Sisi (drink)

This article is about the fruit flavoured soft drink. For other articles called Sissi or Sisi, see Sissi (disambiguation).

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SiSi

Enamel advertising sign (photographed at the museum In den Halven Maen [nl])

Type| Carbonated fruit drink, carbonated beverage, citrus soda
Manufacturer| Vrumona (joint venture with Heineken International)
Distributor| Heineken Netherlands
Country of origin | Netherlands
Introduced| 1936 (apple flavour under the brand name si si)
Color| Depending on the variant
Flavor| Depending on the variant
Variants| SiSi Sinas
SiSi No Bubbles Orange
SiSi No Bubbles Mango
SiSi No Bubbles Strawberry
SiSi No Bubbles Action
SiSi Fruit Water Orange
SiSi Fruit Water Strawberry
SiSi Fruit Limo Tropical
SiSi Fruit Limo Orange
SiSi Fruit Limo Strawberry
Related products| Royal Club (brand)

Sisi (stylized as SiSi; originally si si) is the brand name of a wide range of fruit-flavoured beverages produced by Dutch beverage manufacturing company Vrumona under a joint venture with Heineken International since 1951. The manufacturing plant is located at Bunnik, The Netherlands.

In 1936, George Becht launched a grapefruit-flavoured drink called Ja-Ja. One year later, an apple-flavoured drink was launched under the si si name. After George Becht died in 1949, his son Cornelius took over and adopted the "si si" name to the similar products of the company Vrumona.

Between 1951 and 1969 there were a number of similarly named drinks, including Cas-Si (blackcurrant), Ceri-Se (cherry) and Grapy (grapefruit). In 1969, the name Si si was changed to one word, Sisi. These were later brought under the SiSi name: Cas-Si became SiSi cassis (blackcurrant), Ceri-Se became SiSi Cerise (cherry) and Grapy became Sisi grapefruit. In 1987, these flavours were purchased by another company and relaunched under the name Royal Club.

In 1957, cabaret singer Wim Sonneveld on Radio Luxembourg sung the company's first jingle "ome Daan the Si-Si-liaan". In 1972, and 1973, two well known Dutch actors, John Kraaijkamp sr. and Rijk de Gooijer, acted in some television commercials for the brand. Since the early 1990s, the company has used the slogan "Take it easy, take a SiSi". In recent years,[when?] Sisi has touted itself as having half as much sugar as similar products produced by its competitors.

## References

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## External links

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* Media related to SiSi at Wikimedia Commons
* Official website (in Dutch)

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Heineken N.V.

Subsidiaries|

* Bralima
* Bralirwa
* Brarudi
* Brau Union Österreich
* Central de Cervejas
* Cuauhtémoc Moctezuma Brewery
* H. P. Bulmer
* Harar Brewery
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* DB Breweries
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* Distell Group
* KWAL
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* Heineken Brasil
* Heineken Hungária
* Heineken Ireland
* Heineken Lanka
* Heineken Lao
* Heineken Malaysia
* Heineken Srbija
* Nigerian Breweries
* Royal Swinkels
* Sierra Leone Brewery
* United Breweries Group
* Żywiec Brewery
* Elbrewery
* Leżajsk Brewery
* Boissons du Cameroun (8.8%)
* CR Beer (20.67%)

Brands|

* Amstel
* Baden Baden
* Beamish and Crawford
* Beavertown
* Bintang
* Birra Moretti
* Březňák
* Bulmers
* Calanda
* Cruzcampo
* DB Beer
* Desperados
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* Foster's Lager
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* Maes pils
* Monteith's
* Murphy's Irish Stout
* Mützig
* Newcastle Brown Ale
* Pago
* Piton
* Prestige
* Royal Club
* Sagres
* Scrumpy Jack
* Sisi
* Starobrno
* Stolichno
* Strongbow
* Tiger
* Union
* Warka
* Woodpecker
* Zagorka
* Zlatopramen
* Zlatý Bažant
* Żywiec

Facilities|

* Amstel Brewery
* Holland Heineken House
* 2012

People|

* Charlene de Carvalho-Heineken
* Freddy Heineken
* Henry Kelliher

Related|

* Heineken Experience
* Kidnapping Freddy Heineken
* Kidnapping of Freddy Heineken

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