Popular Photography

Former American consumer magazine

Popular Photography

First issue, May 1937

General Manager| Adam Morath
Frequency| Fully digital
Total circulation
(December 2012)| 359,818[1]
Founded| 1937
Company| Recurrent Ventures[2]
Country| United States
Based in| New York City
Language| English
Website| www.popphoto.com
ISSN| 1542-0337

Popular Photography, formerly known as Popular Photography & Imaging, also called Pop Photo, is a monthly American consumer website and former magazine that at one time had the largest circulation of any imaging magazine, with an editorial staff twice the size of its nearest competitor.[citation needed] The magazine ceased print publication in early 2017 but began publishing as a web-only magazine in June 2018. It officially relaunched in December 2021.[3]

One of its most well-known editors was American photographer and writer Norman Rothschild, whom Edward Steichen once called "the man who makes rainbows."[4]

## History

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The first issue of Popular Photography was published in 1937. It was based in New York City[5] and owned by a number of companies during its lifetime, including Ziff Davis.[5]

In 1989, Diamandis Communications purchased Modern Photography, a smaller rival of Popular Photography, and merged the magazines adding a circulation of between 500,000 and 689,000 at the time.[6][7][8]

Diamandis was purchased by Hachette Filipacchi Media U.S. in 1988 which subsequently sold the magazine to Bonnier Corporation in 2009.[9] The magazine's last publisher was Steven B. Grune and its last editor-in-chief was Miriam Leuchter.[10]

In early March 2017, the magazine folded, owing to declining advertising revenues from the consumer-camera industry.[11] The March/April 2017 issue was its last. In May 2017, Bonnier was offering to fulfill PopPhoto subscriptions by sending other magazines.[12]

PopPhoto soft-relaunched as an online-only publication in June 2018, and officially relaunched in December 2021.[13]

## See also

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* Modern Photography

## References

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1. ^ "eCirc for Consumer Magazines". Alliance for Audited Media. December 31, 2012. Archived from the original on April 18, 2014. Retrieved June 21, 2013.
2. ^ "Brands". Recurrent. Archived from the original on September 5, 2022. Retrieved September 5, 2022.
3. ^ "About Us". Popular Photography. Archived from the original on June 21, 2022. Retrieved June 21, 2022.
4. ^ Durniak, John (December 20, 1992). "From Mind's Eye To Abstract Print". The New York Times. Archived from the original on August 14, 2017. Retrieved September 8, 2017.
5. ^ a b "Publication information". Popular Photography. Vol. 91, no. 3\. March 1984. p. 6\. ISSN 1542-0337. Retrieved February 7, 2016 – via Google Books.
6. ^ Rosenbaum, S.I. (July 1989). "Modern Photography Acquired". Modern Photography. 53 (7): 4.
7. ^ New York Times (The); Grundberg, Andy (May 28, 1989). "Pastimes" (section) "Camera" (Grundberg column) – "Reminiscences Over The Demise of a Well-Known Photography Magazine". . Vol. 138, no. 47884 (Late ed.). p. 60. Retrieved July 22, 2019.

Alternative access → permalink – via TimesMachine. ProQuest 427206987 (US Newsstream database).

8. ^ Chicago Tribune; Grundberg, Andy (July 7, 1989). "Modern Photography Magazine Falls Victim to Change". . Vol. 143, no. 188\. p. 70. Retrieved July 21, 2019. ProQuest 282589227 (US Newsstream database).
9. ^ Geraldine Fabrikant (April 14, 1988). "Hachette to Buy Magazine Publisher". The New York Times. Retrieved December 16, 2011.
10. ^ "Popular Photography". Popular Photography. Vol. 76, no. 9\. September 2012.
11. ^ Gampat, Chris (March 6, 2017). "Bonnier Folds Popular Photography and American Photo Magazines". The Phoblographer. Archived from the original on March 17, 2017. Retrieved April 28, 2017.
12. ^ Horgan, Richard (March 8, 2017). "Bonnier Shutters Popular Photography Magazine". Adweek. Archived from the original on March 11, 2017. Retrieved March 12, 2017.
13. ^ "You should buy an instant film camera—here's how". Popular Photography. June 6, 2018. Archived from the original on November 15, 2021. Retrieved November 15, 2021.

## External links

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* Official website
* Popular Photography (1938–1957) at Google Books