Storeboard Media

Storeboard Media LLC

Industry| Advertising
Founded| 2005
Founder|

* Doug Leeds
* Jeff McElnea

Headquarters|

New York City

Area served

| United States of America

Key people

* Doug Leeds
* (CEO)
* Rick Sirvaitis
* (President)

Website| www.storeboards.net

Storeboard Media LLC is a media sales company that currently has the exclusive rights to place indoor billboards, called "StoreBoards", on the security pedestals at the entrances and exits of more than 13,725 chain drug stores across the United States, including CVS Pharmacy, Duane Reade, Kerr Drug, USA Drug, Rite Aid and K-Mart.[1]

StoreBoards are currently in 50 states with markets including the top 50 designated marketing areas in the country and generate 1.2 billion-plus monthly impressions. StoreBoards’ advertisers to date include P&G, Unilever, Hershey, Energizer, Vonage, Kraft, Adams, L'Oréal, Maybelline, Pfizer, RediClinic, Wyeth, CBS Television and CW11.[2]

Storeboard Media LLC sells, produces, installs, and verifies StoreBoards on behalf of the retailer, as a new branding medium at the point-of-sale.[1] StoreBoards are sold in four-week cycles to a single advertiser per store who provides their own creative content in advance. They typically feature a product or logo for branding purposes[3] and have also been utilized extensively in New York City for the marketing of Broadway shows.[4]

## External links

[edit]

* Website of StoreBoards Media LLC
* Storeboard Media Featured in New York Times
* Storeboard Media Featured In Drug Store News, July 17, 2008
* Storeboard Media Featured in Media Life, March 24, 2008
* Storeboard Media Featured in The New York Sun, February 3, 2006

## References

[edit]

1. ^ a b "So Sell Advertising and Make Money". Security Magazine. Retrieved 2008-10-14.
2. ^ "Your client's message at the drugstore: Signage on security pedestals at store entrances". Media Life. Retrieved 2008-10-14.
3. ^ "Storeboard Media". Echo Media: Print Media Experts. Retrieved 2008-10-14.
4. ^ "Storeboard Media Creates New Place for Ads". The New York Sun. Retrieved 2008-10-14.