Rebel (company)

Australian sporting goods chain owned by Super Retail Group

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For the NZ chain, see Briscoes Group.

Rebel

Headquarters in Rhodes, New South Wales

Trade name

| rebel
Industry| Retail
Founded| 1985; 39 years ago (1985)
Headquarters|

Rhodes, New South Wales

Australia

Area served

| Australia and New Zealand

Key people

| Gary Williams (Managing Director)
Products| Sporting goods, leisure goods, sport apparel & footwear
Parent| Super Retail Group
Website| www.rebelsport.com.au

Rebel (formerly Rebel Sport) is an Australian sport equipment and related apparel chain.

## History

[edit]

Rebel store in Stockland shopping centre, Rockhampton, Queensland, 2022

Rebel Sport was established in 1985 with its first store in Bankstown.[1] After being listed on the Australian Securities Exchange in 1993,[2] it was purchased by Harvey Norman in July 2001.[3]

Archer Capital acquired Amart Sports in 2004.[4] Amart was a big format sports store headquartered in Queensland. Archer Capital also merged its acquisitions of South Australian-based Rowe & Jarman, smaller format stores doing business in Western Australia, South Australia, Northern Territory, Victoria and Tasmania to complement Amart Sports. Rowe & Jarman became known as Amart Sports.[4][5][6] In 2007, Archer Capital acquired Rebel Sports and consolidated its sports retail businesses into it.[4]

In 2011, Amart Sports was acquired by Super Retail Group.[4] In 2017, the Amart Sports brand was discontinued and merged into the Rebel Sport brand.[7][8][9][10] The merger was designed to allow a focus on a single sporting goods brand and reduce costs.

Rebel stocks a number of well known international brands, including Nike, Asics, Adidas, PUMA and Under Armour. As a group, Rebel Sport (aka rebel[11]) has more than 150 stores across Australia, and employ[12] over 4,500 employees.[13] In 2012, Rebel Sport dropped the word "sport" from its name and adopted a new logo and black and yellow branding.[14]

Ell & Voo is an Activewear brand owned by Rebel.[15]

## Sponsorships

[edit]

On 25 November 2015, rebel signed on as Women's Big Bash League's naming rights sponsor and also become the official online retail store of Cricket Australia.[16] rebel sponsored the Rebel Sport Masters, a Tier 2 golf tournament on the Australasian PGA Tour held in January 2018 at Wainui Golf Club, Wainui, New Zealand.

## References

[edit]

1. ^ About Rebel Rebel
2. ^ Float unveiled for Rebel Sport Canberra Times 2 November 1993 page 11
3. ^ Results for six months ended 28 December 2002 Rebel Sports 12 March 2003
4. ^ a b c d "Super Retail buys Rebel Group for $610m". The Australian.
5. ^ "Harvey staying out of the buy-out reveals much about Archer's shot at Rebel". The Age. 9 November 2006. Retrieved 28 February 2016.
6. ^ "Super Retail looks to expand after Rebel buy". The Australian. 18 October 2011. Retrieved 28 February 2016.
7. ^ "Rebel - Super Retail Group". Super Retail Group. Retrieved 29 September 2020.
8. ^ "Super Retail gives Amart Sports the boot as Amazon looms". Australian Financial Review. 24 July 2017. Retrieved 29 September 2020.
9. ^ "'The Amart Sports brand has been a strong performer'". News.com.au. 25 July 2017. Retrieved 29 September 2020.
10. ^ "The end of Amart Sports". The Courier-Mail. 25 July 2017. Retrieved 29 September 2020.
11. ^ "rebel | Sports Shoes | Footwear, Clothing and Fitness Accessories". rebelsport.com.au. Retrieved 29 September 2020.
12. ^ "Rebel - Careers". careers.superretailgroup.com.au. Retrieved 29 September 2020.
13. ^ "About Us – rebel". rebelsport.com.au. Retrieved 29 September 2020.
14. ^ "Rebel rebrands to black and yellow to tackle premium market". Marketing Magazine. 3 December 2012. Archived from the original on 16 January 2019. Retrieved 16 January 2019.
15. ^ "Super Retail Group | Shop Ethical! Company profile".
16. ^ "rebel throws support behind Women's BBL". bigbash.com.au. Retrieved 28 February 2016.

## External links

[edit]

* Official website