Sierra (retailer)

American off-price retailer

Sierra Trading Post, Inc.

A Sierra store in Oregon in 2019

Trade name

| Sierra
Formerly| Sierra Trading Post (1986–2019) [a]
Company type| Subsidiary
Industry| Retail
Founded| 1986; 39 years ago (1986) in Reno, Nevada[1]
Headquarters|

Framingham, Massachusetts, U.S.
41°7′33.64″N 104°44′55.44″W﻿ / ﻿41.1260111°N 104.7487333°W﻿ / 41.1260111; -104.7487333

Number of locations

| 90 (October 2023)[2]
Products| Outdoor recreation, fitness and adventure gear, apparel, footwear, clothing, home décor

Number of employees

| 950 (2016)
Parent| TJX Companies
(2012–present)
Website| www.sierra.com

Sierra Trading Post, Inc., doing business as Sierra, is an online and brick-and-mortar retailer of off-price merchandise operated by the TJX Companies. The Framingham, Massachusetts–based company offers products in categories such as outdoor recreation, fitness and adventure gear, and apparel, along with footwear, clothing, and home decor. Sierra sells merchandise through 78 retail stores as of November 2022 and a company website. It carries products from approximately 3,000 name-brand manufacturers.

Sierratradingpost.com launched in December 1998 and was included in the "Internet Retailer Top 400 List" in 2004 and the "Top 500 List" in 2005, 2006, 2007, 2010 and 2011.[3]

## History

[edit]

Sierra Trading Post was founded in Reno, Nevada, in 1986, and headquartered there until 1992.[4] The original company had 500 square feet (46 m2) of office space. The existing stores average 18,000 sq ft (1,700 m2) of operating space.

On January 12, 2009, during the financial crisis, the company laid off approximately 130 employees at the retail and outlet store (and fulfillment center) in Cheyenne.[5][6]

It was acquired for an estimated $200 million (€155,666,252) by Framingham, Massachusetts–based TJX Companies in December 2012.[7][8][9] TJX subsequently shortened the name "Sierra Trading Post" to Sierra.[7][10][11]

## Catalogs

[edit]

The first catalog had 16 pages of hand-drawn merchandise printed in duotone. As of December 2017, the catalog is no longer in production.[citation needed]

## Retail stores

[edit]

The company operates brick-and-mortar stores in the United States. As a part of the TJX group of companies, a store is often near or within a HomeGoods, T.J. Maxx or Marshalls store in the same shopping center.

## Notes

[edit]

1. ^ The chain still trades as Sierra Trading Post, Inc., but now simply goes by Sierra

## References

[edit]

1. ^ "History". sierra.com.
2. ^ "The TJX Companies, Inc. FORM 10-Q". investor.tjx.com.
3. ^ "Internet Retailer Top 500 Retail Web Sites". InternetRetailer.com. Archived from the original on May 9, 2008. Retrieved February 14, 2008.
4. ^ "History". sierra.com.
5. ^ "Sierra Trading Post Layoffs". KGWN-TV. Retrieved October 3, 2019.[dead link‍]
6. ^ Writer, MEAD GRUVER Associated Press (January 13, 2009). "Cheyenne's Sierra Trading Post announces layoffs". Billings Gazette. Retrieved February 27, 2025.
7. ^ a b "TJX buys Sierra Trading Post for $200 million". Cape Cod Times. Retrieved April 15, 2024.
8. ^ "TJX acquires Sierra Trading Post". Bicycle Retailer and Industry News. Retrieved April 15, 2024.
9. ^ "Sierra Trading Post sells for $200M to T.J. Maxx parent". Wyoming Business Report. Archived from the original on February 17, 2013. Retrieved October 3, 2017.`{{cite news}}`: CS1 maint: bot: original URL status unknown (link)
10. ^ "TJX Rebranding Sierra Trading Post To Simply 'Sierra' | SGB Media Online". sgbonline.com. Retrieved April 15, 2024.
11. ^ Uren, Adam (September 25, 2020). "Two new Sierra stores to open in Twin Cities next week". Bring Me The News. Retrieved February 27, 2025.

## External links

[edit]

Wikimedia Commons has media related to Sierra Trading Post.

* Official website

* v
* t
* e

TJX Companies

Current assets|

* HomeGoods
* HomeSense
* Marshalls
* TJ Maxx
* TK Maxx
* Sierra
* Winners

Former assets|

* AJWright
* BJ's Wholesale Club
* Bob's Stores
* HomeBase
* Zayre
* Trade Secret

Key people|

* Carol Meyrowitz

Portals:

* Business
* United States
* Clothing

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