Southern Sudan Beverages Limited

Former brewery in South Sudan

Southern Sudan Beverages Going up

Company type| Private Subsidiary
Industry| Brewing, Beverage
Founded| 2009
Headquarters|

Juba

South Sudan

Key people

| Ashir Mori- CM
Products| Beer, Wines and Spirits
Parent| SABMiller
Website| SSBL on SABMiller

Southern Sudan Beverages Limited was a brewery based in South Sudan and previously owned by ABInBev. The company closed operations in 2016.

## History

[edit]

SABMiller has an investment in the company while it was within the jurisdiction of Sudan.[1] It built a ~£32 million factory[2] in Juba, making it the first manufacturing facility in the country[3] and came despite competition from imported beers from Kenya and Uganda.

The initial plans to start a brewery had begun in 2006 before the launch in 2009. The company's initial challenges included logistics as material to build the first factory needed to be driven into the country from Mombasa, Kenya[4] including two second hand brewery machines from Malta and Bulgaria[2] and a power plant needed to be built, while the only ingredient of beer available was local water from the Nile and the over 250 workers who had mostly never been employed before needed to be trained from scratch.[4]

The malted barley, hops and yeast are imported but there were plans to work with local farmers to start brewing with cassava.[2] The factory has a capacity to produce 180,000hl of clear beer and 60,000hl of carbonated soft drinks annually.[5] The flagship White Bull's colours are yellow, green and white and are served in heavy brown bottles. It is also illegally available in Khartoum, Sudan.[4] Production started in May 2009.[2] Ian Alsworth-Elvey is the inaugural managing director of the company. A new managing director, Carlos Gomes was appointed to take over the business in March 2015.[6]

This was, however, not the first attempt to build a brewery in the country after Belgium's SYBETRA[7] built the White Nile Brewery in Wau in 1983, but the Sudanese government did not license the project due to sharia law.[4]

On 14 January 2016, the company had announced it would be closing its brewing operations in South Sudan by mid-February due to the foreign-currency shortage restricting its ability to import raw materials.[8]

## Brands

[edit]

The beer brands that were manufactured are White Bull, Nile Special (brewed primarily in Jinja, Uganda but also at the South Sudan brewery) and Club Pilsner pale lager beer. The company also produces soft drinks such as Club Cola, Club Berry, Club Lemmon, Club Pineapple, Club Orange, and Club Apple . In addition to soft dinks and beer, the company also produces spirits such as Konyagi Gin, Vladimir Vodka, Regency Whisky and Valeur Brandy.[9]

### White Bull Lager

[edit]

A White Bull bottle

Southern Sudan Beverages Ltd. announced on 6 May 2009; that the company had produced its first locally produced beer in South Sudan, called White Bull Lager with an alcohol content level of 4.2%.[4] The beer has been brewing in the Juba brewing facility, which SSBL invested US$37 million in 2009 that has an initial annual capacity of 180000hl. The White Bull name comes from the distinctive cattle in the country which, according to the company, "is an important culturally treasured symbol status that the team at SSBL respects and admires."[10] Since the brands inception, WB is considered to be the national beer of South Sudan.[3]

The brewery planned to produce 35 million litres a year.[2] Bulk purchases are sold at Sudanese pounds per crate except for volume buyers – with purchases of 225 crates or more – who will pay about UK£12, while the minimum order is 45 crates.

By 11 May 2010 it was announced White Bull had captured two-thirds of the mainstream beer market, selling 2.5m bottles a month, at 70p each.[11]

## References

[edit]

1. ^ "Crisis in South Sudan shows major business risks remain in parts of Africa". Howwemadeitinafrica.com. 6 January 2014. Retrieved 10 January 2014.
2. ^ a b c d e "Southern Sudan goes its own way with first brewery". BBC. 22 November 2010. Retrieved 10 January 2014.
3. ^ a b "South Sudan: new country, new anthem, new flag … new beer". The Guardian. London. 15 November 2012. Retrieved 15 January 2014.
4. ^ a b c d e Xan Rice (11 May 2010). "Sudan's south finally able to slake its thirst for beer". The Guardian. London. Retrieved 10 January 2014.
5. ^ "SABMiller News & media". SABMiller. 31 March 2008. Retrieved 10 January 2014.
6. ^ "South Sudan brews beer". GlobalPost. Retrieved 15 January 2014.
7. ^ Benaiah Yongo-Bure (2007). Economic Development of Southern Sudan. University Press of America. p. 63\. ISBN 9780761835882.
8. ^ "SSBL to stops producing White Bull in South Sudan". 14 January 2016.
9. ^ "Nile Special Lager". Ratebeer.com. Retrieved 10 January 2014.
10. ^ "S. Sudan Beverages brews new 'White Bull' beer in Juba". Sudan Tribune. 17 May 2009. Retrieved 10 January 2014.
11. ^ Rice, Xan (11 May 2010). "Sudan's south finally able to slake its thirst for beer". The Guardian. London.

## External links

[edit]

* Official SABMiller site for White Bull

* v
* t
* e

SABMiller (defunct)

Beer|

| Africa|

| South African Breweries|

* Carling Black Label
* Castle LagerF
* Castle Lite
* Castle Milk Stout
* Hansa
* Hansa Marzen Gold
* Hansa Pilsener

|

Kgalagadi Breweries Limited|

* St Louis LagerF
* St Louis Export
* Ohlssons Lager

Intafact Beverages Limited|

* Hero Lager
* Eagle Lager
* Castle Milk Stout
* Grand Malt
* Beta Malt

International Breweries plc|

* Trophy Lager
* Trophy Black Lager
* BETAMALT

Nile Breweries Limited|

* Chairman’s Extra Strong Beer
* Club Pilsener
* Eagle Extra Lager
* Eagle Lager
* Nile Gold Crystal Malt Lager
* Nile Special

Cervejas de Moçambique|

* 2M
* Laurentina Clara
* Laurentina Premium
* Laurentina Preta
* Manica
* Raiz

Tanzania Breweries Limited|

* Kilimanjaro
* Safari
* Ndovu Special Malt

Southern Sudan Beverages Limited|

* White Bull
* Nile Special
* Club Pilsener

Other|

* Balimi Extra Lager
* Barons
* Bohlinger’s Lager
* Chibuku
* Club Premium Lager
* Club Shandy
* Golden Pilsener
* Lion Lager
* Maluti Premium Lager
* Mosi
* N’GOLAF
* Rhino Lager
* Sibebe
* Stone Strong Lager
* Zambezi Lager
* Zambezi Lite Lager

Asia and
Oceania|

| CR Snow1|

* Huadan Dry Beer
* Löwen
* New Three Star
* Shengquan
* Singo
* SnowF
* Zero

|

Foster's Group|

* Carlton & United Breweries
* Carlton Draught
* Crown Lager
* Crown Pilsner
* Foster's
* Melbourne Bitter
* NT Draught
* Resch's
* Victoria Bitter
* Cascade Brewery
* Matilda Bay Brewing Company

Other|

* Haywards 2000
* Haywards 5000F
* Haywards Black
* Indus Pride
* Knock Out
* Royal Challenge Premium Lager
* Zorok

Europe|

| Dreher Sörgyárak|

* Arany Ászok
* Dreher 24
* Dreher Bak
* Dreher ClassicF
* Dreher Premium
* Kőbányai Sör

|

Kompania Piwowarska|

* Dębowe Mocne
* Gingers
* Książęce Tyskie
* Lech Free
* Lech Lite
* Lech Mocny
* Lech Pils
* Lech Premium
* TyskieF
* Tyskie Gronie
* Wojak
* Żubr

Plzeňský Prazdroj|

* Pilsner UrquellFG
* GambrinusF
* Velkopopovický KozelF
* Radegast

Ursus Breweries|

* Azuga
* Ciucaș
* Stejar
* Timișoreana
* Ursus Premium

Other|

* Dorada
* Dorada Especial
* Dorada Sin
* Essa
* Moya Kaluga
* Šariš Dark
* Šariš Premium
* Šariš Light
* Siroco by Tropical
* Smädný Mních
* Topvar
* Tri Bogatyrya Svetloye
* Tropical
* Tropical Premium
* Velkopopovický Kozel
* Velkopopovický Kozel Cerny
* Velkopopovický Kozel Premium
* Velkopopovický Kozel Světlý
* Zolotaya Bochka KlassicheskoyeF
* Zolotaya Bochka Platinovoe
* Zolotaya Bochka Razlyvnoe
* Zolotaya Bochka Svetloye
* Zolotaya Bochka Vyderzhannoye
* Żubr

North America
(MillerCoors2)|

| Miller Brewing
Company|

* Hamm's Beer
* Hamm's Golden Draft
* Hamm's Special Light
* Icehouse
* Mickey's
* Miller Chill
* Miller Genuine DraftFG
* MGD 64
* Light
* Miller LiteF
* Miller High LifeF
* Milwaukee's Best
* Ice
* Light
* Olde English 800
* Red Dog
* SouthPaw Light
* Steel Reserve
* St. Louis
* Henry Weinhard's (Belgian Style Wheat
* Blonde
* Blue Boar Pale Ale
* Classic Dark
* Hefeweizen
* India Pale Ale
* Private Reserve)
* Jacob Leinenkugel (Amber Light
* Berry Weiss
* Big Butt Doppelbock
* Creamy Dark Lager
* Honey Weiss
* Light
* Oktoberfest
* Original
* Red Lager
* Summer Shandy)

|

Molson Coors
Brewing Company|

* Blue MoonF
* Coors
* Coors LightF
* Killian's
* Molson Canadian

Other|

* Saint Archer Brewing Company

South America|

| Backus and Johnston|

* Arequipeña
* Cristal
* Cusqueña
* Cusqueña Light
* Cusqueña Malta
* Callao
* Polar
* Trujillo
* San Juan

|

Bavaria Brewery|

* ÁguilaF
* Aguila Light
* Águila Light
* Brava
* Club ColombiaF
* Costeñita
* Costeña
* Leona
* Pilsen
* Poker

Cerveceria Hondureña|

* Barena
* ImperialF
* Port-Royal
* Salva-Vida

Other|

* Atlas
* Balboa
* Barena
* Club Premium Lager
* Conquer
* Dorada
* Golden Light
* Pilsener
* Pilsener Lite
* Regia Extra
* Suprema

Non-beer|

* Blakes & Doyle
* Brutal Fruit
* Coca-Cola Beverages Africa
* Crispin Hard Cider Company
* Fox Barrel Cider
* Frisco
* Fusion
* Guaraná
* Cougar Bourbon
* San Mateo
* Sarita
* Skelter's Straight
* Viva

Other|

* SAB World of Beer

FFlagship brands GGlobal brands 1Joint venture between SABMiller (49%) and China Resources Enterprises (51%) 2Joint venture between SABMiller (58%) and Molson Coors Brewing Company (42%)
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