Ratio (company)

RatioCompany type| Private

|

Industry| Fintech
Founded| 2021
Founder| Ashish Srimal, Mason Blake

Area served

| Global
Website| www.ratiotech.com

Ratio is a San Francisco-based fintech company that provides technology procurement and funding services through its platform. The company integrates payments, predictive pricing, financing, and a quote-to-cash process aimed at SaaS and technology companies.

## History

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Ratio was founded in 2021 by Ashish Srimal and Mason Blake.[1][2] Srimal was previously the founder and CEO of the sales mobile assistant startup SmarterMe, while Blake was the CEO of the B2B legal marketplace UpCounsel. Ratio was launched with a focus on technology procurement and funding, particularly for SaaS and technology companies.[3][4]

In October 2021, Ratio raised $4.3 million in seed funding from Streamlined Ventures, followed by the $411 million in equity and debt funding in September 2022.[3]

## Funding

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In October 2021, Ratio raised $4.3 million in seed funding from Streamlined Ventures. In September 2022, Ratio secured $411 million in equity and debt funding. This includes $11 million raised in late 2021 and a $400 million credit facility for customer financing. The funding round was led by Streamlined Ventures, Cervin Ventures, 8-Bit Capital, HoneyStone Ventures, and a group of individual investors.[3][5]

## Activities

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Ratio is focused on challenges commonly encountered by SaaS companies operating under subscription-based business models, including deferred cash flows, customer discounts, and extended periods required to recoup customer acquisition costs. The company provides upfront capital through a credit facility, allowing SaaS companies to receive the full contract value immediately.[6] Ratio's machine learning technology provides insights into subscription pricing, potential churn rates, customer lifetime value, and payment preferences to optimize pricing strategies and financial planning.[3]

Ashish Srimal is a co-founder and Chief Executive Officer, Mason Blake is co-founder and Chief Technology Officer.[7][8]

## References

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1. ^ Ratio, Ashish Srimal (2022-10-07). "The problem with pay-as-you-go software". VentureBeat. Retrieved 2024-12-11.
2. ^ Writer, Verdict Staff (2022-09-16). "Ratio looks to support BNPL for SaaS firms with $411m investment". Electronic Payments International. Retrieved 2024-12-11.
3. ^ a b c d Hall, Christine (2022-09-15). "Ratio bags $411M in equity, credit for flexible subscription payment models". TechCrunch. Retrieved 2024-12-11.
4. ^ Srimal, Ashish. "Council Post: Five Fintech Solutions That Can Help SaaS Startups Win More Customers". Forbes. Retrieved 2024-12-11.
5. ^ Louise, Nickie (2022-09-15). "Ratio emerges from stealth with $411 million in equity, credit to launch 'buy now, pay later' (BNPL) for B2B SaaS - Tech Startups". Retrieved 2024-12-11.
6. ^ "New fintech platform Ratio emerges from stealth raising $411m". www.fintechfutures.com. 2022-09-20. Retrieved 2024-12-11.
7. ^ "Ratio emerges from stealth with $411 million in equity, credit to launch 'buy now, pay later' (BNPL) for B2B SaaS - Tech Startups". 2022-09-15. Retrieved 2024-12-11.
8. ^ "Ratio looks to support BNPL for SaaS firms with $411m investment". Electronic Payments International. 2022-09-16. Retrieved 2024-12-11.