Peach Aviation

Japanese low-cost airline

Not to be confused with Peach Air, a defunct charter airline in the United Kingdom.

Peach Aviation Limited
ピーチ・アビエーション 株式会社
Pīchi Abiēshon Kabushiki-gaisha

A Peach Airbus A320

| IATA | ICAO | Call sign

|
|

MM  | APJ  | AIR PEACH
Founded| 10 February 2011; 14 years ago (2011-02-10)
(as A&F Aviation)
Commenced operations| 1 March 2012; 13 years ago (2012-03-01)
Operating bases|

* Naha
* Osaka–Kansai
* Sendai
* Tokyo–Narita

Frequent-flyer program| Peach Points
Fleet size| 36
Destinations| 37[1]
Parent company| All Nippon Airways
Headquarters| Tajiri, Osaka, Japan
Key people| Kazunari Ohashi (Representative Director, President & CEO)
Revenue| JPY 14.3 billion (FY June 2013)[2]
Operating income| JPY 1,046 million (June 2013)[2]
Employees| 1,877 (1 February 2024)[3]
Website| www.flypeach.com

Peach Aviation is a Japanese low-cost airline. Its head office is at Kansai International Airport and in Tajiri, Osaka Prefecture.[3]

## History

[edit]

Aeroplaza (エアロプラザ, Earopuraza), current headquarters of Peach

The company was formed in February 2011 as A&F Aviation, a joint venture between All Nippon Airways (ANA) and the First Eastern Investment Group, a Hong Kong-based private equity and venture capital firm. The company applied for an operating certificate in April 2011 and changed its name to Peach Aviation in May 2011.[4] Its shares were held in almost equal portions by ANA, FEIG, and the Innovation Network Corporation of Japan (INCJ), ANA holding a slightly larger share of the three.[5] ANA controls 77.9% of Peach's stock as of 2018.[3]

Peach's brand development was conducted by CIA, Inc. and The Brand Architect Group, who engaged Neil Denari for aircraft livery design and James Wilkie for uniform design.[4] The airline is based at Kansai International Airport.[6] In July 2011, Peach received 1,909 applications for its first class of ninety flight attendants.[7]

At one time, its headquarters were located on the third floor of Aeroplaza (エアロプラザ, Earopuraza),[8] located on the property of Kansai International Airport in Tajiri, Sennan District, Osaka Prefecture.[9][10] On 1 August 2011, Peach announced that it was moving its operations office from Aeroplaza to Kensetsu-to.[11][12] At some point, the headquarters returned to Aeroplaza.[13]

Peach's first aircraft, an Airbus A320, was delivered to its home base at Kansai International Airport in November 2011.[14] Within its fleet, Peach has two named aircraft. Its first A320 was named Peach Dream; its tenth A320 was named Wing of Tohoku following a contest in which sixty elementary school students from the Tohoku region submitted proposals.[15] The airline's first flight was on 1 March 2012, between Osaka Kansai and New Chitose Airport, which serves the Sapporo metropolitan area.[16]

Peach was the most successful of the three new Japanese low-cost carriers during their first year of operations, with average load factors around 80 percent versus 70 percent for Jetstar Japan and 50 to 60 percent for AirAsia Japan. Peach's 24-hour operations and exclusive terminal at Kansai Airport were credited for its relative success,[17] as well as its stronger focus on certain passenger experience factors such as its reservations and check-in systems.[18]

However, during the summer 2014 season Peach cancelled over 2,000 planned flights (about 16% of its total capacity) due to a shortage of pilots. The airline planned to have 62 pilots by October 2014 but only had 52 as of April, eight of whom were unable to fly due to sickness or injury. Loss of pilots to other airlines was a contributing cause for the shortage.[19] It was later reported that Peach would consider allowing its pilots to commute from Tokyo Haneda to Osaka Kansai on other airlines, a practice rarely allowed in Japan, in order to attract candidates who were unwilling to relocate to Osaka.[20]

In May 2017, Peach became the first airline in Japan to accept bitcoin as payment.[21]

Inside the cabin of a Peach Airbus A320neo (2023)

On 22 March 2018, All Nippon Airways announced the integration of its two low-cost carrier subsidiaries Peach and Vanilla Air, with Peach as the surviving brand. Integration would begin during the second half of the 2018 fiscal year (FY) and to be completed by the end of FY2019. The combined airline also planned to operate over 50 aircraft and routes beyond FY2020, up from 35 aircraft and 39 routes at the time of the announcement, as well as targeted a ¥150 (1.37) billion revenue and a 10% operating profit for FY2020.[22] Vanilla Air ceased operations on 26 October 2019, with its operations integrated with Peach's.

On 23 December 2024, it was reported that ANA has acquired the remaining 7% stake from First Eastern Aviation Holdings and therefore assume full ownership of Peach.[23]

## Corporate affairs

[edit]

The key trends for Peach Aviation are (as of the financial year ending 31 March):[a][24]

| Revenue[b]
(¥b)  | Number of
passengers
(m)  | Load factor
(%)  | Fleet size  | References

|
|
|
|
|

2017  | 87.5  | 7.7  | 86.3  |  | [25]
2018  | 93.6  | 8.1  | 86.2  |  | [25]
2019  | 81.9  | 7.2  | 83.1  | 34  | [26]
2020  | 22.0  | 2.0  | 48.7  | 33  | [27]
2021  | 37.8  | 4.2  | 61.6  | 35  | [28]
2022  | 90.2  | 7.7  | 73.5  | 33  | [29]
2023  | 138.0  | 9.3  | 56.7  | 36  | [30]

## Destinations

[edit]

As of December 2024[update], Peach serves the following destinations:[31]

Country  | City  | Airport  | Notes  | Refs

|
|
|
|

China | Shanghai | Shanghai Pudong International Airport |  | [32][33]
Hong Kong | Hong Kong | Hong Kong International Airport |  | [34][35]
Japan | Amami | Amami Airport |  |
Fukuoka | Fukuoka Airport |  | [16]
Ishigaki | New Ishigaki Airport |  | [36]
Kagoshima | Kagoshima Airport |  | [34]
Matsuyama | Matsuyama Airport | Terminated | [37]
Miyazaki | Miyazaki Airport |  | [38]
Nagasaki | Nagasaki Airport |  | [34]
Nagoya | Chubu Centrair International Airport |  | [39]
Naha | Naha Airport | Base | [34]
Niigata | Niigata Airport |  |
Oita | Oita Airport |  |
Osaka | Kansai International Airport | Base | [16]
Sapporo | New Chitose Airport |  | [34]
Sendai | Sendai Airport | Base | [36][40]
Tokyo | Haneda Airport |  | [41]
Narita International Airport | Base | [42][43]
Singapore | Singapore | Changi Airport |  | [44][45]
South Korea | Busan | Gimhae International Airport | Terminated | [36][46]
Seoul | Gimpo International Airport |  | [47]
Incheon International Airport |  | [34]
Taiwan | Kaohsiung | Kaohsiung International Airport |  | [48][39]
Taipei | Taoyuan International Airport |  | [49]
Thailand | Bangkok | Suvarnabhumi Airport |  | [50][51]

### Codeshare agreements

[edit]

* All Nippon Airways[52]

## Fleet

[edit]

A Peach Airbus A320neo at Incheon International Airport, Seoul, South Korea (2023)

As of August 2025[update], Peach operates an all-Airbus A320 family fleet composed of the following aircraft:[53][54]

Peach Aviation fleet  Aircraft  | In service  | Orders  | Passengers  | Notes

|
|
|
|

Airbus A320-200 | 14  | -- | 180  | Older aircraft to be retired and replaced by Airbus A320neo.
Airbus A320neo | 18  | -- | 188  | To replace older Airbus A320-200.[55][56][57][58]
Airbus A321neo | -- | 10  | TBA | [59]
Airbus A321LR | 3  | -- | 218  |
Airbus A321XLR | -- | 3  | TBA | [59]
Total  | 35  | 13  |

## Livery

[edit]

A Peach Airbus A320 departs Toulouse–Blagnac Airport, France on a pre-delivery flight (2013)

The livery of Peach consists of a pink, purple and white colour scheme. The fuselage and vertical stabilizer are painted in pink and purple except for the front fuselage, which is painted in white. The brand name 'Peach' is painted on the vertical stabilizer and the front fuselage. Both wingtips are painted in pink.[citation needed]

Peach unveiled some special liveries as collab campaigns with brands, such as Kadokawa's Kantai Collection on an Airbus A320-200 (register code JA816P) on 26 May 2017,[60] Toei Animation's Soaring Sky! Pretty Cure similarly on Airbus A320-200 (register code JA827P) on 4 March 2023,[61] and Japanese band Back Number on another A320-200 (register code JA826P) on 6 June 2023.[62] Usually, collaboration brands are put in the bottom row at both side of the plane.[citation needed]

## Accidents and incidents

[edit]

* On 28 April 2019, a Peach flight from New Ishigaki Airport to Naha Airport descended to an altitude of 248 feet (76 m) above the ocean, after its pilot misunderstood instructions from air traffic control. The aircraft's ground proximity warning system alerted the pilot to the low altitude, and the plane landed safely at Naha.[63]

## See also

[edit]

* List of airlines of Japan

## Notes

[edit]

1. ^ until FY2019 including Vanilla Air
2. ^ "Passenger revenues"

## References

[edit]

1. ^ "Peach Aviation on ch-aviation". ch-aviation. Retrieved 4 December 2023.
2. ^ a b ジェットスター、営業赤字90億円 ＬＣＣ３社の決算出そろう [Jetstar records operating loss of 9 billion yen]. Nihon Keizai Shimbun (in Japanese). 15 October 2013. Retrieved 16 October 2013.
3. ^ a b c "About Peach". Peach Aviation. Retrieved 14 February 2024.
4. ^ a b "Japan's first LCC to be called "Peach"" (PDF). Archived from the original (PDF) on 31 May 2011. Retrieved 6 June 2011.
5. ^ Aoki, Mizuho (25 May 2011). "Budget airline goes for a Peach of an image". The Japan Times. Retrieved 10 September 2012.
6. ^ Aoki, Mizuho (14 June 2011). "New budget carrier Peach hopes to fly high, charge low". The Japan Times.
7. ^ 格安航空ピーチ：ＣＡの公募倍率２１倍 [Low-cost Air Peach: CA Public Offering Ratio of 21:1]. Mainichi Shimbun (in Japanese). 23 July 2011. Archived from the original on 9 July 2012.
8. ^ "Privacy Policy". Peach Aviation. 30 May 2011. Archived from the original on 21 June 2011. Retrieved 23 July 2011. "Peach Aviation Limited: Aeroplaza 3F, 1 Senshu-kuko-naka, Tajiricho, Sennan-gun, Osaka 549-8585, Japan"- : "〒549-8585 大阪府泉南郡田尻町泉州空港中1 番地エアロプラザ3F"
9. ^ "About Us". Peach Aviation. 4 June 2011. Archived from the original on 4 June 2011. Retrieved 21 July 2011. "Tajiri-cho, Sennangun, Osaka, Japan"
10. ^ 航空運送事業の許可について（Peach・Aviation 株式会社） [About permission for air transportation business (Peach Aviation Co., Ltd.)] (in Japanese). Ministry of Land, Infrastructure, Transport, and Tourism. 7 July 2011. Retrieved 21 July 2011. "１．本社所在地 大阪府泉南郡田尻町泉州空港中１番地（関西空港内）"
11. ^ "Peach Aviation Moves Operations Office to New Location" (PDF) (Press release). Peach Aviation. 1 August 2011. Archived from the original (PDF) on 25 August 2012. Retrieved 10 September 2012. "Kensetsu-to 5th floor, 1-Senshukuko-kita, Izumisano-shi, Osaka, Japan 549-8585"
12. ^ 本社オフィス移転のお知らせ [Notice of company office relocation] (PDF) (Press release). Archived from the original (PDF) on 31 July 2013. Retrieved 10 September 2012. "〒549-8585 大阪府泉佐野市泉州空港北一番地 建設棟 5 階"
13. ^ "About Peach". Peach Aviation. Retrieved 3 September 2024. "Head Office 1 Senshu-kuko-naka Tajiri-cho, Sennan-gun, Osaka 549-0011, Japan" \- Address same as here. Japanese address: " 大阪府泉南郡田尻町泉州空港中1番地"
14. ^ "Japan's Peach Aviation takes delivery of its first A320" (Press release). Airbus S.A.S. Retrieved 18 August 2019.
15. ^ Yoshikawa, Tadayuki (7 August 2013). ピーチ、10機目のA320がハンブルク出発 12日から商業運航へ [Peach, 10th A320 leaves Hamburg for commercial operation from 12th [August]]. Aviation Wire (in Japanese). Retrieved 9 August 2013.
16. ^ a b c "Cut-rate carrier Peach starts flights". The Japan Times. Kyodo News. 2 March 2012.
17. ^ Ogo, Shuji (19 July 2013). "Peach rising above rival budget carriers". Yomiuri Shimbun. Archived from the original on 31 August 2013. Retrieved 19 July 2013.
18. ^ 明暗分けた「日本流サービス」 ピーチ、満足度「大手並み」 ["Japanese-style service" compared between night and day; Peach gives "average satisfaction"]. Nihon Keizai Shimbun (in Japanese). 24 July 2013. Retrieved 24 July 2013.
19. ^ 病気や引き抜きで機長不足 ピーチ最大2088便減便 [Lack of captains due to illness or withdrawal; Peach cancels up to 2,088 flights]. Nihon Keizai Shimbun (in Japanese). 24 April 2014. Retrieved 28 April 2014.
20. ^ ピーチのパイロット、羽田―関空で他社便通勤ＯＫ [Commute from Haneda to Kansai "OK" for Peach pilots]. Nihon Keizai Shimbun (in Japanese). 17 January 2015. Retrieved 19 January 2015.
21. ^ "Peach Becomes Japan's First Airline to Accept Payment in Bitcoin". Bloomberg. 22 May 2017. Retrieved 22 May 2017.
22. ^ "Peach Aviation and Vanilla Air Unite Together to become the leading LCC in Asia" (Press release). ANA. 22 March 2018.
23. ^ "Japan's ANA assumes full ownership of Peach Aviation". ch-aviation. Archived from the original on 3 January 2025. Retrieved 10 January 2025.
24. ^ "Annual Reports". ANA Holdings. Retrieved 20 August 2024.
25. ^ a b "ANA Holdings Annual Report for FY2018" (PDF). ANA Holdings. Retrieved 18 November 2023.
26. ^ "ANA Holdings Annual Report for FY2019" (PDF). ANA Holdings. Retrieved 18 November 2023.
27. ^ "ANA Holdings Annual Report for FY2020" (PDF). ANA Holdings. Retrieved 18 November 2023.
28. ^ "ANA Holdings Annual Report for FY2021" (PDF). ANA Holdings. Retrieved 18 November 2023.
29. ^ "ANA Holdings Annual Report for FY2024" (PDF). ANA Holdings. Retrieved 17 June 2025.
30. ^ "ANA Annual Report 2024" (PDF). Retrieved 17 June 2025.
31. ^ "Route Map". Peach Aviation. Retrieved 14 February 2024.
32. ^ "Peach adds Shanghai service from Nov 2016". routesonline. Retrieved 2 September 2016.
33. ^ "Peach Resumes Shanghai Service from May 2023". AeroRoutes. Retrieved 31 March 2023.
34. ^ a b c d e f "Low-cost airline Peach boldly pursues Japan-Southeast Asia one-stop market using new Okinawa base". CAPA Centre for Aviation. 27 March 2013. Retrieved 8 November 2016.
35. ^ "Peach Resumes Hong Kong Service From late-January 2023". Aeroroutes. 16 November 2022.
36. ^ a b c "Peach S13 Operation Changes". routesonline. 23 January 2013. Retrieved 8 November 2016.
37. ^ "Peach Aviation makes Matsuyama its latest domestic destination". anna.aero. 5 February 2014. Retrieved 8 November 2016.
38. ^ "Peach to Add Osaka – Miyazaki Route from late-August 2015Peach to Add Osaka – Miyazaki Route from late-August 2015". routesonline. 15 April 2015. Retrieved 8 November 2016.
39. ^ a b "Peach NS23 Taiwan Route Expansion". AeroRoutes. Retrieved 2 February 2023.
40. ^ "Japan's Peach Aviation to open Sendai base in late 3Q17". ch-aviation. 23 May 2017. Retrieved 26 August 2020.
41. ^ "Peach to Launch Tokyo Haneda - Taipei Taoyuan Route from August 2015". 25 June 2015. Retrieved 25 June 2015.
42. ^ "Peach to Start Osaka Kansai – Tokyo Narita Service from late-Oct 2013". routesonline. 11 June 2013. Retrieved 8 November 2016.
43. ^ "Peach opens new base at Tokyo Narita Airport". Blue Swan Daily. CAPA - Centre for Aviation. 28 October 2019. Retrieved 26 August 2020.[permanent dead link]
44. ^ Sarah Stanley (29 August 2024). "Travel News: Peach Aviation to begin direct Singapore-Osaka flights, one-way fares from $164.20". The Straits Times. SPH Media Limited.
45. ^ "Peach Schedules Osaka - Singapore Dec 2024 Launch". AeroRoutes. Retrieved 29 October 2024.
46. ^ Liu, Jim (30 August 2019). "Peach W19 Korea service changes". Routesonline. Informa Markets. Retrieved 26 August 2020.
47. ^ "Peach adds Seoul Gimpo service in NS25". AeroRoutes. 20 February 2025.
48. ^ "Peach to Launch Osaka – Kaohsiung Service from mid-January 2014". routesonline. 25 October 2013. Retrieved 8 November 2016.
49. ^ "Peach Aviation to Launch Osaka-Taipei Service from Oct. 16". ChinaAviationDaily. 10 October 2012. Retrieved 8 November 2016.
50. ^ "Peach Aviation to Launch Okinawa-Bangkok Service from 19 Feb 2017". Archived from the original on 6 June 2017. Retrieved 9 December 2016.
51. ^ "Peach adds Osaka – Bangkok nonstop flights from Dec 2022". Aeroroutes. Retrieved 7 October 2022.
52. ^ https://www.anahd.co.jp/group/en/pr/202107/20210728.html#:~:text=TOKYO, July 28, 2021 -,27.
53. ^ "Aircraft & Seat Map". Peach Aviation.
54. ^ "Orders and deliveries | Airbus". www.airbus.com. 3 April 2024. Retrieved 6 August 2025.
55. ^ "Peach finalises order for additional 18 A320neos". CAPA - Centre for Aviation. Retrieved 18 August 2019.
56. ^ "Peach Aviation orders 10 A320neo and three A320ceo" (Press release). Airbus. 18 November 2016. Retrieved 18 November 2016.
57. ^ "Japan's ANA Holdings orders A320neo, B737 MAX". Ch-Aviation.
58. ^ "ピーチのA321LR、3機に導入半減 ANAHD発注変更で". Aviation Wire. 2 February 2022. Retrieved 14 February 2024.
59. ^ a b "ANA Holdings finalises order for 27 A321neo and A321XLR aircraft" (Press release). Airbus. 26 June 2025. Retrieved 21 December 2024.
60. ^ "ピーチ、「艦これ」の特別塗装機就航 5月26日から (Peach to launch special "Kantai Collection" painted aircraft from May 26th)". traicy.com (in Japanese). TRAICY Japan, Inc. 28 May 2017. Retrieved 19 February 2025.
61. ^ "ひろがるスカイ！プリキュア × Peach コラボレーション！ | Peach Aviation | ピーチ". Archived from the original on 5 June 2023.
62. ^ "back number × Peach ちゃんと言いに行こう | Peach Aviation | ピーチ". Archived from the original on 22 September 2023. Retrieved 13 July 2023.
63. ^ "Jetliner buzzes sea after Naha miscue". Kyodo News. 29 April 2014. Retrieved 30 April 2014.

## External links

[edit]

Media related to Peach Aviation at Wikimedia Commons

* Official website

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