Sponsorship broker

Individual or agency that secures funding for properties

For other uses, see Sponsor (commercial).

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A sponsorship broker is an individual, or agency, that procures sponsorship funding for properties (defined as an outlet with a captive audience that provides for a positive experience).[1] Sponsorship brokers tend to specialize to particular niches within the sponsorship-marketing field.

A typical sponsorship could be, for example, an arrangement to exchange advertising for the responsibility of providing funding for a popular event or entity. For example, a corporate entity may provide equipment for a famous band in exchange for brand recognition. The sponsor earns popularity this way while the sponsored can earn a lot of money and/or receive free music equipment. This type of sponsorship is prominent in the sports, arts, media and charity sectors.

## See also

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* Donation
* Cause marketing
* Ambush marketing
* Sports marketing
* Sustaining program

## References

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1. ^ Event Sponsorship (The Wiley Event Management Series) (Hardcover) by Bruce E. Skinner (Author), Vladimir Rukavina (Author)