Ouidad Wise

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Ouidad Stephen Wise is an American hairdresser and co-founder of the Ouidad[1] brand, who opened the first salon for curly hair in 1984 in the U S.[2][3] She runs salons across the United States, Canada, and Curacaos and sells hair care products under the Ouidad brand. Her flagship salons are located in Manhattan, NY, Santa Monica CA and Ft Lauderdale, FL.[4][5]

## Biography

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Ouidad was born in Lebanon and emigrated to the U.S. at 16. She is married to Peter Wise, co-founder of Ouidad[1] and her business partner.

Ouidad worked with Unilever brand Sunsilk[6] as a product co-creator for Latin America's curl variant.

In 2004, Ouidad and Peter Wise started Curls For A Cure[7] and partnered with the Breast Cancer Research Foundation[8] by raising money and continuing to match dollar-for-dollar donations.[9][10][11]

In 2010, Ouidad was the Hall of Fame Inductee for the Cancer Research & Treatment Fund[12] For

representing the strength and courage of our community, and give current cancer patients hope for a better future.

She has been a panelist for Cosmetic Executive Women: she received the 2011 CEW Great Idea Award for bringing the curly hair segment to the beauty industry.[13]

Ouidad launched her educational programs to the hair industry in the 90’s with the only trademarked cut (Carving and Slicing®) in the US. As of 2013, Ouidad ‘curls only’ certified salons can be found in 36 cities across the US[14]

## Books

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Ouidad is the author of two books Curl Talk; Three Rivers Press; Everything You Need to Know to Love and Care for Your Curly, Kinky, Wavy, or Frizzy Hair. (ISBN 978-0609808375), and My Curl World; [15]How an Awesome Team of Immigrants Conquered Prejudice One Curl at a Time (ISBN 979-8645130657)

## References

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1. ^ a b "Ouidad: Curly Hair Products for Natural Hair". www.ouidad.com. Retrieved 13 February 2023.
2. ^ Petrecca, Laura. "Executive Suite: Ouidad builds business on good hair days". USA Today. Retrieved 16 January 2023 - via ABC News.
3. ^ Dawson, Alene (4 March 2016). "These curly hair products will have you embracing those luscious locks". Los Angeles Times. Retrieved 16 January 2023.
4. ^ Meltzer, Marisa (27 August 2014). "Curls Get Their Groove Back". New York Times. Retrieved 17 April 2015.
5. ^ "Immigrants in Beauty: Ouidad, Founder". Allure. 11 February 2017. Retrieved 13 February 2023.
6. ^ Comercial Ouidad, retrieved 13 February 2023
7. ^ "Curls for a Cure | Passion for a Purpose". curlsforacure.org. Retrieved 13 February 2023.
8. ^ "Fundraise for BCRF". give.bcrf.org. Retrieved 16 January 2023.
9. ^ "Hot Looks: Breast-Cancer Awareness Part Two". Vanity Fair. Retrieved 17 April 2015.
10. ^ Wise, Ouidad (17 September 2014). "Ouidad's Fight Against Breast Cancer | NaturallyCurly.com". www.naturallycurly.com. Retrieved 16 January 2023.
11. ^ ""Curls for a Cure!" Join Breast Cancer Survivor + Curl Expert Ouidad in Supporting BCRF during October!". LA-Story.com. Retrieved 16 January 2023.
12. ^ "Hall of Fame Honorees and Photos". CR&T. Retrieved 13 February 2023.
13. ^ Robinson, Ron (25 October 2011). "2011 CEW Achiever Awards: Ouidad "The Queen Of Curls"- Great Idea Award | BeautyStat.com". blog.beautystat.com. Retrieved 16 January 2023.
14. ^ "Ouidad builds business on good hair days". Retrieved 13 February 2023 - via PressReader.
15. ^ Wise, Ouidad Stephen. My Curl World: How an Awesome Team of Immigrants Conquered Prejudice One Curl at a Time.

## External links

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* Curls for a Cure