Rado (watchmaker)

Swiss luxury watch brand

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Rado

Formerly| Schlup & Co
Industry| Watchmaking
Founded| 1917
Headquarters| Lengnau, Switzerland
Parent| The Swatch Group
Website| www.rado.com

Rado is a luxury Swiss watch brand owned by the Swatch Group. It was founded in 1917 under the name Schlup & Co. by brothers Fritz, Ernst and Werner Schlup in their parents' home in Lengnau, Bern, Switzerland.[1][2] The "Rado" watch brand was launched in 1957 with the introduction of Rado Green Horse. "Rado" means "wheel" in Esperanto.[3]

The Rado Captain Cook dive watch debuted in 1962 and is named after Captain James Cook, the 18th-century British explorer and cartographer.

## Gallery

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* Rado Captain Cook

* Rado DiaStar Ceramica

* Rado DiaStar

* Rado 231 BG

* Rado Captain Cook MK1

* Rado SilverStar

## References

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1. ^ Rado: An Insider’s Brand Roberta Naas, A Timely Perspective, August 14, 2020
2. ^ History of Rado watches Jura Watches
3. ^ "History of Rado". Rado. Retrieved 21 December 2022.