North American Power

American retail energy supplier

North American Power

Trade name

| North American Power

|

Industry| Retail electricity and natural gas supplier
Founder| Kerry Breitbart
Carey Turnbull
Headquarters|

Norwalk, Connecticut

United States

Key people

| Deryl Brown (CEO)[1]
Revenue| $250–500 Million

Number of employees

| 70+[2]
Website| napower.com

North American Power is a retail energy supplier based in Norwalk, Connecticut.

The company provides electricity and natural gas to residential and commercial customers in 12 deregulated states: Connecticut, Georgia, Illinois, Maine, Maryland, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, and Texas.

## Business model

[edit]

North American Power formerly used a multi-level marketing model to sell utilities,[3][4] In January 2015, the company announced that it would be terminating the network marketing division of its company.

In January 2011, the Maryland Public Service Commission (MPSC) began an investigation of the company for misleading sales practices.[3] On 9 June 2011, the company was fined $100,000 by the MPSC.[5][6] On 16 August 2013, the commission closed the file after finding that the company had completed the required remedial measures it had agreed to.[7] In a statement, founder Kerry Breitbart attributed the problems to rapid growth, and stated that the company was improved by its re-examined practices.[8]

The company also sold Renewable Energy Certificates (RECs) through their American Wind program.[9][10] A 2014 report by environmental watchdog group EcoRI said that the company did not specify if these certificates were from the older class of RECs, or from the substantially more expensive and efficient newer class. North American Power said that the RECs were certified by ISO New England, although that organization said they do not certify RECs.[11]

## References

[edit]

1. ^ Tablado, Rafael (27 October 2015). "North American Power". Energy Digital. Retrieved 27 January 2018.
2. ^ "North American Power opens Norwalk HQ". Hartford Business. 22 May 2013. Retrieved 9 January 2014.
3. ^ a b Hancock, Jay (6 February 2011). "Misleading electric ads make case for reregulation". The Baltimore Sun. Retrieved 4 November 2014.
4. ^ Hincha-Ownby, Melissa (21 July 2011). "Renewable energy, network marketing and regulatory woes". Mother Nature Network. Retrieved 4 November 2014.
5. ^ Mook, Ben (13 June 2011). "PSC fines energy seller $100K for deceptive practices". Daily Record. Baltimore, Maryland.
6. ^ "Case Number: 9253 IN THE MATTER OF THE COMPLAINT OF THE STAFF OF THE PUBLIC SERVICE COMMISSION AGAINST NORTH AMERICAN POWER AND GAS, LLC". Maryland Public Service Commission. Retrieved 21 September 2013.
7. ^ "Order No. 85794" (PDF). Maryland Public Service Commission. 16 August 2013. Retrieved 21 September 2013.
8. ^ Mook, Ben (13 June 2011). "PSC fines energy seller $100K for deceptive practices". The Daily Record. Retrieved 31 October 2013. "While the fine is significant, we are grateful to the PSC staff for bringing our attention to these matters and for acknowledging that this was not intentional — it was the result of an early stage company experiencing rapid growth. This process has caused us to re-examine our practices and hire some of the best compliance and energy experts in the business — we are a better company because of it."
9. ^ Lee, Richard (9 August 2011). "North American Power launches wind energy offering". Stamford Advocate.
10. ^ Maykuth, Andrew (27 December 2010). "Choosing renewable energy can now save money as well as power". The Inquirer. Philadelphia. Archived from the original on 21 January 2011.
11. ^ Faulkner, Tim (10 February 2014). "Is North American Power Green?". EcoRI News. Retrieved 20 October 2016.

## External links

[edit]

* Official website

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