Rowenta

German home appliance brand

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Rowenta

Company type| Subsidiary
Industry| Home appliances
Founded| 1884
Founder| Robert Weintraud
Headquarters|

Erbach im Odenwald

Germany

Area served

| Worldwide
Products| Electrical appliances
Parent| Groupe SEB
Website| rowenta.com

Rowenta is a French brand of German origin, that offers small household appliances. Since 1988, it has been part of the global French Groupe SEB. The German subsidiary was Rowenta Werke GmbH in Erbach in the Odenwald district in Hesse.[1]

## History

[edit]

Robert Ferdinand August Weintraud (1860–1927) founded Robert Weintraud GmbH & Co KG in 1884, and trademarked the brand name Rowenta, an amalgamation of the company's full name, in December 1909. His family lived in Offenbach am Main.[2]

The company initially used the slogan Muss heute eine Rowenta sein (today [it] must be a Rowenta).[3] In 2005 they introduced Intelligent Beauty. In 2014, they introduced the new slogan "Enjoy Technology"

### Product Introductions

[edit]

* 1919 - an electric iron
* 1926 - the first electric coffee maker for restaurants
* 1949 - the first iron with a thermostat (with ceramic heating elements)
* 1957 - the first steam iron
* 1967 - hair drying bonnet
* 1971 - KG-22 coffee maker (Filtermatic)
* 1974 - its first vacuum cleaner
* 2001 - bagless vacuum cleaner (Infinium)

Rowenta iron

## Ownership

[edit]

Rowenta was bought by the French Groupe SEB in 1988.[4]

## Structure

[edit]

The company was based in Erbach im Odenwald in Odenwaldkreis. It was located off the B43 next to the A661 bridge over the River Main, in the Gewerbegebiet Kaiserlei. The site is now the headquarters of Groupe SEB Deutschland.

## References

[edit]

1. ^ "Rowenta Werke GmbH - Company Profile and News". Bloomberg.com.
2. ^ "Our story from 1884 till today". dev2.utopia.rowenta.com. Archived from the original on 4 January 2013. Retrieved 20 January 2016.
3. ^ "Fondatorul Rowenta și inovațiile ce ne-au schimbat pentru totdeauna viețile în propriile gospodării". life.ro (in Romanian). 26 October 2020.
4. ^ "Why the prices of electrical goods are set to rise in France". thelocal.fr.

## External links

[edit]

* Official Website

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Authority control databases

International|

* VIAF

National|

* France
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Other|

* IdRef

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