Selver

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|

Company based in Estonia

This article is about the supermarket chain. For the volleyball team, see VK Selver Tallinn. For the movement teacher, see Charlotte Selver.

Selver

Company type| Supermarket
Founded| 1995

Number of locations

| 72

Area served

| Estonia
Owner| Tallinna Kaubamaja Grupp
Website| www.selver.ee
Selver during a discount. Järve Selver Merimetsa Selver Torupilli Selver Valga Selver

Selver is a chain of supermarkets and hypermarkets operating in Estonia. Selver is a subsidiary of Tallinna Kaubamaja Grupp. The chain was established in 1995 with the opening of Punane Selver in Lasnamäe, Tallinn. Expansion outside of Tallinn began on 10 May 2002 with the opening of Mai Selver in Pärnu. Since 18 December 2008 Selver also operated in Latvia, but at the end of 2009 due to the financial crisis Selver was forced to close all its 6 supermarkets in Latvia.[1] There are currently 73 stores in operation all over Estonia (as of August 2022).

In 2012 – Kulinaaria OÜ – a subsidiary of AS Selver was created. Kulinaaria, which has grown into the most modern food producer in the Baltics, currently supplies Selveri Köök’s food to Selver stores across Estonia. Other clients include the convenience stores of Olerex and Alexela, as well as Tallink ships. In addition to the Selveri Köök brand, the Van Kook and Gurmee Catering brands have also been established. [2]

In 2021, the home delivery area of the Selver e-store expanded to all of Estonia. With the expansion, e-Selver became the only e-grocery store that delivers goods home by courier to every county in mainland Estonia and the large islands throughout their entire extent.[3][4]

## Annual sales

[edit]

Selver gross sales (in million Euros):

* 2010 300,2
* 2005 (nine months) 94,6
* 2004 93,8
* 2003 78,2

## Stores

[edit]

### Hypermarkets

[edit]

Location  | Address  | Size (m2)  | Opening times

|
|
|

Kadaka Selver  | Kadaka tee 56a, Tallinn  | 4600  | 8\. October 1998
Pirita Selver  | Rummu tee 4, Tallinn  | 4000  | 23\. May 2000
Järve Selver  | Pärnu maantee 238, Tallinn  | 7000  | 27\. September 2000
Tondi Selver  | Tammsaare tee 62, Tallinn  | 2800  | 17\. May 2001
Torupilli Selver  | Vesivärava 37, Tallinn  | 2800  | 12\. December 2002
Peetri Selver  | Veesaare tee 2, Rae Vald  | 3000  | 14\. November 2013
Viimsi Selver  | Sõpruse tee 15, Viimsi Vald  | 2500  | 13\. August 2015
T1 Selver  | Peterburi tee 2H, Tallinn  | 3500  | 8\. November 2018

### Supermarkets

[edit]

Location  | Address  | Size (m2)  | Opening times  |

|
|
|
|

Punane Selver  | Punane 46  | 1000  | 19\. December 1995  |
Mai Selver  | Papiniidu 42  | 1500  | 10\. May 2002  |
Merimetsa Selver  | Paldiski maantee 56  | 2300  | 30\. May 2002  |
Krooni Selver  | F.G. Adoffi 11  | 2300  | 5\. October 2002  |
Männimäe Selver  | Riia maantee 35  | 1200  | 17\. October 2002  |
Saare Selver  | Tallinna 67  | 2000  | 10\. June 2004  |
Anne Selver  | Kalda tee 43  | 3200  | 26\. May 2005  |
Ringtee Selver  | Aardla 114  | 2300  | 2\. June 2005  |
Suurejõe Selver  | Suur-Jõe 57  | 2000  | 18\. August 2005  |
Valga Selver  | Raja 5  | 1300  | 15\. September 2005  |
Pelgulinna Selver  | Sõle 51  | 1500  | 29\. October 2005  |
Mustakivi Selver  | Mustakivi 3a  | 2000  | 13\. October 2005  |
Sõbra Selver  | Sõbra 41  | 1500  | 8\. December 2005  |
Veeriku Selver  | Vitamiini 1  | 3200  | 15\. December 2005  |
Jõhvi Selver  | Narva maantee 8  | 1400  | 4\. May 2006  |
Jaamamõisa Selver  | Jaama 74  | 1400  | 12\. April 2007  |
Jõgeva Selver  | Kesk 3a/4  | 800  | 19\. July 2007  |
Põltsamaa Selver  | Jõgeva maantee 1a  | 1700  | 18\. December 2007  |
Kohtla-Järve Selver  | Järveküla tee 68  | 1300  | 13\. March 2008  |
Hiiumaa Selver  | Rehemäe, Linnumäe küla  | 1900  | 29\. May 2008  |
Marienthali Selver  | Paldiski maantee 56  | 2000  | 19\. June 2008  |
Põlva Selver  | Jaama 12  | 1000  | 3\. July 2008  |
Ülejõe Selver  | Tallinna maantee 93a  | 1900  | 24\. July 2008  |
Paide Selver  | Aiavilja 4  | 1300  | 28\. August 2008  |
Keila Selver  | Piiri tänav 12  | 2200  | 20\. November 2008  |
Kakumäe Selver  | Rannamõisa tee 6  | 2000  | 23\. March 2009  |
Rannarootsi Selver  | Rannarootsi tee 1  | 1500  | 26\. March 2010  |
Saku Selver  | Üksnurme tee 2  | 1800  | 17\. May 2012  |
Vahi Selver  | Vahi 62  | 1000  | 13\. December 2012  |
Rapla Selver  | Tallinna maantee 4  | 1700  | 20\. December 2012  |
Läänemere Selver  | Läänemere tee 28  | 1400  | 7\. March 2013  |
Aardla Selver  | Võru 77  | 1200  | 20\. June 2013  |
Centrumi Selver  | Tallinna maantee 22  | 1000  | 1\. November 2013  |
Astri Selver  | Tallinna maantee 41  | 1700  | 19\. June 2014  |
Kärberi Selver  | K. Kärberi 20/20a  | 1300  | 7\. April 2016  |
Arsenali Selver  | Erika 16  | 1500  | 27\. October 2016  |
Maardu Selver  | Nurga 3  | 1000  | 1\. December 2016  |
Tähesaju Selver  | Tähesaju tee 1/3  | 1500  | 20\. April 2017  |
Balti Jaama Turu Selver  | Kopli 1  | 1200  | 19\. May 2017  |
Laagri Selver  | Pärnu mnt 554  | 1800  | 14\. December 2017  |
Kolde Selver  | Sõle 31  | 1800  | 22\. November 2018  |
Kagukeskuse Selver  | Kooli 6, Võru  | 1600  | 26\. March 2020  |
Pärnu Keskuse Selver  | Lai 5, Pärnu  | 1100  | 19\. March 2021  |
Priisle Selver  | Priisle 1, Tallinn  | 1000  | 16\. June 2022  |

### Selver ABC

[edit]

Location  | Address  | Size (m2)  | Opened in

|
|
|

Balti jaama Selver ABC  | Toompuiestee 37, Tallinn  | 600  | 28\. november 2013
Sepapaja Selver ABC  | Sepapaja 2, Tallinn  | 1000  | 8\. juuni 2017
Kotka Selver ABC  | Kotka 12, Kotka Tervisemaja C-korpus  | 500  | 16\. november 2017
WOW Selver ABC  | Merikotka 1, Kuressaare  | 600  | 9\. juuli 2020
Valdeku Selver ABC  | Vabaduse pst 54b, Tallinn  | 200  | 6\. October 2020
Liivalaia Selver ABC  | Liivalaia 7, Tallinn  | 200  | 13\. October 2020
Laulasmaa Selver ABC  | Kloogaranna tee 26, Laulasmaa  | 500  | 21\. October 2020
Kadrioru Selver ABC  | Narva mnt 90, Tallinn  | 600  | 28\. October 2020
Veskitammi Selver ABC  | Veskitammi 10, Laagri  | 700  | 04\. November 2020
Nõmme Selver ABC  | Jaama 2, Tallinn  | 600  | 11\. November 2020
Ristiku Selver ABC  | Telliskivi 24, Tallinn  | 300  | 18\. November 2020
Kreutzwaldi Selver ABC  | Kreutzwaldi 21, Tallinn  | 600  | 26\. November 2020
Vana-Pärnu Selver ABC  | Haapsalu mnt 41, Pärnu  | 800  | 2\. December 2020
Oja Pärnu Selver ABC  | Liblika 6, Pärnu  | 500  | 6\. January 2021
Raatuse Selver ABC  | Raatuse 20, Tartu  | 500  | 13\. January 2021
Ranna Selver ABC  | Karusselli 91, Pärnu  | 200  | 20\. January 2021
Ümera Selver ABC  | Riia maantee 79, Tartu  | 300  | 27\. January 2021
Rukkilille Selver ABC  | Tuglase 14, Tartu  | 300  | 3\. February 2021
Laine Selver ABC  | Mai 4, Pärnu  | 400  | 10\. February 2021

### Delice supermarkets

[edit]

Location  | Address  | Size (m2)  | Opened in

|
|
|

Viimsi Delice  | Randvere tee 6, Viimsi  | 1800  | 13\. August 2008
Solarise Delice  | Estonia pst 9, Tallinn  | 2280  | 10\. October 2009

### Former stores

[edit]

ComarketCompany type| Supermarket

|

Founded| 2002
Fate| Rebranded as Selver ABC in 2021

Number of locations

| 16

Area served

| Estonia
Owner| Tallinna Kaubamaja Grupp

#### Comarket

[edit]

Comarket was a chain that started in 2002, the owner was ABC Supermarkets before being bought by Selver in 2020. The company that owned it used to be a sister company before being merged in May 2020. Selver announced about Comarket being rebranded as Selver ABC which started from October 2020. By the end of November all stores in Tallinn except Marja Comarket were rebranded.[5] Due to Marja Comarket being close to Marienthali Selver the store was closed. Rebranding finished on 10 February 2021 with the last store closing on 17 February and the Comarket brand no longer exists.

Location  | Address  | Opened  | Notes

|
|
|

Valdeku Comarket  | Vabaduse pst 54b, Tallinn  |  | Opened as Valdeku Selver ABC on 6 October 2020.
Liivalaia Comarket  | Liivalaia 7, Tallinn  |  | Opened as Liivalaia Selver ABC on 13 October 2020.
Laulasmaa Comarket  | Kloogaranna tee 26, Laulasmaa  |  | Opened as Laulasmaa Selver ABC on 21 October 2020.
Kadrioru Comarket  | Narva mnt 90, Tallinn  |  | Opened as Kadrioru Selver ABC on 28 October 2020.
Laagri Comarket  | Veskitamme 10, Laagri  |  | Opened as Veskitammi Selver ABC on 4 November 2020.
Nõmme Comarket  | Jaama 2, Tallinn  | 31 May 2004  | Opened as Nõmme Selver ABC on 11 November 2020.
Pelgulinna Comarket  | Telliskivi 24, Tallinn  |  | Opened as Ristiku Selver ABC on 18 November 2020.
Kreutzwaldi Comarket  | Narva mnt 21, Tallinn  |  | Opened as Kreutzwaldi Selver ABC on 26 November 2020.
Vana-Pärnu Comarket  | Haapsalu mnt 41, Pärnu  |  | Opened as Vana-Pärnu Selver ABC on 2 December 2020.
Oja Comarket  | Liblika 6, Pärnu  |  | Opened as Oja Pärnu Selver ABC on 6 January 2021.
Raatuse Comarket  | Raatuse 20, Tartu  |  | Opened as Raatuse Selver ABC on 13 January 2021.
Ranna Comarket  | Karusselli 91, Tartu  |  | Opened as Ranna Selver ABC on 20 January 2021.
Ümera Comarket  | Riia 79, Tartu  |  | Opened as Ümera Selver ABC on 27 January 2021.
Rukilill Comarket  | Tuglase 2, Tartu  |  | Opened as Rukkilille Selver ABC on 3 February 2021.
Mai Comarket  | Mai 4, Pärnu  |  | Opened as Laine Selver ABC on 10 February 2021.
Marja Comarket  | Mustamäe tee 45, Tallinn  |  | Closed.

## References

[edit]

1. ^ "Tough decisions today mean improved results tomorrow". The Baltic Times. Retrieved 16 March 2010.
2. ^ Randel. "More about Kulinaaria's history". Kulinaaria. Retrieved 2022-08-10.
3. ^ "Selveri e-poe teenus laieneb alates juunist kogu Eestile". Kaubandus. 27 May 2021. Retrieved 4 Oct 2021.
4. ^ "Selveri e-poe teenus laieneb kogu Eestile". Hiiu Leht. 28 May 2021. Retrieved 4 Oct 2021.
5. ^ ERR (2020-09-11). "Comarket stores to become Selver outlets starting October". ERR. Retrieved 2022-08-10.

## External links

[edit]

* Official website
* Media related to Selver in Estonia at Wikimedia Commons