Pulse (magazine)

British magazine for general practitioners

For American tabloid magazine, see Pulse! (magazine).

PulseEditor| Jaimie Kaffash

|

Categories| Medicine
Frequency| Monthly
Publisher| Cogora Ltd
Founded| 1960
Country| United Kingdom
Website| pulsetoday.co.uk

Pulse is a monthly news magazine and website on British primary health care. It has been distributed without charge to general practitioners in the United Kingdom since 1960. Its stories are regularly picked up by national and regional newspapers.[1]

It is one of a number of magazines often referred to by GPs as "the comics".[2]

## History

[edit]

In 2000, the title was owned by Miller Freeman UK which went through some restructuring; the part of the business that continued to own Pulse was known as United Business Media (UBM).[3] In February 2012, UBM sold its agriculture and medical portfolios, including Pulse Media Ltd to the founders of Briefing Media for £10 million, with the new business being known as Briefing Media Group.[4]

Pulse was bought by Cogora, an 'integrated media and marketing services' company in November 2013.[5]

## Digital presence

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Pulse is the name of the print version of the magazine, while the website is called PulseToday.

An award-winning app called 'Pulse Toolkit' provides GPs with clinical tools.[6][7][8]

## Articles picked up by national media

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Pulse carries surveys of GP opinions.[9] In 2005 its report that when more than 1,000 GPs were asked about their voting intentions, only one in 10 said they intended to vote Labour was reported prominently by the Daily Telegraph.[10] In 2007 its report that 19% of 309 GPs surveyed said they did not believe abortion should be legal was picked up by the Daily Mail and the Evening Standard.[11]

In 2015, a report into NHS England's personal health budget scheme was picked up by the BBC,[12] and The Guardian[13] among other publications.

## Awards

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* Magazine of the Year 2014 in the Professional Publishers Association Awards[14]
* Digital Innovation of the Year 2015 for the Pulse Toolkit App in the Medical Journalism Association Awards[15]
* Business Magazine of the Year 2016 in the Professional Publishers Association Awards[16]

## References

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1. ^ "Pulse in the news". Pulse. Retrieved 12 May 2015.
2. ^ Carlisle, Daloni (7 April 2008). "Do GPs with special interests have a future in the NHS?". Health Service Journal. Retrieved 12 May 2015.
3. ^ Michalczyk, Imelda (8 June 2000). "Miller Freeman to split magazines and web brands". Marketing. Retrieved 29 June 2015.
4. ^ Rushton, Katherine (6 February 2012). "Farmers Guardian is sold as UBM shifts from print". The Telegraph. Retrieved 29 June 2015.
5. ^ Limited, Cogora. "Cogora to Acquire Leading GP Brand 'Pulse' -- LONDON, November 1, 2013 /PR Newswire UK/ --". www.prnewswire.co.uk. Retrieved 3 September 2015. `{{cite web}}`: `|last=` has generic name (help)
6. ^ "Save time during consultations with Pulse's free Toolkit app". Pulse Today. Archived from the original on 22 August 2016. Retrieved 3 September 2015.
7. ^ "Pulse Toolkit on the App Store". Apple iTunes. Cogora. Archived from the original on 25 November 2017. Retrieved 2 September 2017.
8. ^ "Pulse Toolkit – Android Apps". Google Play. Cogora. Retrieved 2 September 2017.
9. ^ "Pulse launches major national survey of GP burnout". Pulse Today. Retrieved 31 August 2018.
10. ^ "Disillusioned doctors ready to turn on Labour at election". Daily Telegraph. 5 March 2005. Retrieved 12 May 2015.
11. ^ "Media Watch". Health Service Journal. 9 May 2007. Retrieved 12 May 2015.
12. ^ "NHS personal health budgets spent on holidays and horse riding". BBC News. September 2015. Retrieved 3 September 2015.
13. ^ Meikle, James (September 2015). "NHS health budgets funding holidays, Nintendo consoles and a pedalo ride". The Guardian. Retrieved 3 September 2015.
14. ^ "Winners of the PPA Independent Publisher Awards 2014". PPA. Archived from the original on 7 September 2015. Retrieved 3 September 2015.
15. ^ "Middleton crowned at MJA Summer Awards". Medical Journalists' Association. 9 July 2015. Retrieved 2 September 2017.
16. ^ "PPA Awards 2017 2016 Winners". PPA Awards 2017. Archived from the original on 29 April 2017. Retrieved 27 May 2017.

## External links

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* Official website