SoundOn

Music Distribution Platform

SoundOn

Type of site

| Subsidiary
Founded| 2021
Area served| Worldwide
Owner| TikTok
Industry| Music
Products| Online music distribution
Services| Open platform music distribution and publishing administration.
Parent| ByteDance
URL| www.soundon.global

SoundOn is a music marketing and distribution platform founded in 2021 by TikTok.[1][2][3][4][5] It mainly provides song distribution and artist services.[6][7] The tool lets users upload music directly to TikTok to earn royalties,[8] while allowing them to retain their copyright on the music.[9] The service also distributes artists' music to other platforms.[10][11] The platform provides support including audience insights and development advice.[12][13]

Powered by TikTok, SoundOn was designed to serve as a platform for new musicians.[10][14] On the platform, artists receive all of their royalties in the first year, and 90% after that.[15] As of July 2023, it is available in the US,[16] the UK, Australia,[17] Brazil,[18] Indonesia,[13][3] and New Zealand, among others.[19]

## History

[edit]

The platform began beta testing in the fall of 2021.[11][20] Since its launch in 2022, singers Muni Long,[21] Games We Play,[6] Abby Roberts, and Chloe Adams have published their songs on SoundOn.[13]

In March 2022, the service was officially rolled out.[22] SoundOn was initially introduced in Brazil and Indonesia.[23] In July 2022, it launched a pre-release feature.[24] In December 2022, Dolly Parton formally released her song "Berry Pie" via the platform.[25][26]

In February 2023, SoundOn became available in Australia.[27][28] In March, it made an appearance at SXSW in Austin, Texas and organized activities related to interaction with artists.[29]

## References

[edit]

1. ^ Woo, Erin; Huang, Kalley. "TikTok Tests Exclusive Deals With Music Artists, Edging Into Labels' Turf". The Information. Retrieved 2023-08-02.
2. ^ Newstead, Al (2023-02-15). ""Australians deserve better": ARIA sounds off on TikTok limiting and removing music". Double J. Retrieved 2023-08-02.
3. ^ a b "TikTok推出音樂分享平台 提供免費宣傳". Yahoo News (in Chinese). 2022-03-11. Retrieved 2023-08-31.
4. ^ Matsakis, Louise (2023-08-18). "TikTok's plan to take on Spotify and Apple Music". Yahoo News. Retrieved 2023-08-31.
5. ^ "How much does Spotify pay per stream? Behind the 'streamshare' policy". USA TODAY. 2022-10-22. Retrieved 2023-08-31.
6. ^ a b "'Without TikTok, I'd still be a wedding singer'". BBC News. 2022-03-13. Retrieved 2023-08-02.
7. ^ "TikTok launches music distribution platform, Sound On, with most royalties going to artists". DJMag.com. 2022-03-10. Retrieved 2023-08-03.
8. ^ Wilkes, Mikaela (2022-03-20). "SoundOn: TikTok challenges Spotify with its own music streaming platform". Stuff. Retrieved 2023-08-02.
9. ^ "TikTok's SoundOn platform lets musicians directly share their own tracks". Engadget. 10 March 2022. Retrieved 2023-08-02.
10. ^ a b Varvaris, Mary. "TikTok Introduces SoundOn: A Music Distribution & Artist Promotion Platform". themusic.com.au. Retrieved 2023-08-03.
11. ^ a b Kennelty, Greg (2022-03-10). "TikTok Launches Their Own Music Distribution Platform, SoundOn". Metal Injection. Retrieved 2023-08-03.
12. ^ Farthing, Lydia (2022-03-09). "TikTok Launches Its Own Music Marketing & Distribution Service". MusicRow.com. Retrieved 2023-08-03.
13. ^ a b c Shutler, Ali (2022-03-10). "TikTok launches streaming distribution service SoundOn". NME. Retrieved 2023-08-03.
14. ^ Cohen, David (9 March 2022). "TikTok Debuts SoundOn Promotion and Music Distribution Platform". www.adweek.com. Retrieved 2023-08-02.
15. ^ "TikTok just launched its own music distribution platform, SoundOn". Music Business Worldwide. 2022-03-09. Retrieved 2023-08-02.
16. ^ Shutler, Ali (2022-03-10). "TikTok launches streaming distribution service SoundOn". NME. Retrieved 2023-08-02.
17. ^ Mediaweek (2023-02-06). "TikTok announces Australian launch of SoundOn at Sydney's Laneway Festival". Mediaweek. Retrieved 2023-08-02.
18. ^ "TikTok's unsigned musician incubator gets mixed reviews from artists". Rest of World. 2022-04-13. Retrieved 2023-08-02.
19. ^ Bennet, Sharron (2022-03-10). "SoundOn: What To Know About TikTok's New Music Distribution Platform". mspoweruser.com. Retrieved 2023-08-03.
20. ^ "TikTok's SoundOn distribution service is now powered by FUGA". Music Business Worldwide. 2023-02-16. Retrieved 2023-08-03.
21. ^ Leight, Elias (2022-03-09). "TikTok Already Helps Artists Go Viral. Now It's Helping Them Build Careers". Rolling Stone. Retrieved 2023-08-02.
22. ^ Perez, Sarah (2022-03-09). "TikTok launches a music distribution platform, SoundOn". TechCrunch. Retrieved 2023-08-02.
23. ^ Toscher, Benjamin (2021-04-01). "Resource Integration, Value Co-Creation, and Service-dominant Logic in Music Marketing: The Case of the TikTok Platform". International Journal of Music Business Research. 10 (1): 33–50\. doi:10.2478/ijmbr-2021-0002. hdl:11250/2824517. ISSN 2227-5789. S2CID 233873094.
24. ^ Smith, Dylan (2022-07-29). "TikTok Adds 'Pre-Release' Option to Its Distribution Service". Digital Music News. Retrieved 2023-08-02.
25. ^ O'Connell, Madeleine (2022-12-05). "Dolly Parton Is Officially On TikTok: 'Better Late Than Never'". Country Now. Retrieved 2023-08-02.
26. ^ "Dolly Parton Joins TikTok and Drops New Song 'Berry Pie' on the Platform: 'Better Late Than Never'". Yahoo Entertainment. 2022-12-05. Retrieved 2023-08-03.
27. ^ Brandle, Lars (2023-02-08). "TikTok's SoundOn Launches In Australia". Billboard. Retrieved 2023-08-31.
28. ^ "TikTok launches DIY distro service SoundOn in Australia, the same week it started limiting access to major label music in the market". Music Business Worldwide. 2023-02-07. Retrieved 2023-08-02.
29. ^ Lange, Alexandra (2023-03-16). "SXSW Photo Recap: SoundOn/TikTok Showcase ft. Justine Skye & More". Audible Treats. Retrieved 2023-08-02.

## External links

[edit]

* Official website

* v
* t
* e

TikTok

People|

| Current|

* Shou Zi Chew (CEO)
* Kelly Zhang (COO)

|

Former|

* Zhang Yiming (creator)
* Mike Godwin
* Kevin A. Mayer

Culture|

* Cultural impact of TikTok
* BookTok
* E-kid
* Food trends
* Libs of TikTok
* Most-followed accounts
* Soft girl

Criticism|

| General|

* Censorship by TikTok
* Censorship of TikTok
* Nepal
* Lawsuits involving TikTok
* Anderson v. TikTok

|

Restrictions in
the United States|

* Donald Trump–TikTok controversy
* Executive Order 13942
* TikTok v. Trump
* No TikTok on Government Devices Act
* RESTRICT Act
* Protecting Americans from Foreign Adversary Controlled Applications Act
* TikTok v. Garland

Events|

* Bud Light boycott
* Killing of Paul Schmidt
* Killing of Salwan Momika
* TikTok Awards Night
* TikTok-a-Thon for Trans Healthcare
* YouTubers vs. TikTokers

Related|

* 2023 United Kingdom pupil protests
* Accusations of Russian interference in the 2024 Romanian presidential election
* ByteDance
* Musical.ly
* RedNote/Xiaohongshu
* SoundOn

* Category

*[v]: View this template
*[t]: Discuss this template
*[e]: Edit this template