Singapore Promising Brand Award

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The Singapore Prestige Brand Award is an annual award conferred to recognise outstanding efforts of Small and Medium-sized Enterprises in Singapore in the promotion of their brands. First given out in 2002 through a collaboration between the Association of Small and Medium Enterprises (ASME) and the Lianhe Zaobao, it has since recognised close to 100 local brandnames of SMEs, and introduced a new Heritage Brand Award category for its 2005 edition.

## Judging criteria[edit]

A point system is used to access entries over five broad criteria, broken down as follows:

* Brand strategy / identity
* Brand culture
* Integrated brand communications
* Brand equity
* Brand performance

## External links[edit]

* Singapore Prestige Brand Award homepage