Opium (record label)

American hip hop record label

Record label

Opium

Parent company| Universal Music Group
Founded| 2019; 6 years ago (2019)
Founder| Playboi Carti
Distributor(s)|

* Interscope Records
* Virgin Music Group
* Foundation Media

Genre|

* Hip hop
* trap
* rage

Country of origin| United States
Location| Atlanta, Georgia
Official website| opiumopium.com

Opium (also known as 00pium) is an American record label and rap collective founded in 2019 by American rapper Playboi Carti.[1] The label, which is based in Atlanta, Georgia, currently holds four acts; rappers Playboi Carti, Ken Carson, Destroy Lonely and the duo Homixide Gang, all of whom are natives to the city. The label is also affiliated with a variety of producers including KP Beatz, Lil 88, and F1lthy, who all worked extensively on Playboi Carti's second studio album, Whole Lotta Red.[2]

Opium artists usually feature a dark rap sound and aesthetic that is built upon the Atlanta rage rap scene and is influenced by the 70s and 80s punk rock era. The niche style of its artists strays away from mainstream trap rappers and has garnered its own cultlike fanbase.[3]

## History

[edit]

On July 23, 2021, Ken Carson, who signed to Opium in 2019, released his debut studio album Project X, but did not reach the US Billboard 200 chart.[4] On July 8th 2022, Carson released his second studio album X, which debuted at number 115 on the US Billboard 200 chart, and number 50 on the US Top R&B/Hip-Hop Albums chart.[5][6][7] The album was supported by the release of one single: "The End", which released on July 5.[8] On August 12th 2022, Destroy Lonely, who signed to Opium in 2021, released his fifth mixtape No Stylist, which debuted at number 91 on the US Billboard 200 and number 57 on the US Top R&B/Hip-Hop Albums chart.[6][7][9][10] In October 2022, Ken Carson released deluxe edition to X, titled Xtended, containing 5 additional tracks.[11][12] In November 2022, Destroy Lonely released a deluxe edition to No Stylist, titled NS+ (Ultra), containing several new tracks.[13][14]

In May 2023, Destroy Lonely released his debut studio album If Looks Could Kill,[15][16][17] which was supported by the lead single of the same name, released on March 3, 2023, after the unreleased snippet became viral on TikTok.[18][19] The single debuted at number 30 on the US Hot R&B/Hip-Hop Songs chart.[20] If Looks Could Kill received mostly positive reviews from music critics. The album debuted at number 18 on the US Billboard 200, earning 29,000 album-equivalent units in its first week, becoming Lonely's highest-charting album.[21][22] In July 2023, Playboi Carti announced the dates for a global tour called "Antagonist Tour", alongside Ken Carson, Destroy Lonely, and Homixide Gang.[23][24][25][26] Later in September 2023, the U.S. leg of the tour was rescheduled to early 2024.[27][28][29][30][31]

In September 2023, Destroy Lonely released the deluxe edition of If Looks Could Kill, subtitled Director's Cut, containing all tracks from every edition (including vinyl, CD and digital versions).[32][33] In October 2023, Ken Carson released his third studio album A Great Chaos, which debuted at number 11 on the US Billboard 200, earning 49,000 album-equivalent units in its first week, and becoming Carson's first US top 20 album.[34][35][36][37] The album was supported by the release of one single: "I Need U", which released on Valentine's Day.[38] On May 31, 2024, Homixide Gang released their third studio album I5u5we5, being the duo’s first release under Interscope Records.[39][40] On July 5, 2024, Carson released the deluxe version of A Great Chaos, containing 7 new additional tracks; one of them being the single, "Overseas".[41][42] The single became his first entry on the US Billboard Hot 100, debuting at number 79.[43]

Destroy Lonely released his second studio album, Love Lasts Forever, on August 30, 2024.[44][45] The album debuted at number 1 on the US Top R&B/Hip-Hop Albums, marking his first number one on the chart. The album had also debuted at number 10 on the US Billboard 200, earning 37,500 album-equivalent units in its first week.[46] The album was supported by the release of one single: "Luv 4 Ya", which released on June 14.[47] On September 4, 2024, Destroy Lonely released the deluxe version of his album Love Lasts Forever subtitled V2.5 which added 10 new tracks to the project.[48]

On November 1, 2024, Ken Carson released the single "Delusional" in promotion for his fourth studio album, More Chaos.[49][50] The single debuted at number 49 on the US Hot R&B/Hip-Hop Songs.[51] Carson released the album on April 11, 2025, his twenty fifth birthday, and became his first album to reach the number 1 spot and his second album to enter the top 10 on the Billboard 200 and the Top R&B/Hip-Hop Albums respectively, earning 59,500 album-equivalent units in its first week, becoming his highest-charting and fastest-selling album.[52][53][54]

## Current artists

[edit]

Artists  | Year

signed

| Releases

under the label

| Notes

|
|
|

Playboi Carti | Founder  | 0  | Jointly with Interscope
Ken Carson | 2019  | 4  | Jointly with Interscope, formerly with Foundation
Destroy Lonely | 2021  | 3  | Jointly with Interscope, formerly with Ingrooves
Homixide Gang | 4  | Jointly with Interscope, formerly with Foundation and Ingrooves

## Discography

[edit]

Nine studio albums and two mixtapes have been released through the label.

### Albums

[edit]

#### Studio albums

[edit]

Artist  | Album  | Details

|
|

Ken Carson | Project X[55]

(released with Foundation)

* Released: July 11, 2021
* Chart position: —
* RIAA Certification: —

Ken Carson  | X[56]

(released with Interscope)

* Released: July 8, 2022
* Chart position: #115 U.S.[57]
* RIAA Certification: —

Homixide Gang | Homixide Lifestyle[58]

(released with Foundation)

* Released: November 22, 2022
* Chart position: —
* RIAA Certification: —

Homixide Gang  | Snot or Not[59]

(released with Foundation)

* Released: April 27, 2023
* Chart position: —
* RIAA Certification: —

Destroy Lonely | If Looks Could Kill[60]

(released with Interscope)

* Released: May 5, 2023
* Chart position: #18 U.S.[61]
* RIAA Certification: —

Ken Carson  | A Great Chaos[62]

(released with Interscope)

* Released: October 13, 2023
* Chart position: #11 U.S.[34]
* RIAA Certification: Gold[63]

Homixide Gang  | I5u5we5[64]

(released with Interscope)

* Released: May 31, 2024
* Chart position: —
* RIAA Certification: —

Destroy Lonely  | Love Lasts Forever[65]

(released with Interscope)

* Released: August 30, 2024
* Chart position: #10 U.S.[66]
* RIAA Certification: —

Ken Carson  | More Chaos[67]

(released with Interscope)

* Released: April 11, 2025
* Chart position: #1 U.S.[54]
* RIAA Certification: —

Homixide Gang  | Homixide Lifestyle 2[68]

(scheduled with Interscope)

* Scheduled: TBA
* Chart position: —
* RIAA Certification: —

Destroy Lonely  | </3³[69]

(scheduled with Interscope)

* Scheduled: TBA
* Chart position: —
* RIAA Certification: —

#### Mixtapes

[edit]

Artist  | Album  | Details

|
|

Destroy Lonely | No Stylist[70]

(released with Interscope and Ingrooves)

* Released: August 12, 2022
* Chart position: #91 U.S.[71]
* RIAA Certification: Gold[72]

Homixide Gang | 5th Amndmnt[73]

(released with Ingrooves)

* Released: October 27, 2023
* Chart position: —
* RIAA Certification: —

## See also

[edit]

* Cactus Jack Records

## References

[edit]

1. ^ Satten, Vanessa (April 12, 2022). "Playboi Carti Gives Rare Interview on New Music, Fatherhood, More". XXL Mag. Archived from the original on March 5, 2023. Retrieved August 23, 2022.
2. ^ "Recording Academy Unveils The 2023 Class Of #GRAMMYsNextGen Ambassadors & Advisors | GRAMMY.com". www.grammy.com. Retrieved January 25, 2024.
3. ^ McMackon, Cassidy (September 12, 2023). "The Opium aesthetic is spreading like wildfire". The Queen's Journal. Archived from the original on November 6, 2023. Retrieved November 5, 2023.
4. ^ A., Aron (July 24, 2021). "Ken Car$on Delivers On New Album "Project X"". HotNewHipHop. Retrieved January 7, 2024.
5. ^ Quincy (July 8, 2022). "Listen To "X" By Ken Carson". RATINGS GAME MUSIC. Archived from the original on September 30, 2022. Retrieved November 10, 2023.
6. ^ a b Cabison, Rosalie (January 2, 2013). "Billboard 200™". Billboard. Archived from the original on December 13, 2021. Retrieved November 10, 2023.
7. ^ a b devops (January 2, 2013). "Top R&B/Hip-Hop Albums". Billboard. Archived from the original on November 10, 2023. Retrieved November 10, 2023.
8. ^ Kumar, Nimai (July 5, 2022). "Teen 'X' Ken Car$on set to drop sophomore album on July 8, releases lead single 'The End' -". Our Generation Music. Archived from the original on July 5, 2022. Retrieved April 15, 2025.
9. ^ Schube, Will (August 13, 2022). "Destroy Lonely Returns With New Project, 'No Stylist". uDiscoverMusic. Archived from the original on September 14, 2022. Retrieved September 14, 2022.
10. ^ "Music - Destroy Lonely". Destroy Lonely. August 12, 2022. Archived from the original on March 2, 2023. Retrieved March 1, 2023.
11. ^ Barlas, Jon (October 30, 2022). "Ken Carson drops 'Xtended' version of album 'X'". Our Generation Music. Archived from the original on October 31, 2022. Retrieved October 31, 2022.
12. ^ "Ken Carson Relishes Dangerous Thrills On New Song "Freestyle 3"". Genius. Archived from the original on December 26, 2022. Retrieved November 10, 2023.
13. ^ "Playboi Carti Signee Destroy Lonely Drops New Project 'NS+ (ULTRA)'". Hypebeast. November 22, 2022. Archived from the original on June 2, 2023. Retrieved November 10, 2023.
14. ^ Galindo, Thomas (November 17, 2022). "Destroy Lonely delivers five new songs on 'NS+ ULTRA'". Our Generation Music. Archived from the original on November 18, 2022. Retrieved November 18, 2022.
15. ^ "Destroy Lonely's 'If Looks Could Kill' set to drop on May 5". Our Generation Music. Archived from the original on March 21, 2023. Retrieved April 29, 2023.
16. ^ "Destroy Lonely Drops 'If Looks Could Kill' Album With A Bloody Short Film". iHeart. Archived from the original on November 10, 2023. Retrieved November 10, 2023.
17. ^ Williams, Aaron (May 5, 2023). "The Best New Hip-Hop This Week". UPROXX. Archived from the original on November 10, 2023. Retrieved November 10, 2023.
18. ^ "Destroy Lonely kicks off a new era with the hazy single "if looks could kill"". Alternative Press. Archived from the original on March 3, 2023. Retrieved April 29, 2022.
19. ^ Cowen, Trace William. "Destroy Lonely Drops Long-Awaited Track "If Looks Could Kill"". Complex. Archived from the original on August 1, 2023. Retrieved November 10, 2023.
20. ^ devops (January 2, 2013). "Bubbling Under Hot 100". Billboard. Archived from the original on July 21, 2022. Retrieved November 9, 2023.
21. ^ @billboardcharts (May 15, 2023). "Debuts on this week's #Billboard200..." (Tweet). Retrieved May 16, 2023 – via Twitter.
22. ^ "Archived copy". Archived from the original on November 10, 2023. Retrieved November 10, 2023.`{{cite web}}`: CS1 maint: archived copy as title (link)
23. ^ "Playboi Carti announces 'Antagonist' 2023 tour". Crack Magazine. July 12, 2023. Archived from the original on November 9, 2023. Retrieved November 10, 2023.
24. ^ Garcia, Thania (July 12, 2023). "Playboi Carti Sets Dates for Global 'Antagonist' Arena Tour". Variety. Archived from the original on November 5, 2023. Retrieved November 10, 2023.
25. ^ Mamo, Heran (July 12, 2023). "Playboi Carti Plots Global Antagonist Tour: See the Dates". Billboard. Archived from the original on January 10, 2024. Retrieved November 5, 2023.
26. ^ Grant, Shawn (July 12, 2023). "Playboi Carti Announces 'Antagonist Tour' for This Fall". The Source. Archived from the original on May 13, 2024. Retrieved November 5, 2023.
27. ^ "Playboi Carti Reschedules Antagonist Tour Into 2024". Pitchfork. August 31, 2023. Archived from the original on November 10, 2023. Retrieved November 10, 2023.
28. ^ Blistein, Jon (September 1, 2023). "Playboi Carti Postpones 'Antagonist' Tour to 2024". Rolling Stone. Archived from the original on September 21, 2023. Retrieved November 10, 2023.
29. ^ "Playboi Carti Pushes 'Antagonist Tour' U.S. Dates to 2024". Hypebeast. September 1, 2023. Archived from the original on November 10, 2023. Retrieved November 10, 2023.
30. ^ "Playboi Carti reschedules U.S. leg of Antagonist Tour. See revised complete schedule and more". The Economic Times. September 1, 2023. ISSN 0013-0389. Archived from the original on November 10, 2023. Retrieved November 10, 2023.
31. ^ Kaufman, Gil (September 1, 2023). "Playboi Carti Reschedules U.S. Leg of Antagonist Tour For Early 2024". Billboard. Archived from the original on November 10, 2023. Retrieved November 10, 2023.
32. ^ Schube, Will (September 30, 2023). "Destroy Lonely Shares 'If Looks Could Kill (Directors Cut)'". uDiscover Music. Archived from the original on November 3, 2023. Retrieved November 10, 2023.
33. ^ "Destroy Lonely surprises with six new songs on 'If Looks Could Kill (Director's Cut)'". Our Generation Music. September 29, 2023. Archived from the original on November 10, 2023. Retrieved November 10, 2023.
34. ^ a b @STRAPPEDUS (October 21, 2023). "Ken Carson's new album 'A Great Chaos' sold 49K units in its first week 🎉💿" (Tweet). Retrieved October 21, 2023 – via Twitter.
35. ^ Williams, Kyann-Sian (April 24, 2024). "Ken Carson announces 2024 UK, US and European 'Chaos' world tour". NME. Retrieved March 29, 2025.
36. ^ "HITS Top 50 Chart". HITS. October 20, 2023. Archived from the original on October 21, 2023. Retrieved September 7, 2024.
37. ^ Cabison, Rosalie (January 2, 2013). "Billboard 200™". Billboard. Retrieved April 11, 2025.
38. ^ "Here's what went down at Ken Carson's sold-out London show". Crack. September 3, 2023. Archived from the original on October 18, 2023. Retrieved October 10, 2023.
39. ^ "Atlanta's Dynamic Rap Duo, Homixide Gang, Release Highly Anticipated Project "I5U5WE5"". www.newwavemagazine.com. May 31, 2024. Retrieved August 17, 2024.
40. ^ "Homixide Gang Unleashes 'i5u5we5'". Hypebeast. June 1, 2024. Retrieved August 17, 2024.
41. ^ "Ken Carson Unleashes 'A Great Chaos' Deluxe Edition". www.complex.com. Retrieved August 17, 2024.
42. ^ Horvath, Zachary (July 5, 2024). "Ken Carson Lets "A Great Chaos" Rage On With Seven New Deluxe Cuts". HotNewHipHop. Retrieved August 17, 2024.
43. ^ "Billboard Hot 100: Week of April 27, 2024". Billboard. Retrieved April 23, 2024.
44. ^ Kearns, Sarah (August 30, 2024). "Destroy Lonely Drops 'LOVE LASTS FOREVER' LP Featuring Lil Uzi Vert, Don Toliver and Ken Carson". Hypebeast. Retrieved September 18, 2024.
45. ^ Andrews, Elias (August 29, 2024). "Destroy Lonely Reveals Tracklist For New Album "Love Lasts Forever"". HotNewHipHop. Retrieved August 30, 2024.
46. ^ Anderson, Trevor (September 11, 2024). "Destroy Lonely's 'Love Lasts Forever' Leads Top R&B/Hip-Hop Albums Chart". Billboard. Retrieved September 18, 2024.
47. ^ "Destroy Lonely Releases Long-Awaited "LUV 4 YA"". Hypebeast. June 14, 2024. Retrieved August 30, 2024.
48. ^ "When did Destroy Lonely release LOVE LASTS FOREVER V2.5?". Genius. Retrieved October 1, 2024.
49. ^ "Ken Carson Drops Off First Single Since 'A Great Chaos'". Hypebeast. November 1, 2024. Retrieved March 9, 2025.
50. ^ ICLG (November 2, 2024). "Ken Carson Shares 'delusional' Video". www.antimusic.com. Retrieved March 9, 2025.
51. ^ "Hot R&B/Hip-Hop Songs: Week of November 16, 2024". Billboard. Retrieved April 28, 2025.
52. ^ "Top R&B/Hip-Hop Albums". Billboard. January 2, 2013. Retrieved April 22, 2025.
53. ^ Bernstein, Elaina (January 14, 2025). "Per Kai Cenat, Ken Carson's 'More Chaos' Is Dropping in April". Hypebeast. Archived from the original on January 15, 2025.
54. ^ a b Caulfield, Keith (April 20, 2025). "Ken Carson Claims First No. 1 Album on Billboard 200 With 'More Chaos'". Billboard. Retrieved April 20, 2025.
55. ^ "Project X 2021 - Apple Music". July 23, 2021. Archived from the original on April 2, 2023. Retrieved July 23, 2021 – via Apple Music.
56. ^ "X by Ken Carson on Apple Music". July 8, 2022. Archived from the original on July 8, 2022. Retrieved July 8, 2022 – via Apple Music.
57. ^ "DISCUSSION - PLAYBOI CARTI - Ken Carson new album debuts at #115 on the Billboard 200". LEAKED. July 18, 2022. Archived from the original on June 10, 2023. Retrieved June 10, 2023.
58. ^ "Homixide Lifestyle by Homixide Gang on Apple Music". November 22, 2022. Archived from the original on November 22, 2022. Retrieved November 22, 2022 – via Apple Music.
59. ^ "Snot or Not by Homixide Gang on Apple Music". April 27, 2023. Archived from the original on May 2, 2023. Retrieved April 27, 2023 – via Apple Music.
60. ^ "Destroy Lonely announces debut album 'If Looks Could Kill' - GRUNGECAKE™". grungecake.com. April 28, 2023. Archived from the original on November 9, 2023. Retrieved November 9, 2023.
61. ^ "If Looks Could Kill by Destroy Lonely - Music Charts". acharts.co. Archived from the original on June 10, 2023. Retrieved June 10, 2023.
62. ^ Armstrong, Sam (October 8, 2023). "Ken Carson Announces New Album 'A Great Chaos'". uDiscover Music. Archived from the original on October 18, 2023. Retrieved November 9, 2023.
63. ^ "Gold & Platinum". RIAA. Retrieved January 29, 2025.
64. ^ i5u5we5, May 31, 2024, retrieved December 4, 2024
65. ^ "Spotify". open.spotify.com. Retrieved December 4, 2024.
66. ^ "Destroy Lonely Earns His First Top 10 Album With 'Love Lasts Forever'". Hypebeast. September 9, 2024. Retrieved October 8, 2024.
67. ^ Lynch, Jessica (April 4, 2025). "Ken Carson Is Ready to Unleash 'More Chaos'". Billboard. Retrieved April 5, 2025.
68. ^ "Homixide Gang Officially Unveils "Free Agents"". Hypebeast. March 8, 2025. Retrieved May 12, 2025.
69. ^ Paul, Bryson (March 23, 2025). "Are We About To Get "OPIUM TWINS" & "Broken Heart 3"? Destroy Lonely Delivers Surprise Update". HotNewHipHop. Retrieved May 13, 2025.
70. ^ "NO STYLIST by Destroy Lonely on Apple Music". August 12, 2022. Archived from the original on March 25, 2023. Retrieved August 12, 2022 – via Apple Music.
71. ^ "Billboard 200: Week of August 27, 2022". Billboard. Archived from the original on November 2, 2022. Retrieved September 14, 2022.
72. ^ "American single certifications – Destroy Lonely – Nostylist". Recording Industry Association of America. Retrieved April 10, 2025.
73. ^ 5TH AMNDMNT by Homixide Gang on Apple Music, October 27, 2023, retrieved December 4, 2024

## External links

[edit]

* Official website
* Opium on Instagram

* v
* t
* e

Playboi Carti

* Discography

Studio albums|

* Die Lit
* Whole Lotta Red
* Music

Mixtapes|

* Playboi Carti

Singles|

* "Wokeuplikethis"
* "Magnolia"
* "@ Meh"
* "Miss the Rage"
* "Type Shit"
* "All Red"
* "Timeless"
* "Rather Lie"

Featured singles|

* "Telephone Calls"
* "Raf"
* "Summer Bummer"
* "Off the Grid"
* "Popular"
* "Carnival"
* "Fein"
* "I Luv It"
* "Blick Sum" (remix)

Promotional singles|

* "HBA"
* "2024"
* "Backr00ms"
* "Evil J0rdan"
* "K Pop"

Other songs|

* "Shoota"
* "Almeda"
* "Earfquake"
* "Baguettes in the Face"
* "Pain 1993"
* "Go2DaMoon"
* "Sky"
* "Junya"
* "Junya Pt 2"
* "Fuk Sumn"
* "Thought I Was Dead"
* "Pop Out"
* "Crush"
* "Mojo Jojo"
* "Philly"
* "Fine Shit"
* "Backd00r"
* "Toxic"
* "Crank"
* "Charge Dem Hoes a Fee"
* "Good Credit"
* "I Seeeeee You Baby Boi"
* "Wake Up F1lthy"
* "Trim"
* "Cocaine Nose"
* "Opm Babi"
* "Like Weezy"

Unreleased songs|

* "Pissy Pamper"

Related articles|

* Opium
* 16*29

* Category

Authority control databases |

* MusicBrainz label

|

*[v]: View this template
*[t]: Discuss this template
*[e]: Edit this template