Peters Ice Cream

Australian ice cream brand

Peters Ice Cream

Company type| Subsidiary
Founded| 1907
Founder| Frederick Augustus Bolles Peters
Headquarters| Victoria, Australia
Parent| Froneri
Website| www.peters.com.au

Peters Ice Cream is an Australian ice cream brand, now a subsidiary of European food firm Froneri. It was originally developed by an expatriate American, Frederick (Fred) Augustus Bolles Peters in 1907, using his mother's recipe.

## History

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The company was established in 1907 at Paddington, New South Wales as the Peters' American Delicacy Company. New works to manufacture 'The Health food of a Nation' was opened at neighbouring Redfern in 1923. Business flourished, in 1927 he set up Peters' Arctic Delicacy Co. Ltd in Brisbane and a branch in Newcastle; followed by, in 1929, associated companies were established in Victoria, Western Australia and at Townsville with manufacturing branch at Queensland. Peters was largely responsible for introducing to Australia the small refrigerated cabinet, which he hired out to retailers. The red and cream corporate identity was adopted in New South Wales and Queensland, whilst green and cream were used in Victoria and Western Australia .[1][2][3] The hub of the company, in Australia was a food firm known as Petersville Australia Limited, in the Melbourne suburb of Mulgrave, which later became the factory, which remains the production centre for most of its ice-cream products.

The company was taken over by Adelaide Steamship Company (AdSteam) in the late 1980s, and then by Pacific Dunlop (now known as Ansell) upon AdSteam's collapse. Pacific Dunlop sold its food assets in the mid-1990s, and the ice-cream division was acquired by Nestlé, which continued to market brands including Choc-Wedge, Drumstick, and Monaco Bar.

Ownership of a separate Peters Ice Cream business in Western Australia passed as part of Peters and Brownes (PB) Foods to Fonterra in 2006 and to Nestlé in 2009, giving Nestlé nationwide control of the brand.[4] Formerly, Peters in Western Australia exported ice-creams to Japan where it was called Lady Borden, and New Zealand where it was called Tip Top. Since 2009, Peters ice-creams have been trucked into WA from Melbourne, but the former PB Balcatta factory still produces Cadbury ice cream.

In 2012, The Peters Ice Cream business, including its Mulgrave factory, was purchased by Pacific Equity Partners (PEP),[5][6] with licence to produce sub-brands that were retained by Nestlé, e.g., Drumstick. In May 2014, the European company R&R Ice Cream bought Peters.[7]

On April 19, 2018, the transaction to create Froneri, a joint venture between the owner of R&R Ice Cream, PAI Partners and Nestlé was completed.[8]

## Gallery

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* Old advertisement on the side of the former Narracan General Store at Old Gippstown, Moe

* Advertisement for Peters Ice Cream from 1939 featuring Valda Unthank and Hubert Opperman.[9]

* Abandoned Peters Ice Cream factory Taree, New South Wales

## See also

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* Michelides Tobacco Factory, a building which was for a while the Peters Ice Cream factory in Perth, Western Australia.
* Zig and Zag (Australian performers), a clown duo who advertised Peters Ice Cream

## References

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1. ^ Ice cream icon Peters celebrates 100 years Archived 4 February 2014 at the Wayback Machine Victoria Government press release, 28 August 2007. Accessed 22 January 2014
2. ^ Hopkins, P. Cool idea stands up to a licking. Brisbane Times, 24 August 2007. Archived 1 September 2007 at the Wayback Machine
3. ^ Australian Through time (2004 ed.). Random House Australia. 2004. p. 170\. ISBN 0-75931-002-5.
4. ^ Fonterra sells Australian ice cream business Archived 24 September 2015 at the Wayback Machine at Fonterra official site, 29 April 2009. Accessed 22 January 2014
5. ^ Nestlé sells Peters Ice Cream business to Pacific Equity Partners at Nestlé official website, 29 June 2012. Accessed 22 January 2014
6. ^ PEP Acquires Nestle’s Peters Ice Cream at Deal Journal Australia, 29 June 2012. (Now part of The Wall Street Journal.) Accessed 22 January 2014
7. ^ Michael Janda (27 May 2014). "Peters ice cream sold to European food giant". Australian Broadcasting Corporationn. Retrieved 27 May 2014.
8. ^ "Nestlé and R&R create Froneri joint venture" (Press release). 19 April 2018. Retrieved 19 April 2018.
9. ^ "Advertising". Sporting Globe. 13 December 1939. p. 13 - via National Library of Australia.

* Australian Dictionary of Biography, by G.P.Walsh - Volume 11 (MUP), 1988

## External links

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* Official website
* Froneri Limited
* Fred Peters biography
* Research Reveals: Queensland's Ice Cream History and the Peters Ice Cream Factory, State Library of Queensland Vimeo