Sawani (company)

Camel dairy company based in Saudi Arabia

Sawani

Native name

| سواني
Company type| Private
Industry| Camel Dairy
Founded| 20 July 2023; 16 months ago (2023-07-20)[1]
Founder| Public Investment Fund
Headquarters|

Riyadh

Saudi Arabia

Key people

* Ahmed Gamal El Din (CEO)

Owner| Public Investment Fund
Subsidiaries| Noug
Website| sawani.com/en

Sawani (Arabic: سواني) is a camel dairy company based in Riyadh, Saudi Arabia. The company was founded in January 2023 by the Public Investment Fund as part of Saudi Vision 2030. Sawani is the parent company of Noug, a company specializing in camel dairy products.[2][3]

## History

[edit]

Sawani was officially launched by the Public Investment Fund on January 20, 2023 as part of Saudi Vision 2030 plan to diversify the Saudi Economy away from oil.[4]

In September 2023, Sawani's subsidiary "Noug" launched its first camel dairy product branch in Riyadh.[5]

In December 2023, Noug signed a MoU with Al Balad Development Company to provide its product to the visitors of the UNESCO World Heritage Site, Al-Balad.[6]

Swani launched two stores in Jeddah and Makkah on February 29, 2024.[7]

## See also

[edit]

* Saudi Arabia portal

* Saudi Vision 2030
* Camel milk

## References

[edit]

1. ^ "PIF sets up company to support Saudi camel dairy industry". The National News. 20 July 2023. Retrieved 19 March 2024.
2. ^ "Saudi Arabia's PIF launches Sawani to target camel milk industry growth". Arabian Business. 20 July 2023. Retrieved 19 March 2023.
3. ^ "Dates, Coffee and Camels—Saudi Arabia's Sovereign-Wealth Fund Bets Big at Home". WSJ. 9 August 2023. Retrieved 19 March 2023.
4. ^ "Public Investment Fund launches new firm to unlock potential of Saudi Arabia's camel dairy industry". Arab News. 20 July 2023. Retrieved 19 March 2024.
5. ^ Al-Mutairi, Dhai (23 September 2023). "Noug, Kingdom's first camel milk brand, opens Riyadh store". Arab News. Retrieved 19 March 2024.
6. ^ "Al Balad Development Company and Sawani Company sign an MoU to supply "Noug" camel milk at Al Balad". Zawya. 10 December 2023. Retrieved 19 March 2024.
7. ^ ""سواني" تفتتح متجرين جديدين في مكة وجدة التاريخية "البلد"". Sabq Online Newspaper. Archived from the original on 27 February 2024.

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[edit]

* Official Website (English)

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