North West FM

South African commercial radio station

For the community radio station in Glenroy, Australia, see North West FM (Melbourne).

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North West FM

* Rustenburg

Broadcast area| North West Province
Frequency| 89.9 - 103.9 MHz
Programming
Format| Urban music
Affiliations| United stations, Motswako media
History

First air date

| 28 February 2008
Links
Website| www.northwestfm.co.za

North West FM (also known as Radio North West[1]) is a South African Commercial radio station based in Rustenburg in the North West Province.

## Changes

[edit]

Debbie Williams[2] was appointed as the brand manager effective from 1 September 2012.[3] Mr. David Tsutsa Mabusela was appointed station manager in 2013.

On 1 December 2012 a new Programme Manager, Mathapelo Monaisa,[4] was appointed to the station.[5] She later resigned in 2013 and joined Kaya FM as Bob Mabena's Producer. Mr Patrick Maloyi was then appointed as the programmes manager until late 2014 when he resigned as well.

## Coverage areas and frequencies

[edit]

The station broadcasts in these areas and in FM on the following frequencies throughout South Africa. The station is also now available to neighbouring Pretoria

Coverage areas[6] and frequencies[7] Area  | Freq.

|

Rustenburg | 89.8 MHz
Swartruggens | 89.8 MHz
Zeerust | 93.5 MHz
Mmabatho/Mafikeng | 91.8 MHz
Lichtenburg | 91.8 MHz
Ventersburg | \-
Klerksdorp | 97.0 MHz
Schweizer Reineke | 97.3 MHz
Vryburg | \-
Taung | 91.9 MHz

Pretoria 103.9

## Broadcast languages

[edit]

* English[6][8]
* Tswana[6][8]

## Broadcast time

[edit]

* 24/7[6][8]

## Target audience

[edit]

* LSM Groups 6 – 10[6][8]
* Age Group 25 - 49[6][8]
* Educated middle class adults[6][8]

## Programme format

[edit]

* 60% Music[6][8]
* 40% Talk[6][8]

80% Setswana 20% English

## Listenership figures

[edit]

Estimated listenership[9] | 7 day  | average Mon-Fri

|
|

May 2013  | 450 000  | 179 000
February 2013  | 498 000  | 190 000
December 2012  | 480 000  | 180 000
October 2012  | 476 000  | 173 000
August 2012  | 533 000  | 203 000
June 2012  | 532 000  | 212 000

## Location

[edit]

The station's physical address is:
Unit 1, Delta Place, Mabe Business Park, 17 Kgwebo Avenue, Rustenburg[10][11]

## References

[edit]

1. ^ Sentech
2. ^ "LinkedIn (Debbie Williams)".
3. ^ "North West FM appoints The Media Connection as its national sales representatives". Marketing Update. 10 September 2012.
4. ^ "LinkedIn (Mathapelo Monaisa)".
5. ^ "Q&A with North West fm's new programme manager, Mathapelo Monaisa". The Media Connection. 15 February 2013.
6. ^ a b c d e f g h i "My Account".
7. ^ Sentech (Radio North West)
8. ^ a b c d e f g h The Annual Guide to Radio in South Africa (AdVantage 2012). Media 24. 2012.
9. ^ SAARF RAMS (Presentations)
10. ^ "Home | Government Communication and Information System (GCIS)". www.gcis.gov.za.
11. ^ "Log In or Sign Up to View". www.facebook.com.

## External links

[edit]

* North West FM Website
* North West FM Facebook Page
* North West FM Listen Live
* SAARF Website
* Sentech Website

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