Ritual (company)

Online retailer of nutritional supplements

RitualFounded| 2016

|

Founder| Katerina Schneider
Headquarters|

Los Angeles, California

United States

Area served

| United States
Canada
United Kingdom
Products| Essential for Women 18+
Essential for Women 50+
Essential Prenatal
Essential Postnatal
Essential for Men 18+
Essential for Men 50+
Essential for Teens
Essential for Kids
Essential Protein
Synbiotic+

Website| ritual.com

Ritual is an online retailer of multivitamins and nutritional supplements headquartered in Culver City, Los Angeles. The startup was established in 2016 by Katerina Schneider.[1]

## Overview[edit]

Ritual formulates, manufactures, and distributes multivitamins, protein supplements, and probiotic products. It started when Schneider was planning to start a family and realized that her multivitamins bore potentially harmful ingredients.[citation needed] She started Ritual in 2016 after spending a year researching women's diets with Dr. Luke Bucci to identify what vitamins women really needed.[2] The sales of the company are based on online subscription.[3][4] The company has been criticized for its marketing and advertisement techniques claiming misrepresentation of paid endorsements.[5][6]

## References[edit]

1. ^ O'Connor, Clare (1 August 2017). "Instagram-Friendly Women's Vitamin Startup Ritual Raises $10.5M Series A". Forbes. Retrieved 17 October 2019.
2. ^ Decker, Vivienne. "Katerina Schneider Wants To Change Women's Health With Ritual, An Instagrammable Vitamin Company". Forbes. Retrieved 2021-02-03.
3. ^ Decker, Vivienne (31 October 2017). "Katerina Schneider Wants To Change Women's Health With Ritual, An Instagrammable Vitamin Company". Forbes. Retrieved 17 October 2019.
4. ^ Storm, Stephanie (May 26, 2016). "Vitamins join the clean label bandwagon". The New York Times. Retrieved 17 October 2019.
5. ^ Maheshwari, Sapna. "Tricky Ads from a vitamin company that talks up openness". The New York Times. Retrieved 17 October 2019.
6. ^ "The Controversial Redesign of the Lowly Multivitamin (Yes, Controversial)". Wired. 15 November 2016. Retrieved 17 October 2019.

## External links[edit]

* Official website

This article about an online company of the United States is a stub. You can help Wikipedia by expanding it.

|

* v
* t
* e

*[v]: View this template
*[t]: Discuss this template
*[e]: Edit this template