PIE (TV channel)

Defunct television channel in the Philippines

This article is about the Philippine TV channel. For other uses, see Pie (disambiguation).

Television channel

PIE

Logo used since 2022

Country|  Philippines
Broadcast area|

* Nationwide (television and online)
* Worldwide (online)[a]

Network|

* ABS-CBN
* BEAM TV

Affiliates| List of PIE Channel Stations
Headquarters| For ABS-CBN:
ABS-CBN Broadcasting Center, Sgt. Esguerra Ave. corner Mo. Ignacia Ave., Diliman, Quezon City
For Kroma Entertainment:
Globe Telecom Plaza I, Pioneer St. corner Madison St., Mandaluyong
For 917Ventures:
W 5th Ave., Bonifacio Global City, Taguig
Programming
Language(s)|

* Filipino (main)
* English (secondary)

Picture format| 1080i HDTV
(downscaled to 16:9 480i for the SDTV feed)
Ownership
Owner|

* ABS-CBN Corporation
* Kroma Entertainment
* 917Ventures

Parent| Globe Telecom (for BEAM, Kroma Entertainment and 917Ventures)
Sister channels| Under ABS-CBN
A2Z (via ZOE TV)
ANC
Cine Mo!
Cinema One
Jeepney TV
Kapamilya Channel
Knowledge Channel
Metro Channel
Myx
TeleRadyo Serbisyo
TFC
Favorite Music Radio
History
Launched| May 23, 2022; 2 years ago (2022-05-23) (as a TV channel)
January 1, 2024; 14 months ago (2024-01-01) (as a digital media)
Closed| December 31, 2023; 14 months ago (2023-12-31) (as a TV channel)
June 15, 2024; 9 months ago (2024-06-15) (as a digital media)
Replaced by| Prime TV (BEAM TV channel space)
Links
Website| pie.com.ph
Availability
Streaming media
YouTube| Watch live
Official website| Watch live

Pinoy Interactive Entertainment (also known on-air as PIE and stylized as PiE) was a Philippine free-to-air television channel co-owned by ABS-CBN Corporation (operates as its main content provider), Kroma Entertainment and 917Ventures, in partnership with Broadcast Enterprises and Affiliated Media. The name is derived after Pie, a baked pastry dish made of dough casing that contains various sweet or savory filling ingredient. The channel consists of different traditional and digital (known as "tradigital") entertainment programs for games, talk and variety shows mixed with real-time interaction format that can be viewed at any device, dubbed as the country's first multiscreen and real-time interactive entertainment channel. It broadcast nationwide on television via digital terrestrial through BEAM TV on its flagship station Channel 31, cable and satellite providers (until December 31, 2023), as well as worldwide via online through PIE's YouTube channel, its official website and GCash's GLife (since May 28, 2022), which operates from 11:00 am to 11:00 pm (except Holy Week yearly where it signs off from Maundy Thursday at midnight until Easter Sunday at 11:00 AM).[1][2]

## Background and history

[edit]

On April 6, 2022, Ayala Corporation-owned Globe Telecom ventured into the media and entertainment industry by launching a multi-platform innovative tradigital entertainment company, Kroma Entertainment (formerly Sphere Entertainment) through 917Ventures Retirement Fund, which primarily owns Anima and Upstream PH.[3][4] On the same day, Kroma Entertainment announced its co-ownership with ABS-CBN for its new-offering Pinoy Interactive Entertainment or PIE, with ABS-CBN serving as its main content productions provider while Kroma Entertainment as its technological innovative interaction format backed by 917Ventures, and can be accessible to reach 11 million households in partnership with Broadcast Enterprises and Affiliated Media for digital terrestrial broadcast and 85 million digitally-connected online users.[5][6]

It started its test broadcast on April 25, 2022, showcasing unprompted daily questions each day until May 15, followed by a seven-day "Countdown to TagumPIE" special on May 16–22, and made its official launch on May 23, 2022.[7][8][9] Following the implementation of changes in PIE Channel's programming on September 12, 2022, the channel has been made available to international viewers through its YouTube channel.

On November 24, 2023, Kroma Entertainment announced that the channel will transition as fully online platform starting January 1, 2024. Its terrestrial broadcast on digital free-to-air television, cable and satellite had ceased broadcasting at 11:00 PM of December 31, 2023, with Playlist as its final program aired on the channel.[10]

On June 15, 2024, PIE ceased its operations in both platforms after two years. Viewers encourage to watch its past episodes and online contents in their YouTube channel.[11]

## Programming

[edit]

Main article: List of programs broadcast by PIE (TV channel)

## Final Hosts

[edit]

The following list are well-known celebrities and online influencers that served as the channel hosts in their respective programming blocks, dubbed as "PIE Jocks":[12][13][14][15]

### Mukhang Perya

[edit]

* Eric Nicolas (formerly from Sinong Manok Mo)
* Nicki Morena (formerly from PIEnalo, Shoutout TV & Matching Matching)
* Cianne Dominguez
* Gello Marquez (formerly from Pak Palong Follow, Pak Na Pak Palong Follow and Pak Na Pak!)
* Gillian Vicencio (formerly from Para Sa All and Ur Da Boss)
* Kevin Montillano (formerly from PIEnalo, Shoutout TV & Matching Matching)
* Rans Rifol (formerly from The SPG Show)
* Seham Daghlas (formerly from The Chosen One: Soap Opera, The Chosen One: Barkadahan, PIE Shorts and Para Sa All)
* Zendee (formerly from Sinong Manok Mo)
* BB Gurlz (also from Ur Da Boss, formerly from Papa Ng Masa)
* Angelica
* Freshe
* Gigi
* Ayumi

### Ur Da Boss

[edit]

* Melai Cantiveros (formerly from The Chosen One: Soap Opera and PIEnalo)
* Jennica Garcia[16]
* BB Gurlz[17] (also from Mukhang Perya, formerly from Papa Ng Masa)
* Freshe
* Ayumi
* Gigi
* Angelica

### Watchawin

[edit]

* Robi Domingo

### Tamang Hinala

[edit]

* Luis Manzano
* Karina Bautista (formerly from The Chosen One: Chugi Night and Para Sa All)

### Sinong Manok Mo?

[edit]

* Jolina Magdangal
* Bayani Agbayani
* Jackie Gonzaga
* Patsy Reyes (formerly from Barangay PIE)
* Anji Salvacion (formerly from PIE Galingan, Papa Ng Masa and Pak Na Pak!)
* Jeremy Glinoga (formerly from Pak Palong Follow, Pak Na Pak Palong Follow and Pak Na Pak!)
* Nonong Ballinan (formerly from PIEnalo)

### Relief/Guest PIE Jocks

[edit]

* Divine Tetay
* Anthony Barion
* Turs Daza
* Lucas Garcia
* Albie Casiño
* Kerwin King
* Gino Roque
* Pretty Trizsa
* Benedix Ramos
* Anthony Jennings
* TJ Valderrama
* Jin Macapagal
* Elyson De Dios
* Brenda Mage
* Shanaia Gomez
* Gail Banawis
* Quincy Villanueva
* JC Alcantara
* AC Bonifacio
* Awra Briguela
* Kaila Estrada
* Krystal Brimner
* Brent Manalo
* Matty Juniosa
* Petite
* Vrix Gallano
* Edward Barber
* Macoy Dubs
* Anton Diva
* Sam Coloso
* Kaori Oinuma
* Amy Perez
* Christian Bables
* Sela Guia
* Euleen Castro
* Gifer Fernandez
* AC Soriano
* Wize Estabillo
* Ana Ramsey
* Beki Velo

### Unassigned

[edit]

* Andi Abaya (formerly from The Chosen One: Soap Opera and The Chosen One: Barkadahan)
* Luke Alford (formerly from Pak Na Pak Palong Follow, The Chosen One: Soap Opera and The Chosen One: Barkadahan)
* Enzo Almario (formerly from 'Sang Daang PIEnalo)
* Eris Aragoza (formerly from PIE Galingan)
* Janine Berdin (formerly from PIE Borito)
* Samantha Bernardo (formerly from PIE Galingan and PIEnalo)
* Karen Bordador (formerly from PIE Night Long)
* Kobie Brown (formerly from The Chosen One: Soap Opera and The Chosen One: Barkadahan)
* Migs Bustos (formerly from Barangay PIE Silog Sunday) (now currently as a segment anchor for Alam Niyo Ba and Sports Patrol on TV Patrol)
* Frances Cabatuando (Mayora) (formerly from PIE Silog & Barangay PIE Silog)
* Coco Cordero (formerly from Barangay PIE)
* Nicole Cordoves (formerly from Barangay PIE Silog Sunday)
* Reneé Dominique (formerly from PIE Night Long and PNL Sessions)
* Gretchen Fullido (formerly from Barangay PIE Silog) (Still with ABS-CBN and now currently as a showbiz news anchor for TV Patrol)
* Sela Guia (formerly from PIE Silog, PIE Nalo: Pinoy Games and Dream Maker: Pause & Play) (formerly from Pinay Pop Group MNL48 and now currently as a host and an actress)
* Jhong Hilario (formerly from The Chosen One: Soap Opera) (Now currently focusing as host on It's Showtime)
* DJ Jhai Ho (formerly from Dream Maker: Pause & Play) (formerly a DJ from MOR 101.9 FM Manila)
* Daisy Lopez (Madam Inutz) (formerly from Barangay PIE Silog Sunday)
* Eryka Lucas (formerly from PIE Silog)
* Elmo Magalona (formerly from PNL Sessions)
* Aaron Maniego (formerly from PIE Night Long)
* Dustine Mayores (formerly from The Chosen One: Soap Opera and The Chosen One: Barkadahan)
* Iyah Mina (formerly from Sinong Manok Mo)
* Jae Miranda (formerly from PIE Silog)
* Ruth Paga (formerly from Barangay PIE, PIEnalo and PIE Borito) (Still a model, now currently as host)
* Omar Punzalan (Mayor TV) (formerly from Barangay PIE and Barangay PIE Silog)
* Reign Parani (formerly from Pak! Palong Follow)
* Tristan Ramirez (formerly from PIE Silog & Barangay PIE Silog)
* Eian Rances (formerly from PIEnalo) (now currently an event hosting)
* Ryan Morales Reyes (Ninong Ry) (on hiatus & now currently returns to vlogging)
* Raco Ruiz (formerly from PIE Silog and PIE Borito)
* Alora Sasam (formerly from 'Sang Daang PIEnalo and PIE Shorts)[17]
* Emjay Savilla (formerly from The Chosen One: Soap Opera, The Chosen One: Barkadahan and PIE Shorts)
* Gabb Skribikin (formerly from Dream Maker: Pause & Play, Pak Na Pak Palong Follow, The Chosen One: Soap Opera and The Chosen One: Barkadahan)
* Sunshine Teodoro (formerly from Barangay PIE and The Chosen One: Soap Opera)
* Abby Trinidad (formerly from Barangay PIE and Barangay PIE Silog)
* Amanda Zamora (formerly from The Chosen One: Soap Opera and The Chosen One: Barkadahan)
* Vivoree Esclito (formerly from PNL Sessions, Pak Palong Follow, Pak Na Pak Palong Follow and Pak Na Pak!)
* Aljon Mendoza (formerly from Pak Na Pak!)
* Sheena Belarmino[17] (formerly from Papa Ng Masa and Pak Na Pak!)
* Igiboy Flores (formerly from Papa Ng Masa and Pak Na Pak!)
* Jay R Albino (formerly from PIE Shorts)
* Rob Blackburn (formerly from The Chosen One: Soap Opera, The Chosen One: Barkadahan, PIE Shorts and The Chosen One: Kakatacute)
* Jameson Blake (formerly from The Chosen One: Chugi Night and Para Sa All)
* Joao Constancia (formerly from PIE Shorts)
* Inah Evans (formerly from Barangay PIE, Sinong Manok Mo and The Chosen One: Kakatacute)
* Yamyam Gucong (formerly from The Chosen One: Kakatacute)
* Ishiro Incapas (formerly from PIE Shorts and The Chosen One: Kakatacute)
* Chad Kinis (formerly from The Chosen One: Kakatacute)
* Angeline Quinto (formerly from The Chosen One: Kakatacute)
* Criza Taa (formerly from PIE Shorts)
* Kiara Takahashi (formerly from The Chosen One: Kakatacute)
* Maxine Trinidad (formerly from The Chosen One: Soap Opera, The Chosen One: Barkadahan, PIE Shorts and The Chosen One: Kakatacute)
* Kid Yambao (formerly from Sinong Manok Mo and The Chosen One: Kakatacute)
* Ralph Malibunas (formerly from PIE Galingan and Sinong Manok Mo)
* Thamara Alexandria (formerly from Para Sa All)
* Matthew Cruz (formerly from PIE Shorts and Para Sa All)
* Ashley Del Mundo (formerly from Para Sa All)
* Zach Guerrero (formerly from The Chosen One: Soap Opera, The Chosen One: Barkadahan, PIE Shorts and Para Sa All)
* Chierald Tan (formerly from PIE Shorts and Para Sa All)
* Nash Aguas (formerly from Para Sa All) (now married)
* Xyriel Manabat (formerly from Para Sa All)
* Mutya Orquia (formerly from Para Sa All)
* Heaven Peralejo (formerly from Para Sa All)
* Sharlene San Pedro (formerly from Para Sa All)
* Argel Saycon (formerly from The SPG Show)
* Charlie Dizon (formerly from Mga Kwento ng Dilim)
* Ogie Diaz (formerly from Kung Saka-Sakali) (now returns to vlogging via YouTube & still currently hosting & acting)
* Negi (formerly from PIEnalo, The SPG Show and Mukhang Perya) (now moved to TV5 and currently hosting Barangay Singko Panalo)

## See also

[edit]

* CgeTV (a similar interactive channel of ABS-CBN on 2010–2012)
* Myx
* Studio 23

## Notes

[edit]

1. ^ PIE Channel's game formats are only exclusive to users residing in the Philippines and only valid during the live shows of the programs.

## References

[edit]

1. ^ "Globe's Kroma, ABS-CBN, BEAM to launch multi-platform interactive channel PIE". ABS-CBN News. April 6, 2022. Retrieved April 6, 2022.
2. ^ "PIE, ABS-CBN tandem sa KROMA". Abante. April 7, 2022. Retrieved April 7, 2022.
3. ^ "KROMA brings 'TraDigital' entertainment to Pinoy audience". Manila Bulletin. April 6, 2022. Retrieved April 6, 2022.
4. ^ "Ayala-led Globe goes full-scale into entertainment with KROMA". BusinessWorld. April 7, 2022. Retrieved April 7, 2022.
5. ^ "What to expect: PIE channel to reach 11M TV households starting May". ABS-CBN News. April 22, 2022. Retrieved April 22, 2022.
6. ^ "Globe, ABS-CBN launch interactive TV channel". The Philippine Star. May 19, 2022. Retrieved May 19, 2022.
7. ^ "PIE Channel delivers fun and prizes on TV, online starting May 23". ABS-CBN Corporate. May 18, 2022. Retrieved May 18, 2022.
8. ^ "PIE, the first interactive channel in the Philippines, gets a big budget to create great content". Lionheartv. May 21, 2022. Retrieved May 21, 2022.
9. ^ "PIE channels begins broadcast on May 23". ABS-CBN News. May 23, 2022. Retrieved May 23, 2022.
10. ^ "Kroma Entertainment Embraces a New Digital Era with Pinoy Interactive Entertainment (PIE)". web.archive.org. 2023-11-24. Archived from the original on 2023-11-24. Retrieved 2023-11-25.
11. ^ "Isang malaking PIEsasalamat sa inyo, KatroPIEs! 🥧 Maaaring muling balikan at panoorin ang PIEsayang shows sa @iampieofficial YouTube Channel!". Facebook. Retrieved 2024-06-19.
12. ^ "ABS-CBN, KROMA, and 917Ventures launch PH's newest "Tradigital" entertainment channel in May". ABS-CBN Corporate. April 22, 2022. Retrieved April 22, 2022.
13. ^ "TV, online celebs headline new interactive channel". The Manila Times. May 23, 2022. Retrieved May 23, 2022.
14. ^ "Gretchen Fullido, Vivoree, Elmo, and more PIE jocks lead new talk and music shows on PIE CHANNEL". Manila Bulletin. October 6, 2022. Archived from the original on October 6, 2022. Retrieved October 6, 2022.
15. ^ "Melai Cantiveros, Samantha Bernardo join forces to host PIE Channel's game show". ABS-CBN News. February 14, 2023. Retrieved February 15, 2023.
16. ^ Salterio, Leah C. (21 May 2023). "Jennica Garcia gets her second wind in showbiz". ABS-CBN News. Retrieved 10 August 2023.
17. ^ a b c "Negi, Alora Sasam lead new shows of PIE Channel". ABS-CBN News. April 18, 2023. Retrieved April 24, 2023.

## External links

[edit]

* Official website

* v
* t
* e

ABS-CBN Corporation

Key figures|

| Founders|

* Antonio Quirino
* Eugenio Lopez Sr.
* Fernando Lopez
* James Lindenberg

|

Senior Management|

* Carlo Katigbak
* Charo Santos-Concio
* Cory Vidanes
* Mark Lopez

Board of Directors|

* Charo Santos-Concio
* Freddie M. Garcia
* Mark Lopez

Independent Directors|

* Randolf S. David

Media and entertainment|

| Broadcast|

| Free-to-air channel|

* A2Z (via ZOE-TV)
* Knowledge Channel

|

Philippine cable channels|

* ANC
* Cine Mo!
* Cinema One
* Jeepney TV
* Kapamilya Channel
* original programming
* Metro Channel
* Myx
* TeleRadyo Serbisyo (via PMHI/MSPC)

International channels|

* Myx America
* The Filipino Channel

Radio|

| Terrestrial|

* DWPM (via PMHI/PCMC)

|

Online|

* MOR Entertainment
* MyxRadio

Productions|

* ABS-CBN Studios
* distributed programs
* original drama series
* Dreamscape Entertainment
* Bayan Productions
* Star Cinema
* Black Sheep Productions
* Star Music

Niche market|

| Divisions/subsidiaries|

* Cinema One Originals
* Creative Programs

|

Telecommunications|

* ABS-CBN Convergence
* ABS-CBN TV Plus
* Sky Cable Corporation
* Sky Cable

Online, digital and interactive|

* ABS-CBN Digital Media
* Hero
* iWantTFC
* News.ABS-CBN.com
* One Music PH

Other assets|

* ABS-CBN Broadcasting Center
* Dolphy Theatre
* ELJ Communications Center
* Millennium Transmitter
* ABS-CBN Film Archives
* ABS-CBN News and Current Affairs
* ABS-CBN Philharmonic Orchestra
* ABS-CBN Soundstage
* Bantay Bata
* Rise Artists Studio
* Star Magic

Related articles|

| Controversies|

* AGB Nielsen Philippine TV ratings controversy
* Hello Pappy scandal
* PhilSports Stadium stampede
* Shutdown of ABS-CBN broadcasting

|

Festival|

* 1MX

Former assets|

| Broadcast|

* ABS-CBN
* DWWX-TV
* programs
* stations
* ABS-CBN Regional Channel
* Asianovela Channel
* Balls
* CgeTV
* DZMM TeleRadyo/TeleRadyo
* Hero TV
* Lifestyle
* Liga
* Maxxx
* Movie Central
* O Shopping
* PIE
* S+A
* Studio 23
* Tag
* Velvet
* Yey!

|

Radio|

* MOR Philippines
* DWRR-FM
* Radyo Patrol
* DZMM

Divisions/subsidiaries|

* ABS-CBN Sports
* ASAP Music
* GMO Entertainment Unit
* Skylight Films

Telecommunications|

* ABS-CBN Mobile
* Destiny Cable
* Kapamilya Box Office
* Sky Direct

Online, digital and interactive|

* Adober Studios
* Hero (digital)
* Sky On Demand

Consumer products and experiences|

* KidZania Manila
* O Shopping

Other asset|

* Restaurant 9501

* v
* t
* e

Globe Telecom

Chairman
Jaime Augusto Zobel de Ayala
President and CEO
Ernest Cu

Mobility|

* Globe
* TM

Fixed-line|

* BayanTel
* Globelines

Internet|

* Globe At Home

Technology|

* 917Ventures
* GCash
* KonsultaMD
* Yondu

Media|

* Bethlehem Holdings
* Altimax
* BEAM
* Kroma Entertainment
* Anima
* FreebieMNL
* LiveMNL
* NYMA
* Paradise Rising (in partnership with 88rising)
* PIE (co-owned with ABS-CBN and 917Ventures)
* Secret Menu
* Upstream PH
* Wonder

Miscellaneous|

* Globe Lifestyle
* 0917 (clothing)

* Annual revenue: PHP 166.66 billion (FY 2019) [1]
* Net income: PHP 22.28 billion (FY 2019) [2]
* Employees: 8,048 (2019)
* Stock symbol: (PSE: GLO)

* v
* t
* e

Television in the Philippines

Free-to-air
television
networks|

| Major|

| GMA Network|

* GMA
* GTV
* Heart of Asia
* I Heart Movies

|

TV5 Network|

* TV5
* RPTV
* One Sports

State media
(PCO)|

* PTNI
* PTV
* Radyo Pilipinas - Radyo Publiko
* PTV Sports Network
* IBC
* Congress TV
* DWAN TV

Minor|

| BEAM|

* Bilyonaryo News Channel
* Blast Sports
* Life TV
* D8TV
* Prime TV
* Knowledge Channel (under blocktime agreement)

|

EBC/CEBSI|

* Net 25
* INC TV

PBC|

* UNTV
* Truth Channel

Rajah|

* RJTV
* Timeless TV
* Radyo Bandido TV
* Rock MNL
* TV Maria

SBN/Solar|

* SolarFlix
* Solar Learning
* Solar Sports
* Shop TV

ZOE|

* A2Z
* Light TV

Others|

* Aliw
* Aliw Channel 23
* DWIZ News TV
* AMBS
* All TV
* MBC
* DZRH News Television
* PCMC
* Prime TV
* RPN/Nine Media
* RPTV
* CCTN
* DBS
* Golden Nation Network
* Hope Channel Philippines

Regional|

* Bandera News TV
* Bee TV
* Brigada TV
* Brodkast
* CLTV
* eMedia
* GBPI
* Infomax TV
* PBC
* PBN
* PRTV
* SBC

Defunct|

* 2nd Avenue
* 3ABN
* 5 Plus
* 9TV
* ABS-CBN
* AksyonTV
* AKTV
* Asianovela Channel
* ATC@IBC
* BBC
* Basketball TV
* Catsup
* Channel [V] Philippines
* Chase
* Cine Mo!
* Citynet
* CNN Philippines
* CT
* CTV
* Daystar TV
* DepEd TV
* E! Philippines
* eGG Network
* EMC
* ETC
* EZ Shop
* FUBC
* GCTV
* Global News Network
* GMA News TV
* Hallypop
* Hope International
* Inquirer 990 Television
* Island Living Channel
* Jack City
* Jack TV
* Jeepney TV
* Kapamilya Box Office
* Living Asia Channel
* Movie Central
* MTVph
* MTV Philippines
* Myx
* NBA Premium TV
* O Shopping
* One Media Network
* One PH
* Oras ng Himala Channel
* Pop Life TV
* PIE
* Pilipinas HD
* Pinoy Hits
* PinoyHowTo
* Q
* RTVMalacañang
* S+A
* Salaam TV
* Shop Japan
* SocialTV
* SMNI
* SMNI News Channel
* Solar News Channel
* Solar TV
* Studio 23
* Talk TV
* Telenovela Channel
* TBN Philippines
* TeleRadyo
* TV Shop Philippines
* UltraVision 25
* Vintage Television
* Yey!

Awards and events|

* GMMSF Box Office Entertainment Awards (1971)
* PMPC Star Awards (1987)
* ENPRESS Golden Screen TV (2004)

Lists|

* List of television stations
* Analog
* Digital
* List of years in Philippine television
* List of Philippine drama series
* List of Philippine television shows

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