Pref (artist)

British graffiti fine artist muralist.

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Pref

Born|

London, UK

Nationality| British
Education| Chelsea College of Arts
Known for|

* Visual Art
* Conceptual Art
* Graffiti
* Street art

Movement| Contemporary Art

Pref  is a British graffiti fine artist and muralist. He is known for his multi-layered typographic style graffiti, incorporating an exploration of common words and key vernacular phrases.[1][2][3]

## Career[edit]

Pref has developed his role and reputation as a graffiti artist over 20 years, and trained initially at Chelsea College of Arts before going on to work in graphic design. His multi-layered style means that an element of deciphering is introduced, the viewer being asked to disentangle images and meanings from the artwork.[4][5] The clear linear elements of his work and Pref's evolving interest in typography trespass across the borders of fine and graphic art in energetic and intriguing ways.[6][7]
In 2019, he collaborated with Italian luxury fashion brand Fendi to create a capsule collection based on his designs.[8][9]
He also participated in an exhibition and event curated by Justin Bieber.[10]

## Selected works[edit]

* Pref Solo Exhibition, La Galerie Centrale, Liege, Belgium (2021)[11]
* Sway exhibition, Moberg gallery, Iowa, USA (2020)[12]
* Breitling Watches, Mural Commission, London, UK (2020)[13]
* Les Poupees Russes, Digital Artwork commission (2020)
* Mars Wrigley's, Mural Commission, London, UK (2020)
* Powow Hawaii exhibition, Thinkspace Gallery, Hawaii, USA (2020)
* The Biebers x Lift exhibition, UTA Artist Space, California, USA (2019)
* YMC clothing, Capsule collection collaboration, London, UK (2019)[14]
* Talking Walls Charlotte, Mural Commission, Charlotte, USA (2019)[15]
* Typograffic Circle exhibition, Moniker Art Far, London, UK (2019)
* London Mural Festival, Logo Design, London, UK (2019)
* Principal Insurance, Mural Commission, Iowa, USA (2019)
* LAX / ORD pt.II exhibition, Vertical Gallery, Chicago, USA (2019)
* Foundation Mesh, Mural Commission, Rotterdam, NL (2019)
* In Bloom exhibition, Moberg gallery, Iowa, USA (2019)
* LAX / SFO Pt. III, Heron arts / Thinkspace gallery, San Francisco, USA (2019)
* Fendi, Capsule Collection, Rome, Italy (2019)
* Seeing Red exhibition, Thinkspace Art Gallery, California, USA (2019)[16]
* What You On? exhibition, Moosey Art Gallery, London, UK (2019)
* Analogue Digital exhibition, The Other Art Fair / Saatchi Art, London, UK (2019)
* Control And Disorder exhibition, Gallery 42b, Paris, France (2018)
* Unexpected Festival, Mural Commission x 2, Arkansas, USA (2018).[17]
* Typograffic Circle exhibition, StolenSpace Gallery, London, UK (2018)[18]
* Better Together store, Mural Commission, New Mexico, USA (2018)
* Heuristic exhibition, Wollongong Art Gallery, Wollongong, Australia (2017)
* Global street art, Mural Commission, London, UK (2017)
* Question and Answer, Mural Commission, Brighton, UK (2017)
* Calleganera Festival, Mural Commission x 2, Monterrey, Mexico (2016)
* Smoke and Mirrors exhibition, StolenSpace Gallery, London, UK (2016)[19]
* Step In the Arena, Mural commission, Eindhoven, NL (2016)
* Write Now exhibition, Hangfire Gallery, Bristol, UK (2015)
* Rule of Three exhibition, Colab gallery, Weil am Rhein, Germany (2014)[20]

## References[edit]

1. ^ "Multi-Layered Lettering Challenges the Aesthetics of Graffiti in New Works by Pref". thisiscolossal.com.
2. ^ "The 3D lettering by street artist Pref". Collater.al.
3. ^ "Le graffeur Pref ou l'art de l'interprétation". Bewaremag.com.
4. ^ "Pref – Artist, Collaborator". youmustcreate.com.
5. ^ "INTRODUCING GRAFFITI ARTIST PREF". montana-cans.blog.
6. ^ "Pref - More Than Words". compulsivecontents.com.
7. ^ "Incredible Multi-Layered Lettering Murals by Pref". theinspirationgrid.com.
8. ^ "British graffiti artist Pref reimagines the Fendi logo". hero-magazine.com.
9. ^ "Fendi Taps British Graffiti Artist Pref for New "Roma Amor" Capsule Collection". pausemag.co.uk.
10. ^ "What Art Would Justin Bieber Buy? A New Art Auction Curated ..." news.artnet.com.
11. ^ "Exposition "Pref"-Fri Jul 23 2021". stayhappening.com.
12. ^ "SWAY - CURATED BY JASON WOODSIDE". moberggallery.com.
13. ^ "Breitling Pref - Global Street Art Agency". globalstreetart.agency.
14. ^ "YMC team up with graffiti artist Pref to celebrate London camaraderie". hero-magazine.com.
15. ^ "Talking Walls - PREF - Talking Walls Charlotte". talkingwallscharlotte.com.
16. ^ "Booooooom x Thinkspace: "Seeing Red" Exhibition". booooooom.com.
17. ^ "The Best is Yet to Come by PREF". fortsmith.org.
18. ^ "Group Show: The Typograffic Circle - StolenSpace Gallery". stolenspace.com.
19. ^ "Street Artist Creates Multi-Layered Typography Puzzles With Hidden Messages". mymodernmet.com.
20. ^ "RULE OF THREE 2014". colab-gallery.com.

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