Service Industries Limited

Pakistani shoes and tire manufacturer

Service Industries Limited

Servis outlet at Lucky One Mall

Trade name

| Service Industries Limited
Company type| Public

Traded as

| PSX: SRVI
KSE 100 component
Industry| Leather
Founded| 1941; 84 years ago (1941)
Founders| Chaudhry Nazar Mohammad
Chaudhry Muhammad Hussain
Chaudhry Mohammad Saeed
Headquarters|

Gulberg, Lahore

Pakistan

Area served

| Worldwide

Key people

| Chaudhry Ahmed Javed (chairman)
Chaudhry Omar Saeed (CEO)
Products| Shoes, tyres, and tubes

Net income

|  Rs. 4.136 billion (US$14 million) (2024)
Total equity|  Rs. 14.764 billion (US$51 million) (2024)
Owner| Hassan Javed (19.29%)
National Investment Trust (10.94%)
Omar Saeed (10.14%)
Arif Saeed (10.14%)

Number of employees

| 1,905 (2024)
Subsidiaries| Service Tyres
Service Retail
Service Industries Capital
SIL Gulf FZE
Dongguan Service Global
Service Global Footwear (79.43%)
Service Long March Tyres (32.09%)
Website| servisgroup.com
Footnotes / references
Financials as of 31 December 2024[update][1]

Service Industries Limited, doing business as Servis, is a Pakistani shoes and tire manufacturer which is based in Lahore, Pakistan.[2][3]

Service factories are located in the Pakistani cities of Gujrat, Muridke, Nooriabad, Raiwind, Negombo, Sri Lanka.[3] The company had humble beginnings in 1941. Servis Shoes is a shoe manufacturing company and Servis Tyres is a tire manufacturing company working under the Servis Industries Limited.[4]

## History

[edit]

Service Industries Limited (SIL) was founded in 1941 by a group of college friends, namely Chaudhry Nazar Mohammad, Chaudhry Muhammad Hussain, and Chaudhry Mohammad Saeed.[5] It initially produced handbags and sports goods.[6] During World War II, Service supplied boots to the British Indian Army.[6] In 1953, the company established Halal Tanneries, and in 1954, it opened a shoe manufacturing plant in Gulberg industrial area of Lahore.[6]

In 1959, Service relocated its operations to Gujrat, where it opened Pakistan's first organized shoe factory.[6]

From the 1960s to the 1980s, Service diversified its product portfolio to include textiles, motorcycle tires, and gas masks.[6] In 1965, the company formed a retail subsidiary called Service Sales Company (SSC), which opened stores near those of its competitor, Bata Pakistan.[6] By 2007, SSC had surpassed Bata in sales, and by 2010, SIL had become a major shoe exporter and had over 450 retail outlets in Pakistan.[6]

In 2011, Service's ownership was passed to the founders' descendants, with Omar Saeed, a third-generation family member, becoming the CEO.[6] Under Saeed's leadership, SIL introduced changes in its retail operations, such as adopting a new store format under the Shoe Planet brand, which contributed to business growth.[6] During this period, SSC also made changes in its managerial practices and product offerings.[6]

## Subsidiaries

[edit]

* Service Retail[7]
* Servis Tyres
* Service Industries Capital
* SIL Gulf FZE
* Dongguan Service Global
* Service Global Footwear (79.43%)
* Service Long March Tyres (32.09%)

## Footwear brands

[edit]

* Servis[7]
* Cheetah, sport shoes
* Don Carlos, men's formal footwear
* Shoe Planet, high fashion brand shoes[7]
* Liza, shoes for women
* Lark and Finch shoes
* Calza, shoes for men
* T.Z, shoes for kids
* Klara Shoes
* Ndure

## See also

[edit]

* Servis Industries cricket team

## References

[edit]

1. ^ "Service Industries Limited Annual Report 2024". Retrieved 27 April 2025.
2. ^ Jamal, Nasir (11 April 2016). "Responding to the call for diversification". DAWN.COM.
3. ^ a b "Servis: the iconic shoe company doubles down on its tyre manufacturing business". Profit by Pakistan Today. 17 January 2021.
4. ^ Servis Group incorporating wholly-owned subsidiary company Business Recorder (newspaper), Published 17 October 2015, Retrieved 8 May 2019
5. ^ Hussain, Dilawar (7 April 2014). "Putting the best foot forward". DAWN.COM.
6. ^ a b c d e f g h i j Chatha, Kamran A. (4 March 2019). "Service Tyre and Tube Division: Strategic Capabilities for Business Growth". Asian Journal of Management Cases. 16 (1): 51–75\. doi:10.1177/0972820119825981 - via CrossRef.
7. ^ a b c Competition in shoe market is heating up, Business Recorder, Published 31 March 2017, Retrieved 8 May 2019

## External links

[edit]

* Official website

* v
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