Sprout Social

American software developer

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Sprout Social, Inc.Company type| Public

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Traded as

* Nasdaq: SPT (Class A)
* Russell 2000 component

Industry| Internet
Founded| 2010; 15 years ago (2010)
Founders|

* Justyn Howard
* Aaron Rankin
* Gil Lara
* Peter Soung

Headquarters| Chicago, Illinois, U.S.

Area served

| Worldwide

Key people

| Justyn Howard (CEO)
Aaron Rankin (CTO)
Gil Lara (CCO)
Scott Morris (CMO)
Products| Social media management
Social media marketing
Social media customer service
Social media analytics

Number of employees

| 1,383 (December 2023)
Website| sproutsocial.com/about/

Sprout Social, Inc. is a social media management platform[1] founded in 2010 by Justyn Howard, Aaron Rankin, Gil Lara, and Peter Soung. Sprout is a public company headquartered in Chicago, IL.[2]

## History

[edit]

Sprout Social, Inc. was founded in April 2010. The company has raised a total of $60 million, including a $1 million initial funding round in 2010 led by Lightbank, $10 million in Series B funding from New Enterprise Associates (NEA) in February 2011, and $42 million in Series C funding from Goldman Sachs Investment Partners and NEA.[3][4]

In November 2011, Sprout released S2, the second generation of the platform that is the basis of the current model. This release included customizable dashboards tailored to each user's social media responsibilities, support for multiple users, iPhone functionality, various options for strategic partner integrations, and more.[5][6]

In April 2015, Sprout released Spanish and Portuguese language support.[7]

In August 2015, Sprout launched Bambu by Sprout Social, an employee advocacy platform. Bambu enables organizations to curate selected content for employees to read and share using their personal LinkedIn, Twitter, and Facebook profiles.[1]

In March 2016, Sprout launched Landscape by Sprout Social, a free tool that resizes images for seven social networks and custom sizes.[8]

## Partnerships and integrations

[edit]

Sprout Social partnerships include:

* Facebook Marketing Partner (since July 2012)[9]
* Twitter Official Partner (since November 2012)[10][11][12]
* Google+ Pages Third-Party Management Tool Certification (since May 2013)[13]
* LinkedIn Company Page Partner (since September 2015)[14]
* Founding member of Instagram Partner Program (since November 2015)[15][16]
* TikTok Marketing Partner https://sproutsocial.com/integrations/tiktok/

In November 2015, Sprout partnered with Twitter to relive Twitter's Official Partner Program and worked with Twitter to pursue further solutions for social customer care.[17][18]

In addition, Sprout Social integrates with:

* Zendesk[19]
* UserVoice[20]

## See also

[edit]

* Social media marketing
* Social media analytics
* Digital marketing
* Hootsuite

## References

[edit]

1. ^ a b "Sprout Social Introduces Bambu to Enhance Social Advocacy for Employees". martechadvisor.com.
2. ^ "Sprout Social Announces Pricing of Initial Public Offering". investors.sproutsocial.com. December 12, 2019. Retrieved April 22, 2025.[better source needed]
3. ^ Hickins, Michael. "Sprout Social Gets $10 Million From NEA". WSJ.
4. ^ Wilhelm, Alex (February 23, 2011). "Sprout Social snags new funding, continues to shake up social media management". TNW.
5. ^ Wilhelm, Alex (November 9, 2011). "Sprout Social launches giant new edition of its social media toolkit". TNW.
6. ^ "Sprout Social Releases New S2 Edition of Social Media Management Platform". www.businesswire.com. November 9, 2011.
7. ^ Paul, Victoria de (April 13, 2015). "Presentamos Sprout Social en Español y Portugués". sproutsocial.com.
8. ^ Sprout Social Landscape marketingland.com
9. ^ "Marketing partners. Sprout Social". Facebookmarketingpartners.com. Archived from the original on 10 August 2016. Retrieved 10 April 2024.
10. ^ "Twitter Adds Sprout Social To Elite List Of Certified Products". www.businesswire.com. November 13, 2012.
11. ^ "Having Already Wooed Facebook, Sprout Social Now Gets Twitter Love, Too". Retrieved 10 April 2024.
12. ^ Wilhelm, Alex (November 13, 2012). "Twitter Knights Sprout Social". TNW.
13. ^ "Sprout Social Introduces Google+ Pages API Integration". www.businesswire.com. May 21, 2013.
14. ^ Team, Product (December 17, 2014). "Start Publishing to Your LinkedIn Company Pages from Sprout". Sprout Social.
15. ^ Sprout Social Archived 2016-08-10 at the Wayback Machine instagrampartners.com
16. ^ Connolly, Amanda (June 26, 2015). "Sprout Social introduces Instagram integration to its platform". TNW.
17. ^ "Sprout Social Partners With Twitter on Customer Care Initiative" (Press release) – via PR Newswire.
18. ^ Lunden, Ingrid (October 21, 2015). "With Customer Care, Twitter Wants To Sharpen Its Profile As A Platform To Do Business". TechCrunch.
19. ^ Wilhelm, Alex (May 8, 2012). "Sprout Social and Zendesk Team Up". TNW.
20. ^ "Sprout Social Integration with UserVoice Helpdesk Connects Social to Support". community.uservoice.com. Archived from the original on 2016-08-06. Retrieved 2024-04-10.

## External links

[edit]

* Official website
* Business data for Sprout Social, Inc.:

* Google
* Reuters
* SEC filings
* Yahoo!