Sad (Ida Prester album)

2024 studio album by Ida Prester

Sad

Studio album by

Ida Prester

Released| 11 March 2024 (2024-03-11)
Recorded| 2019–2023
Genre|

* Electropop
* synth-pop

Length| 50:57
Language|

* Croatian
* Serbian

Producer|

* Pocket Palma
* Sergio Lounge
* Ida Prester
* Kleemar
* Last95
* Voja Aralica
* Fantom
* Svebor Šakić

Ida Prester chronology
| Luda Remixes
(2022)  | Sad
(2024)  |

|
|

Singles from  Sad

1. "Šansa"
Released: 24 October 2019
2. "Minuta"
Released: 1 February 2020
3. "Dodir"
Released: 24 April 2020
4. "Kvar"
Released: 27 August 2020
5. "Luda"
Released: 20 October 2020
6. "Sad"
Released: 15 April 2021
7. "Ljetna ljubav"
Released: 25 June 2021
8. "Sutra (Pocket Palma Version)"
Released: 22 October 2021
9. "Budalo"
Released: 31 May 2022
10. "70"
Released: 12 May 2023
11. "Štit"
Released: 25 November 2023

Sad (transl. 'Now') is the debut solo album by the Croatian musician Ida Prester, the founding member of Lollobrigida. It was self-released on 11 March 2024. All of its tracks were released during previous years, majority of them as singles, alongside music videos. Guest appearances on the album include Pocket Palma, Fantom and Last95.

## Background and composition[edit]

Ida Prester has been active on the music scene of former Yugoslavia since 2003, when she founded Lollobrigida and shared demo CDs to Zagreber musicians. Prester already then started shaping up her sound within boundaries of electropop and synth-pop, while her lyrics were described as "honest and realistic, of danceable rhythm and punk attitude". Soon after their first performance at KSET, they became a staple of Zagreb's underground scene. In 2013, Prester founded Frau Casio, a solo project notable for its "little harder" electro sound,[1] as well as Balkan alternative dance-punk band MAiKA in 2016.[2]

Prester began her solo career in 2019.[1] Her marriage with the Belgrader entrepreneur Ivan Peševski[3][4] went through a "great crisis" during the album recording period. She dubbed songwriting her "lifesaving therapy", and some of its tracks her "little audio diary of last several years, containing many messages of importance to her".[5][6]

Prester was recording the album from 2019 to 2023. The majority of the material was recorded during the COVID-19 pandemic and the lockdown in her own bedroom. The tracks are different from Lollobrigida's as they're more mid-tempo and "more layered in arrangement", which was influenced by Prester listening to gentler and subtler music as she grew older. She continued incorporating humorous, autobiographical themes and unusual motifs in her lyrics, which she was notable for. The album was produced mostly by Pocket Palma from Zagreb and Sergio Lounge from Belgrade.[5][6][7]

## Promotion[edit]

Prester's debut solo album was announced alongside the release of "Šansa" ("Chance"), her debut solo single.[7] Prester organized an event at Zagreb's Tvornica Kulture on 22 March 2024 in order to promote the album, celebrate 20 years of her career and celebrate her 45th birthday.[5] The event was directed by Filip Renić, better known as his drag persona Jovanka Broz Titutka, notable for collaborating with Let 3 on "Mama ŠČ!" (2023).[6]

### Singles[edit]

The lead single "Šansa" was released in October 2019. It was arranged and produced by Voja Aralica, while its music video was directed by Maja Uzelac. The "unusual, colourful" video was shot in a sports hall and features a ballet choreography by Amsterdam-based cheoreographer Dunja Jocić.[7] "Šansa" was followed up by "Minuta" ("Minute"), released three months later. The production was handled by Sergio Lounge, and the music video was directed by prominent Split-based director Marcella Zanki.[8] Two months later, a "PP version" of "Minuta" was released; the collaboration was materialized after Prester met Pocket Palma's Anja Papa. Impressed by the remix, Prester talked Papa and Pocket Palma's Luka Vidović into recording their own vocals for it and they filmed a homemade music video with Pocket Palma's personal photographer Benjamin Strike.[9]

The third single "Dodir" ("Touch") was made during the lockdown. She recorded it in her own bedroom, with a computer and without studio equipment, sent it to Pocket Palma for arrangement, and filmed the music video in her bedroom as well.[10] A month later, in late May 2020, she teamed up with her band Lollobrigida and released an unplugged version of "Dodir", alongside a Vladimir "Piki" Miladinović-directed music video filmed on a rooftop above Belgrade during nighttime. The unplugged version or the track was rearranged by Lollobrigida's Svebor Šakić.[11] The Sergio Lounge-produced fourth single "Kvar" ("Malfunction") was released in August 2020, alongside Marko Ćerketa-directed music video. The lyrics of the breakup song are interpreted in the video by Prester's "'broken' poses and psychotic dancing".[12] The last single released in 2020 was "Luda" ("Crazy"), dubbed a sequel to "Kvar". Its synth-pop production and music video direction were again handled by Pocket Palma and Ćerketa, respectively.[13][14] An extended play Luda Remixes, executively produced by Marijan Felver, was released in February 2022 in 12" vinyl and digital download formats and contains the original mix as well as three additional remixes.[15] Prester released a music video for "Štef's dog version", handled by Hrvoje "Štef" Štefotić who had worked with her on the Lollobrigida track "Bivša cura" ("Ex-Girlfriend", 2010) and whose remix was inspired by punk rock and the Stooges' "I Wanna Be Your Dog" (1969).[16] Štef also directed the music video for his remix.

The title track, "Sad" ("Now"), was released in April 2021. It was produced by Lollobrigida's keyboard player Matej "Kleemar" Končan, while Pocket Palma handled mixing and mastering. Zanki, the director of its music video, compared the video to a 1970s science fiction film.[17] Two months later, a synthwave-inspired track "Ljetna ljubav" ("Summer Love") was released in collaboration with the Belgrader house DJ Danijel "Last95" Čehranov, alongside the 1980s-inspired music video directed by Marko Đurovski and starring Milica Šutović.[18][19][20] Prester concluded her 2021 by releasing a Pocket Palma remix of Lollobrigida's 2016 hit "Sutra" ("Tomorrow") and its Emilija Stanišić-directed music video. The remix reimagines the track's minimalist arrangement in Prester's and Pocket Palma's characteristic synthwave style.[21][22] During 2022, Prester released only one single "Budalo" ("You Fool"), a duet with Belgrader synth-pop musician Petar "Fantom" Wagner,[23] who's a staple of former Yugoslavia's indie scene. The pop art-inspired music video for the 1980s-inspired retro dance track was directed by Miroslav Terzić.[24]

In May 2023, Prester released "70", an ode to aging and the album opener. The music video for the Kleemar-produced track was directed by Hani Domazet and features elderly women, including Ksenija Marinković.[25] After the August 2023 femicide of Nizama Hećimović, a Gradačac native who was murdered by her partner Nermin Sulejmanović and whose murder was livestreamed by Sulejmanović via Instagram Live,[26] Prester was inspired to write "Štit" ("Shield"). The writing and recording were done a day after the crime, and the production was handled by Pocket Palma. The track is the anthem of the eponymous campaign against gender-based violence initiated by Prester and Arterarij, an organization focusing on promoting social tolerance. Romano Nikolić directed the music video in the name of Arterarij, and the campaign was supported (in form of starring in the video) by Dino Rađa, Seka Aleksić, Tihana Lazović, Frenkie, Aleksandar Stanković, Goran Bogdan, Dina Blagojević, Filip Filipović, Bane Trifunović, Andrija Milošević, Miljenko Jergović, Monika Herceg and Jadranka Đokić, among many others.[27] On 12 March 2024, alongside the album, Prester released the music video for "Malo vremena" ("A Little Bit of Time"). Written by Prester and Kleemar 12 years prior and released on Lollobrigida's album Pilula (Pill, 2012),[28][29] the music video was directed by Stanišić as her exam assignment at the Faculty of Dramatic Arts, University of Arts in Belgrade.[5][6]

## Track listing[edit]

All lyrics are written by Ida Prester; all music is composed by Prester, alongside co-composers as noted.

Sad – digital edition[30]No.| Title| Music| Arrangement| Length

|
|
|
|

1.| "70"|  |

* Prester
* Kleemar

| 3:45
2.| "Kvar"|  | Sergio Lounge| 4:00
3.| "Dodir"|  | Pocket Palma| 3:24
4.| "Ljetna ljubav" (featuring Last95)| Danijel Čehranov| Last95| 3:23
5.| "Sutra" (Pocket Palma version)|  | Pocket Palma| 3:46
6.| "Malo vremena"| Matej Končan|

* Prester
* Kleemar

| 4:02
7.| "Sad"|  |

* Prester
* Kleemar

| 3:18
8.| "Luda"|

* Anja Papa
* Luka Vidović

| Pocket Palma| 3:30
9.| "Minuta"|  | Sergio Lounge| 3:29
10.| "Šansa"|  | Voja Aralica| 4:02
11.| "Budalo" (featuring Fantom)|  | Fantom| 3:19
12.| "Minuta" (PP version)|  | Pocket Palma| 4:57
13.| "Štit" (kampanja protiv nasilja nad ženama)|  | Pocket Palma| 2:31
14.| "Dodir" (unplugged)|  | Svebor Šakić| 3:25
Total length:| 50:57

Luda Remixes – digital edition[31]No.| Title| Music| Arrangement| Length

|
|
|
|

1.| "Luda"|

* Prester
* Papa
* Vidović

| Pocket Palma| 3:30
2.| "Luda" (Ilija Rudman remix)| Rudman| Rudman| 3:52
3.| "Luda" (Time to Sleep remix)| Karlo Pavlović| Time to Sleep| 6:34
4.| "Luda" (Štef's dog version)| Hrvoje Štefotić| Štef| 3:36
Total length:| 17:33

Luda Remixes – 12" vinyl side A[32]No.| Title| Length

|
|

1.| "Luda" (original)| 3:30
2.| "Luda" (Štef's dog version)| 3:36

Luda Remixes – 12" vinyl side B[32]No.| Title| Length

|
|

3.| "Luda" (Ilija Rudman remix)| 3:52
4.| "Luda" (Time to Sleep remix)| 6:34
Total length:| 17:33

## Personnel[edit]

Credits taken from YouTube.[33]

* Ida Prester – lead vocals (all), lyrics (all), music (all), arrangement (1, 6, 7)
* Fantom – guest vocals (11), arrangement (11)
* Kleemar – music (6), arrangement (1, 6, 7), backing vocals (1), mixing (1)
* Sergio Lounge – arrangement (2, 9), mixing (2, 14), mastering (14)
* Anja Papa – music (8), arrangement (3, 5, 8, 12, 13), mixing (7, 13), mastering (7, 13), backing vocals (12)
* Luka Vidović – music (8), arrangement (3, 5, 8, 12, 13), mixing (7, 13), mastering (7, 13), backing vocals (12)
* Last95 – music (4), arrangement (4)
* Voja Aralica – arrangement (10), production (10)
* Svebor Šakić – arrangement (14), guitar (14)
* La Plant – mixing (2), mastering (1, 2, 6)
* Jura Ferina – mixing (9), mastering (9)
* Pavle Miholjević – mixing (9), mastering (9)
* Nikola Vukotić – backing vocals (1), cajón (14)
* Erol Zejnilović – backing vocals (1)
* Iva Pažin – backing vocals (1)
* Dragan Knežević – backing vocals (1)
* Petar Stojanović – backing vocals (1), bass (14)
* Luna Škopelja – backing vocals (2, 9)
* Petra Cigoj – backing vocals (6)
* Josipa Granić – backing vocals (13)

## Release history[edit]

Release history and formats for Sad Region  | Date  | Format  | Label  | Ref.

|
|
|
|

Various  | 11 March 2023  |

* Digital download
* streaming

| Self-released  | [30]

## References[edit]

1. ^ a b "Ida Prester promovira svoj prvi solo album u Tvornici kulture". Ravno do dna (in Croatian). 15 December 2023. Retrieved 17 March 2024.
2. ^ "MAiKA (RS)". HEMI Music Hub. Retrieved 17 March 2024.
3. ^ Leljak, Damir (13 March 2024). "Ida Prester o koncertu: "Kompletna moja obitelj će biti tamo - djeca, muž i roditelji"". Gloria (in Croatian). Retrieved 17 March 2024.
4. ^ "KO JE MUŽ IDE PRESTER? Otvorio je prvu prodavnicu kanabisa u Beogradu i ostvario san posle 20 godina". Wanted (in Serbian). 14 November 2021. Retrieved 17 March 2024.
5. ^ a b c d "Ida Prester predstavlja svoj prvi solo album SAD". Fashion.Beauty.Love (in Bosnian). 12 March 2024. Retrieved 17 March 2024.
6. ^ a b c d "Ida Prester singlom 'Malo vremena' predstavila svoj prvi solo album 'Sad'". Ravno do dna (in Croatian). 17 March 2024. Retrieved 17 March 2024.
7. ^ a b c "Singlom „Šansa" Ida Prester najavljuje prvi solo album". City Magazine (in Serbian). 28 October 2019. Retrieved 17 March 2024.
8. ^ P. R.; N. K. (4 February 2020). "Senzualna Ida Prester opet osvaja: Imaš li minutu da pogledaš novi spot?". Showbuzz (in Croatian). Retrieved 17 March 2024.
9. ^ "Remix Ida Prester feat. pocket palma "Minuta"". Aquarius Records (in Croatian). 30 March 2020. Retrieved 17 March 2024.
10. ^ P. R.; Đ. S. (4 May 2020). "Kako izgleda "Dodir" u doba karantene? Pogledajte u novome spotu Ide Prester". Showbuzz (in Croatian). Retrieved 17 March 2024.
11. ^ "Ida Prester snimila unplugged verziju pjesme "Dodir" sa svojim bendom Lollobrigida". Music Box (in Croatian). 2 June 2020. Retrieved 17 March 2024.
12. ^ "Ida Prester i pesma ,,Kvar"". Muzzik TV (in Serbian). 12 September 2020. Retrieved 17 March 2024.
13. ^ "Ida Prester: Luda". Studio M (in Croatian). 29 October 2020. Retrieved 17 March 2024.
14. ^ "Zbog čega je „luda" Ida Prester, doznajte u novoj pjesmi". Music Box (in Croatian). 27 October 2020. Retrieved 17 March 2024.
15. ^ "Ida Prester objavila EP 'Luda Remixes'". Ravno do dna (in Croatian). 18 February 2022. Retrieved 17 March 2024.
16. ^ Bebek, Valerija (20 January 2022). "Premijera spota Ide Prester! 'Luda' je u novom ruhu: Hit pjesma krenula je u pohod na plesne podije". Gloria (in Croatian). Retrieved 17 March 2024.
17. ^ "Ida Prester predstavila singl i video spot 'Sad'". Ravno do dna (in Croatian). 15 April 2021. Retrieved 17 March 2024.
18. ^ "Ida Prester objavila singl i video spot 'Ljetna ljubav'". Ravno do dna (in Croatian). 1 July 2021. Retrieved 17 March 2024.
19. ^ ""Ljetna ljubav" sa potpisom Ide Prester". Jelen Music Show (in Bosnian). 1 July 2021. Retrieved 17 March 2024.
20. ^ "Nova pesma Ide Prester - "Ljetna ljubav" (VIDEO)". Danas (in Serbian). 1 July 2021. Retrieved 17 March 2024.
21. ^ "Ida Prester i pocket palma predstavili zajednički singl". Muzzik TV (in Serbian). 27 October 2021. Retrieved 17 March 2024.
22. ^ "Drugačija Lollobrigida na novom singlu Sutra ⋆ Muzika.hr". Muzika.hr (in Croatian). 21 June 2016. Retrieved 17 March 2024.
23. ^ Bajrović, Amra (25 March 2023). "Fantom: Crna Gora uvijek je posebno inspirativna za mene". Portal Analitika (in Montenegrin). Retrieved 17 March 2024.
24. ^ "IDA PRESTER FEAT. FANTOM – Budalo". Muzzik TV (in Serbian). 31 May 2022. Retrieved 17 March 2024.
25. ^ E. K. (15 May 2023). "Razmišljate li o svom 70. rođendanu? Ida Prester ima genijalan plan". Tportal.hr (in Croatian). Retrieved 17 March 2024.
26. ^ B. F. M. (14 August 2023). "Gradačac u suzama čeka sahranu Nizame: "Sramota nas je što nismo znali da je toliko dugo maltretira i tuče"". Dnevnik.hr (in Croatian). Retrieved 17 March 2024.
27. ^ "Ida Prester: Nakon zločina u Gradačcu napisala sam pjesmu. Sad pokrećemo i kampanju". Index.hr (in Croatian). 25 November 2023. Retrieved 17 March 2024.
28. ^ Čolak, Lejla (8 February 2012). "Ida Prester: Inspiracija u skandinavskom electro-popu". Radio Sarajevo (in Bosnian). Retrieved 17 March 2024.
29. ^ "Ida Prester mijenja taktiku: Više lajkova ima moj muž koji je zasuzio na spot, nego sam spot". Cafe del Montenegro (in Montenegrin). 12 March 2024. Retrieved 17 March 2024.
30. ^ a b "Sad - Album by Ida Prester on Apple Music". Apple Music (US). 11 March 2024. Retrieved 17 March 2024.
31. ^ "Luda Remixes - EP - Album by Ida Prester on Apple Music". Apple Music (US). 18 February 2022. Retrieved 17 March 2024.
32. ^ a b "Ida Prester – Luda Remixes (2022, Vinyl)". Discogs. Retrieved 17 March 2024.
33. ^
* Ida Prester - 70 on YouTube
* Ida Prester - KVAR on YouTube
* IDA PRESTER - Dodir on YouTube
* IDA PRESTER X LAST95 - LJETNA LJUBAV on YouTube
* Ida Prester feat. pocket palma - SUTRA on YouTube
* Ida Prester X Kleemar - Malo vremena on YouTube
* Ida Prester - SAD on YouTube
* Ida Prester - LUDA on YouTube
* IDA PRESTER - MINUTA on YouTube
* IDA PRESTER - ŠANSA on YouTube
* IDA PRESTER FEAT. FANTOM - Budalo on YouTube
* IDA PRESTER feat. POCKET PALMA - Minuta (PP version) on YouTube
* ŠTIT - kampanja protiv nasilja nad ženama on YouTube
* IDA PRESTER - DODIR unplugged with Lollobrigida on YouTube

*[transl.]: translation
*[No.]: Number
*[Ref.]: Reference