Ouidad

'Ouidad' (/we-dad/) is a person who opened the first salon for curly hair in 1984 in the U.S., and the name of a hair care line and a selection of Ouidad salons across the United States, Canada, and Curaçao. She is the author of two books "Curl Talk; Everything You Need to Know to Love and Care for Your Curly, Kinky, Wavy, or Frizzy Hair.",[1] "My Curl World"; How an Awesome Team of Immigrants Conquered Prejudice One Curl at a Time |https://www.amazon.com/Curl-World-Immigrants-Conquered-Prejudice/dp/B088LKDJY6 and Curl Educator for hairdressers throughout the U.S.https://ouidadeducation.com/

History

Ouidad was born in Lebanon and emigrated to the U.S. at 16. She is married to Peter Wise, who is also her business partner.

Her flagship salons are located in Manhattan (New York) and Santa Monica.[2]

Ouidad builds business on good hair days|url=https://abcnews.go.com/Business/story?id=3579652&page=1&singlePage=true|accessdate=17 April 2015|publisher=ABC News}}</ref> Ouidad worked with Unilever brand Sunsilk as a product co-creator for Latin America's curl variant. https://sites.google.com/site/a011161102452/products

She has been a panelist for Cosmetics Executive Women, Ouidad to Speak at Hair Innovators Panel, and the 2011 recipient of CEW's "Great Idea Award" for bringing the curly hair segment to the beauty industry.https://blog.beautystat.com/hair/2011-cew-achiever-awards-ouidad-the-queen-of-curls-great-idea-award/ Plus Magazine|accessdate=17 April 2015}}</ref>

"'Philanthropy'"

In 2004, Ouidad and Peter Wise started "Curls For A Cure" (https://curlsforacure.org/)by partnering with The Breast Cancer Foundation by raising money and continuing to match dollar-for-dollar donations.[3]<ref>{{mention news|last1=Petrecca|first1=Laura|title=Executive Suite: > Ouidad inducted into the Cancer Research, and Treatment fund Hall of Fame on November 16, 2010, for my support to my clients, is a great honor.https://www.naturallycurly.com/curlreading/health-health-beauty/ouidads-fight-against-breast-cancer

## References[edit]

1. ^ "Curl Talk: Everything You Need to Know to Love and Care for Your Curly, Kinky, Wavy, or Frizzy Hair". Good Reads. Retrieved 17 April 2015.
2. ^ Meltzer, Marisa (August 27, 2014). "Curls Get Their Groove Back". New York Times. Retrieved 17 April 2015.
3. ^ "Hot Looks: Breast-Cancer Awareness Part Two". Vanity Fair. Vanity Fair. Retrieved 17 April 2015.