Rappi

Latin American delivery company

Rappi

Company type| Private
Industry|

* Online food ordering
* E-commerce
* Financial technology

Founded| 2015; 10 years ago (2015)
Founders| Simón Borrero
Felipe Villamarin
Sebastián Mejía
Headquarters| Bogotá, Colombia

Area served

* Colombia
* Argentina
* Brazil
* Chile
* Costa Rica
* Ecuador
* Mexico
* Peru
* Uruguay

Products| Mobile app
Services|

* Food delivery
* Grocery delivery
* Mobile payment
* Online shopping
* Online travel agency

Revenue|  US$800 million (2023)[1]

Number of employees

| 5,200 employees (2024)[2]
350,000 couriers (2024)[2]
Website| rappi.com

Rappi is a Latin American super-app headquartered in Bogotá, Colombia, with offices in São Paulo and Mexico City. It was founded in 2015 by Simón Borrero, Sebastian Mejía, and Felipe Villamarín.

## History

[edit]

Rappi was founded in 2015 by three Colombian entrepreneurs: Simón Borrero, Felipe Villamarin, and Sebastián Mejía.[3]

Rappi entered Y Combinator's Winter 2016 batch, generating additional investment.[4][5] In August 2018, the company raised another $200 million in funding.[6] SoftBank became a major stakeholder in Rappi in April 2019 with a $1 billion investment that valued Rappi at $3.5 billion.[7][8]

In January 2019, Borrero, Villamarin, and Mejía were listed as part of Bloomberg's 50 Most Influential people and Rappi was highlighted as a company that is “transforming Latin America”.[9] In April 2024 Tiago Azevedo was hired as chief financial officer of Rappi. [10]

In February 2019, Simon Borrero was awarded the "Empresario del año" (Businessman of the year) award from the Colombian President.[11] Simon Borrero and Rappi are currently being sued in U.S. federal court for misappropriation of trade secrets.[12]

In June 2020, and during the peak of the COVID-19 pandemic in Latin American countries, Rappi announced in a live event for the creation of 3 additional divisions in this category such as games, live sales and music simultaneously in 9 countries. With this announcement Rappi consolidated its goal of becoming the first app on the continent by expanding its offerings to compete with other entertainment giants such as Spotify.[13]

As of August 2020, Rappi had more than 200,000 independent couriers actively connecting to the app in Latin America. Rappi also worked with over 250,000 different businesses including groceries shops, pharmacies, kiosks, and office supply stores.[14]

In 2021, Rappi was valued at $5.25 billion following their $500 million Series F financing round.[15] By the summer of 2021 it is announced that Rappi raises its valuation to US $5.2 billion after closing the most recent Series G investment round at that time and raising US $500 million. Participants in the round included T. Rowe Price, Baillie Gifford, Third Point, Octahedron, GIC SoftBank, DST Global, Y Combinator, Andreessen Horowitz and Sequoia Capital.[16]

Rappi announced acquisition of AI company Fountain9 in Sept 2024 to enhance AI operations.[17][18] Rappi was also included in the Time magazine's list of influential companies in 2024.[19]

## Rappi Pay/Bank

[edit]

In March 2019, Rappi partnered with Visa Inc. to offer prepaid cards in Mexico after the acquisition of the mexican startup Payit,[20] Colombia and Brazil, together with a QR-Code based digital wallet called RappiPay. In Colombia, they reached an alliance with Davivienda as well.[21] Rappi's Country Manager in Brazil said it was the first of many financial services the company planned to expand beyond delivery.[22]

In 2021, RappiBank launched in Mexico as a fintech solution made after an alliance with Banorte, providing digital financial services.[15]

In 2022, Rappi got approval to become a bank in Colombia.[23] BNN Bloomberg reports that RappiBank has 300,000 Savings Account customers.[24] Rappi offers working capital credit lines to restaurant owners and merchants it partners with. In Colombia, RappiPay has around 750,000 users, distributed more than 120,000 credit cards, and made an alliance with Davivienda.[25][26]

In 2022, as part of the portfolio of Financial Services, Rappi announced the launching of payments using Crypto.[27]

### IPO

[edit]

Rappi co-founder Simon Borrero said in Sept 2024 that the company will be IPO-ready in about a year.[10]

## Controversies

[edit]

### Legal trouble

[edit]

In September 2019, Rappi CEO and co-founder Simón Borrero has been accused of stealing the company Uribe's "idea for the creation of a platform that allowed users to contact other people willing to run errands."[28] The Colombian Superintendency of Industry and Commerce has ordered the company to comply with electronic commerce regulations; however it allegedly still operates outside these regulations. The company currently has 108 active lawsuits related to consumer protection lodged against it.[29][30] In January, the company started to charge delivery drivers a fee to use the app.[31]

The Colombian Superintendency of Industry and Commerce is currently claiming that plaintiff Rappi is "Not having a complaints channel for their customers, the fact that there is still confusion in the terms and conditions ... the final price for the consumer still being unknown and variable, the fact they are still not giving full attention to the complaints ... calls our attention," Superintendency head Andres Barreto told journalists.[citation needed]

Along with a myriad of predatory employment policies, it has been discovered Rappi intended to force employees to compete for access to COVID-19 vaccinations.[32]

### Work conditions

[edit]

In October 2018, some delivery couriers of Rappi took to the streets. The company has been criticized for its working conditions, from the employee side and for a lack of customer care from their clientele.[33][34][35] Rappi has allegedly failed to follow regulations regarding customer support and faces possible fines from government regulators.[36]

## See also

[edit]

* Visa Inc.
* Davivienda
* Banorte
* MercadoLibre
* List of companies of Colombia

## References

[edit]

1. ^ "Rappi Appoints New CFO, Eyes Future IPO". contxto.com. 15 July 2024.
2. ^ a b "Rappi". about.rappi.com. Retrieved 16 February 2025.
3. ^ "Simón Borrero, Felipe Villamarín, and Sebastián Mejía | 500-EN". Bloomberg Línea. 13 August 2021.
4. ^ "Rappi, la revolución del e-commerce viene de Colombia". Forbes. 17 April 2017.
5. ^ Kokalitcheva, Kia (8 November 2016). "Colombian Startup Rappi Wants to Deliver 'Everything'". Forbes.
6. ^ José Orozco, Rappi se convierte en "unicornio" gracias a una nueva ronda de financiamiento (in Spanish), Developerz.software, 7 September 2018
7. ^ "Rappi Raises Up to $1 Billion from SoftBank Group Corp. and SoftBank Vision Fund". Business Wire. 30 April 2019. Retrieved 1 March 2020.
8. ^ "Rappi Reaches $5.25 Billion Valuation With Series F Round". mondaq.
9. ^ "The Brains Behind Rappi, Latin America's Super App". Bloomberg. Bloomberg US Edition. 4 December 2019. Retrieved 29 September 2022.
10. ^ a b "SoftBank-Backed App Rappi Expects to Be IPO-Ready in 12 Months". Yahoo Finance. 16 September 2024. Retrieved 11 October 2024.
11. ^ República, Presidencia de la. "En la distinción a los fundadores de Rappi como 'Empresario del Año 2018', del diario La República, el Presidente elogió el poder del emprendimiento de los jóvenes". id.presidencia.gov.co.[failed verification]
12. ^ "SoftBank-Backed Rappi Hit by Cuts, Trade-Secret Theft Claims". Bloomberg.com. 14 January 2020. Retrieved 26 June 2022.
13. ^ Tincello, Katie (13 July 2020). "Rappi launches new feature: Rappi Live Events". LatamList.
14. ^ "Colombian 'Super App' Is a Unicorn. It Wants to Be a Tech Giant". Bloomberg.com. 3 October 2018.
15. ^ a b "Rappi lives a good 2020: its growth plans accelerated with the pandemic". Forbes. 15 September 2020.
16. ^ Staff, Forbes (19 July 2021). "Rappi eleva su valoración a US$5.200 millones tras levantar US$500 millones en ronda de inversión". Forbes Colombia (in Spanish). Retrieved 17 April 2023.
17. ^ Garbarino, Milena (10 September 2024). "Rappi acquires Fountain9 to enhance AI-driven operations". LatamList. Retrieved 21 October 2024.
18. ^ Durán, Camila Bernal (4 September 2024). "Rappi adquiere Fountain9, una compañía de la India". Forbes Colombia (in Spanish). Retrieved 21 October 2024.
19. ^ "TIME100 Most Influential Companies - 2024". time100cos.com. Retrieved 30 September 2024.
20. ^ Wood, Sophia (14 February 2019). "Rappi acquires Mexican fintech Payit". LatamList.
21. ^ "Rappi wants to change banking". Developerz. 13 March 2019. Retrieved 9 March 2022.
22. ^ "Delivery startup Rappi partners with Visa to offer pre-paid cards in Brazil". Reuters. 19 June 2019. Retrieved 20 October 2019.
23. ^ "RappiPay se convierte en entidad financiera: contratará 400 jóvenes". El Tiempo. 21 June 2022.
24. ^ Laya, Patricia (8 October 2024). "Anything in 10 Minutes: $5 Billion Delivery App Sweeps Latin America". BNN Bloomberg. Retrieved 10 October 2024.
25. ^ "Delivery app Rappi partners with Visa to launch credit cards in Brazil". Reuters.
26. ^ "Rappi hopes to be operating as digital bank in Colombia by early 2022, executive says". Reuters.
27. ^ "Delivery app Rappi begins accepting cryptocurrency in Mexico". Reuters.
28. ^ "Rappi founders accused of stealing intellectual property". LatamList. 25 January 2020. Retrieved 4 September 2020.
29. ^ S.A.S, Editorial La República (6 September 2019). "Rappi tiene 108 demandas que están activas en la Superindustria". www.asuntoslegales.com.co (in Spanish). Retrieved 4 September 2020.
30. ^ Sabatés, Paula (16 November 2018). "Rápida para bloquear reclamos laborales | La app Rappi despidió a trabajadores que se sindicalizaron". PAGINA12 (in Spanish).
31. ^ "Pay to work: Rappi now charges delivery drivers in Brazil a weekly fee". Rest of World. 18 March 2024. Retrieved 28 October 2024.
32. ^ "Hunger Games: Food Delivery Company Giving Vaccines Only to Best Gig Workers - VICE". Vice.com. July 2021. Retrieved 5 July 2021.
33. ^ ¿Por qué protestan los trabajadores de Rappi? (in Spanish), Wradio.com.co, 20 October 2018
34. ^ Testimonios que explican la protesta de los 'rappitenderos' en Bogotá (in Spanish), Semana.com, 20 October 2018
35. ^ El infierno de trabajar en Rappi (in Spanish), Las2orillas.co, 15 October 2018
36. ^ Cobb, Julia Symmes (13 November 2019). "Rappi failed to comply with regulatory orders, Colombia says". Reuters. Retrieved 1 March 2020.

## External links

[edit]

* Official website

* v
* t
* e

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* Category
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