Shōwa nostalgia

Shōwa nostalgia (Japanese: 昭和ノスタルジア) includes nostalgia for certain aspects of the postwar Shōwa era.[1][2][3][4] Shōwa retro (Japanese: 昭和レトロ) is retro related to the Shōwa era. The Shōwa Retro Boom (Japanese: 昭和レトロブーム) includes increased popularity and sales of Showa retro goods and services.[5] (The expression also loosely includes increased popularity of some things from the early part of the Heisei era).[6] The beginnings of periods of increased nostalgia have been dated to 1974,[6] 1986,[7] 2005,[6] 2012[8] and 2017.[6]

## Film and television

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Manifestations of Shōwa nostalgia include television programmes about the Shōwa era, such as Takeda Tetsuya no Shōwa wa kagayaiteita,[9] broadcast from 2013 onwards.

It has been said that the film Always: Sunset on Third Street (2005) caused a period of increased Shōwa nostalgia.[10][6]

## Music

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It has been said that the city pop boom began with nostalgic crate digging by Japanese DJs at the end of the 20th century.[11][12] It has been said that the city pop boom was the beginning of a period of increased interest in Shōwa retro.[13] Older people are nostalgic about the songs Mayonaka no Door (1979) and Plastic Love (1984).[14] It has been said that the interest of young people in Shōwa retro came to public attention around 2017 when, amongst other things, a dance[6] that uses the song Dancing Hero (Eat You Up) (1985)[15] became popular.[6] As of 2024, there is nostalgia for Meiko Nakahara and Saki Kubota as artists in the new music genre in the 1980s.[14][16] It has been said there is a "Shōwa Kayo Boom" (Japanese: 昭和歌謡ブーム)[17] and that Shōwa era kayōkyoku songs have become popular among young people.[18][19][20] Episodes of the The Best Ten have been rebroadcast in Japan[18] and the Shōwa era music of Akina Nakamori and Seiko Matsuda,[21] and others,[22] has become popular in South Korea.[21]

## References

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* Katsuyuki Hidaka (日高勝之). 昭和ノスタルジアとは何か――記憶とラディカル・デモクラシーのメディア学. 世界思想社 (Sekai Shisosha). 2014. Excerpts. NDL.
* Kohei Takano. 昭和ノスタルジー解体 「懐かしさ」はどう作られたのか. 晶文社 (Shobunsha). 2018. Excerpts. Review.
* 世は「昭和レトロブーム」だなんて 湯浅博. Sankei Shimbun. 4/8/2023.
* 「昭和レトロ」が新しい 非日常感、若者ひき付ける. The Nikkei. 20 April 2021.
* 若者なぜ昭和レトロ. The Nikkei.
* 〝大人の遊び場〟に魅了 「逆に新しい」. The Nikkei. 19 December 2021.
* アナログ感満載の個性 温かみに新鮮さ. The Nikkei. 19 December 2021.
* 貯金箱は「眺める」モノへ レトロ人気で落札価格2倍. The Nikkei. 20 September 2023.
* ＜昭和レトロ探訪＞ （１） 名古屋の「広小路キッチンマツヤ」. Chunichi Shimbun. 30 April 2023.
* ＜昭和レトロ探訪＞（８）石塚硝子の復刻したガラス食器（岩倉市）. Chunichi Shimbun. 7 May 2023.

1. ^ Showa Nostalgia. NHK. Broadcast 2 March 2024.
2. ^ Japan is nostalgic for a past that was in part worse than its present. The Economist. 22 June 2023.
3. ^ New era aside, Showa nostalgia continues to keep rolling along. The Japan Times. 20 July 2019.
4. ^ The Showa Revival in Japan: Why It’s Happening and Where to Get Your Retro Fix. Tokyo Weekender. 16 June 2017.
5. ^ なぜ昭和レトロな商品やサービスがヒットするのか 「写ルンです」や「商店街」など. News ポストセブン. 11/10/2021.
6. ^ a b c d e f g 昭和レトロはどこへ行く――令和の若者にウケるわけ. Chūō Kōron. 10 May 2024.
7. ^ もはや「レトロブーム」自体が懐かしい. Yomiuri Shimbun. 19 April 2024.
8. ^ 令和の若者には新鮮「昭和レトロ」…純喫茶のクリームソーダやプリン人気、花柄グラス復刻. Yomiuri Shimbun. 11 April 2024.
9. ^ 【酒井惇一・昔の農村・今の世の中】第40回 「大正は遠くなりにけり」はどこへ？. JAcom. 14 February 2019.
10. ^ 「良き時代への懐古」が意味するもの――『昭和ノスタルジアとは何か』. 好書好日. 7/1/2021.
11. ^ 日本のシティ・ポップが世界で大ブームのワケを追え！. NHK. 28 July 2023.
12. ^ As to nostalgie and city pop, see 日本の「シティポップ」が、香港で新たな音楽ジャンルに姿を変えていた. COURRiER Japon. 24 January 2024.
13. ^ 令和に復刻した「昭和レトロ」にZ世代も昭和世代もメロメロ！その理由は？. AERA dot. 21 September 2024.
14. ^ a b 坂本つとむやシティーポップ、「ふてほど」のヒットから再生のキーワードは1980年代？！/芸能ショナイ業務話. Sankei Sports. 4 April 2024.
15. ^ Viral dance crazes highlight a generational shift. The Japan Times. 21 October 2017.
16. ^ 歌って味わう!昭和レトロポップス (4)シンガーソングライターの時代. NHK. 23 August 2023.
17. ^ 80年代ヒット曲がうけるワケ NHKBS「歌える！J－POP」長尾賢治プロデューサーが語る. Nikkan Sports. 15 April 2023.
18. ^ a b 「ザ・ベストテン」まるごと再放送 若者にも昭和歌謡ブーム 「マツコ」で手応え. Sponichi Annex. 29 May 2020.
19. ^ 令和に熱い、みんな歌える「昭和歌謡」 若者がネットで拡散・共有. Sankei Shimbun. 22 October 2020.
20. ^ 昭和歌謡・ポップスにスポットが当たる理由 当時を知るヒットメーカー「今の若い人たちに響くのは当然かも」. Radio Kansei. 6 June 2023.
21. ^ a b 松田聖子と中森明菜が2トップ…韓国に空前の日本歌謡ブームで商機到来！. Nikkan Gendai. 16 October 2024.
22. ^ 韓国で昭和歌謡ブーム!? NewJeansハニ・住田愛子らが歌う80年代ヒット曲に注目. Radio Kansai. 23 July 2024.