Picnic (chocolate bar)

British chocolate bar

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Cadbury Picnic

A UK/Irish Picnic split in half

Product type| chocolate bar
Owner| Mondelez International
Produced by| Cadbury
Country| Australia
Introduced| 1959; 65 years ago (1959)
Website| cadbury.co.uk/picnic

Picnic is a brand of chocolate bar consisting of milk chocolate and peanuts, covering chewy nougat, caramel, biscuit and puffed rice. Picnic bars are lumpy in shape. It is sold in Australia, parts of Canada (such as Quebec), New Zealand, New York City, San Francisco Bay Area, India, Ireland, Russia, Ukraine, South Africa (packaged as "Lunch Bar"), Ireland, Germany and the United Kingdom. The UK, German and Indian versions differ from the Australasian version in that they also contain raisins.

## Overview[edit]

The MacRobertson Picnic bar was first released in Australia in 1950 (also released in UK by Fry in the 1950s).[1] In 1967, Cadbury acquired MacRobertson Chocolates, a well-respected Australian confectionery manufacturer founded in 1880. The move gave Cadbury another major manufacturing base on the Australian mainland - at Ringwood in Melbourne, Victoria. It also added a range of unique confectionery brands, including Old Gold (launched in 1919), Picnic, Cherry Ripe (created in 1924) and Freddo Frog (created in 1930), which were household names.[2]

A marketing slogan for the Picnic, released in the early 2000s, was "Deliciously ugly".[3] During the 1970s the Australian slogan for Picnic was "More like a banquet than a picnic". Picnic is manufactured by Cadbury UK. In the early 1990s, a UK television commercial featured a singing camel called Calvin, in which the Animatronic camel performed a parody of "My Coo Ca Choo" originally by Alvin Stardust. The lyrics describe the ingredients of the chocolate bar, chants of the words “Chew” and “Goo” while a series of captions appear during the course of the advert, parodying The Chart Show who would display random captions offering facts on the artist and tour dates, while the music video plays. The tagline of the commercial was “There’s no goo in it when Calvin’s chewin’ it”. The commercial also had airtime in Russia and Ukraine, with the fact-captions translated.

Inside Australian & New Zealand Picnic

In Australia, limited-edition variants Picnic Honeycomb (a Picnic bar with honeycomb pieces), Picnic Hedgehog (a picnic bar with biscuit pieces) and Picnic Rocky Road (a Picnic bar with mini marshmallows and gumdrops) have been sold in recent years. In 2010, a limited edition Almond Picnic bar was made available in New Zealand and is now also available in Australia under the name Roast Almond Feast.[4]

In April 2009 Cadbury altered the weight of the standard Picnic bar from 50 grams down to 48.4 grams. Again in August 2014 Cadbury altered the weight of the standard Picnic bar down to 46g in Australia, with a noticeable reduction in the width of the bar, yet still in the old size wrapper.

In the UK the standard bar is 48.4 grams as of 2018 and is also available in multipacks. In 2011, a fruit and nut picnic bar was released in Australia.

Now in Russia as of 2018, there are two variants of the bar available, classic one with peanuts and raisins and another one with walnuts, at first released as of limited-edition but later included in the permanent line.[5]

## See also[edit]

* Food portal
* United Kingdom portal
* 1950s portal

* List of chocolate bar brands

## References[edit]

1. ^ www.iconinc.com.au, Icon.Inc -. "Picnic Bar". www.cadbury.com.au.
2. ^ "Picnic Bar". www.cadbury.com.au.
3. ^ Ward, Miranda (6 October 2015). "Cadbury targets singles market signing up its 'deliciously ugly' Picnic bar to Tinder". Mumbrella. Retrieved 9 June 2019.
4. ^ "Picnic Bar". Retrieved 2013-03-08.
5. ^ [1]

## External links[edit]

* Official website

* v
* t
* e

Mondelez International

Brands|

| Nabisco|

* Belvita
* Better Cheddars
* Chips Ahoy!
* Easy Cheese
* Honey Maid
* Ginger Snaps
* In a Biskit
* Lorna Doone
* Newtons
* Nilla
* Nutter Butter
* Oreo
* Peek Freans
* Premium
* Rice Thins
* Ritz
* Teddy Grahams
* Terrabusi
* Trakinas
* Triscuit
* Wheat Thins

|

Cadbury1|

* 5 Star
* Astros
* Boost
* Bournville
* Bournvita
* Brunch Bar
* Buttons
* Caramello Koala
* Caramilk
* Chappies
* Cherry Ripe
* Chomp
* Clusters
* Creme Egg
* Twisted
* Crispy Crunch
* Crunchie
* Curly Wurly
* Dairy Milk
* Double Decker
* Dream
* Eclairs
* Fingers
* Flake
* Freddo
* Fry's
* Chocolate Cream
* Turkish Delight
* Fudge
* Fuse
* Green & Black's
* Heroes
* Jelly Babies
* Mantecol
* Maynards Bassetts (Maynards and Bassett's)
* Milk Tray
* Mini Eggs
* Moro
* Mr. Big
* Old Gold
* Palitos de la selva
* Pascall
* Picnic
* Roses
* Shots
* Snack
* Snowflake
* Starbar
* The Natural Confectionery Company
* Time Out
* Trebor
* Twirl
* Vichy Pastilles
* Wispa
* Wunderbar
* Yowie

Chocolate|

* Côte d'Or
* Daim
* Freia
* Lacta (Brazil, Greece)
* Marabou
* Milka
* Toblerone
* Twist

Gums and candies|

* Bubbaloo
* Bubblicious
* Certs
* Chiclets
* Clorets
* Dentyne
* Dentyne Mints
* Freshen Up
* Hollywood Chewing Gum
* Sour Patch Kids
* Stimorol
* Stride
* Swedish Fish
* Trident

Other brands|

* Bubu Lubu
* Clif Bar
* Dairylea
* Eden
* Filipinos
* Halls
* Kinh Do
* LU
* Prince
* TUC
* Royal
* Tang
* Tate's Bake Shop

Former brands|

* Aztec Bar
* Baker's
* Beemans
* Black Jack
* Bonkers
* Cheese Nips

Related|

* 2021 Nabisco strike
* Cadbury's Claremont
* Cadbury Chocolate Factory (Toronto)
* Cadbury Ireland
* Cadbury World
* JDE Peet's
* Kraft Foods Inc.
* Kraft Foods

* 1 Manufactured by Hershey's in the U.S. under licensing agreement

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