Not Giving In

2012 single by Rudimental featuring John Newman and Alex Clare

"Not Giving In"

Single by Rudimental featuring John Newman and Alex Clare
from the album  Home
Released| 18 November 2012
Recorded| 2012
Genre|

* Drum and bass
* soul

Length| 4:01
Label|

* Asylum
* Atlantic

Songwriter(s)|

* Piers Aggett
* Amir Amor
* Kesi Dryden
* John Newman

Producer(s)|

* Rudimental
* Mike Spencer

Rudimental singles chronology
| "Feel the Love"
(2012)  | "Not Giving In"
(2012)  | "Waiting All Night"
(2013)

|
|

John Newman singles chronology
| "Feel the Love"
(2012)  | "Not Giving In"
(2012)  | "Love Me Again"
(2013)

|
|

Alex Clare singles chronology
| "Treading Water"
(2011)  | "Not Giving In"
(2012)  | "Hummingbird"
(2012)

|
|

"Not Giving In" is a song by British drum and bass band Rudimental. It features the vocals from John Newman and Alex Clare. The song was released in the United Kingdom on 18 November 2012 as the third single from their debut studio album, Home. It came in at number 16 in the 2012 Hottest 100, announced on Australia Day 2013. It was featured in the first episode of season three of Teen Wolf. The song was also used in a 2014 FIFA World Cup commercial for Mercedes-Benz sponsoring the Germany National Football Team and Official Intro of MCE Insurance British Superbikes by Eurosport in 2013.[1] The song is also featured in the Scottish Government's advertising for keeping up with COVID-19 restrictions.[2]

## Music video

[edit]

A music video to accompany the release of "Not Giving In", written and directed by Josh Cole, was first released onto YouTube on 17 October 2012 at a total length of five minutes and twenty-nine seconds.[3] The video was filmed in the shanty towns of Manila, Philippines, and follows the life of two brothers growing up in poverty. The two later go their separate ways, as one manages to escape the city's underbelly and succeeds in breakdancing, whereas the other becomes trapped in a life of gang violence, drug crime and a murder, eventually resulting in his death.[4][5] The video has won several awards, including best dance video at the UK MVA's[6][7] and best new director at the Cannes Lions festival.[8]

## Reception

[edit]

### Critical reception

[edit]

Lewis Corner of Digital Spy gave the song a positive review stating:

> Lashings of jazzy brass, twinkling piano and rumbling bass hears them picking up almost exactly where they left off. "This time I'm gonna be stronger/ I'm not giving in," John Newman declares in his smooth tone, richer than a double chocolate pud and just as satisfying. Rudimental may not have delivered a game-changer, but when your sound is still this fresh, why bother? .[9]

## In popular culture

[edit]

From 2014, the song has been used as the team entrance song for the Port Adelaide Football Club at home games at the redeveloped Adelaide Oval. The song was used in a Super Rugby advertising campaign for KFC in New Zealand, during the 2020 season.

### Finnish misheard lyrics

[edit]

The song became a meme in Finland, as "not giving in", when sung in the chorus, sounds similar to "nakkivene" which translates to "wiener boat" in Finnish. When Rudimental performed the song during Provinssirock 2014, people threw wieners with small "sails" at the stage.[citation needed]

## Track listings

[edit]

iTunes digital downloadNo.| Title| Length

|
|

1.| "Not Giving In"| 4:01
2.| "Not Giving In" (Bondax Remix)| 3:23
3.| "Not Giving In" (Loadstar Remix)| 4:13
4.| "Feel the Love" (Live from BBC Radio 1's Hackney Weekend 2012)| 5:35

Trackitdown digital download[10]No.| Title| Length

|
|

1.| "Not Giving In"| 4:01
2.| "Not Giving In" (Bondax Remix)| 3:23
3.| "Not Giving In" (Loadstar Remix)| 4:13
4.| "Not Giving In" (Phaeleh Remix)| 5:31

Juno digital download[11]No.| Title| Length

|
|

1.| "Not Giving In"| 4:01
2.| "Not Giving In" (Bondax Remix)| 3:23
3.| "Not Giving In" (Loadstar Remix)| 4:13
4.| "Not Giving In" (Stay+ Remix)| 3:46

Drum & Bass Arena digital download[12]No.| Title| Length

|
|

1.| "Not Giving In"| 4:01
2.| "Not Giving In" (Bondax Remix)| 3:23
3.| "Not Giving In" (Loadstar Remix)| 4:13
4.| "Not Giving In" (Ed Rush Remix)| 5:12

Beatport digital download[13]No.| Title| Length

|
|

1.| "Not Giving In"| 4:01
2.| "Not Giving In" (Bondax Remix)| 3:23
3.| "Not Giving In" (Loadstar Remix)| 4:13
4.| "Not Giving In" (Huxley Remix)| 8:31

## Charts

[edit]

### Weekly charts

[edit]

| Chart (2012)  | Peak
position

|

Australia (ARIA)[14] | 12
Belgium (Ultratip Bubbling Under Flanders)[15] | 4
Belgium (Ultratip Bubbling Under Wallonia)[16] | 27
Czech Republic (Rádio – Top 100)[17] | 27
Hungary (Rádiós Top 40)[18] | 24
Iceland (Tonlist)[19] | 4
Netherlands (Single Top 100)[20] | 71
New Zealand (Recorded Music NZ)[21] | 11
Scotland (OCC)[22] | 16
UK Dance (OCC)[23] | 1
UK Singles (OCC)[24] | 14

### Year-end charts

[edit]

2012 year-end chart performance for "Not Giving In"  | Chart (2012)  | Position

|

UK Singles (Official Charts Company)[25] | 188
2013 year-end chart performance for "Not Giving In"  Chart (2013)  | Position

|

UK Singles (Official Charts Company)[26] | 163

## Certifications

[edit]

Region  | Certification | Certified units/sales

|
|

Australia (ARIA)[27] | 2× Platinum  | 140,000^
New Zealand (RMNZ)[28] | 2× Platinum  | 30,000*
United Kingdom (BPI)[29] | Platinum  | 600,000‡

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.
‡ Sales+streaming figures based on certification alone.

## Release history

[edit]

Region  | Date  | Format  | Label

|
|
|

United Kingdom  | 18 November 2012  | Digital download |

* Asylum
* Atlantic

## References

[edit]

1. ^ "Mercedes-Benz WM 2014 TV-Spot: Bereit wie nie. Die deutsche Nationalmannschaft und die neue C-Klasse". YouTube. 12 May 2014. Retrieved 17 January 2016.
2. ^ "We've come too far. We're not giving in". The Scottish Government. 1 April 2021. Retrieved 7 April 2021.
3. ^ "Rudimental - Not Giving In ft. John Newman & Alex Clare [Official Video]". YouTube. 17 October 2012. Retrieved 17 January 2016.
4. ^ Fuertes, Jo (17 October 2012). "Rudimental: "Not Giving In" Video". Noisey.vice.com. Retrieved 17 January 2016.
5. ^ "Dance hero's slum story retold in music vid". Rappler. Retrieved 4 February 2016.
6. ^ "2013". ukmva. Archived from the original on 28 February 2015. Retrieved 17 April 2016.
7. ^ "Josh Cole - Photographer/Director". Retrieved 17 April 2016.
8. ^ "Rudimental, Foxes debut new single 'Right Here' music video - watch". Digital Spy. Retrieved 17 April 2016.
9. ^ Fletcher, Harry (2 November 2012). "Rudimental ft. John Newman & Alex Clare: 'Not Giving In' - review". Digitalspy.co.uk. Retrieved 17 January 2016.
10. ^ "Trackitdown - Dance Music Download/Merchandise/Ticket Distribution Centre". Trackitdown. 18 November 2012.[permanent dead link]
11. ^ "Not Giving In by Rudimental feat John Newman/Alex Clare on MP3 and WAV at Juno Download". Juno Download. 18 November 2012.
12. ^ "Not Giving In by Rudimental mp3 download - Drum & Bass Arena Download". Drum & Bass Arena. 18 November 2012. Archived from the original on 20 March 2014. Retrieved 19 March 2014.
13. ^ "Not Giving In (Asylum) :: Beatport". Beatport. 19 November 2012.
14. ^ "Rudimental feat. John Newman & Alex Clare – Not Giving In". ARIA Top 50 Singles.
15. ^ "Rudimental feat. John Newman & Alex Clare – Not Giving In" (in Dutch). Ultratip.
16. ^ "Rudimental feat. John Newman & Alex Clare – Not Giving In" (in French). Ultratip.
17. ^ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Select 6. týden 2013 in the date selector.
18. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Rádiós Top 40 játszási lista. Magyar Hanglemezkiadók Szövetsége.
19. ^ "Icelandic Singles Chart". Tonlist.is. Archived from the original on 19 July 2013. Retrieved 11 May 2013.
20. ^ "Rudimental feat. John Newman & Alex Clare – Not Giving In" (in Dutch). Single Top 100.
21. ^ "Rudimental feat. John Newman & Alex Clare – Not Giving In". Top 40 Singles.
22. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company.
23. ^ "Official Dance Singles Chart Top 40". Official Charts Company.
24. ^ "Official Singles Chart Top 100". Official Charts Company.
25. ^ "End of Year Singles Chart 2012". UK Charts Plus. Retrieved January 28, 2025.
26. ^ "End of Year Singles Chart 2013". UK Charts Plus. Retrieved January 28, 2025.
27. ^ "ARIA Charts – Accreditations – 2013 Singles" (PDF). Australian Recording Industry Association.
28. ^ "New Zealand single certifications – Rudimental feat. John Newman And Alex Clare – Not Giving In". Radioscope. Retrieved 3 January 2025. Type Not Giving In  in the "Search:" field.
29. ^ "British single certifications – Rudimental – Not Giving In". British Phonographic Industry.

* v
* t
* e

Rudimental

* Piers Agget
* Kesi Dryden
* DJ Locksmith

* Amir Amor

Studio albums|

* Home
* We the Generation
* Toast to Our Differences
* Ground Control
* Rudim3ntal

Singles|

* "Feel the Love"
* "Not Giving In"
* "Waiting All Night"
* "Right Here"
* "Free"
* "Powerless"
* "Bloodstream"
* "Never Let You Go"
* "Rumour Mill"
* "Lay It All on Me"
* "Sun Comes Up"
* "These Days"
* "Let Me Live"
* "Walk Alone"
* "Something About You"
* "Come Over"
* "Regardless"

Related articles|

* Discography

* v
* t
* e

John Newman

Discography

Studio albums|

* Tribute (2013)
* Revolve (2015)

Singles|

* "Love Me Again"
* "Cheating"
* "Losing Sleep"
* "Out of My Head"
* "Come and Get It"
* "Tiring Game"
* "Olé"
* "Fire in Me"
* "Feelings"
* "Without You"
* "Stand by Me"
* "High on You"
* "If You Really Love Me (How Will I Know)"

Featured singles|

* "Feel the Love"
* "Not Giving In"
* "Blame"
* "Give Me Your Love"

* v
* t
* e

Alex Clare

Studio albums|

* The Lateness of the Hour

Singles|

* "Up All Night"
* "Too Close"
* "Treading Water"

Featured singles|

* "Not Giving In"
* "Endorphins"

Other songs|

* "When Doves Cry"

Authority control databases |

* MusicBrainz work
* MusicBrainz release group

|

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