Priority Insurance Company Limited

Non-Life Insurance Company in Ghana

Priority Insurance Company LimitedCompany type| Private

|

Industry| Insurance
Founded| September 8, 2011; 12 years ago (2011-09-08)
Headquarters|

Accra

Ghana

Number of locations

| 32 offices (2023)

Key people

* Dr Samuel Amo Chairperson
* Mr. Kweku Atta Aidoo Managing Director

Services| non-life insurance
Parent| Tobinco Group
Website| https://priorityinsuranceghana.net/

Priority Insurance Company Limited is a Ghanaian insurance company headquartered in Accra.[1] It was incorporated in 2011 and licensed by the National Insurance Commission (NIC)[2] to underwrite non-life insurance.[3][4]

## Background

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The company was founded in 2011 in Accra and is a subsidiary of the Tobinco Group of Companies.[5] In 2018, it joined the Ecowas Brown Card Insurance Scheme,[6] an initiative similar to the European Health Insurance Card, to ensure prompt and fair compensation to the victims of road accidents for the damages caused them by non-residing motorists travelling from other ECOWAS member States to their country.[7][8] As at October 2022, it had 32 branches across Ghana[9] and ranked 38 on the Ghana Club 100 Index published by the Ghana Investment Promotions Centre.[10]

## Leadership

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The company is led by Mathew Kweku Atta Aidoo, who acts as the Managing Director.[11] Other top level executives include Wendy Klome, General Manager, Finance; Felix Akyea- Bekoe as the General Manager, Operations[9] and Abubakari Salifu as the General Manager, Business Development and Marketing.[12]

## Impact And Recognition

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The company won the "Motor Insurance Brand of the year" at the 2024 edition of the Ghana Corporate Brands Awards" during an event held in Accra.[3]

## References

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1. ^ "Priority Insurance Company advises government to insure public institutions and assets - MyJoyOnline". www.myjoyonline.com. 2023-08-23. Retrieved 2024-03-27.
2. ^ "General Announcement – Ghana Insurers Association". ghanainsurers.org.gh. Retrieved 2024-01-10.
3. ^ a b Ghana, Business Day (2015-11-06). "Priority Insurance Company Opens Its Sunyani Branch | News Ghana". newsghana.com.gh. Retrieved 2023-11-29. `{{cite web}}`: `|first=` has generic name (help)
4. ^ "NIC | Insurers & Reinsurers – Non-Life Companies". nicgh.org. Retrieved 2024-01-10.
5. ^ Dogbevi, Emmanuel (2012-11-29). "Tobinco Pharmaceuticals enters Ghana's insurance industry". Ghana Business News. Retrieved 2024-01-10.
6. ^ "ECOWAS Brown Card big shots meet in Gambia for 35th AGM". Browncardghana. 2019-02-09. Retrieved 2024-01-10.
7. ^ "Presentation | ECOWAS Brown Card Insurance". www.browncard.org (in French). Retrieved 2024-01-10.
8. ^ "Ghana | ECOWAS Brown Card Insurance". www.browncard.org (in French). Retrieved 2024-01-10.
9. ^ a b "Priority Insurance Company unveils new executive office at Priority House". GhanaWeb. 2022-10-14. Retrieved 2024-01-10.
10. ^ digital (2022-10-19). "19th Edition of the Ghana Club 100 Rankings Outcome". GIPC. Retrieved 2024-01-10.
11. ^ "Matthew K. A. Aidoo appointed general manager of Priority Insurance Company". www.atlas-mag.net. Retrieved 2024-01-10.
12. ^ Zurek, K. (2023, August 27). Salifu Abubakar Godmar, appointed Motor Insurance Lecturer at Ghana Insurance College. Graphic Online.