Sterling (cigarette)

British cigarette brand

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Sterling

An old English pack of Sterling cigarettes, with a UK text warning at the bottom of the pack.

Product type| Cigarette
Produced by| Gallaher Group, a subsidiary of Japan Tobacco
Country| United Kingdom
Introduced| 2006; 18 years ago (2006) (Re-launched)
Markets| See Markets
Carcinogenicity: IARC group 1

Sterling is a British brand of cigarettes, currently owned and manufactured by Gallaher Group, a subsidiary of Japan Tobacco in 2007.[1]

## History

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Sterling had been a fairly popular mid-range brand up to the 1970s but sales dwindled and the brand was eventually discontinued. The brand was officially re-launched in the United Kingdom in 2006. According to data from AC Nielsen, Sterling has a 44% share in the cheap brand tobacco sector and has retail sales of an excess of £261 million.[1] They are available in four different colors, red, blue (smooth), green (menthol) and a blue-green gradient (click-on menthol "Fresh Taste"). Sterling Dual cigarettes are also available in Super king size. In 2018, a double capsule cigarette was introduced as Sterling Double Capsule, available in king size.

Some advertising posters were made for Sterling cigarettes.[2]

In 2020, Sterling Dual New launched without the capsule, due to the ban on menthol cigarettes in the UK.

## Markets

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Sterling is mainly sold in the United Kingdom, but also was or still is sold in The Netherlands, Cyprus, Spain, Australia, New Zealand, Papua New Guinea and the United States.[3][4][5]

## See also

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* Tobacco smoking

## References

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1. ^ a b "Sterling takes 44% of "cheapest" cigarettes sector". Talkingretail.com. 2003-07-07. Retrieved 2009-05-24.
2. ^ Elsey, Brian. "Advert Museum - Sterling Cigarettes". Historyworld.co.uk. Retrieved 14 January 2018.
3. ^ "BrandSterling - Cigarettes Pedia". Cigarettespedia.com. Retrieved 14 January 2018.
4. ^ "Sterling". Zigsam.at. Retrieved 14 January 2018.
5. ^ "Brands". Cigarety.by. Retrieved 14 January 2018.