Now and Later

American brand of candy

This article is about the candy. For the song by Sage the Gemini, see Now and Later (song).

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Now and Later packaging Loose Now and Laters

Now and Later is an American brand of fruit-flavored taffy-like candy manufactured by Ferrara Candy Company. The candy is formed into squares packaged in colorful paper. Twelve flavors are currently available in both Traditional and Chewy varieties.

## History

[edit]

Now and Later was created in Brooklyn, New York in 1962 by The Phoenix Candy Company.[1]

The name Now and Later was meant to suggest to customers that they are going to like them now and then want some more later.[2][3] Alluding to the candy's signature chewy texture, the name also suggests that if one puts a piece in one's mouth now, one will still be chewing it later. The Phoenix Candy Company also sold several candy-and-a-toy products.[4] In 1978, Phoenix was sold to Beatrice Foods.

The company merged with Leaf in 1983, and sold it to Nabisco in 1992. Farley's & Sathers Candy Company bought it in 2002 after Kraft/Philip Morris' acquisition of Nabisco. In 2012, Farley's & Sathers Candy Company merged with Ferrara Pan Candy Company and the name of the company was changed to Ferrara Candy Company.[5]

## Flavors

[edit]

The twelve flavors of Now and Later available are apple, banana, blue raspberry, cherry/apple splits, cherry, grape, strawberry, tropical lemonade, tropical punch, watermelon, wild fruits, and "original".

## See also

[edit]

* Starburst
* List of confectionery brands
* Mamba

## References

[edit]

1. ^ "Now and Later". 2014-07-17.
2. ^ "Fun Facts". Ferrara Candy Company. Archived from the original on September 26, 2013. Retrieved 2013-10-23.
3. ^ "Redlands Web". Redlands Web. 2012-08-14. Archived from the original on 2013-10-16. Retrieved 2013-10-23.
4. ^ Liebig, Jason (2012-03-16). "Phoenix Candy Company's Candy-and-a-Toy – Flash Gordon". CollectingCandy.com. Retrieved 2016-09-15.
5. ^ Hughlett, Mike (2012-05-24). "Farley's & Sathers to merge with Ferrara Pan". Star Tribune. Retrieved 2013-10-23.

## External links

[edit]

* Now and Later website
* Ferrara Candy Company

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Ferrero SpA

Subsidiaries|

* Burton's Biscuit Company
* Eat Natural
* Fannie May
* Ferrara Candy Company
* Fox's Biscuits
* Mother's Cookies
* Michel et Augustin
* Royal Dansk
* Thorntons
* Wells Enterprises

Brands|

* Ferrero-Küsschen
* Ferrero Rocher
* Mon Chéri
* Nutella
* Pocket Coffee
* Raffaello
* Tic Tac

Ferrara Candy Company|

* 100 Grand
* Atomic Fireball
* Bobs Candies
* Boston Baked Beans
* Baby Ruth
* Butterfinger
* Brach's
* Crunch
* Chuckles
* Chunky
* Famous Amos
* Farley's & Sathers Candy Company
* Fruit Stripe
* Funables
* Jawbusters
* Jelly Belly
* Jujyfruits
* Jujubes
* Keebler
* Laffy Taffy
* Lemonhead
* Nerds
* Now and Later
* Rain-Blo
* Red Hots
* Super Bubble
* Trolli USA

Kinder|

* Kinder Bueno
* Kinder Chocolate
* Kinder Happy Hippo
* Kinder Joy
* Kinder Pingui
* Kinder Surprise

Wells Enterprises|

* Blue Bunny Ice Cream
* Bomb Pop
* Halo Top Creamery

People|

* Pietro Ferrero (founder)
* Giovanni Ferrero
* Pietro Ferrero Jr.

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* Commons

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