Pref (artist)

British graffiti fine artist muralist.

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Pref

Born|

London, UK

Nationality| British
Education| Chelsea College of Arts
Known for|

* Visual Art
* Conceptual Art
* Graffiti
* Street art

Movement| Contemporary Art

Pref  is a British graffiti fine artist and muralist. He is known for his multi-layered typographic style graffiti, incorporating an exploration of common words and key vernacular phrases.[1][2][3]

## Career

[edit]

Pref has developed his role and reputation as a graffiti artist over 20 years, and trained initially at Chelsea College of Arts before going on to work in graphic design. His multi-layered style means that an element of deciphering is introduced, the viewer being asked to disentangle images and meanings from the artwork.[4][5] The clear linear elements of his work and Pref's evolving interest in typography trespass across the borders of fine and graphic art in energetic and intriguing ways.[6][7]
In 2019, he collaborated with Italian luxury fashion brand Fendi to create a capsule collection based on his designs.[8][9]
He also participated in an exhibition and event curated by Justin Bieber.[10]

## Selected works

[edit]

* Pref Solo Exhibition, La Galerie Centrale, Liege, Belgium (2021)[11]
* Sway exhibition, Moberg gallery, Iowa, USA (2020)[12]
* Breitling Watches, Mural Commission, London, UK (2020)[13]
* Les Poupees Russes, Digital Artwork commission (2020)
* Mars Wrigley's, Mural Commission, London, UK (2020)
* Powow Hawaii exhibition, Thinkspace Gallery, Hawaii, USA (2020)
* The Biebers x Lift exhibition, UTA Artist Space, California, USA (2019)
* YMC clothing, Capsule collection collaboration, London, UK (2019)[14]
* Talking Walls Charlotte, Mural Commission, Charlotte, USA (2019)[15]
* Typograffic Circle exhibition, Moniker Art Far, London, UK (2019)
* London Mural Festival, Logo Design, London, UK (2019)
* Principal Insurance, Mural Commission, Iowa, USA (2019)
* LAX / ORD pt.II exhibition, Vertical Gallery, Chicago, USA (2019)
* Foundation Mesh, Mural Commission, Rotterdam, NL (2019)
* In Bloom exhibition, Moberg gallery, Iowa, USA (2019)
* LAX / SFO Pt. III, Heron arts / Thinkspace gallery, San Francisco, USA (2019)
* Fendi, Capsule Collection, Rome, Italy (2019)
* Seeing Red exhibition, Thinkspace Art Gallery, California, USA (2019)[16]
* What You On? exhibition, Moosey Art Gallery, London, UK (2019)
* Analogue Digital exhibition, The Other Art Fair / Saatchi Art, London, UK (2019)
* Control And Disorder exhibition, Gallery 42b, Paris, France (2018)
* Unexpected Festival, Mural Commission x 2, Arkansas, USA (2018)[17]
* Typograffic Circle exhibition, StolenSpace Gallery, London, UK (2018)
* Better Together store, Mural Commission, New Mexico, USA (2018)
* Heuristic exhibition, Wollongong Art Gallery, Wollongong, Australia (2017)
* Global street art, Mural Commission, London, UK (2017)
* Question and Answer, Mural Commission, Brighton, UK (2017)
* Calleganera Festival, Mural Commission x 2, Monterrey, Mexico (2016)
* Smoke and Mirrors exhibition, StolenSpace Gallery, London, UK (2016)[18]
* Step In the Arena, Mural commission, Eindhoven, NL (2016)
* Write Now exhibition, Hangfire Gallery, Bristol, UK (2015)
* Rule of Three exhibition, Colab gallery, Weil am Rhein, Germany (2014)[19]

## References

[edit]

1. ^ Sierzputowski, Kate (16 May 2018). "Multi-Layered Lettering Challenges the Aesthetics of Graffiti in New Works by Pref". Colossal. Retrieved 16 November 2024.
2. ^ yjoann (24 July 2015). "Catch Graffiti Artist Ceno2 in Action at Keepers". Female Singapore. Retrieved 16 November 2024.
3. ^ Répondre, MILLOT CONTE depuis 6 ans (1 February 2019). "Le graffeur Pref ou l'art de l'interprétation". www.bewaremag.com (in French). Retrieved 16 November 2024.`{{cite web}}`: CS1 maint: numeric names: authors list (link)
4. ^ "Projects | YMC | You Must Create". www.youmustcreate.com. Retrieved 16 November 2024.
5. ^ Sauer, Jok (15 May 2018). "INTRODUCING GRAFFITI ARTIST PREF". MONTANA-CANS BLOG. Retrieved 16 November 2024.
6. ^ "Pref - More Than Words". www.compulsivecontents.com. Archived from the original on 24 June 2021. Retrieved 16 November 2024.
7. ^ "Incredible Multi-Layered Lettering Murals by Pref | Inspiration Grid". theinspirationgrid.com. Retrieved 16 November 2024.
8. ^ "Incredible Multi-Layered Lettering Murals by Pref | Inspiration Grid". theinspirationgrid.com. Retrieved 16 November 2024.
9. ^ Johnson, Gold (14 May 2019). "Fendi Taps British Graffiti Artist Pref for New "Roma Amor" Capsule Collection". PAUSE Online | Men's Fashion, Street Style, Fashion News & Streetwear. Retrieved 16 November 2024.
10. ^ Article, Maxwell Williams ShareShare This (5 December 2019). "What Art Would Justin Bieber Buy? A New Art Auction Curated by the Singer and His Wife Reveals His Tastes". Artnet News. Retrieved 16 November 2024.
11. ^ "Exposition "Pref", La Galerie Centrale, Awans, 23 July 2021". stayhappening.com. Retrieved 16 November 2024.
12. ^ "Sway | Curated by Jason Woodside". Moberg Gallery. Retrieved 16 November 2024.
13. ^ "Home". www.globalstreetart.com. Retrieved 16 November 2024.
14. ^ "YMC team up with graffiti artist Pref to celebrate London camaraderie". Hero. Retrieved 16 November 2024.
15. ^ "Talking Walls | PREF". Retrieved 16 November 2024.
16. ^ "Booooooom x Thinkspace: "Seeing Red" Exhibition". BOOOOOOOM!. Retrieved 16 November 2024.
17. ^ "The Best is Yet to Come by PREF". www.discoverfortsmith.com. Retrieved 16 November 2024.
18. ^ Taggart, Emma (18 May 2018). "Street Artist Creates Multi-Layered Typography Puzzles With Hidden Messages". My Modern Met. Retrieved 16 November 2024.
19. ^ "RULE OF THREE 2014 | Colab Gallery - Urban Art". colab-gallery.com. Retrieved 16 November 2024.

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