Perugina

Italian confectionery company

Perugina

Company type| Subsidiary
Industry| Confectionery food
Founded| 1907; 118 years ago (1907)
Founder|

*     * Luisa and Annibale Spagnoli
* Francesco Andreani
* Francesco Buitoni
* Leone Ascoli

Headquarters|

Perugia

Italy, Milan

Products| chocolate

Number of employees

| 613 (2019)
Parent| Nestlé
Website| www.perugina.it
Nestlé-Perugina in Perugia, Italy

Perugina is an Italian chocolate confectionery company based in Perugia, Italy that was founded in 1907.[1][2] The company also operates a chocolate-making school at its factory in Perugia, which commenced in 2007.[3] Perugina was purchased by and became a division of the Nestlé corporation in 1988.[1][2][4]

Merged in 1968 with the family company of the same name to form the IBP-Industrie Buitoni Perugina group , it was involved in the crisis of the food sector of the seventies from which it emerged in 1985 with the sale to Carlo De Benedetti 's CIR group ; However, political maneuvers outside the group prevented the latter from consolidating its presence in the consumer food sector and, in 1988, IGP was sold to the Swiss multinational Nestlé which since 2008 has only held the Perugina brand, having sold Buitoni on that date .

Perugina's registered office has been in Milan since 1988 , but the production plants and the Chocolate School are located in Perugia.

## History

[edit]

The company was formed in 1907 by Francesco Buitoni, Annibale Spagnoli, Leone Ascoli and Francesco Andreani.[1][5] It was founded in the town of Perugia, which is located in the Umbria region of central Italy.[1][5] A great deal in Perugina's success is attributed to Luisa Spagnoli, who created the chocolate brand Perugina and played the paramount role in the chocolate factory setup and further development.

The company was introduced to the United States at the 1939 World's Fair in New York City, and since became known for producing fine chocolates.[6] Perugina also opened a retail store on Fifth Avenue in New York City circa 1939.[7]

## Products

[edit]

The company produces a wide array of chocolate and food products, including chocolate bars, hard candy, nougat, and biscotti.[8] During Easter-time, a major product is chocolate Easter eggs wrapped in colorful aluminium paper.[8]

* In the late 1990s, Alitalia painted one of its Boeing 747s in a special Baci livery.

* Perugina chocolate tin box (ca 1955)

* Rossana Perugina Candy

A noted and well-known product is the Baci chocolate kisses filled with hazelnut, wrapped in a multilingual love note, which was introduced in 1922.[2][8][9] These love notes are written in either Italian, English, French, German, Greek, Spanish, or Portuguese.[10]

## See also

[edit]

* List of bean-to-bar chocolate manufacturers

## References

[edit]

1. ^ a b c d Esposito, M.A. (2002). Ciao Italia in Umbria: Recipes and Reflections from the Heart of Italy. St. Martin's Press. p. 32\. ISBN 978-0-312-30329-7. Retrieved 23 November 2017.
2. ^ a b c Newman, Andrew Adam (13 December 2011). "Chocolate Maker Perugina Resumes Ads in the United States". The New York Times. Retrieved 23 November 2017.
3. ^ Oliveri, Kristen (26 October 2013). "Top chocolate factory tours and tastings around the world". USA Today. Retrieved 23 November 2017.
4. ^ "Nestlé 'strongly rejects' watering down Perugina investment plans". FoodBev Media. 31 July 2017. Retrieved 23 November 2017.
5. ^ a b "In Italy, Right in the Kisser". The Washington Post. 29 May 2005. Retrieved 23 November 2017.
6. ^ Coronet. David A. Smart. 1961. p. 153. Retrieved 23 November 2017.
7. ^ LaGumina, S.J.; Cavaioli, F.J.; Primeggia, S.; Varacalli, J.A. (2003). The Italian American Experience: An Encyclopedia. Taylor & Francis. p. 72\. ISBN 978-1-135-58333-0. Retrieved 23 November 2017.
8. ^ a b c "Chocolate Easter eggs: Candy treasures". CBS News. 16 April 2017. Retrieved 23 November 2017.
9. ^ Prinz, D.R.; Prinz, D. (2013). On the Chocolate Trail. Jewish Lights Publishing. p. 143\. ISBN 978-1-58023-487-0. Retrieved 23 November 2017.
10. ^ Redação (2 October 2017). "Chocolate Baci Perugina lança 'bilhetes de amor' em dialetos". Jornal do Brasil (in Portuguese). Retrieved 23 November 2017.

## External links

[edit]

Wikimedia Commons has media related to Perugina.

* Nestlé's Baci webpage
* www.perugina.it

* v
* t
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Nestlé

Divisions|

* Nestlé Prepared Foods
* Nestlé Purina PetCare
* Nestlé Waters
* Nestlé Wyeth Nutrition

Divested|

* BlueTriton Brands (Nestlé Waters North America)

Subsidiaries|

* Nestlé India (62.76%)
* Nestlé Pakistan
* Nestlé Rossiya
* Nestlé Deutschland
* Nestlé Canada
* Nestlé U.S.A.
* Nestlé Japan
* Nestlé Malaysia
* Nestlé Lanka

Joint ventures|

* Cereal Partners Worldwide
* Froneri

Dissolved|

* Beverage Partners Worldwide
* Nestlé Toll House Café

Other assets|

* Lactalis-Nestlé Fresh Products (50%)
* L'Oréal (30.3%)
* Malher (100%)
* Osem (100%)
* Hsu Fu Chi (60%)
* Yinlu Foods (60%)

Brands|

| Appliances|

* BabyNes
* Dolce Gusto
* Nespresso
* Special.T
* SICAL

|

Baby nutrition|

* BabyNes
* Bear Brand
* Cerelac
* Gerber
* Nido

Baking|

* Toll House cookies

Bottled water|

* Contrex
* Acqua Panna
* Perrier
* Princes Gate
* Pure Life
* S.Pellegrino
* Vittel

Cereals|

* Cheerios1
* Chocapic
* Cinnamon Toast Crunch1
* Cookie Crisp1
* Corn Flakes
* Fitness
* Golden Grahams1
* Golden Nuggets
* Lion Cereal
* Lucky Charms1
* Milo Cereal
* Nesquik (cereal)6
* Trix1
* Shreddies7
* Shredded Wheat7

Chocolate
and desserts

* Abuelita
* Aero
* Aero Biscuits
* After Eight
* Allen's
* Bar One
* Bertie Beetle
* Big Turk
* Blue Riband
* Black Magic
* Bono
* Breakaway
* Cailler
* Caramac
* Carlos V
* Cheekies
* Chokito
* Coffee Crisp
* Crisp
* Crunch12
* Drifter
* Fox's
* Garoto
* Goobers
* Kit Kat3
* Kit Kats in Japan
* Kohler
* Life Savers14
* Lion
* Mackintosh's Toffee
* Matchmakers
* Menier Chocolate
* Milkybar
* Milo
* Mirage
* Munchies
* Negresco
* Nestlé Milk Chocolate
* Passatempo
* Peppermint Crisp
* Perugina
* Polo
* Quality Street
* Red Ripperz
* Rolo3
* Rowntree's
* Rowntree's Fruit Gums
* Rowntree's Fruit Pastilles
* Sin Parar
* Smarties4
* Svitoch
* TEX
* Walnut Whip
* White Knight
* Yorkie
* Zvečevo

Coffee and
beverages|

* Abuelita
* Alpine8
* Acticor
* BabyNes
* Blue Bottle Coffee
* Boost
* Carnation8,9
* Caro
* Chameleon Cold-Brew
* Chuckie
* Coffee-Mate
* Dolce Gusto
* Huesitos
* Klim
* La Lechera
* Menier
* Milo cocoa
* Nescafé
* Nescafé Azera
* Nescafé Gold
* Nescau
* Nesfruta
* Nespresso
* Nesquik
* Nestea
* Ovaltine4
* Ricoré
* Seattle's Best Coffee
* Starbucks 13
* Supligen
* Sweet Leaf
* Zoégas

Dairy products|

* Alpine8
* Bear Brand10,11
* Carnation8,9
* Coffee-Mate
* La Lechera
* Nesquik

Ice cream|

* D'Onofrio
* Drumstick15
* Eskimo Pie15
* Fab
* Frosty Paws15
* Häagen-Dazs2,15
* Hjem-IS
* Ice Screamers
* Kit Kat15
* Maxibon
* Mövenpick
* Parlour
* Savory
* Smarties

Prepared and
packaged food
and snacks

* Buitoni
* California Pizza Kitchen
* DiGiorno
* Herta
* Hot Pockets
* Lean Cuisine
* Libby's
* Lean Pockets
* Maggi
* Stouffer's
* Thomy
* Tombstone
* Uncle Tobys
* Wagner
* Winiary
* Yinlu Foods

Purina PetCare|

* Alpo
* Bakers Complete
* Beggin' Strips
* Beneful
* Bonio
* Dog Chow
* Fancy Feast
* Felix
* Friskies
* Frosty Paws
* ONE
* Winalot

Uncle Tobys|

* Cheerios1
* PLUS
* Weeties

Former brands and
subsidiaries|

* Alcon
* Alfasigma
* Animal Bar
* Arrowhead
* Butterfinger
* Baby Ruth
* Chocolate Surpresa
* Deer Park
* Dreyer's15
* Enviga
* Gale's
* Galderma Laboratories
* Cetaphil
* Epiduo
* Restylane
* Hoadley's
* Ice Mountain
* Jenny Craig
* Libby's
* Ozarka
* Peter's Chocolate
* Poland Spring
* Polly Waffle
* PowerBar
* Powwow Water
* Rowntree Mackintosh
* Violet Crumble
* Wonder Ball
* Zephyrhills

People|

* Günter Blobel
* Paul Bulcke
* Peter Brabeck-Letmathe
* Nobuyuki Idei
* Henri Nestlé
* Kaspar Villiger

Related|

* Nestea European Championship Tour
* 1977 Nestlé boycott
* Nestlé Invitational
* Nestlé Rowntree F.C.
* Nestlé Smarties Book Prize
* Nestlé Tower
* Toll House cookies
* International Code of Marketing of Breast-milk Substitutes
* Nescafé Basement
* Maggi noodles safety concerns in India
* Freshly

Related articles|

* List of Nestlé brands
* Controversies of Nestlé

* 1 Brand owned by General Mills; Produced by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. 2 Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. 3 U.S. production rights owned by The Hershey Company. 4 U.S. rights and production owned by the Smarties Candy Company with a different product. 5 U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. 6 Produced by Cereal Partners, branded as Nestlé. 7 Brand owned by Post Foods; Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. 8 Philippine production rights owned by Alaska Milk Corporation. 9 Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. 10 Used only in Indonesia, Thailand, and Cambodia. 11 Used only in the Philippines. 12 U.S. production rights owned by the Ferrara Candy Company. 13 NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. 14 Brand owned by Mars, sold by Nestlé in Canada. 15 Produced by Froneri in the U.S. since 2020.

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* Category
* Commons

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Chocolate companies of Italy

* Amedei
* Baratti & Milano
* Caffarel
* Domori
* Ferrero
* ICAM Cioccolato
* La Suissa
* Laica
* Novi
* Peyrano
* Pernigotti
* Perugina
* Streglio
* Talmone
* Vanini
* Venchi

Italy portal

Authority control databases

International|

* VIAF

National|

* Germany
* France
* BnF data

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