Spinnup

Record label

Spinnup

Parent company| Universal Music Group
Founded| March 15, 2013; 12 years ago (2013-03-15)
Defunct| December 1, 2022; 2 years ago (2022-12-01)
Status| Defunct
Genre| Various
Country of origin| Sweden
Location| Worldwide
Official website| www.spinnup.com

Spinnup was a digital music distribution service owned by Universal Music Group. It was founded in early 2013 in Sweden. Spinnup is a signed distribution platform that offers an aggregator service to musicians and artist who are not signed to major labels so they can distribute their music worldwide via online retailers such as Deezer,[1] Spotify,[2] iTunes,[3] Apple Music,[4] Tidal, Napster, Amazon Music and Google Play.[5]

As a Universal Music company, a key feature of Spinnup is being able to help independent artists get signed by Universal Music's labels.[6] As of June 2019, 58 Spinnup artists had been discovered and signed to UMG labels.

## History and overview

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Spinnup was founded and launched by Universal Music in Sweden in 2013.[7] Spinnup operates in Sweden, Denmark, UK, France, Norway and Germany but is available worldwide for distribution.[8][9][10]

In July 2014 Spinnup launched in the UK,[11][12] the same month as Albin, a Swedish artist who signed a record deal with Universal Music after using Spinnup to distribute his track "Din Soldat", reached number one in Sweden with the song.[13] Later that year Swedish house music duo Vigiland followed with a record contract with Universal Music after emerging through Spinnup.[14]

New artists who have signed record deals after using Spinnup include LOVA, Vigiland, Albin, Mavrick,[15] and Jireel in Sweden.[16] Model Aeroplanes were the first UK band to earn themselves a record deal after signing to Island Records through Spinnup in 2015.[17] Since launching in France in late 2016, 10 French Spinnup artists have been signed to Universal Music labels, including Sad And Insane, Asakura,[18] ZeGuerre,[19] and Maes.[20]

In late 2016 Spinnup announced it had reached over 100,000 registered artists on the platform.[21]

In May 2017, Spinnup celebrated its 31st artist signing to Universal Music with Swedish artist Milwin,[22] and now has had 58 artists signed to Universal Music labels around the world.

At the 2019 Eurovision Song Contest, Maltese contestant Michela performed her song 'Chameleon', which was distributed on Spinnup before she was signed by Universal Music Austria.[23]

On May 18, 2022, Spinnup made their website exclusive only for a select few artist oppose to any one.

On October 4, 2022, an email is sent to the artists on the platform telling them that the service will close permanently on December 1.

## Stream Your Dream

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In March 2015 Spinnup and GAFFA launched the song contest "Stream Your Dream". The contest was based on the artist uploading his or her song at Spinnup, where the three artists who measured the most streams were selected to perform at the final event on May 29 at Göta Källare in Stockholm, Sweden.[24] The winner of the contest later was Melina Borglow.[25]

## References

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1. ^ "Get your music on Deezer". Spinnup. Retrieved 2017-07-11.
2. ^ "Get Your Music On Spotify". Spinnup. Retrieved 2017-07-11.
3. ^ "Get Your Music On iTunes". Spinnup. Retrieved 2017-07-11.
4. ^ "Get Your Music On Apple Music". Spinnup. Retrieved 2017-07-11.
5. ^ "Spinnup Distribution". Spinnup. Retrieved 2017-07-11.
6. ^ "How Spinnup gets you heard by Universal Music". Spinnup. 2018-07-19. Retrieved 2019-06-14.
7. ^ "Artist Development Isn't Dead. It's Merely Being Outsourced". Digital Music News. 2013-05-07. Retrieved 2015-09-22.
8. ^ "Universal Music Sweden - Spinnup-artist blir ny Disney-stjärna". Mynewsdesk. 2013-06-05. Retrieved 2013-08-28.
9. ^ "UMG launches French version of SpinnUp, helping artists to self-produce and get discovered - Vivendi". www.vivendi.com (in French). Retrieved 2017-05-25.
10. ^ "Spinnup reaches 100,000 artists milestone". Retrieved 2017-05-25.
11. ^ "Universal-backed digital distribution and A&R platform Spinnup launches in the UK". Complete Music Update. 2014-07-08. Retrieved 2014-07-30.
12. ^ "Universal Expands DIY Digital Music Distro and A&R Platform Spinnup". Hypebot. 2014-07-07. Retrieved 2015-09-22.
13. ^ "After Seven Weeks: Albin Feat. Kristin Amparo Finally Topping Swedish Charts With "Din Soldat"". Swedishhitradio.com. 2014-07-04. Retrieved 2014-07-30.
14. ^ "Vigiland från Spinnup till Svenska Inspelningar". musikindustrin.se. 2014-11-03. Retrieved 2015-09-21.
15. ^ "Polydor Sweden signar Mavrick". MyNewsDesk. 2015-09-11. Retrieved 2015-09-21.
16. ^ "AEROPLANES TOUCH DOWN AT ISLAND U.K." Hits Daily Double. 2015-09-18. Retrieved 2015-09-21.
17. ^ "Universal's Tunecore rival Spinnup secures Island deal for UK band". Music Business Worldwide. 2015-09-18. Retrieved 2015-09-21.
18. ^ "French Spinnup artist Asakura signed to Universal!". Spinnup. 2018-12-06. Retrieved 2019-06-14.
19. ^ "Introducing Zeguerre, Sad And Insane, Shotas, Huntrill, KIKESA." Spinnup. 2019-05-03. Retrieved 2019-06-14.
20. ^ "Spinnup Artists' Success Stories". Spinnup. 2018-07-19. Retrieved 2019-06-14.
21. ^ "UMG's Tunecore rival Spinnup surpasses 100,000 artist milestone - Music Business Worldwide". Music Business Worldwide. 2016-11-22. Retrieved 2017-05-25.
22. ^ "Spinnup artist Milwin signed by Polydor!". Spinnup. Retrieved 2017-05-25.
23. ^ "New UMG Spinnup Signing: Michela". Spinnup. 2019-06-05. Retrieved 2019-06-14.
24. ^ "Spinnup och GAFFA lanserar Stream Your Dream – en tävling där vinnaren tar nästa steg i musikkarriären - Mynewsdesk". Mynewsdesk. 2015-03-02. Retrieved 2019-04-23.
25. ^ "Hon vann Stream Your Dream - Gaffa". Gaffa. 2015-06-01. Retrieved 2019-04-23.

## External links

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* Official website

Authority control databases |

* MusicBrainz label

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