealing
* Shuffling
* Faro
* Gilbreath
* Zarrow
* Si Stebbins stack
* Spoke card
* Three-card monte
* Trick decks

Art and media|

| Paintings|

* The Acrobats
* The Bezique Game
* The Card Players
* The Card Players II
* Card Players in a Rich Interior
* The Card Sharp with the Ace of Diamonds
* Cardplayers in a Sunlit Room
* The Cardsharps
* Dogs Playing Poker
* Still Life with a Poem
* Violin and Playing Cards on a Table

|

Film and television|

* Card Sharks
* Playing Cards (1896)
* Play Your Cards Right

Video games|

* Balatro

Literature|

* Alice's Adventures In Wonderland (1865)

* v
* t
* e

Principal owners of the Seattle Mariners franchise

* Danny Kaye
* George Argyros
* Jeff Smulyan
* Hiroshi Yamauchi
* Nintendo of America (represented by CEO Howard Lincoln)
* John Stanton

Portals:

* Video games
* Electronics
* Companies
* Japan

Authority control databases

International|

* ISNI
* VIAF

National|

* Germany
* United States
* France
* BnF data
* Japan
* Norway
* Korea
* Israel
* Catalonia

Academics|

* CiNii

Artists|

* MusicBrainz
* Museum of Modern Art

Other|

* IdRef
* MusicBrainz label
* 2
* SNAC
* Yale LUX

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